In recent years, every time Duke's movie is released, the water army will create momentum on the Internet, compared with Gao Leng and Rotten Tomatoes, which pays more attention to collecting professional film reviews, IMDB has a wider audience, and its influence on many movie websites can be ranked at the forefront, which is also the focus of the invasion of the water army.

From "The Matrix" to "The Fellowship of the Ring", IMDB has been invaded by Duke's water army, and it has been well received and highly rated in the early stage, although with the withdrawal of the water army and the increase in the number of moviegoers, the ratings of the two films have dropped to 9.2 and 9.1 points today, but in the release process, it must have played a certain role.

However, this kind of thing is not a secret and clever means, and other companies have long paid attention to it, such as when "The Fellowship of the Ring" was released last year, Black Billy on the Internet? Boyd and Ian? McLean's so-called inside information is obviously the work of rival trolls.

However, compared to Duke's earlier, larger, and more professional navy, the other party is not a level behind.

But the Internet is an open platform after all, and even if Duke has the advantage of foresight, others will use it as well.

In one of the villa's lounges, Duke stood in Tina? Behind Fei, the female assistant had already entered IMDB and clicked on the column of "The Two Towers".

"It's still 9:6 when I watch it in the morning!" Ivanka sitting on Tina? Next to Fei, his eyebrows furrowed tightly, "It's dropped to 9.4 points now!" ”

It is impossible for a movie to please all audiences, even if it is a fan of Duke, there will be people who don't like the magic genre, and as the showtime grows, the number of viewers who see the film increases, and the rating will drop.

It's just that the rating of "Two Towers" has declined too fast!

It's not just ratings. There was also a bad review below.

"There are too many unnecessary waste scenes, the whole story is quite mentally retarded, and the special effects that are the only selling point are average."

"The plot claims to be a multi-line narrative, but the director's narrative ability is really miserable, turning the whole film into a hodgepodge of shoehorned according to the operation of commercial films, so heavy that it is like a beast that can only rush forward. In the end, he brought the innocent Aragorn off the cliff with him. ”

"After I read it, I still couldn't figure out what's good."

Tina? Faye looked at Duke, saw Duke nodding, turned off IMDB, and then opened his personal website, which also appeared with a large number of negative comments.

"It's really inexplicable, mentally retarded stories, and dragging plots, which trapped me. Why is the reputation so good? ”

"When the protagonists express their feelings, they have to give close-ups of their eyes and two lines of tears, and several story lines are pieced together separately, no one thinks the story is very lame, and there is really no need to release the third part, it's too boring."

"Pretending to be a tragic and hard-hitting plot, hey; The whole thing looks so superficial......"

Here it is. There's no need to look any further, Duke can be sure. This is also the masterpiece of the water army.

Obviously, there are trolls targeting their own films.

Duke thought for a few seconds, right? Faye said, "Inform Nancy and Parney to go to The Lord of the Rings, and Jamie on the Warner Bros. side?" Johnson. ”

After saying that, he leaned over and kissed Ivanka's face. "I'm sorry, dear, I can't be with you today."

"It's okay." Ivanka smiled understandingly, and pointed to the small yacht parked on the dock through the window, "Jane will come over in a moment." I'll go to sea with her, and you can just go and get busy. ”

Duke nodded, walked over to the intercom and asked the driver to prepare the car.

In just three minutes, Duke was already with Tina? Faye got into the car and drove out of the Duke's Manor to the Lord of the Rings in Burbank.

Tina? Fei was still making phone calls to keep up to date with the latest network developments, while Duke was thinking about how to respond.

Frankly speaking, there is no very good way, even in his era, after a large number of negative online comments appeared, he either hired a water army to spray with people, or found a professional company to go **, and the Internet is a relatively open platform, it is impossible to be completely controlled by anyone, and some remarks cannot not appear.

In fact, Duke knows very well that in addition to him in Hollywood, Lionsgate used a large-scale Internet water army as early as the announcement of "Blair the Witch", which is neither mysterious nor clever for Hollywood and even other business circles in North America, and it is normal for others to use it on him.

Does anyone think that the cyber trolls are very mysterious and clever? No kidding, this is North America, where the Internet is already highly developed, even penetrating into all corners of work and life, and the methods used by the trolls also have many similarities with the tabloid sensationalism and gossip hype.

Duke was never stupid enough to think that the trolls could be his trump card, which was simply unrealistic.

When he hacked others with a water army, he also thought about what he would do if one day others used it on him.

