It is not too rare in the history of Hollywood to have an absolute advantage in the early stage, but in the end it was reversed, and the former "Saving Private Ryan" and "Shakespeare in Love" are undoubtedly the best examples.

Everything can happen before the voting is over.

According to the rules of the Academy, after the announcement of the Oscar nominations, all public activities of the production and distributor must be stopped, and it is strictly forbidden to continue lobbying the judges, but as has happened in previous years, public relations lobbying on the surface will definitely stop, and the publicity in private and in the media will not stop for a moment.

Since Oscar public relations is a huge project, it is naturally indispensable to be supported by huge funds, especially media publicity, such as "Vanity Fair", "Hollywood Reporter" and "Premiere" and other newspapers and magazines that have a profound impact on Hollywood, will not advertise for free for people.

Even if it's Nancy? Josephson and Pani? Kelis has been lobbying on the phone and looking for face-to-face opportunities whenever possible, and among the many Oscar judges, there will still be a significant number of people who will not watch the nominated films, and their voting methods are often simple, choosing familiar names.

Where do familiar names come from?

This is where the role of media propaganda comes into play.

No one can deny that a considerable number of people, even the judges of the academy, will also be affected by media public opinion, and the well-known film critics who have columns in many well-known media will inevitably be passed on to a considerable number of judges.

Professional film critics are in decline, but their ability to do so during awards season cannot be ignored.

This group of guys who have not achieved enough things and more than failed things have made them really put forward some reasonable opinions on the development of the film industry, and they may not even think of it. But when it comes to the awards season, the effect should not be underestimated.

It is very, very difficult to completely discard the influence of film critics during awards season, and the best way to overcome them is to overcome them with time, as long as the old men of the academy who have grown up with the critics go to see Jehovah, even if the new team that controls the core of the academy is still the old conservatives. But as long as they don't have a particularly deep sense of the glory days of film critics, the influence of professional film critics during awards season will decline indefinitely.

Like Duke and Michael? Bey or James? How could someone like Cameron, if he became an old member of the academy, be influenced by the opinions of film critics?

Every era has its own characteristics.

With twelve nominations, Duke had twelve awards in mind, and if nothing else, he would not have had such an opportunity in the future.

But if you want to win 12 awards, the biggest obstacle is not Harvey? Weinstein and Miramax Films, but these professional film critics in North America add up to just over 400 people.

In order to counteract the negative rhetoric of professional film critics. Duke's team is constantly releasing news and commentary in the media, separating the professional film critic community from the audience and the film industry as much as possible.

"The Lord of the Rings trilogy is about to exceed $4 billion at the global box office, and this is the most successful film series of all time, but it has sparked conversation and controversy outside of the movie. On the one hand, the audience and Hollywood are appreciating, and on the other hand, there are crazy negative comments from film critics, why did the Lord of the Rings trilogy trigger a 'tearing race' battle in North America? ”

The new issue of "Vanity Fair" has a special section dedicated to film critics.

"Since "The Fellowship of the Ring" has led the trend of fantasy films. The audience and Hollywood are in opposition to what professional film critics have never seen before. The vast majority of the latter consider the Lord of the Rings trilogy to be a complete, while the vast majority of the former regard it as a masterpiece in the entire history of cinema. ”

"In the eyes of the group of professional film critics, the Lord of the Rings trilogy is the successor to "Independence Day", "The Matrix" and "One Hundred Thousand Urgent". Rosenberg directed another commercial blockbuster that cheated money, and its low professional rating may only be comparable to "Batman and Robin", which became a national laughing stock in the United States. On the Rotten Tomatoes evaluated by film critics, the freshness of "The Return of the King" barely exceeds 60%. ”

But the views of ordinary audiences and the Hollywood industry are diametrically opposed to those of film critics, and audiences, who have always been difficult to reconcile, are rarely unified this time. They shouted long live the Lord of the Rings trilogy. Many of them have also gone to the theater once, three or even seven times. Domineering Duke? Rosenberg played a magical epic, and the audience who followed around also found a carnival opportunity to follow the film all the way crazy. There are even some viewers who are angry because of the large number of bad reviews from film critics, saying that this is a clear proof of their prickly and low quality for the sake of picking! ”

"Duke? Rosenberg and his "Return of the King" may have been the first film in North America to pit the public and Hollywood against professional critics since the era of the Internet and everyone having a voice, but what caused such a resounding split? Which side should we be on? ”

"Perhaps a few numbers are the best proof of the position, there are 130 million people in North America who have watched "The Return of the King", and on IMDB, which counts the ratings of ordinary viewers, 387,562 users currently give the film an average score of 9.2, which is now the No. 1 film on the IMDB website.

