"&& Friday, October 14th, this is a very ordinary day, although there are four films premiering at the same time this week, but it still can't change the downturn and desertion of the autumn file, after three months of excitement and heat in the summer, the whole film market has entered a dormant period, and it will not be rejuvenated until the end of the year when Christmas comes.

Previously, the autumn season has always been considered the most boring schedule, even more boring than the winter and spring seasons. The autumn file is generally considered to be from September to November, which is not as lively as the winter file from December to February with award ceremony movies, and secondly, it is not as good as the spring file that warms up for the summer file, and the autumn file is always not interesting.

This situation was not broken until Harry Potter and the Philosopher's Stone was broken this year, and the film was released on Halloween in the first week of November, and the result was a huge success, which also made people realize that November includes Halloween and Thanksgiving, which is obviously a very potential market. After that, the box office made the holiday season the largest box office in the second half of the year.

As a result, the autumn and winter seasons were redivided, with September and October becoming the autumn season, November and December becoming the holiday season, January and February being considered the winter season, and December to February being the awards season.

Even so, the autumn file is still chicken ribs, and it is considered to be the transition period from the summer file to the holiday season. In this schedule, most of them are small-cost products, but even small-cost companies are not willing to choose autumn files: thriller movies want to fit Halloween, want to step on Thanksgiving, and family movies want Christmas, so that the works that enter the autumn file are all works abandoned by some production companies.

The products that have been invested in the production have to be launched, but the results of the works are not satisfactory, and it is easy to become cannon fodder in the highly competitive schedule, and the company still wants to make a profit even if it is disappointed, but it is not willing to spend too much publicity money when it is sent. As a result, the chicken rib autumn stall became a garbage concentration camp.

Then entering the second decade, the awards season has become more and more influential, October has also become the precursor to the awards season, and the strong rise of the Toronto Film Festival is in September, but even so, the autumn file is still chicken. In September, the attention of the North American film market was turned to Canada, and the awards season released in October was widely regarded as a less competitive production. It can be seen how deserted the autumn stalls are.

In October, the cold autumn wind is constantly swirling in the air, the red and yellow maple leaves are fluttering in the wind, the green is gradually fading, and the winter depression has been approaching step by step. But it is such a schedule that has been despised and abandoned by countless people, but it has set off an unprecedented frenzy and made the entire North American film market feel invigorated.

On October 14, more than 10 major cities in the United States opened their midnight screenings, and many cities were strongly requested by local audiences to temporarily open their main screening halls.

As we all know, the midnight show is synonymous with desertion, and most audiences are reluctant to run to the cinema at 12 a.m. to watch a movie, except for dating couples, insomniac restless, and unemployed homeless people. Midnight shows are basically the time for major theaters to discount and screen consecutive screenings for promotion, and often the ticket price of watching a movie during the day can be seen three or four midnight movies.

Therefore, there is no doubt about the desertion of the midnight show, and it was not until later, after its birth, that the midnight box office gradually entered people's field of vision, including the "Harry Potter" series, Marvel movie series, and other movies, will count the number of midnight box office.

This time, apparently, the major theaters did not expect that, except for Los Angeles, New York, Chicago, San Francisco, Seattle and other big cities that have prepared "" midnight screenings, most other cities did not arrange midnight screenings, but began to schedule films from the morning show.