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To let the Chinese audience understand the "Star Wars plot" of the Americans, there is actually a good way, which is to empathize. Pen %Fun %Pavilion www.biquge.info Someone once said that "Harry? "Potter" is the "Star Wars" of today's era, if Chinese audiences can understand why "Harry? Potter is so obsessed, so you can understand why others are obsessed with Star Wars.

Regardless of Harry? Potter or Star Wars, they both created a world that would grow on its own.

George? When "Star Wars: A New Hope" was released, Lucas specially added a subtitle at the beginning of the film, telling the audience that the next story they saw was just a small wave in the background of a larger story, and that "Star Wars" was only a brief moment in the long history of the Galactic Republic, and he would also add some information to many lines, hinting at some things that were not acted in the movie but happened in this world.

This "tip of the iceberg" is widely used in many of these artworks to "create a whole world". Like The Lord of the Rings, in Frodo? Before Baggins met the Lord of the Rings, Middle-earth had existed for many, many years, and countless people and things had happened there, but the audience only saw Frodo's part.

The same is true of Star Wars, the Galactic Republic has long existed, the Death Star has not just begun, and everything that the audience sees on the screen is just a corner of this vast world and bits and pieces of time.

This kind of open-ended setting has an advantage, it can open the audience's brain hole to the greatest extent, so that the audience can imagine to their heart's content, and automatically make up the part of the iceberg under the water, everyone will be attracted by this illusory world, and keep discussing, arguing, and sharing, just like really living in this world.

That's how Star Wars' fan culture was formed, and it's probably the first place to gather fan culture.

Since the release of "Star Wars" in 1977, it has inspired countless people to create, and many Star Wars fan fiction, comics, games, movies and television have been born, which in turn have fed back "Star Wars" and continuously replenished its blood. Let the world continue to enrich and grow. It's a kind of complicity between the creator and the audience, and the two have been in such a virtuous cycle before, and finally it snowballs, making the work more and more influential.

For Star Wars fans around the world. Star Wars is far from being as simple as a few movies, it changes a way of life. Through role-playing, fashion and art creation, scientific and technological research and development, and academic discussions about the 'Force'...... Fans have kept Star Wars alive in different ways, adding to the cultural significance of the saga.

It's also the most exploitable thing for Star Wars: The Force Awakens promotion.

Entering May, as the start time of "Star Wars Day" and "Star Wars: The Force Awakens" is getting closer and closer, a series of Star Wars cultural promotional activities have appeared around the world.

The 10th annual Star Wars Fan Celebration kicked off in San Francisco. More than 150,000 people from all over the world gathered near Lucasfilm in San Francisco for the event.

On this day, the Star Wars elements of Lucasfilm headquarters are everywhere, and the entrance is a three-dimensional statue of Master Yoda. Vinda's image is permeated on every floor and corner of the company.

Even Lucasfilm employees donned all kinds of Star Wars costumes and appeared in front of the media cameras with fans.

One of the major criteria for Lucasfilm is that employees must be die-hard fans of "Star Wars", and Lucasfilm has full-time employees who study Star Wars knowledge. Writing the "Star Wars Encyclopedia" and establishing a Star Wars database, Lucasfilm has its own fan division, and spares no effort to instill Star Wars knowledge in Star Wars fans.

Through these methods, Lucas has connected Star Wars fans around the world.

Star Wars audiences have become a unique phenomenon.

According to statistics, the number of hardcore fans of "Star Wars" has exceeded 300 million, and these fans enjoy everything related to "Star Wars", and even use Star Wars elements at weddings.

In May, Warner's media focused on the wedding of a pair of Star Wars fans.

"Duncan and Sammy, members of the Galactic Empire, met a long time ago, in a far, far away place. The power between them is indestructible. ”

This is the vows of a couple of Star Wars newcomer fans at their wedding ceremony. They call themselves "members of the Galactic Empire".

And after Star Wars fans have children, they will buy Star Wars toys for their children, watch Star Wars movies with their children, and continue their obsession with Star Wars to the next generation.

On May 4th, Star Wars Day finally arrived.

How hot is Star Wars Day? Just look at the performances of fans around the world and it will be breathtaking.

in Australia. Star Wars-themed football games drew countless cheers from fans; In Brazil, Argentina and Mexico, the Star Wars 6km run was held; The Colosseum in Rome, Italy, is also "occupied" by Star Wars fans, and these are just some of the celebrations for Star Wars fans around the world.

