Chapter 141: Advertising without endorsement
The staff of Xingchen Studio, who was waiting at the filming location, looked at Lin Xingchen, who was dealing with a bunch of reporters, and also sweated for him. Especially those reporters, when they ask weird and tricky questions, they are worried that Lin Xingchen will fall into the pit.
Fortunately, Lin Xingchen's answer and adaptability greatly surprised them. When it's time to make a joke, use the joke to deflect the problem a little. When it is time to answer seriously, the reply given is equally unreasonable.
Even those reporters who came to interview felt that Lin Xingchen didn't look like a newcomer at all. When dealing with them, it was like an old fritter in the entertainment industry, so they really didn't know how to let Lin Xingchen enter the pit.
waited until the last reporter from Youth Daily said directly: "Lin Xingchen, the question I want to ask is." How much can the 'school laughing' you photographed profit for the studio? And how much does it cost you per episode?
In addition, according to what I have learned, after you get the advertising share of the 'father' micro-movie. Why did you give more than 700,000 yuan of income to the people who participated in the shooting? What is the reason? ”
The words of this reporter made other reporters who didn't know about this matter also stunned for a moment. But his eyes and the microphone were still aimed at Lin Xingchen, and he seemed to want to know how much Lin Xingchen had earned.
Lin Xingchen, who could have refused to answer this question, hesitated a little before saying: "Originally, these things involve the income privacy of the studio, and I don't need to answer. But you're the last one, so take special care of it!
First of all, I want to correct one point, the advertising share I gave out last time was not 700,000. The exact figure should be a little more than 680,000. This money, according to the time of participation in the filming, was given a corresponding dividend.
The reason for the dividends is simple. It was a windfall. If I swallow it to myself, I will feel a little uneasy. After all, that micro-movie made me famous, and I can't take all the fame and fortune, right?
What's more, the staff involved in the filming are all my classmates in the play. There is even great support from the Academy. There is a saying that 'draught does not forget the man who digs the well', and I just did what I was supposed to do. Isn't it? ”
After answering this question, Lin Xingchen said: "For the investment and income of 'laughing outside the school', I can only say that it is still very considerable. As for the exact number, then I can't reveal too much.
It's just that I want to say that the web video seems simple, but it still requires a lot of preparation. From the idea of the script, to the directing team and even the actors, it is necessary to carefully prepare before filming can begin.
For the current investment in each episode of 'Laughing in School'. Presumably, the average person can't afford it. In a word, if you want to make a lot of money from this, I'm afraid it's a little difficult, and you have to be mentally prepared to lose money.
The quality of an online video directly depends on whether it can be recognized by netizens. Without the support of netizens, it is also very possible to lose all your money. So, for the time being, I don't want to disclose the benefits of this kind of short film.
If you journalists really want to know. I think it's probably better for you to ask the king of the pox net. In fact, if you want to revitalize the big cake of online video, good works are indispensable. compared to foreign countries. We're actually lagging behind a lot in this area. ”
Giving such a contradictory answer, the reporters were naturally a little unwilling. But Lin Xingchen listened to the reporters, continued to inquire and then begged for mercy: "Everyone, let's talk first, I have already given everyone the opportunity to ask questions."
Even when everyone asks questions, they are at least two questions. I replied to them all. I really can't say anything more, my shooting team is still waiting for me to start? If you have a chance, let's talk next time, thank you! ”
After saying this, Lin Xingchen quickly returned to the filming location. I saw that it had come to this. Journalists don't bother much. After all, they all know that the cost of renting such a location for a day is not a lot.
really delayed other people's shooting, presumably Lin Xingchen would also be angry. And when they interviewed, Lin Xingchen also answered all questions. If you really force it too much, I'm afraid it will backfire. At this time, it is only right to send the news back to the company as soon as possible.
Looking at the reporters who left one after another, Lin Xingchen also breathed a sigh of relief and said: "Alas, dealing with these difficult reporters is really more tiring than filming." Luckily, most of our shoots are indoors, and if we shoot outside, we don't know how much time we waste! ”
Facing Lin Xingchen's complaints, Sun Yizhou smiled and said, "You can do it!" This kind of treatment shows that you have really become a star. You see me, Chuanjun and Du Jiang, no one cares about it at all! It's all people, why is there such a big gap? ”
In a word, while everyone laughed, Lin Xingchen also said directly: "Brother Sun, don't worry!" I believe that the spring that belongs to you will come soon. I really don't like this kind of treatment! ”
chatted with everyone for a few words, and as Zhao Jun announced that filming could start. The group immediately entered the shooting state and began to hurry up and shoot the footage on the location. The reporters will publish the newly released interview scripts one after another.
