After more than 10 years of cooperation and development, Warner Bros. is now a giant in the film derivatives industry, and what can support the successful operation of derivatives is, of course, a perfect operation system. Pen % fun % Pavilion www.biquge.info

Compared with Hollywood, the development of "post-derivatives" of Chinese films is extremely backward, but this also means that there is still a huge space for the development of China's film "derivatives market".

No market can start with maturity, there must be a stage of development, and Hollywood has also experienced chaotic periods.

As far as Duke knows, a small number of Chinese-made films have also made some attempts to fully develop "film derivatives".

However, these piecemeal efforts can only be regarded as better than nothing, and do not constitute a major contribution to the film's revenue.

Although this is the Sino-US Film Forum, the real famous person in Hollywood is Duke, and most of the time the forum revolves around Chinese films, and Duke is also quite serious at the beginning, but when the topic turns to how Chinese films should win more support from domestic audiences and theaters, he is a listener and spectator.

Listening to the constant sounds in the theater, Duke pricked up his ears and closed his mouth.

It's been two days since I came to Shanghai, just like the previous few times. Duke has read a lot of first-hand information about Chinese films and the film market.

Why should you support domestic films? This is not a simple question of patriotism, the Chinese and US film industries have reached a new strategic cooperation agreement, and the biggest impact is actually those "bad films" that have been filmed before and want to make money in the Chinese market.

For this reason, some people even listed 100 bad films that have been released in theaters in the past two years, and sighed with satisfaction after complaining: Opening the market to Hollywood is actually a purification of Chinese films. We really don't have to face such bad movies anymore.

Since a key figure visited the United States in February this year, China and the United States reached a strategic cooperation agreement on the further opening of the Chinese film market to the United States, the Chinese film industry has been crying and shouting, and many people are soberly aware that it is really a wolf now.

How much impact does this agreement have on Chinese films? For the audience, it doesn't really matter much, after all, there are more good movies to watch; For cinema managers, there will also be more money to be made.

The biggest influence is the producers of Chinese films. For example, directors, such as investors.

Therefore, they were the loudest at the scene, and they were the ones who asked to support domestic films.

Ninety-five percent of the revenue of Chinese films depends on the domestic box office, and the importance of the cinema chain can be imagined, and the scene is inevitably polarized, with the film producer and distributor and several representatives of the cinema chain almost-for-tat.

Listen to what they have to say, plus the materials from Warner Greater China statistics that I have just read. Duke also began to understand what they were discussing.

Since April, almost all mainstream domestic theaters have begun to become the target of complaints from directors. "Piff", "Fly Over the Old People's Home", "Me 11", "Saidek? Balai"... Many movies claim to be well-made "sincere works", so directors have begun to find reasons for the poor box office, in addition to the reasons for publicity and distribution, the main reason for the studio's lack of film scheduling has become the main reason.

By May, the denunciation had almost reached its peak, as theaters had reserved almost 70 percent of the screen for Duke's "The Avengers."

But for the representatives of the cinema side. This kind of complaint obviously seems a bit nonsensical.

It cannot be denied that these works do have a certain artistic content, but from the perspective of the cinema, they themselves are part of the market, as a supplier of goods to the audience. Therefore, it is a matter of course that the audience will arrange more shows of what movies they like to watch.

Therefore, for this accusation, the representatives of the theater chain are also very depressed.

A representative of the cinema chain from Guangdong spit out his bitterness, "Let's not talk far, last weekend, there were 9 movies released in my cinema, and I have a total of 10 halls here." Even if there is one room for each movie, how many shows can I arrange in a day? And they are all new films, most of the filmmakers themselves have not done publicity, the audience comes to buy tickets, and no one knows what kind of movie this is. In comparison, how famous "The Avengers" is, the audience wants to buy tickets for "The Avengers", do you want us to tell the audience, don't watch "The Avengers", you are a Chinese, you should support domestic movies, you go to watch domestic films......"

In the face of the accusations of the directors and producers present, the theater side obviously did not want to carry the black pot that hindered the development of domestic films, and another representative stood up to strongly refute it, saying that many domestic films are not because they don't want to arrange them, but because their themes and content are too bad, and the audience doesn't buy them at all.

