The north gate of Rongda is not far from the city radio station, about ten minutes by car. Fang Yang had already asked Song Yi to help him order a takeout for lunch in the morning, so he came over directly without eating lunch, and he also wanted to know the results of Ning Mei's interview as soon as possible.

Fang Yang entered the building with the access card and came directly to the floor where channel 896 was located. When he came to his office, he found that Song Xiaoyun and Song Yi had been waiting there for a long time, along with Ning Mei, who had just returned from the interview.

I haven't seen each other for more than a month, and everyone naturally has a pleasantry again.

After the greetings, Fang Yang said to Song Yi:

"Xiaoyi, where is the takeout you ordered for me? Take it out, I'm hungry! ”

Song Yi smiled and said to Fang Yang:

"Sister Ning Mei was busy with the interview, and she didn't bother to have lunch, I gave her your share......"

"Oh!" Fang Yang said disappreciatively, "Then hurry up and order another one!" Can't you starve me to death? ”

"No need! Someone has already prepared a ...... for you," Song Yi said with a smile.

Song Xiaoyun took out a delicate three-layer insulated lunch box a little unnaturally, put it on Fang Yang's desk, and said:

"Mr. Fang, I heard that you came back yesterday, so I guessed that you would come over today, I ...... I've got lunch for you! ”

After speaking, Song Xiaoyun opened the lunch box. Inside is her carefully prepared lunch, rice, stir-fried spinach, braised pork trotters, and a bowl of chicken soup with an attractive color, which looks like it has been simmered all night.

Fang Yang paused for a moment, and there was a trace of emotion and warmth in his heart.

"Brother Yang, eat quickly! Sister Xiaoyun prepared a loving lunch for you! ”

Song Yi was coaxing on the side, while Ning Mei's expression was a little unnatural.

Fang Yang glared at Song Yi, and then said to Song Xiaoyun:

"Sister Xiaoyun, you really have a heart, thank you!"

Song Xiaoyun hurriedly said:

"Eat it while it's hot! I don't know if it's to your taste! I brought a lot of chicken soup, if it's not enough, I still have it in the office, you eat more, it's good for the body! ”

"Uh-huh!" Fang Yang said.

After a busy morning, Fang Yang was indeed hungry, so he was not polite, and picked up the chopsticks and buried his head in eating.

"Hmmm! Delicious! Fang Yang said with a smile after tasting a piece of pig's trotters, then took another sip of soup, and then said, "Don't just look at it, Sister Ning Mei, tell me about the interview!" ”

Ning Mei nodded, opened the interview notebook and began to introduce the situation interviewed today.

The taxi driver's name is Liu Dali, and his only son, Liu Yichen, is only 8 years old this year. This family is also ill-fated, two years ago, Liu Dali's lover was diagnosed with advanced stomach cancer, and after half a year of treatment, the family's family was emptied, and in the end the person was not kept, and the lover left Liu Dali, who owed a lot of debt, and his son, who was only 6 years old at the time, died.

In August this year, Liu Yichen had symptoms of recurrent fever, and Liu Dali took him to the District People's Hospital for an examination, and they directly let him be sent to Xiehe. After the follow-up examination at Xiehe, the diagnosis was that the child had acute lymphoblastic leukemia. This is undoubtedly a blow to this already suffering family.

This morning, the taxi drivers in Rongcheng who heard the news came to the hospital in an organized way and launched a donation at the scene. A total of more than 80 taxis stopped operating and went to the hospital to donate love, raising more than 10,000 yuan.

However, this money is tantamount to a drop in the bucket for Liu Dali's father and son.

Ning Mei also showed the photos taken at the scene, in the photos, Xiao Yichen's pale little face after chemotherapy made Fang Yang and others feel distressed when they saw it, such an eight-year-old cute child, if he is not treated in time, his life is likely to wither.

Ning Mei also collected a lot of interview recordings at the scene, because Channel 896 is a radio station after all, and the original audio material on the scene is still very important. So after she finished the briefing, almost an hour had passed.

There was silence in Fang Yang's office for a while, and everyone's mood was quite heavy.

The love lunch brought by Song Xiaoyun was delicious, but Fang Yang had only eaten a small half, and he couldn't eat it anymore.

After putting down the chopsticks, Fang Yang asked:

"Let's all have their opinions! How are we going to report on this? ”

Song Xiaoyun, as the channel director, was the first to speak. She groaned for a moment and said:

"Mr. Fang, I will focus on this matter in tonight's hourly news, and at the same time announce the bank account number of Liu Dali brought back by Ning Mei, and there will definitely be caring people who will donate for them. In addition, I organized a charity donation within the company, and then went to visit them once in the name of Channel 896. ”

Fang Yang nodded noncommittally and set his gaze on Ning Mei again.

宁梅 says:

"I agree with Director Song's opinion, and I also propose to edit Xiao Yichen's situation and Liu Dali's bank account number and other information into a small short film, which will be broadcast on a rolling basis in our all-day radio program to increase exposure."

