In addition to the agency rights for the arcade versions of his company's four games in Japan and Europe, Jester negotiated a contract with Sega to design a game for Sega on the new console MASTER-SYSTEM that they will launch next year, of course, Sega will pay a total of 40 million US dollars in licensing fees, 30% of the game's profits and arcade OEM, and also promised to help produce what Mars Entertainment has just developed and called GAME-POKEMON. It is a small handheld machine called GP for short.

Hayao Nakayama also took a closer look at this extremely simple palm machine, and just thought it was a little interesting, but he just played with it casually, and he saw that it was a toy for children to play with, so he didn't pay much attention to it.

Sega's target group for games is different from Nintendo's, and Nintendo's target group is children, or more specifically, teenagers, which Sega is not.

It can be seen from the games of later generations of Sega that their target group is youth to adulthood, otherwise, they would not have produced so many 13+ and 18+.

Back then, the MD version of Mortal Kombat was so bloody that children couldn't hold it......

In comparison with the Nintendo SFC version, it is as pure as a hundred flowers, and people can't believe that this is the same game......

However, there is one thing that Nintendo is indeed a model for some companies, especially when Mr. Yamauchi Pu was in power, Nintendo did not release even a limited game.

From this point of view, Nintendo is still a very socially responsible company, and in this regard, Jester still admires it.

Of course, Jester did not license the home console versions of the three Bejeweled games to Sega, because Hayao Nakayama had already rejected his first proposal at the beginning, and Sega also agreed to Jester sending a hardware R&D team of no more than 20 people to Japan to participate in the development of the world's first immersive somatosensory game rig.

In Jester's view, this is a leap forward in the hardware research and development of Mars entertainment, you know, even if it is a deep heritage, the technical reserve far exceeds that of Mars Entertainment, "Hang-on" also took ten months to develop successfully, and the accumulation of technology obtained in the research and development process has also allowed Sega to establish a dominant position in the field of large-scale arcade machines.

And the performance of the arcade machine has always been ahead of the home machine, because the space of the arcade machine is much larger than the home machine, and the redundant space inside is far more than the home machine, so there is a lot of room for designers to play, and many game methods are now completed on the arcade machine, before being transplanted to the home machine, such as somatosensory.

Therefore, the accumulation of technology obtained in the arcade can also be used in the home machine, and this batch of technology is advanced and precious.

That's why Jester didn't hesitate to design a million-selling game for Sega, and he had to involve his R&D team.

The GAME-POKEMON handheld that he had high hopes for, after thinking about it for a long time, Jester decided to put the first place in Japan, and the Japanese branch that will be established will be in charge.

The Japanese have a strong acceptance of this kind of pet machine, which has been proven in history, he is not very clear in the United States, he just knows that Nintendo's "Nintendo" sold very hot, but he still does not dare to take risks, and now his cash flow is very tight, and he is not allowed to have a half-point difference, once this handheld machine fails to be sold in the United States, it is an abyss from which Jester has now built a corporate skeleton.

Now Jester looks at the scenery, in fact, only he knows, because of his ignorance of business at the beginning, the stall is too big, and now he is almost like dancing on the tip of a knife, the capital chain is like a taut iron chain, the slightest carelessness is to waste all the previous efforts.

After Sega's $40 million purchase license was split between Popularity Distribution and Mars Entertainment, all the $24 million allocated by Popularity Distribution was invested in the formation of a nationwide direct sales network.

In addition to the $5 million deposit to be paid to Samsung's first batch of memory, most of the rest will also be paid to Sega's foundry contract.

Fortunately, Mars Entertainment and Sega are still cooperating, so Sega only accepts half of the deposit and agrees to produce, and the balance will be paid after the sale, otherwise, Mars Entertainment will face the embarrassing situation of having materials but no fire.

This also gave Jester a temporary sigh of relief.

