The college is the most responsive in public relations. The point is that not everyone is professional and objective enough. That's why people always say "nomination depends on merit, and winning awards depends on luck".

The nomination stage is a big wave, everyone must show enough strength, the pre-publicity offensive is much the same, the information that each judge can accept is limited, and the influence of the favor vote is infinitely weakened after being distributed to this small Hollywood circle where everyone knows each other. Therefore, only the strong players can be shortlisted. Of course, there will always be dark horses in the nomination stage, which is also one of the abilities of the college's PR, which also adds some fun to the nomination list.

-- Being able to bring slightly inferior works into the nomination list is the most magical part of the college's public relations, which is also the absolute strength of the Weinstein brothers in Hollywood for more than ten years. However, this is a minority after all. The reason why dark horses are called "dark horses" is because there are too few of them.

However, entering the award voting stage, there are only five candidates for each award, so the favor votes quickly began to be concentrated, and this is the stage where the college's public relations can show its strengths. The technique is very simple, it is nothing more than pulling relationships and getting close, but how to grasp this scale is a profound knowledge - this is why there is a professional position of "public relations" in society.

Gradually, the discussion in the circle began to become lively - is Gwyneth's performance really enough to rival Charlize?

One subtle change was noted: at first it was thought that Gwyneth could not be compared to Charlize at all, whose performance was considered to go down in history, while Gwyneth was far from excellent. But what about now? The "possibility" of this is now being seriously discussed, and although it is only a possibility, and perhaps most people will answer no, this slight change means that the balance of power on both sides of the scale has begun to tilt.

At the end of the year, the Weinstein brothers officially entered the stage of history and gradually blossomed into their own light - in fact, no one should forget that it was the brothers who brought "vulgarity" to the level of "Forrest Gump" and completely changed the historical status of independent cinema.

At the same time, DreamWorks is finally beginning to shine, and the second round of re-screening of "Saving Private Ryan" has attracted a lot of attention, and "The Thin Red Line", "Life is Beautiful (La. Vita。 E。 Bella)" together to build this year's "World War II Movie" year, which has sparked countless discussions.

On the other hand, Paramount, who was an after-aware, did not remember to promote "Truman's World" until more than half of January 1999 had passed. This film is the only outstanding work in the past year that can be compared to "Saving Private Ryan", and Hugo has given an amazing performance in the movie, and many people believe that Hugo's performance is definitely worthy of the second Oscar!

The first awards season kicked off chaotically and hecticly, and everything seemed to be out of order, as if everything was the same as before, but as if everything was different. In the midst of this noise, the 56th Golden Globe Awards is about to kick off, which also marks the official history of 1998.

In 1998, which had just ended, although there was no "Independence Day" and no "Titanic" longevity, the entire market showed a state of decline, but from the perspective of the film market, the total box office increased by nine percentage points over the previous year -- considering that the "Titanic" movie contributed 600 million to the box office, and it was able to achieve such outstanding results in 1998, we can see some clues: At present, the entire North American film market is on the rise.

This is undoubtedly the best news for the beginning of the blockbuster era.

However, the work that finally won the year-end box office championship is very intriguing, "Truman's World" with a box office data of 328 million US dollars, became the only work this year to exceed 300 million at the box office, and became the year-end box office champion in 1998, which is the second time in Hugo's career after "Independence Day" to win the honor of the North American year-end box office champion, and the momentum of the world's first person today is undoubted.

The victory of "Truman's World" is worth pondering, especially in the case of the blockbuster era is about to bring, a comedy film with an investment of only 60 million US dollars stands at the peak, which is also after "Home Alone", after eight years, a comedy film won the year-end box office championship again, which also poured a bucket of cold water on the overheated film market that fell into madness because of computer special effects, which seems to be a very contradictory result with the direction of the entire market.

Not to mention that "Truman's World" itself is a work of profound meaning, and the black fairy tale reality contained in it has pervasively affected every aspect of people's lives over the past few months. Even during the awards season, the rise of the college's public relations has made many people calm down and think about this reality: is it really inevitable to be entertained to death? Will movie dreams really be eaten away at Wall Street's greed?

