The release time of "Embroidered Spring Knife" has also been considered and scrutinized many times in the middle, and it is tentatively scheduled to be released from August to September.

This gives you more time to calmly lay out a lot of things before the release.

Recently, the company's publicity department has spent a lot of effort to hype "Embroidered Spring Knife", and it is relatively easy to hype the film "Embroidered Spring Knife", because now Chen Xi's fame has come out, and it has always been quite successful to package the name Chen Xi in the way of packaging director.

Now Chen Xi's popularity is almost close to that of Cheng Dù, a second-tier star, and as time goes by, this number should increase, and it is actually really effective with such a packaging method, at least, a large number of people will pay a lot of attention to what Chen Xi will do next, pay attention to what type of his new movie is, and what breakthroughs will there be.

After "Embroidered Spring Knife" transferred to the filming of literary dramas, Shu Sing also arrived.

"Director Chen, thank you for giving me this opportunity." Shu Sing is indeed quite polite, which can be felt when she speaks, and she should say this from the heart, which also makes people feel more sincere.

"It's okay, but you have to play well, that's what I request."

Chen Xi is serious.

Shu Sing nodded: "I don't dare to pack the ticket if it will be good in the end, but I will do my best." ”

Chen Xi smiled. "Just have your words. ”

After Shu Sing joined the group, the movie "Embroidered Spring Knife" also completely entered the track, and some literary and drama shooting in "Embroidered Spring Knife", Chen Xi is mainly looking for that feeling, that is, the kind of practice that everyone's personality matches with him, it is not easy to find such things, and it is not easy to put it on specific things, that is, the result of the need to work together with the actors and all the surrounding teams.

Chen Xi has also begun to pay attention to some other things recently. For example, the official release of "Embroidered Spring Knife", as well as the current pre-effect of "Raid" and so on.

"The Raid" hasn't participated in too many film festivals so far, and occasionally participating in one or two of them is a well-known one, which may not really get much effect, but at least it can't be stolen by others because of showing its face at the film festival......

Not to mention, this possibility really exists.

Especially in small film festivals, you don't know what kind of prying eyes are going to be inside, and these people will actually steal your stuff and circulate it outside...... So I didn't participate in any mess.

But judging from the film festivals that I am currently participating in, the market response to "The Raid" is indeed okay. At least those who watched the movie basically expressed their love for "The Raid".

There is one of the most important advantages of "The Raid" when it comes to outside export distribution: the offsetting of cultural discounts!

Cultural discounts are stored in many cases, especially in China's cultural products.

There are many things that really exist between two different peoples and populations that cannot be understood by each other.

There are a lot of differences in the details that can also cause misunderstandings.

An important theoretical basis for the fictional law of the dark forest in Liu Cixin's "The Three-Body Problem" is the mutual suspicion between civilizations.

So, it's not hard to explain why. Even when Xiangjiang movies were at their most glorious, the main radiation scope was Southeast Asia and East Asia...... And most of the Hong Kong films that Americans like to watch also have a kind of curiosity, of course. Europeans are different, Europeans' movies and TV series are only superficially inferior to the United States, but in fact, the level of European film and television, at least artistically speaking, surpasses the United States and Hollywood. In particular, British TV dramas basically represent the highest level of human TV dramas.

Such a Europe has a kind of appreciation for Chinese literary films. But this appreciation is also somewhat accompanied by an appreciation of a different culture and a conflict of contradictions.

Southeast Asia, East Asia, Southeast Asia is a large number of overseas Chinese, and East Asia is a Confucian cultural radiation circle......

As for why American movies can conquer the world, this is because American movies do not tell American stories, but human stories, and they use special effects to conquer fans, and the so-called universal values of the United States wrapped in them have also been packaged by American imperialism, a powerful country that is unprecedented and possibly unprecedented in human history, and has a deep-rooted influence.

Of course, the commercial films of the United States, what kind of personal heroism, what kind of America is always saving the world...... If there is no special effect for this bullshit thing, it is just a pile of yellow shit. Americans just use special effects, the most powerful thing that belongs to the film industry, to break the cultural discount, and then little by little they hide their own values and pour them into everyone's heart.