At this time, Jester also regretted his previous indiscriminate investment, if it weren't for his previous indiscriminate investment, especially the eight million dollars that he invested in Dell, his cash flow would not have been so tight as it is now, and he would hardly have been able to move a little idle funds.

And there are still many things to do, such as waiting for ATI's PPU design to come out, Motorola agreed to the OEM contract, which is another large amount of money, and the purchase of CPU is also a large investment, not to mention the problem of investing in the construction of factories in the mainland.

This was a lesson for Jester.

It also made him understand that the reborn is not omnipotent, it is impossible to be proficient in everything, and everything needs to fail as an experience to grow.

This made him grow a lot, and also made him understand a truth, it is also a taboo in business, don't be too greedy.

If investing in ATI can be said to be because he controls the future overlord of the graphics chip industry and helps him make better PPUs and even more advanced GPUs, then investing in Dell is purely his greed.

You let a reborn person, looking at a company that will definitely grow into a 100-billion-level giant in the future, and is still a baby in front of him, it is impossible not to be greedy.

If you don't fall, you can't learn to walk, but fortunately this time is not a fall for Jester.

As for the construction of factories in the mainland, it is not only the reason for the lack of production capacity, although this is the main reason, but it is not the most important, the most important thing is the political investment.

This investment is truly priceless in Jester's eyes.

In the thirty years since the reform, as far as Jester knows, the mainland has never had a friend who has helped them, and in this regard, the mainland is trustworthy.

Jester has considered the matter of finding Hon Hai foundry, but he still has to make preparations with both hands, the current Hon Hai is too far behind the scale of later generations, and even Guo Taiming has not set up a branch in the United States now, and they will not wait until eight or six years to formally invest in the mainland, at least before the lifting of martial law in Taiwan, Hon Hai does not have the possibility of too large-scale OEM.

Jester also knows that foundry only makes hard money, so he does not plan to work in the mainland for a long time, his plan is actually very simple, when he laid a foundation in the mainland, and Hon Hai officially began to enter the mainland, he persuaded Guo Taiming to join forces with him, it doesn't matter if he doesn't have a controlling stake, anyway, OEM is not the direction of his main business, as long as he has the right to speak and the right to dividends.

Investing on your own now is just a stopgap measure.

As for the minesweeping game carried on the Dell computer, it is also quite popular, Dell called and said that someone came to buy a Dell computer in order to play minesweeping, which made Dell, who had just started a business, a little ecstatic, especially in some college students, and even formed a special minesweeper research association to study the fastest way to play minesweeping.

This also made the name of Mars Entertainment more known.

Although Mars Entertainment has been widely known because of some previous events.

However, this did not bring much revenue to Jester, his agreement with Dell was that he would take a license fee of five dollars for every computer sold, and Dale's family business was now too small, although his direct sales of phones were booming, but he also faced the embarrassment of insufficient production capacity.

Although Jester has invested 8 million, it will take some time for 8 million to turn into production capacity.

And Jester, the structure of Mars Entertainment, also found some confusion, and he also took it for granted at the beginning of the formation, after all, at that time, his experience in forming a company was basically zero, and the only experience with this was the unreliable novels he read in his previous life.

Over the next month and a half, Jester reorganized the entire structure of Mars Entertainment with Carly's help, changing the previous clutter.

The software R&D department was changed to the software R&D headquarters, with Mark Saini as the minister, and there were three R&D teams under its jurisdiction, namely 'THE-KING' led by Mark Saini himself, 'Origin' led by Sean Dabilee, and 'Scavengers' composed of the rest of the members who did not belong to these two core groups.

The hardware R&D department was changed to the hardware R&D headquarters, with his father as the minister and Matthews as the deputy minister.

As for the formation plan for the 'Children of Mars', Jester was delayed again.

Among them, the company's finances are outsourced to a specialized accounting firm, his mother is the head of administration and human resources, the company's legal affairs are handled by the legal department of his Jester Holdings, and he spends 800,000 US dollars an annual salary to hire barrister Howard Garfield as the legal director of Jester Holdings.

