Throughout the morning, the shadow count jù was a little low, although it was better than usual, but there were no particularly good films, and the table was very bland.

Although you can comfort yourself with the reason that the audience is watching the military parade, everyone understands in their hearts that this is just an excuse, the premiere number of "Alive" is not beautiful, and it is not to blame that Chen Tong is a little distracted, and he is not clear what he was saying when he called.

The parade was spectacular, and the online news went viral because China's influence was growing day by day, and the global media was discussing it. This is of course a good thing, everyone is proud of it, but for the promotion of the movie, it is a bit cruel, because no matter how you invest, the influence is minimal, and the protagonist of this day is destined to be Tiananmen Square.

Fortunately, in the afternoon, the number of jù improved, and the number of jù soared across the board, and "Alive" was firmly at the top of the list, although it was not outstanding, but at least it passed.

"On the first day of box office plus screenings, the cumulative income is only 35 million box office." It was already early in the morning, but Chen Tong was still disturbing the dream, so he made a special call to inform Su Zhi, his voice was low and depressed, like his girlfriend splitting his legs.

"Not a lot." Su is the most Dao.

"......" Chen Tong was speechless when he heard it, and said loudly: "Pounce, I lost a lot this time, not to mention earning back the cost, I'm afraid I won't even have enough money to repay the debt!" ”

There was unwillingness in the tired voice.

"If you lose it, you will pay it, I didn't say anything, what are you doing so excited." Sue is the most helpless.

"You local tyrant." Chen Tong said in a sullen voice.

Su Zhi didn't know how to comfort him, so he hung up the phone after a casual chatter and continued to sleep with his head covered, as if he had nothing to do with him. It's not that he doesn't care, it's just that it's no longer up to him to decide, and losing money can't affect sleep!

After all, Su is different from Chen Tong, and for Chen Tong, this movie is all his hard work. It is also his work that was shot with all his family wealth, and the box office is sluggish, and the loss is still secondary, and it is so disappointing if it does not meet expectations.

For Su Shi, although he claims to have invested 80 million, in fact, there are only a few million costs, and the box office on the first day alone has actually paid off, although he is a little disappointed, but he will not be like Chen Tong to die or live.

There is no shortage of dark horses in the film industry, but there are dark horses. must meet certain requirements, such as just the right publicity, but more importantly, word-of-mouth.

What is the reputation of "Alive"?

Summed up in one word, good!

I have to say that this is a good movie, although not everyone recognizes it, but the ratings on many movie websites can be seen, with an average score of more than 9.0, and thousands of netizens who watched the movie participated in the evaluation.

"Honestly. This title made me complain, with a strong literary color, but after watching it, I realized that the content was not the same as I thought. It's a blockbuster without compromise. ”

"Full marks for special effects, although the final end involves live-action movie special effects for the first time, there is no doubt about the strength. In terms of plot, I was pleasantly surprised, completely different from the main theme movies and television I watched before. And it is interpreted from the perspective of an ordinary people, which is more flesh and blood, and human nature is fuller. There is joy in moving. There is sorrow in joy. ”

"Chen Tong is stupid...... "black fans messed in.

Undoubtedly, "Alive" has the potential to become a dark horse, with the fermentation of word-of-mouth, with the decline of the influence of the military parade, everyone's attention has shifted, and more audiences have learned about such a movie.

On the second day of release, the box office increased instead of falling, winning 50 million in one day, with a total of 85 million.

The more audiences, the more word-of-mouth fermented, the theater consciously increased its film schedule, and the box office continued to soar on the last day of the holiday, getting 60 million in a single day, and breaking 100 million at the box office in three days, with a total of 145 million.

Not to mention returning to the cost, the big sale has become a foregone conclusion.

"Haha, Mr. Su, do you see it? I'll just say that this film will definitely be popular, right? Just wait and count the money! Chen Tong was no longer as depressed as he was at the beginning, and while he was doing his best to publicize, he didn't forget to call Su to express his appreciation.

"Who almost jumped off the building in the first place?" Sue asked most jokingly.

"Ga ......" Director Chen was choked up and couldn't speak, and the other end of the phone had a stupid face, can he be blamed? At that time, he was really desperate, how could he be so energetic now.

After the holiday, the box office of the movie fell as a whole, but alive and affected by word of mouth, the table was still excellent, and he could cut forty or fifty million every day.

The cost of this movie is about 150 million, and the box office of about 320 million can pay off, and it is estimated that this goal can be reached in the first week. In addition, there were no blockbusters before the National Day file, everyone was optimistic about the box office table, and the first investment in the foreign business of the final special effects was destined to be a success, which made everyone very excited.

After the holidays, everyone has returned to work, and finally the building has returned to its usual busyness. It's too late to celebrate the success of investing in "Alive", because the release of "Journey to the Wilderness" and "Star War 2" animated films has entered the countdown stage, and various publicity plans have been put on the agenda.

The dark horse model like "Alive" is good, but the competition in the National Day file is particularly cruel, and there are as many as five or six blockbusters released at the same time.

So, now it's important to let the audience know before the movie is released that it's a good movie and remember to watch it after the holidays.

The publicity of "Journey to the Wilderness" is overwhelming, and all kinds of publicity can be seen everywhere, and the intensity is unprecedented, which brings a lot of pressure to the final end of the promotion of its own "Star War 2". Although "Journey to the Flood" is also the final film to participate in the investment, how can the illegitimate children outside have the sons of the family.

And the Star God of War is not limited to domestic release, there are more than a dozen countries and regions that will be released simultaneously, although there are distribution company agents, but it is undoubtedly important to cooperate with publicity, which brings a great test to the final end of the not very mature publicity team, running everywhere like a trapeze.

But the situation is not so bad, after all, the IP popularity of Star War itself is a free advertisement, the audience's love for the first anime movie of "Star War", mobile game players, fans of "Star War 2" console and PC, these will be potential audiences who go into the cinema to watch Star War, and now what the final end has to do is just to tell everyone the news of the release of this movie.

"We need to set up a film and television company to make up for this lack of work, and now the special effects company has no hands to participate in the promotion, and it shouldn't always distract them." Zhang Yan is the most built against Su.

Su said after thinking about it most deeply: "Let's talk about it after the group is officially established and stabilized, now the establishment of the company can no longer catch up with this wave of publicity, and there is no energy." ”

The establishment of a film and television company is a must, after all, the final end has been involved in this field, whether it is your own animated film, or doing special effects for an outside company, a qiē work must be run independently outside the special effects company

(To be continued......)