"How rotten is it? I couldn't even watch the film. Basically, our attitude towards domestic directors is based on respect, because from the perspective of the world, a director has its growth process, peaks and valleys, and no one can guarantee that if this movie is bad, the next movie will not be a masterpiece. We also know that the tastes of the audience are diverse, but some films ......"

The representative hesitated for a moment, and finally did not say directly, "It's inconvenient for me to name names, you can know from the audience's reactions, no one will say that it is a good film." How can we support such a movie? And in the past two years, not only has this kind of film not decreased, but it has been increasing every month. Some people on the Internet even concluded that among the more than 200 Chinese movies released in theaters last year, there were 100 bad movies that could be called "the holy hand of the pit father". In the past, when the market was not open, we could only show these films when we encountered some off-season movies, but now that we have a choice, why not screen Hollywood films with good profits and high reputation? ”

In the deputy's view, in addition to the real "bad films" of domestic films released now, there are many unspeakable "weird films": "In fact, some films are not necessarily bad, but at first glance, you can see that they will definitely have no market." Just like Wang Xiaoshuai himself said before, he also knows that "Me 11" will definitely not sell well. In that case, why do you have to squeeze into the studio? Nowadays, the cinemas that join the cinema chain are all managed by enterprises, and as a company, they have to calculate profits, so why do I not put a movie that can make money, but I come to make this movie that does not make money? In particular, the cinema is in a prosperous commercial area, and the rent, water, electricity, and labor all need to be included in the cost. ”

"Wang Xiaoshuai knows the hardships of today's commercial cinema chains......"

It was the boss of a film company who stood up and spoke, as if he was the investor of "Me 11", "so he called for the establishment of art theaters, so that art films like his "Me 11" could be screened in special art theaters, and such theaters should be subsidized by the state." ”

As soon as this sentence came out, many people at the scene rolled their eyes silently.

The representative of the theater chain is obviously a little resentful of the people who invest in this kind of film and push it to the theater, and what he said later is not very polite.

"Although I am very much in favor of the establishment of an art theater, I do not agree with the art theater showing some films of the sixth generation of directors."

He stood up directly and said, "If the government is to fund the subsidy, then the government itself represents the majority of the people, and the subsidized things should also represent the needs of a wide range of groups, and the works of the sixth generation of directors are mostly a kind of intuitive feeling movies from a very private point of view, such as Jia Zhangke's small town plot, Wang Xiaoshuai's three-line complex, these things only belong to their private individuals, and they can find investors to shoot them, that is, they agree with the views of these directors, and from the audience's point of view, Since commercial cinemas don't get box office, it proves that there are too few people who can resonate with them, so if an art cinema is only set up to show such films, isn't it equivalent to taking the money of the majority of taxpayers to serve the wishes of a very small number of people? ”

The boss of the film company was dumbfounded.

However, the representative of the cinema company is also a smart person, and immediately changed the topic, "The cinema chain is a commercial company, not a charitable organization, and we also have huge pressure on operations, if there is not enough profit, what can we use to support so many employees under our hands, how to maintain the normal operation of the company?" ”

This is a very simple truth, people should indeed have a higher artistic pursuit, but the only pursuit of commercial companies is profit, this is a natural thing, no one can say anything.

He added, "In my opinion, instead of trying to find a way on the theater company, it is better for you to improve the quality of the film itself and produce fewer bad movies, as long as the quality of the film is excellent and the audience is willing to buy it, how can we not arrange the film schedule?" ”

"So, I don't think the key is ...... in the theaters themselves."

The representative's eloquence was quite remarkable, bringing the topic back to the filmmaking itself, "but that the producers and distributors should reduce the number of bad films, and some very bad and niche films should not be pushed into the theaters." ”

Naturally, the topic turned to film production, and the people in the theater side looked like Duke, and it was the turn of the directors on the scene to complain - the screenwriter is not good, the actors ask for a high price, how can there be a good movie without money? (To be continued.) )

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