In addition, he also formally established the technical reserve department, by himself as the minister, in the whole company, whether it is software or hardware research and development process, the invention of new technologies, the production of new programs for special effects, new engines must be classified into the technical reserve department, other research and development teams if necessary, from the technical reserve department directly apply for the use of the technology reserved.

Moreover, Jester also found that his company lacked a systematic R&D plan, and sometimes he always made a new plan as soon as his mind was hot, which made the efficiency of the whole company not be effectively played, in other words, the fists could not be clenched together.

Therefore, Jester also formally proposed a research and development plan, which is discussed once a month.

And this month's R&D plan will also postpone the R&D plan of "Super Balotelli", just select two artists to draw some less important settings, and "Monopoly" will discuss the time to start the project after winning the copyright.

At the forefront of the R&D plan is undoubtedly "Snowman Brothers", which has completed more than half of it, "The Avengers", which has begun to be officially developed, and the pre-setting of "Dawn".

The origin R&D team is responsible for "Snowman Brothers", THE-KING is responsible for "Avengers", and Scavenger is responsible for the pre-setting of "Dawn".

This also makes the division of labor of the entire Mars entertainment clear, changing the messy feeling in front of it, and the efficiency has almost doubled.

During this period, the Japan branch was also formally established, with Yoshiro Tamahide as its director.

After this reorganization, the structure and purpose of the entire company are much clearer, and it also allows Jester to control the entire company like an arm.

In preparation for the Chicago demo at the end of the month, Jester didn't have time to travel to Japan at the time of GW's debut, but he was on the phone with the Japanese side more and more frequently to find out how his first handheld was selling.

After hearing that the first employee of his Japanese branch turned out to be the famous Yuji in the future, Jester was quite surprised, he thought about the feat that Yuji completed in the future, and an idea suddenly popped up in his mind, and then directly ordered Yuji Yuji to come to the United States to participate in the research and development of the latest home machine.

This order Yushu Yoshiro is very strange.,Although Yuji Nakatsu studied electrical engineering in a higher vocational school.,But he's best at software development.,And he also sent a few programming works of Yuji Naka-Yuji to the headquarters.,It's impossible for the headquarters not to know.。

However, despite his doubts, Tamahideyoshiro told Yuji Naka that the headquarters wanted him to work in the United States.

Yuji Nakatsu was also a little confused, he wanted to refuse, he didn't really want to leave Japan, but after hearing that the headquarters asked him to participate in hardware development, he did have the idea of wanting to go and see.

Although he is best at programming, it is also a dream of a powerful man like him to participate in the production of a game console that can run the games he designed, so he did not directly refuse, but proposed to talk to the headquarters on the phone to understand the situation.

After Jester heard Tamahidejiro's return, he naturally agreed.

"I heard President Yuxiu say that you studied electrical engineering, although I didn't study it in college, but I looked at some of your programs in the mail, and found that you are very talented in programming, and I have a person here who is very good at writing programs, and at the same time needs to understand hardware design, and even has a job that is extremely knowledgeable about Nintendo's FC console, so I thought of you." Jester explained.

This answer still made Yuji Nakatsu a little unclear So, he didn't understand what his company was going to do to develop a home console and find him a person who was good at programming, and he also had to know Nintendo's FC game console very well, which made him a little inexplicable.

Seeing that Yuji still didn't understand, Jester had no choice but to state his purpose.

"I want you to be involved in the development of the entire home console project, to understand the performance of our home console, and then to write a software that can emulate the games on Nintendo FC on our home console."

This was actually a feat that Yuji Naka accomplished a few years later, when he completed the first game editor in history on Sega's MD.

However, Sega is a 16-bit CPU, and it is naturally not a big problem to simulate 8-bit FC, but Jester is now developing an 8-bit game console that is the same as FC, although the CPU used is much stronger than FC's, but there is no essential improvement, and he doesn't know if he can simulate FC games.

