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Since being acquired by Time Warner, Warner Bros. has released two animated feature films for Pixar Studios, "Cars" and "Ratatouille." Pen % fun % Pavilion www.biquge.info

The former has an average evaluation and is not very good at the box office, while the latter has a professional reputation and a lot better at the box office.

However, everyone in Hollywood knows that the profit point of animated films has never been at the box office, and "Cars" can be described as a typical example of this, the film released in the summer of 2006 has a global box office of just over $400 million, and the revenue from toys and dolls alone has now exceeded $1 billion.

And the word-of-mouth "Ratatouille" has received countless media praise, but its profitability can only be said to be average, not to mention compared with "Cars", and Pixar's last film released by Walt Disney "The Superman Family".

In the eyes of many pure veteran fans, these animated feature films cannot be viewed from such a standpoint.

But Duke and Time Warner's plot against Pixar Studios has never been for professional reputation, not for the Oscar for Best Animated Feature, but only for commercial gain.

There was a time when Duke thought about interfering in the business of Pixar Studios with the aim of canceling the project "WALL-E".

There is no doubt that "Wall-E the Robot" is Pixar's most classic animated feature film, and Duke himself thinks the same, but the film's relatively cold subject matter and content are not so popular with the market.

In the past, the box office of this film was okay, but the peripheral income can be said to be confused.

The vast majority of those who are willing to pay for the peripherals of animated movies are minors, and the audience of "Robot Wall-E" is not minors at all. Many adult audiences will pay for movie tickets, but not many are willing to spend a lot of money on peripherals.

A good movie may not necessarily bring high income.

However, Duke did not intervene in the project in the end.

First, to Steve? Mr. Jobs promised that he and Warner would not interfere too much in the business of Pixar Studios; Second, when Pixar Studios was acquired by Time Warner, the project had already started.

Of course. These are nothing in the face of sufficient commercial interests.

Most importantly, "Wall-E" may not be as profitable as "Cars", but it will not lose money.

"Steve, long time no see."

Walking into the VIP lounge of the premiere theater, Duke found Steve? Jobs, shook his hand. "You look much better."

Steve? Jobs waved his hand nonchalantly, "It's just a small problem." ”

"We're close partners now, and I don't want to see anything wrong with you."

Although some of the words were not very appropriate, Duke reminded him, "I think Western medicine is more scientific." ”

"Perhaps." Jobs clearly didn't want to talk about it.

Duke sighed inwardly. I won't mention this aspect anymore, strictly speaking, this has already involved faith, and he will only briefly remind him, and he will not be stupid enough to persuade Steve? Jobs was such a stubborn man.

The other party can't even listen to the words of his family, how can he listen to the persuasion of an outsider?

Besides, Steve? If Jobs really had an accident, Apple would continue to go on its way. Even if there are countless people who have sung down, they still prove their strength with real performance.

And after Jobs leaves, it will be more convenient for Duke to intervene in Pixar Studios.

To be exact. Whether Jobs is present or not now does not have a particularly big meaning for Duke.

With his character, of course, he will not do those thankless things.

Today's Pixar Studios, although acquired by Time Warner, is to some extent still Steve? Jobs' personal kingdom.

Many members of Time Warner's board of directors, including Duke. In fact, they are all planning to reform the personnel of Pixar Studios, such as Ed? Camel was promoted to head of the entire Warner Animation business. Jean John? Lassett is the creative director of animation for the entire group......

This is indeed a promotion, Ed? Camel and John? The power in Lasseter's hands will also be greater. But transferring them out could break the more independent situation of Pixar Studios.

In fact, starting with "Ratatouille" and "Wall-E", Time Warner and Duke have the same concerns, worried that Pixar Studios will go further and further down the cold route.

In Steve? Under the introduction of Jobs, Duke then met the famous five tigers of Pixar Studios, who are arguably the most famous directors in the animated film industry, such as Andrew? Stanton and Brad? Bird and others also intend to make inroads into live-action films.

Brad? Bird is Tom too? One of the director candidates for Cruise's Mission: Impossible 4.

"Hi, Duke."

Some unfamiliar greetings sounded from the side, Duke quickly turned around and shook the other man's outstretched hand, "Hello, Martin, I didn't expect to see you here." ”

He really didn't think of Martin? Scorsese will be coming for the premiere of the Pixar Studios film.

However, on second thought, Duke guessed the reason.

