Every weekend, the state's news channel broadcasts a number of highly influential comprehensive interviews, which also attract a large number of Chinese viewers who follow current affairs, including teenagers and middle-aged and elderly people, and even in this era of the Internet, the station's influence in this land is unquestionable. Pen & Fun & Pavilion www.biquge.info [Latest Chapter Reading]

Phil, who serves as Warner Greater China's chief executive, sat in front of the TV in prime time on Saturday and tuned it to the news channel as part of the Star Wars: The Force Awakens China campaign, and the national television interview with Duke will be broadcast on a prime-time news roundup.

In addition, Warner Greater China has also obtained the relevant authorization, and this interview will then appear in the form of text and video on some of the most important publicity positions on the Internet.

Since Duke acquired Lucasfilm a few years ago, Warner Greater China and Lucasfilm have been actively working to promote the "Star Wars" franchise in this country, and now they have reached a critical stage of "Star Wars: The Force Awakens" in China.

Due to the restrictions on the promotion of Hollywood movies by Big Scissors, Phil was very cautious in the early publicity and marketing, only this time was an exception, after all, this was an exclusive interview publicly broadcast by national television, and Big Scissors was equivalent to a tacit acquiescence.

However, Phil was still a little worried, worried that this interview would suddenly be taken down, and it was not the first time that Big Scissors had done such a thing. "Django Unchained" directed by Tastino was suddenly temporarily withdrawn by Big Scissors when it was just released here......

Such worries did not happen, and the interview program started on time.

Phil has been in the Far East for so many years, and understanding Chinese is not a problem at all, and like all interview programs, the program opens with an introduction to the background of this interview: the significance of the "Star Wars" series to American audiences has long gone beyond the film itself, and has evolved into a culture, permeating all aspects of life. Although it's been a decade since the last Star Wars movie, the Star Wars craze has never subsided. Compared with this feeling, Star Wars' mass base in China is not so deep. Famous Hollywood director Duke? This new work directed by Rosenberg is more like a gift to a new generation of fans, and it is another "big attack" of Star Wars culture to penetrate the world.

"Audiences don't need to have seen the first six films to enjoy the film, they can get started with this movie. "The Force Awakens" is the beginning of Star Wars in China and around the world. "Duke, the director and producer of this film and the owner of Lucasfilm? Rosenberg said that the strategic significance of the film could not be clearer.

A new wind of Star Wars is already blowing, and it will be even bigger and more extensive.

The film is not only determined to appeal to a younger audience. More Harrison? Ford, Kelly? Old-timers like Fisher are in charge, trying to maintain the "original flavor of the old soup" of the entire series.

Also, the creator of Star Wars, George? Lucas serves as an advisor to escort, and veteran Star Wars fans don't need to worry.

In short, there are two major concerns about the new "Star Wars" (whether it will be liked by Chinese audiences; Can it be liked by old fans) The creators have resolved it one by one, saying that there is no need to worry.

In our exclusive interview, director Duke? Rosenberg also revealed many shooting details and behind-the-scenes stories in the interview: "How the new robot BB-8 was controlled and filmed in real time; Harrison? the impact of Ford's sudden injury on the crew; Daisy? how Ridley and Wu Yanzu were chosen, and who are the most senior Star Wars fans in the crew; The heroine is actually Chewbacca's distant cousin? ”

Let's follow Duke? Rosenberg walked into this together. ……

In response to the propaganda in China, Duke naturally focuses on Daniel? Wu, the interview started shortly. That's the topic to Daniel? Wu's body.

"Wu Yanzu's character was written before he was chosen, and you may not have noticed that every character in all Star Wars movies has an important common characteristic."

In the interview program, Duke used quite fluent Chinese to talk to reporters throughout the whole time, and in the ears of Chinese audiences, his Chinese level may be far less than that of Dashan, but he will also kill 99% of foreigners in seconds, which can easily arouse people's favor.

