"The chairman ...... early"

"Hello, Mr. Eisner......"

Passing by the promenade, Michael? Eisner nodded lightly to the person who greeted him, pushed the door into the office, sat down in a chair, and took a sip of coffee on the desk, both in temperature and taste.

Putting down the coffee cup, he pressed the intercom and said to the assistant, "Cologne, send me the latest theater statistics." ”

After a short time, there was a soft knock on the door, Michael? Eisner shouted in, Cook? Dick walked in with a report.

"I saw that Koren was about to bring it to you," he said, sitting across from Eisner, "and brought it by the way." ”

Michael? Eisner took the report and glanced at it, frowning slightly.

"Although our PR department has joined this online encirclement...... "Cook? Dick knew what was on the document and said, "But it clearly didn't work as expected." ”

"A great movie with a great publicity," said Michael? Eisner shook his head, "It's impossible to be defeated by a light yì." ”

"But it actually works." Cook? Dick quickly recounted the news he had gotten, "Warner Bros. announced that the first day of 'The Two Towers' is expected to be $28 million, but many of them think that the first day of the film will definitely break the single-day box office record set by "Harry Potter and the Philosopher's Stone" last year. ”

Michael? A smile appeared on Eisna's face, "In this respect, it can be regarded as a success." ”

Despite all that, the self-deprecation in his tone is clear, and the $32.27 million box office on the first day of "The Two Towers" is indeed a bit short of the $33.55 million single-day box office record of "Harry Potter and the Philosopher's Stone". But it's not a failure, is it?

Got Michael yesterday? Ovitz informed that he tacitly pushed behind the artist management company with Universal Pictures and Paramount Pictures, in addition to these companies, Eisner also saw the shadows of several other companies, and the matter was very obvious. Several of Hollywood's biggest companies are tired of Duke? Rosenberg always took the biggest and tastiest piece of cake from the summer season, and although he didn't go head-on with him and Warner Bros., he didn't let go of the opportunity to thwart it with some small means that didn't work too hard.

Actually, they all see it very clearly, Duke? Rosenberg has a team that often stirs up trouble on the Internet, and many of them are victims, and they just throw the same methods on his head.

But from last night's online public opinion, Michael? Eisner knew that their actions had had a certain effect, but they were far from what they expected.

Duke? Rosenberg's online PR department was remarkably responsive. The technique of guiding online public opinion is skillful and ingenious, which is obviously not comparable to the team that has just been established by these traditional media groups, especially in the past ten years, the other party has won a large number of supporters in the United States as a top director, and these people are still young people who constitute the main body of the network, and they did not hesitate to stand on Duke? Rosenberg's side.

Michael? Eisner was well aware that Duke's online publicists were only leading the way. These real movie lovers used their enthusiastic support and public opinion to suppress the negative voices on the Internet.

Get spontaneous support. That's a clever strategy.

A word of emotion in my heart, Michael? Eisner put down that box office stats, right to Cook? Dick said, "Let the online PR department keep an eye on 'The Two Towers' and give me a summary report afterwards." ”

He also attaches great importance to the role of online media and is determined to use this incident as a training exercise.

"It's a little bit higher than my psychological expectation of $30 million."

In the Lord of the Rings. Duke closed the clip in his hand and said to his PR manager, "Pani, this incident will not be over, although we have suppressed the negative voice. But you can't relax. ”

"I know what to do." Pani? Kelis stood up, "If it's okay, I'll go back first." ”

Duke nodded, and opened the statistics again, yesterday's day, the film's audience reputation has not changed significantly, but IMDB's rating has quickly slipped to 9.2 points, although the countermeasures are very strong, and the voices of his supporters and fans of the film on the Internet are loud enough, the negative impact cannot be completely avoided.

Originally, Duke also thought that the film might be a big hit on the first day of the box office, after all, the repercussions of "The Fellowship of the Ring" were there, he didn't think that "The Two Towers" could refresh the single-day box office record in North America, but the negative reviews circulated on the Internet for most of the day, which must have affected the choice of some audiences, especially new audiences.

Are Hollywood tired of me continuing to run rampant in the summer?

Duke saw very clearly that such a large-scale negative review should not be the masterpiece of a company, but he was not too worried, and he was not unaware of the sky, thinking that a person could sweep Hollywood with a good movie, and behind it stood the entire Time Warner Group.

It took less than a day to silence the negative comments, and those supporters and tap water played an important role, and they continue to be an important part of the online publicity.