As a result, it is natural that the news about Lin Xingchen has become the focus of many media reports. Many people saw that when Lin Xingchen was so clearly divided into fame and fortune, they also felt that this young man was a good person.
Know what money you can take and what money you should not take but share!
At the same time, Wang Wei of the soil pox network also became the focus of discussion. He also became a good 'Bole' praised by many netizens, and fell in love with Lin Xingchen, a thousand miles of horses that were inconspicuous at first.
But only Wang Wei himself knew that the person who contacted Lin Xingchen at the beginning was not him, but also the staff of the pox.com. Only when Lin Xingchen was about to go to Beijing did he make a phone call with Lin Xingchen. Where do these three begin?
However, Wang Wei will not be stupid enough to say the truth of this fact. At least as soon as these reports came out, those who had picked up a big gold mine with red soil pox could only express helplessness. Who told them that at that time, they couldn't put the general manager on the shelf?
The next episode of 'Laughing Outside the School' aired on time a month away. At this time, the click-through rate of the other two works has accumulated to nearly 40 million, which is enough to amaze the industry.
If you count the clicks of the micro-movie "Father", the number of hits of the works under the name of Xingchen Studio has reached an astonishing nearly 70 million. If you add the next episode that has just been uploaded, there is also a side story, and it is very likely to break 100 million clicks!
According to people familiar with the matter, Lin Xingchen relied on the sharing agreement with Soil Pox. These works under its name, if the total number of hits can exceed 100 million. It will bring tens of millions of income!
As soon as this news was reported, the media was also in an uproar. Earning tens of millions in a year sounds incredible. But in fact, according to the current advertising price of the pox.com, there is indeed this income!
It's just that many people know that it is too difficult to replicate such success. As Lin Xingchen said, it is very likely that you will lose all your money if you venture into this industry. Not everyone can come up with a good idea, and even have a good team!
In fact, when the outside world reported this news, Lin Xingchen was already a veritable multimillionaire. The profits from the stock market alone have made him a multimillionaire.
But those who are familiar with Lin Xingchen still see Lin Xingchen who is busy all day. If you can't find Lin Xingchen in the academy, then you can definitely hit Lin Xingchen in the studio. Such hard work is really admired by many people.
After the official delivery of the next episode, Lin Xingchen's advertising invitation also received replies from three instant noodle companies. They are also very interested in Lin Xingchen's proposal to advertise the three instant noodles for them.
Because after the broadcast of the order of "Laughing in School", the sales of the three companies with product placement have increased significantly. This kind of advertising effect made the three companies cooperating with Lin Xingchen feel very surprised and happy.
Even in the side story, these three companies that have tasted the sweetness plan to cooperate with Lin Xingchen again. But in the end, Lin Xingchen still refused. The reason is that the advertisements that can be implanted in the extra chapter are well-known instant noodle companies in China.
Although it is a side story made around the instant noodle culture, the representatives of the three companies, after seeing Lin Xingchen's creativity, signed an advertising sponsorship agreement very happily.
Even the two instant noodle companies directly said that they could ask Lin Xingchen to endorse them depending on the situation. For this kind of invitation, Lin Xingchen shook his head and refused directly, which surprised many people.
Perhaps seeing the confusion of the representatives of the two companies, Lin Xingchen said with a smile: "Thank you very much for your trust in me, it's just that advertising endorsements are such a thing, and I am really not suitable for them now." Because, I am still a student, so I am not suitable for endorsing product advertising.
If you need to do some special advertising ideas, maybe we can have a chance to cooperate. And I believe that after the broadcast of this online short film, I believe many people will remember your company's instant noodles.
At that time, if you want to use the advertising creative of the short film, our studio can also make another zuò for you. As for the spokesperson, my three classmates can do the same! ”
After Sun Yizhou and the three of them knew about this matter, they were also very moved. After all, it is possible to endorse the advertisements of these three well-known instant noodle companies. The improvement of their fame is also very helpful!
But in Lin Xingchen's opinion, at least during the time he was studying at the college, he would not accept any corporate endorsement advertisements. First, there is no shortage of money, and secondly, I am afraid of getting into trouble after endorsement.
Although it will be much less income, Lin Xingchen thinks. With the energy and time to endorse advertising, I believe that he can create a new work again. At this time, it is better to think clearly, what is his main business!
With the end of the recording of the side story, Lin Xingchen's work in 06 years has officially marked a successful mark. Lin Xingchen is also very pleased with the achievements made this year. But he also knows that next year will be the most important year! (To be continued......)