The Mandarin that came out of the television was far more standard than that of Mr. Phil, who almost made his home in China. "All the characters in this series have a common emotion, which is 'despair' - the desperate desire caused by despair, so desperate that they are desperate. Based on different despairs. They crave different things and manifest different things: Luke desperately wants to get out of that hellish place and escape from the farm where he was imprisoned; Princess Leia wants to do everything she can to help her father and make him understand this; Han? Solo desperately wants money—money is more useful to him than anything else; The Black Lord is desperate to get back to his plans. ”

"There is no middle ground in this world. Having characters with different desires makes this series even more exciting. So you have to write about the character's inner desires and be able to show them realistically. At the same time, don't forget to use humor. In George's original film, this delicate and peculiar balance is perfectly mastered. Every character is desperate, and it's really interesting to see the power of these combinations. So we are looking for actors who are interesting to put together, and Wu Yanzu is such a candidate. ”

The female reporter asked, "Why did you choose a female character as the main character?" ”

Hearing this question from reporters, Phil couldn't help laughing, he naturally knew the reason, that is, today's big-budget movies are currying favor with female audiences, and the female market is becoming more and more important to movies.

But he knew Duke wouldn't say that, and it was.

"Rey is a product of this time, and my team and I are aware of the power that girls today have that we couldn't have seen a decade ago. I think that's what Rey is, she's coming into this story with a sense of power and unlimited potential, which I think would appeal to girls today. ”

Clearly, Duke's words are from the perspective of creating characters, not the market, "Male characters have always had these qualities, and the audience took them for granted, and now they suddenly become a capable female character." By the way, Rey will make a lot of mistakes in the story, and one of the joys of this film is to see how she learns her lessons, she is an all-round talent, and I don't think it would have that kind of charm if she was a male character. ”

The female reporter of the national television station brought the topic to the villain again, "Can you introduce the villain Kylo?" Lun? Among all the protagonist posters announced, what inspired his unique appearance and styling came from? How are you going to structure his character? ”

"Okay, but I can't spoil too much. In this film, we need a representative of the dark forces. He's certainly not the only villain, but he's the key figure inside. He's from a mysterious group called 'Knights of Lun', and that's where his name comes from, and you'll see them in the movies and be able to tell Kylo? Len is one of them. ”

For the sake of publicity, Duke also appropriately revealed some relevant content, "The entire Knights are dressed in this special way. The roles they play in this film are the same as those that Black Lord did in the previous film. But you must not snap your fingers and say, 'We're going to have a new Black Lord!'" We knew he had to be a whole new character. Therefore, when designing this character, it is necessary to start from both the aesthetic meaning and the backstory. ”

Phil could see Duke on TV thinking, apparently with careful wording to avoid spoilers in advance, "His character is proud of the Black Lord, which means he comes from a place where the Black Lord is known." This is the floodgates of my stress release - not only the audience, Kylo? Len also knew about the Black Lord. This gives us something to see and touch that we can dig up and name him. This guy may be a big admirer of the Empire's cause, and he may see the Black Lord as the ultimate force to be seduced by the light side. ”

The interview continued, and the entire show lasted nearly an hour, all of which was an exclusive interview with Duke, which also made Phil feel that his job was a little easier. What kind of popularity and influence does the name Rosenberg have in this populous land?

With this interview from national television, Warner Greater China can develop a series of relevant marketing measures.

At the end of this episode, the interview with Duke has ended, and what is being broadcast is some introduction to "Star Wars: The Force Awakens": Although the filming budget of "Star Wars: The Force Awakens" is large, but the director Duke? From the outset, Rosenberg worked to ensure that the film's emotions were emotionally authentic and artisanal, rather than overly flashy CGI effects like some sci-fi and action blockbusters.

Before finishing a brief conversation with us and getting ready to get back to work, Duke summed it up this way: "Of course I want to say that the world doesn't need to be reminded of positivity and hope, but the first Star Wars was born in the context of the double cynicism of the film and the real world, where people feel like they are surrounded by betrayal, crime, and **. And Star Wars is a reminder that there is still love, adventure, and loyalty in the world. ”

"I think Star Wars 7 is in the spirit of the original Star Wars trilogy. You will connect yourself to this world that gives you strength and purpose. This message may be closer to reality than you might think. ”

Now, hungry viewers around the world seem to have taken the message, felt it, and agreed with it. (To be continued.) )

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