So, he wanted Yuji Naka, the first person in history to make a simulator, to give it a try.

Yuji Naka's eyes lit up after listening to Jester's reply, and he thought it was a really great idea, and it was exciting to think about playing a game on one console.

Then, almost without hesitation, he agreed to Jester's request and immediately rushed to the United States to participate in the development of the FC simulator.

The production of GAME-POKEMON is very simple, after all, it is only GW's technology four years ago, not to mention that large factories like Sega, some small factories that can only produce electronic watches are not difficult to produce after upgrading their equipment.

Therefore, Sega did not take it to heart, and after agreeing to the delivery of 100,000 units in half a month by the Japanese branch of Mars Entertainment, these production tasks were assigned to some small surrounding factories that relied on Sega OEM.

As for Sega itself, it is fully preparing for the localization of four Mars entertainment games such as "American Cubes", as well as the OEM production of 15,000 units each of the three games "Bejeweled", "Zuma" and "Bubble Bobble".

This also makes Sega eager to complete the OEM task as much as possible, after all, OEM can only make some hard-earned money.

The task of selling GW is very heavy for the Japanese branch, it has just been established for less than ten days, and all the employees add up to twelve people, one of whom has to be transferred to North America, and Tamahide Yoshiro only has three million dollars of funds that Jester has drawn out of the capital chain of Mars Entertainment with great difficulty, of which one million still needs to pay the advance payment for this batch of handhelds.

Jester was very careful and bold when it came to releasing his first handheld, he was afraid of the failure of this handheld when it was launched, but once it was officially launched, he shipped it in large quantities without hesitation.

Quite unsuccessful, then become a benevolent posture.

He's betting that the handheld will be as successful as Bandai Takuma Utako in history, even if that's ten years later.

Tamahideyoshiro spent a lot of money on GAME-POKEMON in these ten days to carry out overwhelming publicity, contact the merchants of Akihabara to discuss the problem of sales, in Tokyo, Osaka in the big shopping malls to discuss the rental counter, and he also referred to the way Arakawa Minoru promoted "Donkey Kong" in the United States, boldly proposed to Jester to build yì, the first batch of goods do not need money, and the store will collect the payment after it is sold out, if our handheld is a bestseller, then we don't need to continue to sell hard, Those stores will take the initiative to buy, if the machine is unsalable, even if we lose money and ship, it will not be able to sell.

Jester completely agreed with his proposal.

If Mars Entertainment had the most successful design of its first handheld console?

Basically everyone will answer, appearance.

This is Jester with reference to the style of the later generations of the Bandai version of Tuoma Geko to design,The characteristics of the appearance are cute,Regardless of the cuteness of any other characteristics,The color also chose the girl's favorite color,White,Yellow,Pink,The first three pets are also the three Pokemon of the first generation of the three families of the Gosan,There is only one purpose for doing this.,It's to make girls can't help but want to buy at the first sight.。

A woman's desire to buy is basically only related to the appearance, as for what is inside, who cares.

Some little girls have just seen this small, delicate game console in TV commercials, and it is also a pet that can grow up from a young age, you can feed the pet, bathe, go to school, shop, grow, play, and even be able to connect with good friends through guò communication lines, give gifts to each other, and even have a fight!

Moreover, if you ignore your pet for a long time, then your friendship with her will quickly decline, your orders may fail, and your pet will ignore you as well, and you need to constantly please your pet to recover the lost favorability.

The pattern of cultivation in this way simply makes the hidden maternal genes that these little girls are born with explode instantly.

This is also the reason why Jester completely chooses young, even low-necked women as the inclined group in the design style this time.

It is because such a woman's sanity is basically zero after the explosion of desire to buy, while the reason of a man after the explosion of desire to buy has skyrocketed, so I have to find out.

Of course, there is also Tuoma Gezi who is indeed a female-oriented handheld.

Finally, on July 25th, the Pokemon version of the electronic pet machine is officially on sale in Japan!

PS: Ask for a recommendation ticket!!