Chapter 30: Young Master Fang's Strength

Leng Junfei sat quietly behind the huge class platform, looking at a piece of Wen Jiàn seriously. Although the night was dark, he did not feel the slightest impatience, except occasionally glancing at the closed lounge door with the peripheral vision of his eyes, and a subtle smile appeared on the corner of his mouth.

In the reception room next to him, Zhuang Tao looked at his watch from time to time, and his heart became more and more disgusted with Fang Yang, in his opinion, coming to the head office tonight was a waste of time. Thinking that he still had so much work at hand that was not complete, and now he was going to perform here with a country boy who was suspected of being a relative of Ning Dong, Zhuang Tao felt a burst of fire.

Finally, Zhuang Tao, who was pacing back and forth, couldn't help but stop, turned to Fan Tianning and said:

"Manager, it's been almost an hour, it's not a way to wait like this, there are still a lot of things going on in the company! Otherwise, I'll go back first, anyway, with you, the sales manager, on the line! ”

When Fan Tianning heard this, he hurriedly grabbed Zhuang Tao and said:

"What are you kidding! Even Mr. Leng is waiting for Mr. Fang, what's the matter with you leaving in a hurry like this! Could it be that you are busier than Mr. Leng? ”

In fact, Fan Tianning was at a loss, he was afraid that if Leng Junfei asked him coldly after a while, he would not be able to answer any questions, and it would be a small shame and a big loss of impression in the hearts of the leaders. So he insisted on bringing Zhuang Tao to the head office together, although this young man didn't know much about the world, but his business ability was definitely leveraged, and he would have the bottom in Fan Tianning's heart.

"But ......" Zhuang Tao anxiously wanted to say something more, but Fan Tianning directly waved his hand, interrupted Zhuang Tao, and then said:

"Nothing! Xiaozhuang! It's good for young people to be motivated, but we must also guard against arrogance and rashness! ”

Fan Tianning said while looking at Zhuang Tao meaningfully.

He has always been very tired in his heart, Zhuang Tao always has a sense of arrogance by relying on his identity as a returnee high-achieving student, even if Fan Tianning is his boss, it is useless, although Zhuang Tao is not arrogant when he talks to Fan Tianning, but the undisguised pride in his bones makes Fan Tianning a little uncomfortable. Therefore, taking advantage of this opportunity, Fan Tianning also knocked Zhuang Tao casually.

Zhuang Tao was stunned by Fan Tianning's words, and he couldn't hold back his words for a long time, so he simply sat down sullenly and drank the remaining tea in the cup in a big gulp. In my heart, Fang Yang naturally has a half-point good impression.

Fang Yang, who was jealous for no reason, tinkered in the lounge for another half an hour, he looked at the iphone4s mobile phone in his hand, and felt a little smug in his heart, and the corners of his mouth unconsciously curved into an arc.

Fang Yang pushed open the door and walked out. Leng Junfei immediately noticed something, he took his gaze back from Wen Jiàn, looked at Fang Yang, and asked:

"Ready?"

Fang Yang smiled and nodded, and said:

"Thank you, Mr. Leng! I'm all set! ”

Fang Yang thanked Leng Junfei, naturally because Leng Junfei had opened the door for him just now.

Leng Junfei nodded, pressed the speakerphone button of the phone, and commanded lightly:

"Xiaowen, tell Manager Fan to come in!"

After a while, Fan Tianning and Zhuang Tao followed behind the secretary Xiaowen. Fan Tianning still looked groveling, and more than an hour of waiting exhausted Zhuang Tao's patience, at this time he looked at Fang Yang's gaze full of unkindness, but this was in Leng Junfei's office, he could only use his eyes to express his dissatisfaction.

After the two sat down, Leng Junfei smiled and said to Fang Yang:

"Xiao Fang, you've been thinking long enough! How about it, talk about your thoughts? Manager Fan and Assistant Yu are also experts in marketing, let's talk about it together! ”

"Don't dare! Can't! Fan Tianning hurriedly owed, and said with a smile, "In front of Mr. Leng, how dare we call ourselves experts!" ”

Leng Junfei smiled slightly, noncommittal to Fan Tianning's words, and looked at Fang Yang.

In fact, when Leng Junfei saw Fang Yang tossing for more than an hour and still coming out empty-handed, he basically didn't have much expectations for Fang Yang's expression.

Maybe it's really a specialization in the art industry! It's a pity! Leng Junfei sighed secretly in his heart.

His physiognomy skills have always been very accurate, and it can be seen that Fang Yang must be extraordinary, so at this moment, Leng Junfei is thinking more about how to report the results of this test to Ning Kuncheng.

"Mr. Leng, Manager Fan, Assistant Xu, then I'll talk about my thoughts!" Fang Yang said calmly, not seeing any panicked look on his face, as if he was very confident.

Just pretend! Let's see how I expose you in a moment! Zhuang Tao saw that Fang Yang looked confident, and he was even more angry.

Fang Yang didn't know what Zhuang Tao was thinking, and still talked eloquently:

"First of all, on the issue of project positioning, the development near the No. 1 plot has been very strong in recent years, and there are many high-end residential communities, and in the Ludao Island, where every inch of land is valuable, we have such a large piece of land, if it is only a pure residential area, I think it is too wasteful. The most important thing is that Luwan District, as a new upper-class living circle, has not kept up with many supporting facilities. I just checked the information temporarily, in the No. 1 plot within a radius of five kilometers, there is no large business district, which obviously cannot meet the high-end living needs of the nouveau riche, and the No. 1 plot is just located in the prime location of Luwan District, in addition to its east is the sea, the remaining three directions have several very mature high-end residential areas, which means a huge number of potential consumer groups. Therefore, I believe that this project should be developed into a large-scale commercial plaza that integrates eating, drinking and playing, as well as supporting residential projects......"

