Every North American awards season, the hustle and bustle of the entertainment media far exceeds that of other peers, creating an illusion that people all over the world seem to be paying attention to the belonging of the Oscar statuette, but the illusion is an illusion, and it will not be changed by the will of the media and the academy, not to mention that the directors in Europe who have eyes on the door of their heads will not look at the Oscars, and the eyes of many fans in North America are more focused on the movie itself. Pen "Fun" Pavilion www.biquge.info

"Gravity" has entered its second weekend of full release, and the attendance of North American theaters has declined slightly, but the film's second-weekend box office is only 30% lower than the first weekend, accounting for $57.37 million, driven by good audience word-of-mouth.

In 10 days of release in North America, "Gravity" has earned $203.27 million.

At the same time, the film also ended its first week of overseas theatrical travel in nearly 70 countries and regions, including Latin America, Europe and Australia, with a total of $345.94 million at the global box office.

This number will grow explosively as the film enters more overseas markets in the future.

In the meantime, Pani? Kelis and Warner Bros. have also reached a critical stage in their PR for Gravity.

Duke is a little worried about the anti-Semitic forces and conservative schools in Hollywood, after all, so far, no post-80s actress has won the Oscar for Best Actress.

Under the influence of these people, it is not uncommon for an upset to suddenly break out, and there are many upsets for Oscar.

Hollywood also has anti-Semitic forces, but it is not mainstream, so there is no need to worry too much, and these old schools, except for Frank? In addition to Pearson influencing a group of people, Duke has prepared other means.

The academy has more than 6,000 judges, and according to normal logic, being a member of the film academy must be a symbol of status and status, and generally a prosperous life. Gifts in private don't necessarily do much.

But don't forget, this is Hollywood, a drunken Vanity Fair, where you were young. There are countless Hollywood celebrities who went bankrupt and fell in old age, and the most typical is Marlon, an important member of the academy? How miserable Brando's later years were is also not news.

These people are old-fashioned, but they are not fools and are more likely to be influenced by public relations.

Like what. Two actors, who were brilliant decades ago, are now even having a problem paying for their medical care, and a charitable foundation has offered them an interest-free loan that they can slowly repay with a monthly pension fund.

Duke's team, for most of the important judges, has established a clear evaluation and detailed information, which includes the preferences and ways of thinking of these people, as well as the genre of movies they like, what they are prone to influence, and so on.

PR is likewise a deep course. Only by grasping the key can one blow be fatal.

The Oscar is like a brilliant big game, the game always has rules, but today's stocks are getting less and less binding, and if you still do public relations like the ** decade, you can only watch the awards fall next to him.

Remove the Pani? In addition to the PR departments of Kelis and Warner Bros., Duke has hired other PR firms.

The most prestigious awards season PR in Hollywood at the moment is Lisa? Tabek, whose previous position was the head of the public relations department at Miramax Films, used a series of means to help Miramax make "Shakespeare in Love" win the Oscar for Best Picture that year. Is that Lisa? One of Tabek's most exemplary achievements.

She used to be Harvey? Weinstein's right hand and direct executor in public relations.

However, due to her own development needs, coupled with the intensification of the conflict between the Weinstein brothers and Walt Disney, she left Miramax and founded a public relations agency dedicated to awards season. Up to now, he has helped different filmmakers win more than 30 Oscars, which can be described as experienced.

Lisa? Tabek and her PR agency can be regarded as another insurance policy added by Duke for this Oscar.

At Duke's behest, the 100,000 copies of the deluxe CDs prepared by Warner Bros. were sent to the academy judges and all those involved in the Oscars. The disc is accompanied by various memorabilia from Warner Bros.' elaborate Gravity edition, which may seem worthless, but are one-of-a-kind versions.

Of course, small gifts such as champagne, flowers, and souvenirs are endless.

Even so, there's no guarantee that the judges, like Duke, who like to vote with their feet, will actually see "Gravity."

In this matter, Lisa? Tarbek and her PR agency have a role to play.

