Several TV stations and production units that are still hesitant to follow the trend have seen the soaring ratings of Jiangsu and Zhejiang Satellite TV during the third live broadcast, and the sky-high advertising contracts that Yang Yichen has been frantically finalized on the day he arrived in the magic capital, all of which stimulated them to make up their minds to come out, otherwise what awaits them will be endless accusations and even lose everything they have, and there are too many people on a TV station who can decide their life and death. They can fail, but they can't do it, in this, the law does not blame the public, you follow the mistakes of a group of people, no one pays attention, once you don't keep up, there is a person who succeeds, then whether you do it or not, you are the wrong one.

In the hotel's living room, a huge projector presents the clearest and most technologically advanced picture on the wall, ensuring that everyone can clearly see tonight's live broadcast.

At the end of the dinner, everyone didn't drink more, now it's dessert fruit snacks with red wine, tea, coffee, Yang Yichen and others watched this issue of the running man in the way of a tea party, and the people who participated in the shooting saw everyone going down to the mud pond one after another, and couldn't help but smile, at that time, it took more than three hours to shoot this game show that was only more than 20 minutes, and it was hard at first and then everyone really played it, although they were tired to the end, but they were a little reluctant to give up this mud pond.

Before dinner, the good news was repeated, the program title sponsor and several large advertisers have finalized the next cooperation contract, all retained, each of which has spent a day that will amaze the outside world once it is exposed, and in the next week, they will successively hold press conferences, and sign an agreement with the executives of the brother group at the scene of the press conference to name the sky-high price. Sky-high sponsorship, sky-high support. The sky-high price of advertising was officially thrown. Serve as another round of propaganda.

These are finalized, making money is definitely happy, there is no replacement of these partners, Yang Yichen is also more happy, although the advertisements in these programs can be replaced, but they can not be replaced for the best, not to mention the discount of the publicity effect, it will also make the audience from a subtle way of acceptance, to the kind of very abrupt implantation forced to instill these advertisements to the audience. It can have a very bad effect.

The title and sponsorship in the whole show are read out directly by the narrator, there will be a picture, but it is very short, the picture and video shooting are better, and the audience will not seem to have adverse reactions, but the brand that subtly accepts the advertisement, and remembers it very deeply, until you really need to buy similar goods, this product comes to mind.

The same goes for sponsored products for ad placement. Shoot the right picture in the right place, be sure to give the audience a good visual experience, and take out the advertising product placement in the right place, such as a sportswear brand. Shoe brands, drinks, cars. These things appear to be used by the guests, and they are all necessary props. After watching it for a long time, it will naturally be remembered. Not to go to abrupt hard implantation is the bottom line of advertising implantation, Yang Yichen is to abide by this bottom line, for advertisers who can have better ideas, he would rather reduce the cost, just for others This idea has brought better results to the program.

Yang Yichen has always been happy to be alone as good as everyone is happy, on the one hand, he is a member of the running men's program group, and he directly served a lot of red wine at night, and the cost of more than one million was consumed between a drink and a sip, and there were even some people on the scene who didn't understand red wine at all, not to mention whether they drank it or not, and some didn't know that they drank it for thousands of yuan in one sip.

Comfortable environment, there are chatting people next to you, good wine and delicious snacks, watching wonderful and funny programs after meals, there is no doubt that such a life is comfortable on such a night, especially when everyone sees that Yang Yichen has just become everyone's collective goal when he goes down to the mud pond, and they all laugh at once.

In the program, Yang Yichen took the lead in going down to the mud pond, one foot deep and one foot shallow, the foundation height in the mud pond is roughly below the knee of an ordinary woman about 160 cm, and the deeper place will not be above the knee, the whole venue is specially made for this show, and it is also sponsored by a local beauty product company. The other products are then scientifically blended for even better results.

The beauty products are well-known brands in China, the filming location of the third episode is in the city where their headquarters are located, this mud pond is also in the corner of a large amusement park water world under construction in the local area, and it will also become a project of this park to experience the original ecological beauty and skin care products, in short, the whole event planning is complete, it is obviously a plan planned by a large company through a professional department, and the big park next to it has been basically built, and it is just a good opportunity to publicize it.

