readx;

In the past, Duke had heard of the title of "The King's Speech", but he had never seen it, but now after seeing it on the spot, it is not an exaggeration to say that it is an excellent assembly line essay tailored for the Oscars. Pen, fun, and www.biquge.info

Frankly speaking, the storytelling of this film is not as good as "Black Swan", let alone "Inception".

As we all know, Oscars generally don't choose the best stories, because the concept of "good" is not very applicable when the disparity in strength is not too large, so they generally choose "suitable" stories.

A typical Oscar story, first of all, it can't be too commercial, if it's too commercial, the Oscar will be directly labeled as "technical"; Secondly, at the level of literature and art, things that can't be too creative, too innovative may just be a surprise, maybe it won't be long before they are criticized as rubbish by industry insiders, the Oscars have never been willing to act as avant-garde artists, they prefer to look for the most proficient in the existing standards.

Harvey Weinstein and Duke each tested a few words, and gradually determined each other's Oscar targets.

"Let's put it that way, Duke." Harvey Weinstein completely gave up talking in circles and began to speak bluntly, and there are only two of them here, and some words don't need to be too scrupulous, "The only female character in "The King's Speech" is the wife of George VI, and we are going to apply for the Oscar for Best Supporting Actress for her. ”

Hearing this, Duke couldn't help but smile and said, "My two films, "Inception" and "Gravity" are both science fiction genres. Harvey, as you should know, I've always been a very realistic person. ”

This is not the "Lord of the Rings" trilogy, which has a huge influence in North America, a non-adaptation genre that has little to do with reality, and wants to get the best picture unless Duke hangs up and makes them his posthumous work.

But how is that possible?

Harvey Weinstein is well aware of this, "Speaking of which, we're not going to be competitors. ”

Duke tapped the armrest of the couch and replied, "On Best Picture." I'm very optimistic about "The King's Speech". ”

He offered the chips for the trade, but Harvey Weinstein frowned and hesitated for a few seconds before speaking. "I haven't seen 'Gravity' yet, but I know Miss Johnson's acting skills, and her acting skills are fine, but Duke, it's hard for you to get this Best Actress."

"I know." Duke coughed lightly. "I've also been approached by people who have lobbied Natalie Portman to be the most prominent representative of the new generation of Jewish actresses."

Harvey Weinstein nodded silently, in fact, he and most people in Hollywood didn't know anything about Duke and Natalie Portman.

Duke looked at the big fat Jewish man next to him, "Don't forget, Harvey. We in the Jewish Club just wanted to erect a Jewish model, Natalie Portman was a Jew, and so was Scarlett."

However, Duke did not say a word, although he grew up with his mother, Scarlett did not have much sense of identity as a Jewish. Nor will he be like Natalie Portman, who constantly uses her own ethnicity to make a fuss.

After nearly half a minute of silence, pondering the pros and cons, Harvey Weinstein spoke, "Even if you can win our vote, Duke, your chances of winning are not very good. ”

Harvey Weinstein is definitely an Oscar PR expert, and he sees this aspect quite clearly, "Have you noticed, Natalie Portman is pregnant. And the pregnancy phase is very obvious"

It's a factor that can't be ignored, but Duke doesn't seem to care too much, "Harvey, we support you in hitting the best picture." And you support the best actress on my side, and in other aspects, I will figure it out myself. ”

Yes, it is true that pregnant women can increase the sympathy score, but is it difficult for a woman in Hollywood to split her legs?

It's a naked deal, and neither side has anything to hide it.

In the last month. Harvey Weinstein had met Natalie Portman's mother, and he promised to support Natalie Portman at the Oscar for Best Actress.

There's no doubt that Natalie Portman has a powerful push behind her, but how big is that force that can surpass Duke Rosenberg?

Harvey Weinstein knows very well that Duke is not the director that the academy likes, and he doesn't even have much influence on the academy, but looking at Hollywood as a whole, he is definitely one of the top levels of the circle, and it is not an exaggeration to say that he can influence the direction of the Hollywood industry.

And behind him is Warner Bros. and the entire Time Warner Group......

