Currently, Star Wars: The Force Awakens has seven global partner brands, ranging from beauty, breakfast, and fast food to telecommunications and digital, and these partners have also launched limited-edition Star Wars-themed products early on, making Star Wars "armed from head to toe". Pen ~ fun ~ pavilion www.biquge.info

Star Wars on the face: Cirl, a beauty brand owned by Procter & Gamble, has launched a series of Star Wars-themed makeup, incorporating the Star Wars logo and some lines from the film, such as "Light and darkness, which side are you?" "Printed on the packaging.

Star Wars on the wrist - The watch brand has launched a limited edition Star Wars watch, which is made of materials from the American aerospace industry, and only 500 pieces are sold worldwide, which is expensive, up to $285,000.

Star Wars on the Foot – The footwear brand has armed the collection to the foot, with Adidas launching limited-edition, wearable Star Wars sneakers, and British footwear brand E even launching shoes with heels and R2-D2 that also feature interactive sound components and lighting effects.

Star Wars - Nescafe is now also available as a Star Wars-themed coffee companion cream, with the "light" and "dark" sides of the film as its selling points, and in the description on Nestle's official website, it recommends: "Coffee Companion's Star Wars-themed cream takes the limited edition chocolate to the extreme, and you can enjoy the power of darkness to the fullest." ”

The Rosenberg family's Santa Fe advertising agency has also jumped on the pitch with Lucasfilm to launch a series of new commercials – what would happen if a Star Wars character came into the campaign? And a new version of the Star Wars movie was filmed consisting of a series of commercials, and the main characters of the advertisements were characters from "Star Wars", such as Chewbacca, Han? Solo and others, but the plot is a parody of some classic campaign ads as a tribute to "Star Wars".

Like Chewbaccal and Han? Solo ran together, repeating a "3a" ad from Hillary Clinton's 2008 campaign. m”； In another commercial, the Black Warrior Darth from Star Wars? Vida incarnated former U.S. President Ronald Reagan and re-enacted his 1984 campaign "M. in。 "Wait.

All Star Wars: The Force Awakens events have one purpose in mind – focus. Spoilers aside!

"Star Wars 7" has almost no dead ends in the mighty marketing offensive, and Duke, who has endless marketing ideas, will certainly not stop at these, but also has the heart to make a viral video "Baby Watch&;lt; Star Wars 7> Leaked Piece of Flower Reaction", in which the baby opens his mouth wide in surprise. It can easily arouse people's curiosity, and this video appeared on Instant Share and immediately received nearly 10 million views.

Not only that, Lucasfilm also invested heavily in creating a full set of merchandise marketing for the film, from the film's official website. You can see news, TV shows, communities, mobile games, apps, and so on. Everything but the kitchen sink.

Offline, in order to satisfy otaku fans, Harrison? Ford, Kelly? Fisher-Price, Mark? Hamill's three major creators also continue to attend various events to stand up for the new film.

However, after watching so many scenes or huge or warm promotional materials, the audience was not spoiled at all. Skywalker only knew that he was missing without all promotional materials, so the entire storyline only revolved around finding him, and what story each character went through successfully caught the audience's attention.

And in the material, who is Luke's place gorgeously filled? It is the new robot in the movie, BB-8, the new protagonist in this material, although small. achieved a counterattack and definitely became a well-known "big" character in the Star Wars series.

Duke knows very well that only by selling well can he make good money in the big box warehouse in Asia.

Such all-round, focused, and sales-oriented marketing can all be transformed into the motivation for fans to frantically buy tickets after the opening of the painting.

With the sentimental card of cultivating fans and overwhelming publicity and marketing promotion, coupled with the brand effect of Duke and Star Wars, "Star Wars: The Force Awakens" really wants to make North American audiences who have been hung up with appetite want not to watch it, and it can basically be summarized as hungry and rogue marketing.

Under the pressure of such strong public opinion, children in North America will not dare to go out if they have not watched "Star Wars 7".

However, Warner Bros., the film's distributor, seems to be even more thrilled than fans. Warner Bros.' marketing of Star Wars 7 is pervasive, and finding products with the Star Wars 7 logo has become another wave of social media treasure hunting after the "Finding the Magic Triangle".

Walmart supermarket, Harris? Dunn just took a photo with his iPhone and immediately posted it on Instant Share. And with this title - look what I found, Star Wars mineral water!

On the opposite shelf, printed "Star Wars: The Force Awakens" heroine Rey and villain Kylo? Len's mineral water is right there, Harris? Dunn took two bottles and put them on top of his cart, not because he didn't want to buy more, but because there were too many Star Wars-related goods. He can't just buy one.

