Chapter 125 Sponsor's Windfall
Of course, Youshi is interested in the animated version of "The Melancholy of Shangguan Spring", because the ratings of this work that premiered in Japan easily exceeded 8%, except for a few classic works with a deep audience base, almost all the new episodes broadcast at the same time.
The works that are popular in Japan are generally introduced into China, not to mention that the original work of "The Melancholy of Shangguan Spring" is Zhang Qiuxi, which has a special significance. And there are also many fans of novels in China, what kind of work is worth broadcasting if such works are not interested?
After Youshi obtained the copyright, it took only one day to officially broadcast, and they did not add snakes to the Chinese dubbing, just added subtitles, this job is too simple, if you don't pick a better time to broadcast at all, you don't need to be separated by a day.
Although the first episode was several days later than the Japanese side, UniTV did not want to delay, and the website has promised that it will be broadcast simultaneously next. Although you can see it sooner or later, the audience will still be dissatisfied if others are late.
"Shangguan Haruhi's melancholy premiere ratings are 8.3%, and less than half of the girls looking up at the sky are less than half, so the Eguchi Taku you said should have nothing to say, right?" The anime information website has detailed information, so the red bean can also be clear about the various situations at a glance.
"Who knows." Zhang Qiuxi shrugged his shoulders and said that it didn't matter, he couldn't be sure if he could see this person again in the future, and there was no need to care about these at all.
"It's understandable that the ratings of the premiere are a little lower, but if they can't grow in the future, they are likely to be moved out of the prime time, and it is impossible for TV stations to keep the low-rated programs in the prime time." Ye Qingqing has foreseen the future of "The Girl Looking Up at the Sky".
Zhang Qiuxi said: "Now adaptation is king, how can original animation be so easy to do." If it weren't for the fact that Kawasaki Shoten's manga works are always almost hot, they probably wouldn't have taken the risk of being original. ”
"Our Transformers are also original animations, right? Hearing you say this, how do I feel that 100 million smashed into it seems to be going to be wasted. Shangguan Jin turned around and suddenly said this.
“……”
"Haha, just because I'm not good at being original doesn't mean I can't do it, how can I be compared to those mortals." Zhang Qiuxi laughed twice, and then said: "We don't need to worry about the affairs of Kawasaki Bookstore, no matter what, we still succeeded with the melancholy of Shangguan Chunri." Well, I'm going to film, so I'll withdraw first. ”
"Hey, why do I think you're running away from the topic?"
There is really nothing worth escaping from this topic, but Zhang Qiuxi is really busy, so she didn't talk to Hongdou and them anymore, and hurriedly went back to school and went directly to the club room.
At the same time as the copyright of "The Melancholy of Shangguan Spring" was negotiated, the investment for the second season of "Ms. Silk" has also been agreed, the funds and personnel have been in place, and Zhang Qiuxi has also written a few episodes of the script, and the time to start filming has been set.
Zhang Qiuxi really thinks filming is very interesting now, especially when she sees the praise of others, she will feel full of satisfaction. Whether it is "Sling Man" or "Sling Lady", she was originally just an ordinary audience, but now she feels that she has become one with herself.
Although there is this feeling, but what should be over will still be over, although the original time and space two works add up to a total of six seasons, but after moving over, various adaptations have abandoned most of the inappropriate, Zhang Qiuxi can only last for two seasons no matter how hard he tries, and this series will officially end after the filming of this season.
Zhang Qiuxi told Ye Cheng and them about this before, and they also saw it very openly, although they gained fame and fortune because of this drama, they couldn't expect a drama to be filmed for a lifetime, so it was too unpursued.
"It doesn't matter if Miss Crane is finished, I'm sure you'll have a better story in mind." Ye Cheng said so, and Zhang Qiuxi, who originally praised his mentality, couldn't wait to smoke him when he heard it.
Thinking about Ye Cheng's virtue, it was not worth it, Zhang Qiuxi didn't bother to pay attention to him, and instead pointed to the box on the table and said, "What kind of thing is this, why is it placed in such a conspicuous position?" ”
"From Paris, France, the world-renowned cosmetics brand Estéra set that first entered the Celestial Empire." Jiang Xiaoting introduced: "This is the title sponsor of the second season, Youshi has sent a lot, this one is reserved for you, and the rest has been divided by us." ”
"Estée, are you sure this is from Paris, France? How do I feel the strong smell of copycats? When she heard this name, the first thing that came to mind was the advertising slogan, Estee Lauder, my favorite......
"No kidding, although the price of Estéra Paris is relatively common, it is indeed a world-famous brand. You're also a girl, how could you not know. Ye Cheng seems to be familiar with this Esterai.