"Many celebrities in Hollywood have also commented on the film, with more than 90 percent of them praising the Lord of the Rings trilogy, and the average rating of "Return of the King" from 1,056 media outlets across the United States is 88!"

"Compared to hundreds of millions of viewers, thousands of North American media, hundreds of Hollywood insiders, and only 400 film critics, just a small group that can't be smaller, and their voices are really reliable? Even if they claim to be the so-called elite, are these hundreds of millions of viewers stupid? ”

"In fact, looking at the film reviews of professional film critics, including some well-known film critics, it is extremely rare to really have something to say, and professional film critics have long evolved into relying on vicious attacks and abuse to attract attention."

Put down the newspaper in your hand, Arthur? Miller took off his glasses, but didn't say anything.

This Marilyn? Monroe's Jewish ex-husband, even if he left the position of president of the academy and lived in seclusion for the past two years, is still a member of the academy and can influence the choices of quite a few people.

"Old man, haven't you made up your mind yet?"

An old voice sounded, was sitting in Arthur? Miller's recliner in front of Frank? Pearson, the academy's rotating vice president, looked at him and said, "What if we give up on Duke?" Rosenberg's preconceptions, the Lord of the Rings trilogy he made definitely deserves to be great......"

Arthur? Miller raised his hand to interrupt him, "He's too obsessed with business, and the film's professional reputation ......"

Speaking of this, he suddenly shook his head, "Duke? Rosenberg is not a traditional Hollywood-style director. ”

"He's really not a traditional Hollywood director."

What should a traditional director look like? Frank? Pearson knew very well that Spielberg was the best example of this, and when he was successful commercially, he sharpened his head and squeezed into the Oscars, desperately trying to please the old guys with his attitude and style of work, and all the other things, so as to achieve an artistic breakthrough.

But two of Hollywood's most famous directors refused to move a little closer to this path. Rosenberg was one of them, and he went further and further down the road of business, and he became more and more successful......

Frank? Pearson knew very well that if it weren't for the advantages accumulated in the Lord of the Rings trilogy, even if he was willing to help him, Duke? Rosenberg will not necessarily be a big success at the Oscars.

It's not just a matter of style, it's also a matter of attitude towards cinema.

It's just that the success of the trilogy is in front of the academy, if the influential works and directors are not given a more fair treatment, where will the authority of the academy be placed in the future?

And some gossip in the circle is also circulating, if you can't get relatively fair treatment, Duke? Rosenberg will publicly announce the race for the Oscar on permanence......

It wouldn't be a big deal if he sank right there, but what if he continued to succeed?

Judging from the current situation, he will definitely be more successful in the future, and he is destined to be remembered in the annals of history, and even such a person boycotting the Oscars will cause what kind of damage will be done to the reputation of the Academy and their group?

A lot of questions, starting with the release of "The Return of the King", Frank? Pearson was thinking about it, and the Lord of the Rings trilogy, which had been released for three consecutive years and was a great success for three consecutive years, had forced the Academy into an extremely passive position.

Arthur? Miller handed the ballot envelope that the college had mailed some time ago to Frank? Pearson, "I made my choice the other day, you can mail it for me." Frank, times have changed, do what you think. ”

"I will."

Take the envelope, Frank? Pearson to Arthur? Miller closed his eyes, stood up and said goodbye, and when he got into the car, his mind was still full of thoughts about this Oscars.

Perhaps the academy can use this Oscar to show the outside world its determination to reform, and then let the media and the public who continue to criticize the academy be at peace for a few years?

As for the reform of the real youth? Frank? Pearson had never considered this, and if the academy was younger, where would the authority of these old men be placed?

Young people can continue to work hard in film, and how can they, old men, show their presence and importance in addition to holding the core of the academy?

The 76th Academy Awards is approaching, and the time for the Academy to collect ballots is getting closer and closer, and the Oscar judges are also voting in a variety of ways that suit them. (To be continued......)

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