Harris? Dunn pointed the camera of his phone at the shelf opposite the mineral water, and after taking the picture and sending it to Instant Share, he took two bottles, pushed the trolley and whispered as he walked, "R2-D2 and C-3Po coffee and mate, thank you for your favorite." ”

Walking to the appliance district, Harris? Dunn found that a manufacturer was engaged in activities, so he hurriedly leaned over to take a look, and after thinking about it, he gave up his plan to buy it, after all, he was going to line up to book a seat in "Star Wars: The Force Awakens", so he couldn't bring a "Millennium Falcon" electric baking pan with him, right?

Keep going, Harris? Dunn almost took one step at a time, and then sent a photo on Instant Share, because there were countless Star Wars-related products.

In the home appliance area, there are also Star Wars limited edition notebooks, limited edition notebook covers, waist covers, and title pages all have Star Wars-related theme elements, and a large number of limited edition stickers are also included.

Walking further, he saw the Star Wars character shaped refrigerator launched by Haier Asia International Company, which is not only a refrigerator with R2-D2, but also takes into account the functions of a robot, which is full of *grids.

Harris? Dunn would love to buy one, but the time is not right now, so he has to come back later.

However, he still chose a product from the home appliance area, Sony Electronics' "Das? Vida Edition" for PS4 consoles.

As for the Black Samurai head toaster on the other side, Harris? For the sake of his wallet, Dunn can only choose to give up for the time being, although there will be Darth in the process of roasting? Vader's breathing, but not a necessity for him at the moment.

Get out of the appliance district, Harris? Dunn passed by the cosmetics area and saw the Star Wars mascara, which is a standard lightsaber shape, but I don't know if I can send S radium S light after brushing it?

With this in mind, he walked into the toys and clothing area, and the first thing he saw was the Star Wars series of Lego toys, and the exhibition area of the Japanese brand Uniqlo next to it was full of Star Wars-themed T-shirts, which made people dazzled.

Got a T-shirt printed with BB-8 on it, Harris? Dunn walked towards the cash register, and when he passed by the shoe cabinet sales section, he deliberately stopped to take a few photos, and then clicked on Instant Share to upload the photos and themes.

"UGG Snow Boots - Star Wars theme, plus the shape of UGG itself, has a sense of 'cold cuteness'."

"E14 Star Wars-themed high heels - mixed with various Star Wars elements, not only want to give the designer a full score, but also want to give the girls who wear these shoes a full score of courage!"

Almost to the checkout area, Harris? Dunn also saw the oranges in the Star Wars package, and couldn't help but be amazed, "Star Wars oranges...... Forgive me for not grasping the mystery. ”

After settling the bill, he left Walmart Inc. and walked to the main entrance of Walmart, Harris? Dunn saw an advertisement for United Airlines, the nation's largest airline, which featured a striking Boeing airliner surrounded by robot R2-D2 and elements.

After taking a picture of the commercial, Harris? Because Dunn didn't drive, he turned it on, made an appointment with a special car, and when he stood at the door of Walmart, he had just finished uploading the photos, and the Uber car had already driven over.

Harris? Dunn didn't get into the car immediately, but took a picture of the car first, because it was also a Star Wars car, and the car's exterior had been painted to look like a white stormtroo......

Sitting in the car, turning out of the neighborhood where the Walmart supermarket is located, Harris? Dunn came to one of the busiest traffic intersections in Los Angeles, and immediately raised his camera to take another hard shot.

Because even the traffic signs have been Star Wars - road rage friends, you're on your way to the dark side of the Force!

I have to say that the publicity and marketing of Warner Bros. and Lucasfilm can only be described as frenzied.

Along the way, Harris? Dunn can't remember how many photos he has taken, how many times he has shared them instantly, and when he arrived at the Chinese Theater in Hollywood, his mobile phone had already reminded him that the battery was low, but fortunately, he had already prepared and had prepared a backup power supply.

Harris? Dunn came to the Chinese Grand Theater in Hollywood to book a seat for "Star Wars: The Force Awakens", although he already had the movie tickets booked on the Internet, but the movie tickets in the United States almost did not have a specific seat number, but seats were on a first-come, first-served basis, in order to grab the best position to watch "Star Wars: The Force Awakens", he had to rush over in advance to queue.

And at this time, there are still five days left before the release of "Star Wars: The Force Awakens"!

But Harris? Dunn doesn't feel anything wrong, Duke? The names Rosenberg and Star Wars are definitely worth it.

Not to mention the situation in front of the Chinese Theatre in Hollywood, Harris? Dunn knew he was late.

Hundreds of Star Wars fans have set up tents outside the Chinese Theatre in Hollywood. Dunn also spoke to some of them, and the first people to come to line up for their tents were twelve days ago! (To be continued.) )