All of this is the impact of "Truman's world". As the 1998 North American year-end box office champion, "Truman's World" is bound to continue to play a residual heat in the next few years, and before you know it, this work has become a classic in film history.

The runner-up at the North American box office of the year was Steven Spielberg's war masterpiece "Saving Private Ryan", which earned $216 million in North America and successfully occupied the second place. However, this result is too inferior to the championship, which is also a myth in the whole market:

"Saving Private Ryan" is undoubtedly excellent, and is even considered one of the best war movies in film history, even without "one" there would have been countless supporters; But the box office of this work has been pulled down by "Truman's World" so much, and it is still in the situation that the audience has exploded with an excellent box office of 200 million US dollars, so why is this? Why did the box office of "Saving Private Ryan" not exceed 300 million? Is it because of the heaviness of war movies - the final box office of "Schindler's List" is only 200 million and 5 million dollars, or is it because in the context of the blockbuster era, "Truman's World" is a wake-up call for Hollywood?

This is a topic that deserves to be considered slowly by film practitioners.

Michael Bay's "The Apocalypse" took the third place at the box office with $200 million, and the production starring Bruce Willis and Ben Affleck continued its strong position as a VFX blockbuster, but the North American box office of this work fell far short of expectations compared to the investment cost of $140 million. Despite this, the two leading actors, Bruce and Ben, have once again ushered in a new career high.

Ben Affleck, in particular, lost to "Perfect" at the last minute last year, losing the Oscar statuette, leaving Ben and Matt Damon very quiet for a while. However, now the success of the "Peerless Tribulation" has made him reappear in the public eye, and his future is limitless.

"Truman's World", "Saving Private Ryan", and "Peerless Tribulation", these three works became the only three works with a box office of 200 million in 1998, ranking among the top three at the year-end box office, this result is really interesting and worth chewing repeatedly.

After these three works, "I'm Crazy for Mary", "Bug Squad", "Tea Boy (The. Waterboy)", "Doctor Doolittle", "Rush Hour. Hour)", "Heaven and Earth Collide", and "Godzilla" ranked third to tenth, respectively.

Overall, a total of eighteen works have exceeded 100 million at the box office, but only three have exceeded 200 million at the box office. It can be seen that unlike the previous two years, this year is the year when the entire market has been developed and all works have collectively exploded.

Among the top ten works, "Truman's World", "I'm Crazy for Mary", "Tea Boy", "Strange Doctor Doolittle", and "Rush Hour" five comedy movies occupy half of the country, which is very eye-catching. Except for "rush hour", which can also be classified as an action movie, the other four works are all authentic comedy films, but they all rank among the top ten, and the performance is so dazzling that all film companies can't help but look sideways.

Among them, "I'm crazy for Mary" witnessed the highest peak of Cameron Diaz's career, although Cameron and Hugo ended their enviable love life, but her career is going up, following last year's "My Best Friend's Wedding", this time Cameron's single-handedly "I'm crazy for Mary" reached a new peak, 116 million US dollars not only ranked high, but also won her a good reception, with a new generation of "American sweetheart" posture in North America to occupy a place.

In addition, Adam Sandra also relied on the "tea boy" to rise strongly, becoming a high-profile comedian like Ben Stiller, and even considered to be expected to become another box office superstar after Jim Carrey.

Behind these prosperous scenes, people with a heart can notice a small detail, among the top ten works on the year-end box office list, "Truman's World", "Saving Private Ryan", and "Tea Boy" are all closely related to Endeavor Elite Agency, in addition, Cameron of "I'm Crazy for Mary" and more than half of the actors in "Heaven and Earth Collision" are also from Endeavor Elite Agency, and Roland Emmerich, the director of "Godzilla", is also owned by Endeavor Elite Agency.

This small detail doesn't mean anything to the audience, but it has an extremely important positive meaning for Hollywood insiders: because it means that Endeavour elite agencies have a larger network and more powerful operating capabilities, and they can bring benefits. This is crucial for anyone.