Song Yi is mainly responsible for administrative management, and according to the usual practice, he basically does not express opinions on things such as program settings and arrangements, but today he couldn't help but express his thoughts, he said:

"Brother Yang, I think we should increase our publicity and reporting efforts to create a certain range of influence, so that the hospital may also reduce some of their fees. Also, I very much agree with Director Song's proposal for internal fundraising, and I would like to make a statement that my salary and bonuses this month will be all donated! ”

Fang Yang listened to everyone's opinions, nodded slightly, and said:

"Everyone's saying is very good, but these are routine actions, and I believe that even if we don't do it, so many taxi drivers are gathered in the hospital today, and other media will definitely report on it. The most important thing is that what we have done has limited help for Liu Dali and his son, and we cannot solve more problems. ”

Fang Yang saw that everyone showed thoughtful expressions, so he paused before continuing:

"Liu Dali's identity is very special, he is a taxi driver. And what is our channel positioning? In the early stage, it was mainly for taxi drivers, and they were the audience we needed to strive for. This determines that our actions should not stop there, we must do more than the general media! ”

"Mr. Fang, but our channel has not achieved full profitability." Song Xiaoyun still has some doubts, "If you bear all the medical expenses of a leukemia child, I am afraid that the company will be under great financial pressure." ”

Even Ning Mei and Song Yi, who are full of sympathy, agree with Song Xiaoyun's views. It's good to help others, but you have to do everything you can.

Fang Yang smiled and said:

"I didn't say that we should bear Xiao Yichen's medical expenses, firstly, the funds are not allowed, and secondly, it does not have much practical significance. There are more seriously ill people in this world, and we can't help them enough. ”

Seeing that everyone had puzzled expressions, Fang Yang smiled and continued:

"I'll tell you about my initial idea, let's discuss it later! I would like to take this event as an opportunity to launch our 896 channel 'Warm Banyan City' series of activities, the first of which is to hold a charity fundraising event for Xiao Yichen, and then a series of activities will be held, all around the theme of better service for taxi drivers, and strive to strive for at least 80% of this huge listening group in the shortest possible time! ”

"Mr. Fang, fundraiser activities...... I guess the amount of money that can be raised is limited. Song Xiaoyun couldn't help but say.

Although the influence of Channel 896 is much greater now than during the management of the city radio station, after all, it has not been started for a long time, and there is still a long way to go in terms of listener conversion.

Fang Yang says:

"I know, so this case needs to be planned with more thought, and the momentum in the early stage must be sufficient! I initially thought about it like this: tonight's hourly news will broadcast this news first, Sister Ning Mei, you should pay attention to it when editing, the focus should be on rendering Xiao Yichen's cute and optimistic side, and of course, their family's current predicament, it must be made into a touching kind, so that people can't help but want to help them after listening to it! ”

Ning Mei nodded and said:

"No problem, leave it to me!"

Ning Mei, who was born in a professional class, is more professional than Fang Yang, Fang Yang only needs to mention a few words, and she naturally knows from which angles to report, and she can gain more tears and sympathy.

Fang Yang nodded with satisfaction and said:

"I also agree with the company's fundraising you proposed, and I will personally donate 50,000 Huaxia coins, but whether the employees donate or not, we will not force it. This part of the work can be done this afternoon, and we will strive to deliver our company's heart early tomorrow morning, and then we will also focus on this matter as part of the campaign. ”

Song Yi nodded and said:

"Brother Yang, leave this to me! I'm sure I've got this donation in order! ”

"Hmmm! Thank you for your hard work! Fang Yang said, "Next, we can make a preview of the fundraising activity on the radio, and the time can be pushed back a little." During this period, we must continue to pay attention to Xiao Yichen's condition, and make follow-up reports every day, which will definitely make more people worry about the child! ”

Song Xiaoyun nodded approvingly, Fang Yang is quite proficient in these media manipulations, and many of her ideas coincide with her. But Song Xiaoyun still has doubts, even if he has done so much work, it is estimated that it would be good to be able to raise more than 100,000 or 200,000 yuan in the end, and the influence is definitely not enough.

Fang Yang continued:

"In parallel with this work, we also have to use all the means of publicity at our disposal to promote the fundraiser. This incident also highlights the importance of our company's website, of course, we don't have an official website yet, so it makes no sense to say this, but the construction of the website must be put on the agenda.

We can use the official Weibo of the guò896 channel to continuously post some photos and recordings about Xiao Yichen, and in addition, take out a certain amount of money to carry out a forwarding lottery on Weibo, and try to spread the news as much as possible, especially some local big V accounts in Rongcheng, we must try our best to win their forwarding support! If necessary, you can pay a certain fee! ”

When Fang Yang said this, Song Xiaoyun and the others were finally a little moved. Weibo is in the ascendant, the power of new media has been highlighted, and the regional influence of some local Weibo influencers is also quite amazing. Fang Yang's move could indeed maximize the momentum of their activities.

And Fang Yang's next words surprised them even more, and they were quite excited!