Chapter 38 The Problem of Ratings
After the broadcast of "Do Not Disturb the Truth", it is determined that it will be broadcast three times a week within the next time.
This matter has mixed reviews in the industry, but among the audience, it has been widely praised, and of course, in terms of advertising costs, it is also rising.
At this moment, everyone is concerned about two things.
The first thing is naturally the quality and ratings of "If You Are Honest, Do Not Disturb", everyone is a little skeptical, doubting whether this show can maintain the quality of the previous one after broadcasting three episodes a week, and whether it can guarantee such high ratings......
If there are three episodes a week, and the ratings don't drop at all, it's really terrible.
Second, Zhongnan Satellite TV has now begun to make targeted arrangements for the recent events of Suhuai TV. First of all, there is a program that is about to be broadcast, that is, "The More You Strategy, the Happier You Are".
Judging from the memories that Chen Xi obtained, this "The More Strategy, the Happier You Are" was still very good at that time, and there were also very variety show hosts like Wang Han and Ma Ke, but it was a pity that this show was not held for a few years after that.
This program is set to start broadcasting online on Saturday, which makes many people feel that "The More You Strategy, the Happier You Are" is targeted to "If You Are Honest, Do Not Disturb".
So everyone is now starting to pay attention to another topic: Is it possible for "If You Are Honest, Do Not Disturb" to challenge the trump card status of Zhongnan TV variety shows?
First of all, it is to pay attention to whether the new variety show "The More Strategy, the Happier You Are" on Zhongnan TV, can shoot down "If You Are Honest, Do Not Disturb...... At this point, many people have maintained a wait-and-see attitude.
After all, "Do Not Disturb" and "The More You Strategy, the Happier You Are" are broadcast at different times, and the positioning of the two is different, besides, "Do Not Disturb" has now occupied a large number of viewership shares in a short period of time, and it has also created a very good audience reputation and attraction, in this way, it is unrealistic for "The More Strategy, the More Happy" wants to attack "Do Not Disturb".
What everyone pays more attention to is the two programs that are relatively close to each other in the two time periods, which are more worthy of everyone's attention.
"Do Not Disturb", "Happy Camp"!
"Happy Camp" is a veteran trump card program of Zhongnan Channel, this show has countless people's attention, and the ratings are also very high.
After the trough in 2004, "Happy Camp" launched a new anchor plan, using the method of talent show to select Du Haitao and Wu Xin, two new anchors, which injected new blood into the show and changed the trend of public aesthetic fatigue.
Since then, the ratings have been rising, and now, it has basically been able to maintain a rating of more than 2%......
Therefore, when "If You Are Honest, Do Not Disturb" was changed to three broadcasts a week, everyone also looked forward to seeing the bloody battle between these two programs on Saturday.
The two shows are close in time, and both are popular, so it is obvious that on Saturday, the two shows are the way to catch each other.
If the two programs are almost identical in terms of time slots, then the struggle between them is obvious, and the other side will do better and pull the ratings away from their own bowls.
This kind of competitive relationship is very simple and crude.
In this way, everyone is willing to see the fight between these two needle-to-wheat shows......
If Suhuai TV can really appear a program that defeats Zhongnan TV in the same time, it can indeed be regarded as a legend.
Since Zhongnan TV challenged CCTV's low position and achieved certain results, other TV stations have basically been suppressed.
And now between Suhuai TV and Zhongnan TV, it is a bloody battle with bayonets, and it is also a fight to challenge the strong.
Both are on Star TV, and they are in the same time period, plus the influence of the two programs, and the meaning behind them...... So in this battle, there are a lot of people who pay attention.
On Friday night, the fifth episode of "Do Not Disturb" began to be officially broadcast, and the first issue after the first three episodes were broadcast in a week.
This is the first episode, and there are many people who follow it, and of course not everyone knows about it, and the first episode started broadcasting on Friday.
After the rebroadcast of "If You Are Honest, Do Not Disturb", Friday's ratings were placed in front of everyone.
“2.01%!”
This rating did not increase but decreased, and many viewers who learned the ratings immediately became noisy.
Especially those loyal fans of Zhongnantai.
After they got this rating, they immediately judged that Suhuai TV was going to have a serious problem this time.
"Look at Su Huai TV's stupid tricks, right? The ratings of "If You Are Honest, Do Not Disturb" have plummeted, and it is obvious that they are not doing it right, and there is a problem, I think that this rating will still plummet next. ”
"Do you still want to challenge Zhongnan Satellite TV? It's all a whim, isn't it? How many years has Zhongnan Satellite TV been dominant? How could it be that because of a blind date show, it fell? Of course, even if they want to challenge a few programs of Zhongnan Satellite TV, it is quite unrealistic For Suhuai TV, I just want to advise them, don't be too ambitious! The results were already very good. ”
"Three times a week, it must be inevitable that the quality of the production will inevitably decline, right? From one issue a week to three issues a week, the gap between this is indeed quite large. If this continues, I estimate that "If You Are Honest, Do Not Disturb" will become a short-lived show, short-lived. ”
…… Fans of similar Zhongnan TV have continued to start their own comments and noise, and in their hearts, Suhuai TV's approach this time is completely to shoot themselves in the foot.
At the same time, there are also some media that do not know the truth very well, which are fueling the flames:
The End of the Ratings Myth? Ratings did not increase, but fell to become the hottest topic of the week》
"Or fall off the altar, the decline in ratings leads to dissatisfaction among advertisers"
"The Prophecy of Rise and Decline, the Unshakable Hegemony of Central and South Taiwan"
…… Similar reports have emerged in an endless stream on the relatively more impetuous Internet, and many media have joined the ranks of singing about "If You Are Honest, Do Not Disturb".
It's hard to really say much about the ratings for a day, and these media and networks know that, but they also want to attract readers, create contradictions, increase attention, and other things with headlines like guò...... We'll talk about it then!
Such an audience and media have led many people who don't know the truth to a position where they are quite skeptical of "If You Are Honest, Do Not Disturb".