Simon? Peggy, Charlize? Theron and Robbie? Williams and other stars also participated in a fun photo shoot to wish Star Wars fans around the world a happy Star Wars Day.

The Star Wars Day celebration extends even beyond Earth!

NASA has released a 1-minute video titled "R2-D2 Saves the ISS".

In this one-minute video, R2-D2, the reliable companion of the protagonists of the film series, once again becomes a role that can turn the tide. In fact, the name of the video is "R2-D2 Saves the International Space Station".

The story goes like this: the astronauts on the International Space Station want to send blessings and greetings to Star Wars fans on Earth on "Star Wars Day". But. The Imperial Conspiracy undermines the transmission of this good wish. As a result, the bold and witty R2-D2 once again took on the heavy responsibility. R2-D2, who came to space, repaired the station's communication system at a critical moment, allowing this blessing to reach Earth smoothly - "May the Force be with you." ”

At the same time, Duke, who started filming at Warner Studios, also released a video through his official instant share.

In this short video greeting, Duke says that while he wants to celebrate the holiday with other Star Wars fans, he has to start filming Star Wars: The Force Awakens in the studio.

At the end of the video, Duke also posted an announcement that the crew was recruiting extras for all Star Wars fans.

The recruitment criteria for these extras are very specific, and any actor over the age of 16 who has "an unforgettable face, a strange appearance, a surprising skeleton, and an exotic style" is the ideal candidate.

This also attracted the enthusiasm of Star Wars fans.

Duke and Lucasfilm will certainly not miss the Chinese market, which occupies half of the global box office, on the day of Star Wars, the Storm Soldiers have "captured" the Great Wall, and the top of the four beacon towers also lit up in turn: "Yuan", "Force", "Jue", and "Awakening", so that everyone in the world knows that this section of the Great Wall was contracted by "Star Wars".

The outside action didn't bother Duke in the slightest, and after months of intense preparation, Star Wars: The Force Awakens was on time at Warner Studios' studio.

The huge studio was eerily quiet, with only the hum of various machines, Duke stood behind the director's monitor, carefully watching every scene on the set, and the first shot shot was shot without real actors, just two ball-shaped BB-8s rolling around in front of the camera's lens.

In John? While Schwarzman is recording all of this with a camera, a stills photographer is shooting stills of the BB-8, which will be the first stills released from the film.

As for the reason? Quite simply, BB-8 is not only one of the most important peripheral profit points of the film in the future, but also an important part of the publicity plan at this stage.

Starting tomorrow, the crew will launch a concept trailer, and after the trailer is released, instant sharing will launch 3 Star Wars custom emoticons - c3po, -8, they are not in the emoji column, and only after the user has typed a specific topic symbol, the emoji will come out.

Nowadays, cute pet marketing is not uncommon, Duke is formulating cute robot marketing, BB-8 is a new robot added to this film, those who have not kept up with the rhythm of the film will suddenly wonder, who is this cute little thing? It's cute, and it pushes the topic of the movie to the top of the crowd every minute.

If you want to make BB-8's cute image deeply rooted in the hearts of the people, the stills released in the first version are very important.

But after Duke shouted cut, the stills photographer took the BB-8 picture and did not satisfy him.

In order to shoot the needs of the crew, Duke specially designed the BB-8 shooting scene, this spherical robot is like a human, hiding behind the ship's warehouse when it encounters danger, quietly sticking out half of its head and the one-eyed on the head......

Lucasfilm's professional marketers even put a tagline specifically for the scene – just because they gave you an extra look in the crowd.

However, in the stills photographer's picture, BB-8 is more like a stiff and cold robot, without any cute pet characteristics.

"Jack, let's talk about it......"

Calling the stills photographer, who had just joined the crew, Duke asked directly, "Do you have any ideas?" ”

The stills photographer didn't reflect on it, but said, "I think my work is done well, I shot a creative work." ”

"Creativity?" Duke couldn't help but frown, this by Sophia? The stills photographer introduced by Coppola obviously couldn't figure out the difference between ** movies and commercial films, he didn't bother to continue talking nonsense with such people, and said directly, "Okay, that's all for your work, you don't have to come again from tomorrow." ”

The film was released at the end of the year, and the shooting schedule was quite tight, and Duke didn't have the energy to train a creative stills photographer into a commercially fit genre, so he simply fired his squid. (To be continued.) )

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