Zhang Qiuxi really doesn't know much about cosmetics, although she will use some maintenance now, but she has never bought it herself. There are so many piles at home, all of which are brought back directly by her international student friends who asked Hongdou, and the packaging is all in French, and she can't read a word.
"The moisturizing and hydrating ones are really complete, and this Estee company is quite generous." Zhang Qiuxi took it out one by one, looked at it, and then took it back, and said, "Since that's the case, then I will accept it unceremoniously." ”
At this time, it would be strange if she didn't want to, right?
"Estee is indeed generous, and Youshi also gives a lot of money because of this, and men do things for others with money, so I think we should also use dim sum for advertising this time?" Youshi earns a lot, so it gives more, and Ye Cheng feels embarrassed if he doesn't care about it.
After the sponsor accepted the investment of Youshi in the first season, it was just an advertising slogan that the show was sponsored by XXX at the beginning of the film, which is generally done like this. Zhang Qiuxi asked, "What do you want to do?" ”
"I wonder if I can integrate the product directly into the series, at least shoot an interesting clip like this, so that the money is more reassuring to kick in the pocket." Ye Cheng said after thinking about it.
"Product placement, it's easy." Zhang Qiuxi nodded and said that there was no problem at all, people in this time and space could not imagine that there was a world where advertising placement had reached the point of madness.
"Since it's going to be done, it's a little more interesting, and I don't think it's ideal to just implant it." Jiang Xiaoting said: "If it is too bland and mediocre, it may backfire, but we can't make the audience feel that we don't even want face for money." ”
"That's right, with the type of lady sling, it is best to exaggerate to the extreme, and directly tell the audience that we have to advertise to others because we collect money." Zhang Qiuxi nodded, and said in a deep voice: "I have an idea, so let's do it." ”
As soon as the three of them were combined, there was such a scene in the first episode of the second season of "Lady Sling", Zhang Qiuxi walked into the Estee store, saw the star endorsement poster on the wall and was envious, and also thought about the addiction of the spokesperson, so he judged that no one was performing.
"Maintaining radiant skin, I work hard every day to fight not only wrinkles and sagging, but also dark spots...... I am Estéra Paris, and you deserve it. ”
Zhang Qiuxi's very star-like behavior frightened everyone in the store, and she herself was satisfied to go to the checkout with the already stunned clerk.
It's obvious that the ad placement can't be more obvious, but it's still the style of "Lady Sling", and it's still quite funny. After the broadcast, the audience also bought it, and everyone knew that it must have been paid, but it didn't matter, as long as it was funny. In fact, no matter what kind of advertisement it is, as long as it is interesting, the audience is willing to watch it.
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"Although it is a product placement, it is an unexpected success, and the official of Estee on Weibo has specially reprinted it for you to like." After reading it, Hongdou couldn't help but joke: "I am Paris Ashlet, you deserve it." It is said that many male viewers were also very excited after watching it, and they also ran to buy Estee men's products. ”
"It was an accident." Zhang Qiu was helpless to hold her forehead, she didn't expect that a random spoof would cause such a big reaction, and she couldn't help but start to wonder if she had reached the point where she was about to tremble when she stomped her feet.
I am Estéra Paris, and you deserve it. This advertising slogan is also plagiarized, advertising is everywhere in time and space, and Zhang Qiuxi has also seen a lot of cosmetics advertisements, since she decided to join such a joke, she also simply copied L'Oreal's advertisement to spoof.
Originally, when Zhang Qiuxi wrote the script, the advertising slogan should have been just "Paris Estelle, you deserve it", but when filming, the ghost added the words "I am" in front, and the result became like this.
"Internet buzzwords kill people." Now Zhang Qiuxi can only sigh helplessly, where could she have thought that just three more words turned out to be completely different, N people seem to really think that this cosmetics are her.
If you knew this, it would be better to copy other advertisements, for example, you can repeatedly play rats, rats, and Estera at the beginning of the film...... Or twist the Yangge song and sing that there will be no gifts for the festival this year, and only Estirai will be accepted for gifts.
In this way, the audience should feel lucky not to collapse, how can it be like now.
"Judging from Estera's reaction, it is clear that they think that the money is well spent, and they may be willing to sponsor whatever you want to shoot in the future, so keep up the good work." Shangguan Jin patted Zhang Qiuxi on the shoulder.
In fact, Estee has contacted Ye Cheng and asked if he could take out this advertisement separately as the opening credit. Anyway, sponsors have to be advertised before each episode airs, and such a clip is much better than a simple picture and a background sound that says "this show is sponsored by Esther".
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