Shatter the cultural discount, what is it?

This is the human story, the kind of thing that can universally arouse the feelings of all people, and violence, movement, and beauty are all common to human beings.

"The Raid" is one such movie.

Unbridled violence, graceful movements, and the choices that humans have in the face of life and death...... This is The Raid.

Cultural discounts, it is true, but in fact, it is relative, because sometimes it is because of the cultural discount that increases the mystery of a movie, and also increases the appearance of a movie, at the beginning, many Chinese literary films are because of such things that make people in Europe and the United States feel curious, and then some of the things in it, I don't know it, but I think it is novel and interesting, plus the quality of these films themselves is very good: the foundation of Chinese literary films is really not covered, It's just that it has gradually been submerged under the wave of commercialization.

So at that time, there would be a situation where the ugliest and most backward side of China was desperately shown to Westerners, and some fifth-generation directors were also rated as traitorous directors, of course, things in the world are not so black and white, and this kind of problem has to be looked at from two perspectives.

At that time, the master of Japanese cinema, Akira Kurosawa, was also regarded as a traitor by the Japanese at the beginning......

"The Raid" is now carrying out some publicity overseas, and the guiding ideology is to show the feeling of "The Raid" in front of everyone's eyes, and show the "human story" of the movie in front of everyone.

The filming of "Embroidered Spring Knife" has gradually entered the final stage.

Compared with martial arts, the filming of literary drama pays more attention to the expression of feelings, and it is necessary to achieve the ultimate in things such as feelings that need to be conveyed.

Until May 8th, the filming of "Embroidered Spring Knife" officially ended, and all the scenes were completed, in everyone's eyes, most of the details of "Embroidered Spring Knife" have been done the best, and from Chen Xi's point of view, it is almost the same: "Embroidered Spring Knife" has also achieved the ultimate in the restoration of the original movie and some enhancements on Cheng dù.

His "Embroidered Spring Knife" is a little different from the original version, there are relatively few differences, but there are also zài, the first difference is that the "Embroidered Spring Knife" Chen Xi's version is a little tighter in some plot connections, and the other is that the details of history are more elegant, and the fight scenes are more reasonable, especially a few group battle scenes, Chen Xi has tried to achieve the extreme of the two words reasonable!

Therefore, the film "Embroidered Spring Knife", Chen Xi is more satisfied.

After the filming was completed, the film also entered the stage of editing and publicity warm-up, in addition, Chen Xi also began to prepare for a new movie: his current state is completely unstoppable, because of the urgency of time, Chen Xi always feels as if there is a whip behind him, so that he can only keep moving forward.

Next, Chen Xi feels that after the movie "Embroidered Spring Knife", as long as the box office of this movie does not hit the street in the end, then after the accumulation of several movies such as "Border Storm", "People in Embarrassment", and "Embroidered Spring Knife", Chen Xi, as a celebrity, as the director that everyone is looking forward to, has also become hot, so that Chen Xi can also plan to release his own works that are not of such specifications.

Now these movies, when they are filming, are actually not low, but there is a problem, that is, the final box office of these movies will not be very high, probably less than 100 million yuan, of course, these numbers seem to be quite powerful in the eyes of some people, but Chen Xi feels that it is not enough, he needs a higher box office, make more money, and then be able to roll out the real movie ambition in his imagination.

In fact, in his head, the box office of the movie exceeds 100 million, and there are too many with low investment, and even "People Are Embarrassed in Thailand" is a horror work with a box office of 1.3 billion...... But these movies all need a specific time and environment, if the conditions are not ripe, these movies will not only not be high at the box office, but will be taken out in advance so they will be wasted...... Because of these reasons, Chen Xi has been waiting for the accumulation of his fame, waiting for his fame to accumulate to the point where many people can rush to a movie because he is directed.

For this goal, Chen Xi has been working hard, and judging from the current situation, it is gradually maturing.

May has officially arrived, the bell of the Olympic Games is approaching, and now many things in the entire entertainment industry are also moving closer to this center, and many stars are also singing carols for the Olympics, but Chen Xi is now buried in "Embroidered Spring Knife" and new movies. (To be continued......) R1292