Chapter 207: The Burning "Thirty-three Days of Broken Love"
Now for Deep Space Film and Television's expectations for "Embroidered Spring Knife", everyone's expectations are mainly shifted to how much box office the movie can get in the end and how much profit it can contribute to Deep Space Film and Television.
Chen Xi's goal is to make "Embroidered Spring Knife" get a good box office, which can reach more than 50 million, and it would be even better if it could reach 60 million...... But now these things have to be pinned on the reputation of the movie, otherwise, many things will be difficult to say.
In fact, a lot of movies, especially the ones that get quite a bit of attention before they are released, may get quite good at the box office in the first week of release, but after the first week, the box office tends to calm down.
Especially in North American Hollywood, this situation is even more obvious: the share of Hollywood blockbusters is based on time, those that are well-made, and the highly anticipated ones at the beginning are super large, and the filmmakers can get even 90% of the box office share in one week, and then decrease by 10% in the second week, and then decrease in the third week...... So for the sake of profit, many movies also squeezed a lot of box office potential in the first week, so in the North American movie box office market, it is possible that a movie will get a terrifying $200 million box office in the first week, but this number will continue to decline after the second and third weeks.
Therefore, one thing is certain in "Embroidered Spring Knife" anyway: the box office in the next few weeks will definitely not be as strong as the first week, after all, the popularity of Chen Xi= is also very terrifying now, and the advance expectations before the release of each movie are very high.
In this way, the box office of the film should be very good in the first week...... But when it arrives, there may be a drop at the box office.
The word-of-mouth of the film will limit this decline.
From the current point of view, the word-of-mouth table of "Embroidered Spring Knife" is still good, and if such a word-of-mouth can be continued, then the box office decline of the next movie will definitely not be particularly high.
…… While everyone was waiting, the second week of "Embroidered Spring Knife" began, and the second week of its release. It was a critical moment for the film to test how the final box office would be, and in the second week, "Embroidered Spring Knife" finally hit the box office of 21.17 million yuan, and overall, there was basically no decline in the box office this week.
In two weeks, the cumulative box office of "Embroidered Spring Knife" reached 43.55 million yuan, becoming Chen Xi's third film with a box office exceeding 40 million, and this is also the fastest box office of all his films to exceed 40 million yuan!
At the same time, it was accompanied by praise everywhere. Of course, everyone's pursuit of "Embroidered Spring Knife" is far from reaching the amazing point of "divine work", and it feels like a better film, but "Embroidered Spring Knife" is really not comparable to similar works at the box office.
Even, to put it a little strictly, this movie is actually already in a certain kind of Cheng dù, and has become the latest innovation and breakthrough in the recent decline of discourse costume action movies. This innovation and breakthrough Cheng dù are quite good, from word-of-mouth to box office, both have completed a temporary rescue.
The biggest significance of "Embroidered Spring Knife" is that it is very powerful at the box office such as "Wuji" and "Night Banquet". After the blockbuster that fell to the Arctic Ocean in terms of word-of-mouth weakened people's trust in domestic costume action movies, this film appeared to save the reputation of the movie.
...... "Teacher Wen." You're in this scene, though, judging from the plot of the movie, it's an outbreak. But you still can't forget his character traits, he is a sissy, even at this time, you can't lose all the characteristics of your mother. "Chen Xi is now giving Wen Zhang a lecture.
Chen Xi is more polite to all the actors and maintains an image of himself.
In fact, Wen Zhang's age is younger than Chen Xi, and in terms of his status in the entertainment industry, it is not an order of magnitude at all, and Wen Zhang's current status in the entertainment industry, as well as his situation, can be said to be able to get this kind of performance opportunity, it can be said that Chen Xi's support is purely needed, but Chen Xi is still very polite.
"I see." Wen Zhang nodded, Chen Xi was indeed very polite, but from his point of view, Chen Xi was polite to him, and his words to Chen Xi would be more in his heart.
"Thirty-three Days of Broken Love" is now filmed to the final part, and if it is filmed further, it will almost be completed, and now the main actors in the final filming are only Wen Zhang and Bai Lily, and the film will be finally completed after the filming of the two of them.
Chen Xi had been in the United States for a long time before, so many of the intermediate scenes of "Thirty-three Days of Broken Love" were filmed by the executive director.
