Due to the limited cost of film production, Warner Bros. did not invest much in publicity and distribution, and took advantage of opportunities such as the commemorative shooting to make a lot of publicity work.

The film held two audience and theatrical media preview screenings in early March and mid-March, and Duke has been busy in New Zealand with the final preparations for "The Lord of the Rings" and did not attend at all, with several leading actors, and with the strong cooperation of the Los Angeles County Police Department, there is no shortage of necessary publicity boos.

After the two test screenings, Warner Bros. also transmitted the results to New Zealand for the first time.

"84% of the audience's praise, and the overall commercial score of the theater line is B+,"

Standing behind Duke looking at the cave troll model, Tina? Fei quickly said the general situation of the test screening, "The media test screening score is A-, and the film will be released in North America with a scale of 2,200 theaters after the Oscars." ”

"A little better than I expected."

Satisfied with the troll's appearance in general, Duke moved to the other side, here is a lifelike spider, "I thought it would be screened in about 300 theaters, and then the theaters would expand the scale of the screening according to the situation." ”

may always be accustomed to thinking about problems from the most difficult point of view, the test screening of "100,000 Urgent" received a better response than Duke thought, which can be seen from the resources invested by the theater chain, and the theater chain will not be relieved if they can't see the selling point and expected income of the film.

Duke turns to the Great Spider Corpse, Tina? Fei stood there and didn't move, this kind of thing has always been the object of women's disgust.

"There's a couple of new news over there."

When Duke walks towards the outside of the model warehouse, Tina? Faye followed, saying as she walked, "Director Lucas asked if you could attend the Star Wars premiere in May. Mrs. Leah is sure to attend. Victoria's Secret has a plan for the Angel Model and the Lord of the Rings for you to review. Miss Lauder mailed in a men's skincare product as a sample for her brand to launch......"

"This guy ......"

Walking out of the warehouse area, Duke looked at the bright sunlight outside and muttered, "Think of me as a test subject." ”

"What about the Marvel Comics?"

Duke turned and walked towards the weapons warehouse. "When will we be able to officially sign with them?"

After more than a month of arguing with Marvel, the two sides have reached an agreement on Duke's investment in shares, and the lawyers and accountants on both sides are also accounting for the matter. The Philippines will not return to New Zealand either.

"The exact timing has not yet been determined." Tina? Fei looked through his work log and said, "However, according to the agreement initialed by both parties, the signing of the formal agreement will not take more than the end of May." And ......"

"It's a $200 million deal, 25 percent of the investment," she reminded. You don't have that much liquidity on your books, and we're going to have to wait for David to reach a share transfer agreement with Yahoo management. ”

"You stare at the point."

With a word of advice, Duke walked into the weapons warehouse, greeted several weapons makers, and walked towards the storage area inside. Fei said, "After the transfer of Yahoo shares is completed, it will be as surprising as possible." ”

At Duke's discretion. Investing in Marvel is actually a profitable business, and there is really no guarantee that Marvel will become a big success in the future. But there is one thing that he knows very well as the director, that is, the special effects technology of the film is advancing at a flying speed, providing the basic conditions for the amazing superheroes to appear on the big screen, even if the Avengers will not be assembled, the value of the surprise movie will not be bad.

Besides, as long as he can invest in shares. Naturally, they will alert Marvel's management so that Marvel can sell himself to Walt Disney or other film companies at a sky-high price in the future.

Walking through the warehouse, Duke inspects the weapons used by the main characters, all hand-crafted, some of them made of alloy steel. Some are made of aluminum alloy, while others are pure rubber props.

However, even a sword made of rubber is no different from a steel product in terms of appearance.

After checking the weapons and props, Duke returned to the studio office and saw several proposals from Victoria's Secret, and Victoria's Secret executives mentioned that when the "Lord of the Rings" trilogy officially began filming, and after North America and the whole world had a certain impact, Victoria's Secret's angels would fly to New Zealand in the most high-profile way to meet the crew, and it was best to find a TV station to broadcast the whole process.

Maybe you can rent a fleet of convertible sports cars, let the Victoria's Secret angels throw kisses all the way from the headquarters in New York to JFK Airport, and then fly to Wellington on a special luxury charter plane, with the news media on both sides for the hottest publicity?

After writing down the idea briefly, Duke asked Tina? Philippine faxed to Victoria's Secret management.

With a total investment of $350 million, the Lord of the Rings trilogy requires extensive publicity.