Hearing this, Zhuang Tao finally couldn't help but interrupt Fang Yang's words, and said unceremoniously:

"I'm sorry, Mr. Fang, I think I have to popularize it for you first, before the bidding for this plot, the government has limited the land use to residential buildings, so at this time to discuss the issue of what to build a commercial plaza, I don't think there is any point!"

Fang Yang listened to Zhuang Tao's words, and couldn't help but chuckle, feeling that this assistant seemed to be a little cute, he looked at Leng Junfei and asked with a smile:

"Change of land use...... Mr. Leng, is this going to be a problem? ”

If he couldn't even do this little thing, wouldn't Ning Kuncheng have been in Ludao for decades in vain, and he still made a great name in both black and white. With such a simple truth, Fan Tianning understands that only Zhuang Tao, a young man who is not deeply involved in the world, will see him as a problem.

Leng Junfei's eyes showed a hint of discoloration, he didn't answer Fang Yang's question directly, he just urged:

"Fang Yang, you go on!"

Fang Yang glanced at Zhuang Tao, Zhuang Tao's face was red and white at the moment, Fang Yang asked rhetorically, he thought about it a little, and immediately understood how naïve his question was. Zhuang Tao is just not deeply involved in the world, but he is not stupid, on the contrary, his IQ is quite high, otherwise it would not be possible to get a master's degree at Stanford.

Fang Yang continued:

"Okay, when we talked about developing a large business district, there is also an obvious benefit, which is that it will greatly drive the sales of our supporting residential projects. In addition, if Qiankun Real Estate wants to become bigger and stronger in the future and become a well-known real estate enterprise in the country, it must first start its own brand, and the development of commercial plaza is a shortcut. ”

Leng Junfei's face seemed calm at the moment, but in fact, there was already an uproar in his heart, he never expected that Fang Yang's thoughts coincided with him. When Qiankun Real Estate won this land, Leng Junfei was actually thinking about this problem, but Fang Yang's words just now greatly strengthened Leng Junfei's confidence in decision-making.

Leng Junfei originally thought that Fang Yang would talk about sales in a big way, and just say a few symbolic words, but he didn't expect that he would start to analyze the project positioning from the perspective of group strategy.

It's kind of interesting! Leng Junfei looked at Fang Yang, who was talking with interest, and said in his heart.

"The development of the business district, the important links are nothing more than several, design, investment, marketing." Fang Yang continued, "In the first two links, with the strength of Qiankun Group, I don't need to say too much, so I will focus on marketing. The first is to build advertising momentum, to form an overwhelming advertising bombardment situation in a short period of time, newspapers, the Internet, radio, television, outdoor all-round three-dimensional delivery. ”

Leng Junfei and Fan Tianning nodded frequently, obviously agreeing with Fang Yang's opinion. Although Zhuang Tao was expressionless, he had to admit in his heart that at least so far, Fang Yang's appearance was decent, and he really couldn't find anything wrong.

Fang Yang continued:

"In terms of building momentum, there is also a very important point, star effect! Hold an event in Qiankun Square, invite celebrities to help, the bigger the brand, the better, whether it is a singer or a movie star, in short, please invite the most popular. If it's possible, I'd rather ask former President Clinton of the United States to endorse him, anyway, this guy is flying around the world to give speeches to earn coffins, I think as long as the price is right, he shouldn't have a hard time with Mi Yuan! Ladies and gentlemen, just imagine what a sensation it would be to invite Corinton to Qiankun Square at the right time! ”

In the previous life, the trick of celebrity marketing was used by those real estate companies, and every once in a while, you could see the news that real estate companies invited celebrities to help, and everyone was aesthetically tired. But at present, there are not many real estate companies using this trick. Therefore, Leng Junfei's eyes couldn't help but light up when they heard it, especially when Fang Yang proposed to ask former President Clinton of the United States to endorse him, Leng Junfei showed a rare look of excitement, obviously deeply attracted by Fang Yang's bold idea.

Although Fang Yang's plan sounds a bit unrealistic at first glance, after careful analysis, the possibility of success is really not small, and once he signs with Collintton, this will definitely become a classic marketing case.

Zhuang Tao was even more thoughtful at the moment: I didn't expect this kid to really be able to say something, shouldn't it be him who temporarily checked on the Internet!

In fact, Zhuang Tao is a bit self-defeating when he thinks so, as a top student majoring in marketing, if there were really similar cases in history, he would definitely know it a long time ago. And the case he didn't know, Fang Yang couldn't find it from the Internet, there was only one possibility, that is, this was all a plan that Fang Yang came up with by himself, but Zhuang Tao didn't want to admit it in his heart.

Fang Yang spoke a little dryly, he picked up the teacup in front of him, drank the water in the cup freely, then wiped his mouth casually, took out the iphone4s mobile phone and pressed it, and said:

"That's a bit unintuitive, let's watch and talk!"

In the surprised gaze of Leng Junfei and the others, a gusset on the ceiling slowly lowered, revealing a wireless projector, only listening to the sound of "drop", the projector started on its own strangely, and a beam of light slowly lit up, clearly projecting a few big words on the screen on the opposite wall:

"Qiankun Plaza Project Development Plan"

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