Because of Chen Xi's strict limitations, these fragments are not to be mentioned, but at least they can meet Chen Xi's original planning, and there are strict standards in any place.
In fact, generally speaking, most directors of movies like "Thirty-three Days of Broken Love" will not bother to spend some storyboards on it, because it is a waste of time, and there is no need for that, but Chen Xi's is a kind of copying after all, and it still has to be completed by someone on his side, so "Thirty-three Days of Broken Love" Chen Xi still drew his own storyboard script.
A large sub-shot script, Chen Xi even has some comprehensive meanings, but even so, the shooting is still a lot slower than Chen Xi's.
Because they don't have Chen Xi in their heads, they can have something to offer a choice directly.
That's why it's the way it is.
But the movie will be officially released on November 11, which is quite short from now, with only a little more than a month left.
Chen regretted that they asked everyone to cut out the first version of the trailer of "Thirty-three Days of Broken Love", and what was presented in front of everyone's eyes was the first version of the teaser trailer.
And this trailer is taking advantage of the fact that "Embroidered Spring Knife" was released nationwide and the box office table was good, and at the same time, the news of "Raid" winning awards also continued to come back and spread among the domestic media and fan groups, and the current time node of "Thirty-three Days of Broken Love" is indeed quite exquisite.
At the same time, Chen Xi's hype about Singles' Day is still ongoing, and now in China, there are more and more voices of Singles' Day, and there are many businesses who are keenly aware of these things, especially some e-commerce companies are keenly aware of them, and then they also follow the trend and start to hype it.
But this feeling is also to carry each other high, after so much hype, the concept of Singles' Day has now been purely deeply rooted in the hearts of the people, no matter where it is, it has reached such a feeling, at the same time, Chen Xi They also carried out a very important work: to link Singles' Day with "Thirty-three Days of Broken Love".
At the beginning, Deep Space Film and Television hyped up this concept, but it just began to hype the concept, but it may have made a wedding dress for others.
Therefore, the most critical and relatively important point for them is to combine the concept of Singles' Day and "Thirty-three Days of Broken Love", so that everyone will think of "Thirty-three Days of Broken Love" when they hear the words "Singles' Day", so that the whole process can be finally completed.
The company's propaganda department once again entered a state of crazy overtime.
In fact, the publicity and distribution department can be said to be one of the busiest parts of the entire deep space film and television, almost non-stop throughout the year, and what is more unfortunate is that Chen Xi's requirements are too high, in terms of publicity and distribution, Chen Xi's requirements are even to the point of nitpicking, this is mainly because Chen Xi knows the future trend, and the publicity and distribution of the film has become a lifeline of the film.
If there is not enough publicity and distribution, it is very likely that a good film will be turned into a scrap film.
Chen Xi and they are now throwing in nearly 7 million publicity expenses, and they are raising the horror of "Thirty-three Days of Broken Love", which can be shot relatively easily, to 11 million, but anyway, this film Chen Xi is counting on becoming the company's first film with a box office of more than 100 million, so this 11 million is not too much.
The investment of 7 million has been completed very well thanks to the efforts of the Propaganda Department, which has been working overtime, and in a very short period of time, this investment has played a very good role.
"What? Chen Xi is really a super god?! In such a short period of time, a new movie has been launched! Moreover...... "Thirty-three Days of Broken Love" should be a category of movies that he has not shot before...... It seems that it is still worth looking forward to! ”
Chen Xi is already a director of the Toronto Award, and now he is filming "33 Days of Broken Love", thinking of the films he shot before, there will definitely be no problem with this, looking forward to the arrival of November 11...... However, since I fell in love with the director Chen Xi, the cost of movie tickets has skyrocketed! ”
...... news of "Thirty-three Days of Broken Love" has also spread, and many things are skyrocketing.
The first version of the trailer began to appear at this node, and this version of the trailer is still from the perspective of Singles' Day, which completely bundles Singles' Day and "Thirty-three Days of Broken Love".
After this version of the trailer and more publicity, there are a lot of people who talk about Singles' Day, and when it comes to Singles' Day, many people will also talk about "Thirty-three Days of Broken Love".
If this situation continues to develop, there will definitely be no problem for "Thirty-three Days of Broken Love" to win huge attention and film schedule when it is released. (To be continued......) R1292