Martin? Scorsese broke away from Michael? After Ovitz, "The Departed", which was used to impact the Oscar for Best Director this year, was produced and distributed by Warner Bros.

Duke thought Martin? Scorsese wanted to vaguely mention the Oscar vote, but he didn't expect that what he said had nothing to do with the Oscars, and it was another thing entirely.

"Duke, Michael's old friends and I anyway", Martin? Scorsese sighed and whispered, "You guys have been entangled for so many years, and there is no need to ......"

Duke probably guessed Martin? Scorsese wanted to say something, but raised his hand to interrupt him, "Martin, it's ICM, CAA, and William Morris who poach the clients of the artist management company, and they have nothing to do with me. ”

Speaking of which, he pointed to Leonardo, who had just walked in? DiCaprio, "I'm sorry, I have something to ask Leo. ”

Don't say it's Martin? Scorsese, even Spielberg himself spoke. Is it impossible for Duke to give up on disintegrating Michael? Ovitz's chance.

And even if he gives up, the three major agencies that have already poached a lot of high-quality clients from the artist management company will give up their low-hanging fruit?

Michael? Ovitz has been in this circle for too many years, and there are countless people who want to trample him under their feet.

Even lions have a day when they grow old, and the artist management company has not become a second CAA after all. After Ovitz packed the projects one after the other did not live up to expectations. He and his company are inevitably faced with a situation in which the inherent forces are swarming and strangled.

Like Martin? There are not many people in this circle who miss Scorsese so much.

"How's it going?"

Walking over to Leonardo's side, Duke asked directly, "All ready?" ”

"The preparations that can be done are basically done." Leonardo clashed his fist with Duke and said, "Make sure you get the nomination first." Now Matt? Damon is building momentum, and if he gets the nomination, my chances will be smaller. ”

The chances of a film getting two Best Actor nominations are slim.

Leonardo looked less confident, "I'm thinking about it. is not the best supporting actor in the attack. ”

"It's not a good idea." Duke shook his head directly, "You don't have any hope for Best Supporting Actor." ”

Death is far more powerful than any public relations and favors, and next year's Oscar for Best Supporting Actor can be said to be an award that basically will not be in suspense.

Duke patted Leonardo's arm lightly, "I will fully support you." ”

"Thank you." Leonardo then joked, "It's a pity that your influence within the academy is limited. ”

"Let's go, it's almost showtime."

The two walked towards the theater, and Duke said as he walked. "I really can't influence the old men at the core of the academy, but I always have a few tickets in my hand."

Like Charles? Rowan, Robin? Grande, John? Schwartzman, Anna? Prinz et al., now also members of the Academy.

But it's the same as Leonardo said. Duke and his team don't pay much attention to the Oscars, and their relationship with the core of the academy can only be said to be very average.

In fact, Duke is very clear that Leonardo's chances of winning Best Actor are very low, and some discrimination in the academy often ignores the merits of the discriminated side.

Get seated. Duke tossed the Oscars aside to focus on the upcoming screening of "Wall-E."

Although many details of this film have changed. But it's not much different from Duke's impression, and the film is really exciting. In particular, WALL-E's role on Earth is definitely an Oscar-level performance in animated films.

But the problem with the film is also obvious, Pixar Studio's animated feature film is not too child-oriented, and "Robot Wall-E" can be said to be completely detached from the child-oriented, and it is simply an animated film for adults to watch.

No matter how mature the North American film market is, the largest audience for animated films is minors, especially peripheral products.

The animated feature film grossed $64 million from nearly 4,000 theaters in North America in its first three days, which is definitely a good result, and if you only look at the box office, "Wall-E the Robot" is definitely a must-sell work.

However, in the bulk of the animated film revenue, "Wall-E the Robot" performed very mediocre, and although the peripheral products were not unattended, they were far below Warner's expectations.

Moreover, the word-of-mouth of this animated feature film did not turn into a stable box office trend because of the cold theme of the film, and the box office directly dived by nearly 50% the next weekend, only getting more than $32 million.

According to the box office of the first weekend and the extremely high market reputation, the final North American box office of "Robot Wall-E" is bound to close to or even exceed 300 million US dollars, but based on the decline of the next weekend, the final North American box office of the film is about 220 million US dollars.

With a mediocre response from the surrounding market and a high and low box office in North America, the animated feature film, which cost up to $180 million to produce, must be operated in the long run to achieve profitability. (To be continued)

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