Chapter 726: It's Not a Business, It's Just a Business
But Jester didn't want it to go on like this.
After all, this tyrant, who has been in charge of Disney since '84, will continue to be in charge of Disney for eleven years.
Disney is now becoming more and more influential in Hollywood. Eisner's leadership is slowly reaching their peak, and for Jester, he didn't want to buy Pixar for a long time, he planned to play similar to Jobs, and he also wanted to sell Pixar to Disney when the price was about the same.
However, this period of time may be relatively long, and Jester himself doesn't care much, he can wait for it.
After all, with the release of "Toy Story" next year, Pixar will soon grow from a small company with an unknown name to a company with 24 Academy Awards, 7 Golden Globe Awards, 3 Grammy Awards and many other awards in just over a decade, with a total box office of $6.3 billion, and the animation rendering technology developed by them, APIRenderMan, has become the industry standard.
Such a film company will also be extremely profitable in the future.
Jester is not worried about whether Disney will buy it at all, because if it goes according to the original history, Disney's acquisition of Pixar will be something that must be done.
This is not an ambiguous multiple-choice question, but a necessarily quiz question.
It is not so much that Jobs sold Pixar to Disney at that time, but that Disney had to buy it, and it is more accurate to buy it at any cost.
In fact, the reason is very simple, analyze it, and the relationship between Pixar and Disney can be fine.
Prior to the 2006 takeover, Disney and Pixar had been working together for more than a decade, based on a five-to-five split of investment and profits, with Pixar producing the film and Disney distributing it. Because at the beginning of the collaboration. Disney's position is stronger, so the details of the cooperation method are more beneficial to Disney, for example, Pixar still has to pay the distribution fee to Disney, Disney owns the copyright and sequel rights to the story, and the director is subject to Disney's decision in many ways, which lays the groundwork for later conflicts.
By the time the partnership was coming to an end, Disney's own animation creation had been very weak, and instead Pixar had become Hollywood's most profitable company, with a lot of power. When it came time to reopen new cooperation negotiations, Jobs and then Disney CEO Michael Jobs. There was a fierce clash in Esna.
Pixar hopes to establish a simple distribution agency relationship with Disney, so that the investment and profits will be borne by Pixar independently. In other words, Pixar's wings are stiff and it wants more control. If Disney disagrees, then Pixar will choose a different publishing company.
A lot has happened during this time, Mike. Eisner left the position of Disney CEO for twenty-one years and was replaced by Robert Brown. Eagle. After Igor took office, he repeated it repeatedly. The production of cartoons is still the core business of Disney, so he is determined to improve the relationship with Pixar and Jobs, which led to the shocking acquisition.
From Disney's point of view. It needs Pixar more than Pixar needs Disney.
Because the current leaders of Hollywood animation are Pixar and DreamWorks, Disney is long gone, and it is in desperate need of content. This desire is so strong that Disney feels. If we can't reach a new way of working with Pixar that is more advantageous than the old deal, why not just buy it? So in the end, Disney gave $7.4 billion in terms of share exchange.
An offer of $7.4 billion, a price that Jobs would never have refused. And the same is true for Jester, whose goal is the $7.4 billion Disney stake, which is enough to make him a giant that can influence the entire American media industry.
From the perspective of Hollywood's own logic of the development and growth of the company, Pixar also needs Disney in a certain way. Since the 80s, Hollywood has formed an ultra-stable structure monopolized by six multinational media groups, which is almost unshakable.
These large groups have a vertical monopoly not only on all aspects of film production (which has a monopoly over the pre-50s studios), but also across all other media sectors. No matter how ambitious an independent production company is, such as OrionPictures in the '80s, DreamWorks, Miramax in the '90s, or a new line that rose to prominence with "The Lord of the Rings," they can only rotate for three or five years, none of which want to be integrated entertainment conglomerates, but they can't.
Pixar couldn't do that either.
Jester knew that, so the only thing he could do was make himself a part of the giants.
When Sony made a big acquisition, Jester was also very jealous, but at that time, neither status nor money was enough to make this level of acquisition.
As a single production company, Pixar's excellent program has approached its limit, in order to develop further, it must be integrated in the vertical and horizontal direction and other links, and this is impossible to automatically grow from the existing Pixar, then merging into a group company is the best shortcut, so, Disney's acquisition of Pixar, in fact, is a logical thing, under normal circumstances, it should also be a win-win situation.
The same is true for Jester, who bought Pixar not because he had any special ideas for Pixar, but because Pixar was profitable enough in the future.
If he doesn't do something like that, he will be really stupid if he doesn't invest less than $40 million now, and it's just a business, not a business he wants to do.
Jester shook his head while thinking about Pixar animation, then stood up and stretched his arms, stretched slightly, always lying on the beach chair, he was also a little tired, he glanced at it from a distance, Claudia in a bikini and Li Fu were really at the beach, because they were a little far away, Jester couldn't see clearly.
"Pixar's matter is put aside for a while, whether to cooperate with Disney or continue to cooperate, the contract and agreement have been signed, even if you want to break the contract, there is no way, and cooperating with Disney is indeed the best choice, although Mike. Eisner is not a good talker, but Disney can indeed get back to the top in his hands. (To be continued......)