The question of whether to choose Duke Rosenberg or Natalie Portman is not difficult at all.

The most important thing is that Harvey Weinstein can see obvious benefits from this, the most direct is the Oscar vote, after all, everyone knows that Duke Rosenberg does not represent himself, but also the voice of a large group.

In the face of sufficient benefits, commitment is nothing at all to Harvey Weinstein.

He turned around and held out his right hand to Duke, "I think it's going to be a nice collaboration." ”

Duke shook his hand, "Good cooperation, Harvey." ”

Subsequently, Duke and Harvey Weinstein left the lounge and walked into the banquet hall where the Pull Sheet Party was held, Duke quickly found Scarlett, who could be invited by Harvey Weinstein was basically a member of the Academy, and at worst had the right to vote for Oscar, she was also a smart person, and she was skilled in communicating among these people, although she didn't know what to say, she was also quietly pulling points for herself.

To be precise, hitting the Oscars is a comprehensive marketing process.

The marketing of the Oscar statuette is too different from the marketing of the box office, it is not like marketing, many tricks have to be shown outside, and more work is done in places that the public can't see.

At the 71st Academy Awards, "Shakespeare in Love" defeated "Saving Private Ryan" to win Best Picture; Gwyneth Paltrow beat Cate Blanchett for Best Actress, and the attribution of the two awards sparked a stormy controversy.

Everyone knows it's the result of Harvey Weinstein and Miramax Films' PR efforts, but few know exactly what they did.

The other Duke is just watching the fire from the other side, and it's not very clear, but now Duke, who has witnessed Miramax Films win again at the end of the last century, although this time there is no "Saving Private Ryan", which makes the controversy not so big, but Gwyneth Paltrow is still considered one of the most watery actresses in Oscar history, and even the most unworthy Best Actress in the past three decades.

Duke knew more or less about Harvey Weinstein's methods, and the fat Jewish man did play an important role in the college's vast network, but money was the key.

The Oscar race has long since turned into a money game.

While the PR funds for other films were only $500,000, Harvey Weinstein spent $3 million on this, and when others invested at the 100 percent, his spending was already at the level of 5 million or even tens of millions.

Today's Oscars have formed a law, perhaps to use the laws of the European professional football league to describe the extremely suitable investment may not be able to win, but not invested heavily will definitely not be able to win

Of course, this award refers to the most important awards.

Duke also took a spin around the party, the kind of networking that is a regular part of every awards season, though he can only be described as an awards season stranger to the Weinstein brothers.

Before it was too late, Duke left the hotel with Scarlett Johansson and drove back to Malibu.

On the way back, Duke asked Scarlett, "Honey, how many people have you enlisted?" ”

"Who knows." Scarlett shrugged, "The oldest ones are the most influential, but they're all old foxes who don't want to speak their minds easily. ”

Duke nodded, "Most people won't make a choice easily until they see enough benefits. ”

Not all members of the academy are glamorous, many older actors or people from other industries are bankrupt and destitute after retirement, and the annual awards season can be described as a harvest season for these people......

However, Hollywood never advertises this to the outside world, and from the outside, it will always be so glamorous.

For this Oscar-winning actress, Duke also prepared $15 million in public relations expenses in addition to Warner Bros. publicity and marketing, which is nothing to him, but when converted into some seemingly inconspicuous small gifts, it can move many people.

The Academy of Motion Picture Arts and Sciences has all kinds of rules for Oscar PR, but insiders are well aware that most of the time these rules are just rules.

Of course, the PR side must not go too far, and must grasp the proportions.

Duke's public relations manager Pani Kelis is a veteran in this area, and in recent years, as he has grown older, he has only served Duke alone, and the remuneration he gets from him is enough.

Not only that, after learning that Scarlett was going to hit the Oscar for Best Actress, Mrs. Leah also rushed to Los Angeles at Christmas to meet with two old friends, George Lucas and Steven Spielberg, respectively.

All the preparations are in place, but "Gravity" must first qualify for the Oscars and be released before the New Year.

After Christmas, "Gravity" started its screening journey in North America with the number of 50 theaters. To be continued.

PS: Ask for monthly passes and recommended tickets

...