Lisa was one of the first people in Hollywood to use "phone banking," and Lisa and her team would call members of the academy almost every day, "Have you seen the DVD of Gravity that I sent you?" You really have to hurry up and take a look, this film is really good. ”

After making sure that the members of the academy had seen the movie, Lisa would continue to bombard her phone calls, "Everyone thinks this film is very good, don't you think Scarlett?" Does Johnson deserve an Oscar? ”

In addition, Duke also hired the former head of public relations at the White House to coordinate his public relations in this regard, and sent an email to the media outside Warner for Gravity, which was full of all kinds of information about Scarlett? How good Johnson's performance is, how talented he is usually, etc., in order to 'brainwash' the members of the academy through the media.

According to Duke's statistics from professional companies, among the nearly 6,000 college judges, the average age is 65 years old, only 12 percent of the judges are younger than 50 years old, and nearly 95 percent of all judges are Caucasians and 77 percent are men.

This also means that in order to win the Oscar, more needs to consider the hobbies of the vast majority of middle-aged and older white male judges.

It's easy for a film to qualify for the show, in addition to the routine filing, by showing it in a commercial theater in Los Angeles County for a week and then sending the relevant documents to the Academy.

In addition to the usual methods of sending film DVDs to the judges, gifts, phone bombing, and holding in-house screening receptions are all excellent means of winning votes.

Recognizing the influence of the media on the public and even members of the academy early on, Duke took care to build the reputation of the film and Scarlett's performance from the very beginning, not only actively countering some offensive views, but also persistently smearing his main competitor.

But that's not enough, one plus one pull-out party, with Duke's money spilling out, is constantly held in Los Angeles, it's a very high-end and lavish party, and most importantly, it's completely free for the members of the academy, Duke's team has "Gravity" and invited the judges to participate in all kinds of high-end drinks for free, hold a variety of private screenings attended by various stars, and buy out multiple entertainment media columns to report on their films.

Lisa? Tabek's company sent an "For Your Information" email to The Hollywood Reporter subscribers, quoting a veteran of the academy: "Actors born after 1980 have been ignored for a long time, Scarlett? Johnson's performance in "Gravity" deserves to give her a win! ”

These are actually playing the edge of the rules, but most people in Hollywood are doing this, and the academy will not start with well-known projects if they want to catch the typical, otherwise last year's "Bomb Disposal Unit" would not have won the best picture.

John? Erikson, a retired actor living in Santa Fe, New Mexico, and a senior member of the academy, had just woken up in the morning and had barely had time for breakfast when he received a phone call from Los Angeles.

"Is it John, please? Mr. Erikson? ”

The female voice on the phone was crisp and pleasant, and it was easy to dispel John? Some of Eriksen's dissatisfaction, after he answered a sentence, routinely greeted the other side and cut straight to the point.

"Did you receive the Gravity disc?"

Hear that, John? Erikson immediately rang out the package he received some time ago, and it seemed that there was such a CD in it, but he had been focusing on the exquisite gift in the mail, and he never paid attention to the CD.

"Yes, I got it." He replied.

The other side immediately asked, "Have you seen the disc?" ”

"I'm sorry, I haven't had time yet."

"Can you take a look soon, then?"

Listening to this pleasant and gentle urging, I think of those seemingly inconspicuous but actually beautiful gifts, John? Eriksen immediately responded, "I'll go and see it today." ”

John? Erikson didn't have anything important, hung up the phone, went to the storage room to find a beautifully made disc, stuffed it into the DVD player, and watched it patiently.

That afternoon, the call from Los Angeles came again, and I heard John? Erikson had already watched the disc, and after asking a few words about his viewing experience, he immediately focused on recommending Scarlett? Johnson's excellence in this film.

"A strong woman who overcame many difficulties to play such a great role. Mr. Erikson, don't you think she's great? I hope this is worthy of an Oscar nomination. ”

Maybe it was accident, maybe it was inevitable, and the next day, John? Mr. Erikson took out his Oscar ballot and began to fill it out routinely, but when it came to the Best Actress nomination, he did not hesitate to choose Scarlett? The name Johnson, who chose Duke in the Best Director nomination? Rosenberg, even though he hadn't heard much of the movie "Gravity" before he got the call, and he originally thought it was a Stallone movie. (To be continued.) )