Although there is no such thing as a good or effective solution, Duke has prepared some measures.

After arriving at the Lord of the Rings, when everyone arrived, Duke would take Tina? Filipino, Pani? Kelis, Jamie? Johnson and Nancy? Josephson brought them into the conference room and told the others not to disturb them.

"It's clear." Pani? "Although the IDs who made these negative statements came from all over the United States, it must have been a premeditated centralized operation," Kelis said, flipping through the materials he had prepared. ”

Jamie? Johnson's brow furrowed, turned to Duke, and asked, "You have the whole of Hollywood, and indeed the whole of the United States, the team that first used this kind of propaganda, is there no good solution?" ”

"Over the past few years, other companies have been learning from us." Nancy? Josephson took over, "Several films released last year and in the first half of this year, IMDB and several other scoring websites can see traces of scoring. ”

Duke nodded, let alone now, even if another ten years have passed, IMDB's scoring behavior is still crazy enough.

Nancy? Josephson's gaze fell on Duke, "What are we supposed to do?" ”

What is a cyber trolls? Roughly referring to Internet users who post content for a fee, these paid spammers and commentators are mostly employed by PR firms, or competitors of the target company. They are active on popular social media sites, forums, and blogs in an attempt to influence public opinion.

These paid content publishers often post statements that benefit the employer's products and services while disparaging their competitors. Most of the "trolls" use multiple pseudonyms, and some even use automated tools to accelerate the spread of such tendentious rhetoric.

In fact, real-name registration will greatly reduce the activity of the water army, but this is obviously not something that Duke or even Warner can do.

After thinking for a while, Duke said, "I'll talk about a few aspects first, and I'll add up to the shortcomings." ”

"The first is to identify malicious botnets on websites where we have administrative privileges, by analyzing the frequency of content posting, IP addresses, duplicate content, and accounts that appear fake, and automatically or manually removing these negative reviews on our site."

"The other way is one that I don't really like - if someone can pay to spread rumors, then there must be a way to pay to remove rumors, I wonder if there are any such companies in North America that have zài?"

"The best way is actually to be strong enough for us, the weakness of the trolls is that they have few real followers, so in the era of online media, they can't carry out very targeted and effective attacks on really powerful people or projects, and they are more inciting netizens to create an atmosphere that the other party is very bad and bad."

"Therefore, our water army should also be dispatched in a timely manner to guide the necessary public opinion on the Internet, I think you have all seen the latest statistics, I think our "Twin Towers" itself is absolutely powerful, will attract a large number of supporters, supporters are another part of our strength, our people must find a way to guide the supporters of the movie, become spontaneous propagandists on the Internet, and opponents of malicious forces!"

In the words of his former world, it was to turn the supporters of "The Two Towers" into tap water.

Duke is sure that there are many people in the Ring-weary trilogy, but there are only a lot of fanatical supporters of the series!

On the side of the Lord of the Rings, Duke and the others are still discussing the next coping strategy.

Far away in the Artist Management Headquarters on Wihill Avenue in Beverly Hills, Martin? Bob and Michael? Ovitz is also looking at information on the Internet.

"But in the morning, "The Two Towers" met the big . Troublesome. ”

Look up from behind your laptop, Martin? Bob seems to be in a pretty good mood, "IMDB's rating has slipped from 9.6 to 9.3 and is still declining, and it will probably fall below 9 by the evening!" ”

"Can't be careless." Michael? Ovitz still looked cautious, "Let's keep our people staring at this movie!" ”

Over the years, he has seen clearly enough that with Duke? It is simply impossible for Rosenberg to reconcile with each other, the two sides have been entangled for nearly a decade, and there is no big enough interest, and the contradiction cannot be resolved at all.

Therefore, after the artist management company set up an online publicity department, he directly dragged "Twin Towers" over to practice, and the current effect seems to be quite good.

Martin over there? Bob was looking at various websites again, and suddenly said in confusion, "Negative comments have invaded Duke's personal website and the official website of the Lord of the Rings trilogy on a large scale, I remember that the Internet Publicity Department did not target these two websites?" ”

Michael? Ovitz smiled slightly, "You're ignoring something, Martin. Will other Hollywood companies watch "The Two Towers" sell off as spectators? Don't forget, Duke? Rosenberg and Warner Bros., who have poured dirty water on Disney's Pearl Harbor, Paramount's Tomb Raider, and Universal's Fast and Furious, do you think they'll watch Duke right on their eyes? Will Rosenberg and Warner Bros. continue to dominate the summer schedule? (To be continued......)

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