Along with Victoria's Secret's plan, there is also a copy of the Victoria's Secret Angel model team information, in recent years, Victoria's Secret Angels have been in and out, and there have been many changes in the past, Victoria's Secret management faxed this information, but also want Duke to find the most suitable candidate.

Seeing the tall and slender model on the copper plate book, Duke suddenly remembered that the crew had not yet found an actor to play Arwen, maybe they could find an angel model with long legs and a thin waist and a pure appearance?

The role itself doesn't need to have much excellent acting skills, not even above the passing mark, and then again, does the former Arwen have acting skills?

After dealing with Victoria's Secret's affairs, Duke sat down and thought about it, right? "Write back to George and I'll be attending the premiere of 'The Phantom Menace.'" ”

His mother had gone, and there was no reason for him not to go.

Finally, Erin? The men's skin care products mailed by Lauder, which is a makeup brand created by her relying on the Estee Lauder Group, and has an absolute controlling stake, although when talking on the phone every day, Duke also said that he could find him if he had a problem with funds, but Erin has never opened her mouth, and she is not too short of money at present.

The two have known each other for so many years, Duke can tell, Irene? Lauder is a woman with a strong heart and is on her way to business.

In this respect, there is no fairness in any country and society in the world, and some people are born with a starting advantage.

Don't say Irene? Lauder, speaking of himself alone, if he were not born in such a wealthy family, his career as a Hollywood director would probably be ten or even a hundred times more difficult than it is now.

Everyone knows that the first step before success is the hardest, and the first capital before starting a business is also the most difficult to raise, and he is fortunate to have the full support of his mother.

After opening these skincare products and looking at them, Duke put them aside, Erin? Lauder understands his habits and mails in the mail the simplest products like men's sunscreens.

"Tina, have someone buy some New Zealand produce and mail it to ......"

Speaking of which, Duke thought for a moment, "Purchase more, Mom, Irene, and...... Ivanka? Trump, on the other hand, mailed one to each. ”

As time went on, preparations for more aspects of The Lord of the Rings came to an end, and more people came to New Zealand.

At the same time, the number of media reporters and paparazzi surrounding the Wellington set is also skyrocketing, after all, this is the most important "Lord of the Rings" trilogy in the history of Western literature, and it is also known as the most unlikely literary work to be made into a movie, coupled with the fame of Duke as a director, it is enough to attract the attention of many people.

In particular, some gossip media sent special paparazzi to keep an eye on him.

Everyone in Hollywood knows that Duke never hides his lace and changes girlfriends very quickly, but since "The Matrix" has stopped, this abnormal situation has stimulated the curiosity of some eight media outlets.

The New York Post even reported that he was tired of this chaotic lifestyle and was currently secretly dating a girl with the intention of establishing a long-term relationship......

Whether it is gossip or scandals, or positive reports, it will not affect Duke's work, according to the entire publicity plan, he gave a gag order to the crew, and no one is allowed to accept media interviews without permission.

Even when he returned to Los Angeles to attend the premiere of "One Hundred Thousand Urgents" and walked the red carpet to be interviewed in the visiting area, he only talked about the film, not the "Lord of the Rings" trilogy.

The scale of the premiere often corresponds to the scale of investment in the film, and the premiere of "One Hundred Thousand Urgent" is not large, choosing a medium-sized theater in downtown Los Angeles, and no heavyweight guests are invited, just the most ordinary premiere in the spring file.

The release time of "100,000 Urgent" was placed at the end of March after the Oscars, and there were no films that Duke had an impression of during this time period, so it can be said that there are basically no heavyweight competitors, but there are too many small-budget films released, which greatly disperses the resources of the theater chain.

However, this is also the distribution strategy of the cinema chain, in this kind of schedule that cannot attract audiences with a large production, no one knows which film will become a dark horse in the end, as long as one of the films shows the potential to be a big hit, it will immediately become the main film promoted by the cinema alliance.

The 2,200 theaters of "100,000 Urgent" seem to be small, but it was actually the largest film to be screened that weekend, and the relatively large number of theaters that the film can get is not unrelated to the confidence that Duke has built for the theater side.

But in the final analysis, whether this film will expand the scale of screenings or reduce the number of theaters in the future depends on the market to speak. (To be continued......)

PS: A new week has begun, asking for a monthly pass ~ asking for a recommendation ticket ~ asking for support ~