If you want the audience to form a spontaneous wave of support under the guidance, it is easy to say, but it is not so simple to do, and the most critical part is to make the tap people think that what they support is definitely worth supporting, in other words, it is necessary to have enough excellent content, which is the basis for the audience to transform into tap water!

Why did his navy hack "Godzilla", "Pearl Harbor", Jessica? Alba, Angelina? Julie et al. or the film, the other party can't form this wave of counterattack?

It's important to note that their content isn't good enough, how many die-hard supporters can they win?

Looking at the time, Duke simply cleaned up and prepared to leave the office and go to the editing room on the second floor to continue the post-production work of "The Return of the King", but as soon as he walked out, he saw a person in charge of the Lord of the Rings Studio leading three people to come over.

Two of them are very unfamiliar, but they can be seen from the black hair and black eyes that they are Chinese, although they have lived in this country for more than 30 years, it is still easy for Duke to distinguish which ones are Chinese from Asians.

The other was a tall blonde woman. A baby face is quite conspicuous.

If Duke remembers correctly, it should be a former Victoria's Secret angel supermodel.

"Hi, Duke."

Seeing the head of the Lord of the Rings greet him, Duke nodded to him, "Hello, Jeremy." ”

Followed by. Duke saw one of the two Chinese gently poke Jeremy, and Jeremy immediately said, "This is our two client ......"

Duke has always been more polite, and the other party is a customer, so he nodded to them respectively.

Jeremy introduced at the right time, "Duke, this is Edward?" Yang, is this Pete? Ke, they are our distributors of peripherals. ”

"Hello." Duke shook hands with each of them. With a move in my heart, I couldn't help but think of the surrounding sales situation, and asked, "Are you a first-line seller?" ”

"Yes." Peter? Ke nodded, Edward? Yang continued, "We run a chain of stores. ”

Duke became a little interested and asked, "Which of the new merchandise sells best?" ”

"The Two Towers" except for the merchandise that continues the "Fellowship of the Ring". New merchandise has also been introduced, such as the Wolf Trooper and the White Gandalf......

Peter? Ke didn't even think about it. He replied directly, "The Ring Chain, the Twilight Star Pendant, the white-robed Gandalf, the warrior Arwen, and Legolas." ”

The answer wasn't too unexpected, and Duke asked again. "Can you know your single-store sales results? If it's inconvenient......"

"No problem." Peter? Ke continued, "The Santa Monica Mall store where I am located these days has more than $300,000 in sales around the Lord of the Rings, and I haven't got the rest of the statistics yet, but a lot of inventory in all the stores is out of stock. ”

He smiled slightly awkwardly. "Edward and I came here to coordinate the purchase."

Duke can hear it, Pete? Ke runs a chain store, and the sales of the whole chain store on the Lord of the Rings peripheral products are good, which is also in line with his expectations, compared to the box office, the Lord of the Rings peripheral products bring higher profits.

After briefly asking about the surrounding situation, Duke ended the brief conversation and went to the editing room on the second floor.

In the office on the first floor, Pete? Ke and Edward? Yang is trying to fight for the quota of goods, and now "The Two Towers" has shown a hot trend of surpassing "The Fellowship of the Ring", and many peripheral products are sold out of stock, how can this opportunity to make money be missed?

Their focus in May and June was around the Lord of the Rings, and in July it was around The Matrix.

Whether it's Pete? Ke, or Edward? Yang, they only made up their minds once, if they want to make money in this hot summer file, they must hug Duke? Rosenberg's super thigh.

"Jeremy, $2 million is not enough!" Peter? Ke looked stern, "I ask to triple it, and if possible, please give us all your inventory!" ”

"It can't be!" Jeremy shook his head directly, "Pete, Edward, you know what?" I've had at least 40 calls from the morning until now, and I can only give you these ......"

"We can pay ...... cash"

"And in the future, as long as it is a Duke movie, no matter what kind of peripherals, we are willing to buy it......"

The outer room of the office, Miranda? Ke'er sat there, listening to the sound of arguments coming from inside, thinking of the director she had just met, and her curiosity was even more, what kind of magic power did he have, which could drive such a huge business group, all revolving around him?

A young man suddenly walked into the outer room of this office, and he saw Miranda? Ke'er, first stunned, "Isn't Jeremy here?" ”

After subconsciously asking this, he saw the appearance of the young woman sitting there clearly, walked over directly, and introduced himself generously, "Hello, beautiful young lady, can you get to know me?" My name is Orlando? Bloom ......" (to be continued......