Just these two, it brought nearly 10 million publicity income to the program group, and the members of the running men's group also received quite valuable private gifts, and all the members of the program group also received gifts worth hundreds of yuan, Yang Yichen waved his hand and accepted them all, this is not only to promote a signal to the outside, but also to promote a signal internally, as long as you follow me and work hard, you will get more, and at the same time he doesn't care about this matter being made public, that is, to make it public, just to let everyone take a look, my show is done, no matter how big the cost is, There will also be corresponding income coming in, we are a fair deal, you use my show to promote, we get the corresponding publicity fee, isn't this a revolutionary version of celebrity endorsement?

Because of this incident, Yang Yichen also intervened in the arrangement of the program team during the filming process, originally the program team planned to directly introduce to everyone what kind of mud this is, and then let everyone travel as lightly as possible, without worrying about damage, this beauty product company gave everyone a high insurance for this program, and there is a written contract and corresponding national approval documents that confirm that these mud are harmless to the skin.

Yang Yichen directly rejected the suggestion of the program team, if that is the case, the traces of implantation will be too heavy, and it will also affect the integrity of everyone's game, just come normally, first protect it tightly, in the process, understand what this mud is, and then take off the outside protective measures as the shooting progresses, at that time, it is estimated that it will not be possible to take it off if you want to.

Because, at the beginning, everyone was looking for their own turnips, but before ten minutes, people began to make trouble here with Yang Yichen, and the four female generals all came at him, Huang Lei promised that everyone would give them some radishes, as long as they pressed Yang Yichen down.

This time to make trouble, Yang Yichen is standing like a loose and steady bell, Sun Li, who came up very fiercely, lifted his foot and slammed it on Yang Yichen's buttocks, but the people did not move, Sun Li was directly made to lose the center of gravity by the force of the shock, and there was no way to stand firm on one foot, and he leaned back directly.

This time, the muddy water splashed, the strap waterproof leather pants worn on the body, it didn't work at once, the clothes on the upper body, including the neck, cheeks and hair, were splashed to the mud in an instant, she fell, and the people around her immediately rushed over, Yang Yichen was besieged by four people, and he didn't dare to really do it, he couldn't be busy for a while, so he was attacked by Sun Li, turned around at this moment, raised his hand for the first time and grabbed Sun Li's hand to wipe off the mud spots on his face, dragged her up, and whispered: "Don't worry, muddy water is special." ”

There was such a thing, everyone gathered around, originally this place to make games, there are a lot of ways to play, everyone has a little bit of concern about the muddy water, which binds everyone's hands and feet, when the director of the live program team announced that the muddy water will not hurt and stimulate the skin, it is the kind of sea mud that can play a role in beautifying the skin, the show suddenly became lively.

In front of the TV, the fans who had pinched Sun Li's sweat remembered the name of the beauty product at once, relatively speaking, the other audiences were attracted by the more exciting programs, everyone grabbed the radish and didn't say it, the trouble was called a Huan, Yang Yichen was the target of the public, everyone was attacking around him, and finally even others encouraged the four women to rob Yang Yichen The spoils in the basket on the shore, and finally under everyone's playfulness, the protective equipment was almost given up, and the four women were in the quagmire. After eating Yang Yichen's spoils, he began to interfere with him, the first phase became famous, the second phase was protected by partners, and in this third period, Yang Yichen could only watch himself become the one at the bottom, and finally simply went down, standing on the shore and watching the others compete in the end.

The game of stars regardless of image, which in itself is the biggest attraction and gimmick of this type of show.

At the end of the game, they all become mud monkeys, and the four girls are no exception, their hair and face are covered in mud, so that their pose in front of the camera is permanently recorded.

Advertising time is up, in front of the TV, it is actually a discussion of this game, professional people see that the mud pond itself is advertising placement, more viewers are talking about the good-looking of the show, the artists are so hard, everyone will enjoy watching it, and the number of times the show is applauded, the biggest attraction is actually the four female artists, what is the star, the beauty in front of the camera is glamorous, when they suddenly are the same as ordinary people, the feeling of closeness suddenly follows the down-to-earth way, and penetrates into the hearts of the audience, I think this girl is very good.

After the end of the advertisement, Yang Yichen was dumbfounded, facing the camera, he could only smile helplessly, and sighed to himself: "It seems that I am going to be abused today, heroes, please be lighter." (To be continued......)