Chapter 70: The Eve of the Fire
"You're one of the most talented young directors I've ever seen."
Sitting at a table, Roger Albert looked at Duke opposite, like an experienced teacher, teaching students who are gifted but incapable, "You have a unique way of capturing the picture, the logical editing of the film and the use of lens technology......
He said earnestly, "You shouldn't waste these on vulgar commercial films, go to the independent film industry, only there can be an extraordinary film artistic accomplishment." ”
"Art?" Duke looked puzzled.
"Only there can you get artistic affirmation." Roger Albert said, "To become a top director." ”
"Mr. Albert, you are an authority in the world of film criticism, I am young and have experienced less things, I believe you will not lie to me."
Speaking of this, Duke thought for a moment, and then spoke, "Can't a director who only shoots commercial films or popular films reach the pinnacle of the film world?" ”
"Popular?" Roger Albert shook his head directly, "The masses mean vulgarity, and art has always been in the hands of a few!" Duke, your current desire for destruction has completely outpaced artistic pursuits, and this is the wrong path......"
Then, he changed to a somewhat sad expression, "I admire you very much, and Kenneth, and several other film critics, also appreciate your talent, you are young, talented and enterprising, if you can correct the wrong step in time......"
Critics' appreciation? Duke had the urge to roll his eyes, but he endured it, the film critic or something, he really didn't care.
Besides, can't you really become the world's top film director by shooting popular movies? It seems that James Cameron has never made literary films, but no one can shake his position in the film industry.
With a mature concept of his own, Duke would never change his plans just by listening to a film critic's tirade, even if that person is called Roger Albert.
"That...... Mr. Albert. ”
This was a complete philosophical disagreement, and Duke finally couldn't hold back, "As far as I know, George Lucas is a ......."
Before he could finish speaking, he was interrupted by Roger Albert, "Lucas? Did he win an Oscar for Best Director? ”
The face of this famous film critic is not very good-looking, Duke's inadvertent words touched the sore feet in his heart, more than ten years ago, he also abused "Star Wars" as one of the doomed movies, the slap that was slapped back then, even if I think about it now, my heart will ache faintly.
"I guess Oscar doesn't mean a qiē, right?" Duke tried to soften his tone.
"Death Island" is about to be released, and it doesn't do any good to get into a fight with these top critics, and although he doesn't care about their voices, these guys still have some influence.
The two people's concepts about the movie can be described as very different, Roger Albert said a few more words, and when he saw that Duke was full of prevarication, he simply walked away.
"Oscar doesn't mean a qiē ......"
Suddenly there was a monotonous nasal voice from behind the side, Sophia walked over, pulled out a chair, sat directly next to Duke, and teased, "Director Rosenberg's self-confidence is completely bursting." ”
"Everyone wants to take the Oscar." Duke shrugged his shoulders and said nonchalantly, "But there's no need to take it too seriously." ”
No matter what other directors do, Duke won't go to the film to win the award just because he wants to win the best director.
"Why don't you go upstairs for an interview?"
This kind of topic is arguing, and there will be no result in a day, so Sophia simply changed the topic, "The response of media reporters to the film is good." ”
"The focus of the propaganda now is on Lee." Duke spread his hands and said, "Besides, I'm a director, not a star who needs exposure." ”
Sean Connerry's incident is still fermenting, as his ex-wife joins the ranks of the complaint, more and more black histories are dug up by the media, and under Warner's public relations planning, the media continues to compare Christopher Lee with him, and by the way, even the role of John Mason and "Brave Island" are constantly mentioned by the media, and the effect of publicity has fully met expectations.
The pre-promotion of "Brave Death Island", in addition to the routine publicity projects, also mainly revolves around Christopher Lee's legendary experience, and after the film is released, it will focus on new publicity points.
This is the film's most basic claim strategy, and the promoter will never throw all the cards out at once.
Pai Duì's public relations is mainly based on Warner, Duke is completely a companion, he only needs to show a smile when he should laugh, and when he should say something, he is not an arrogant and rigid person, and understands that this is just the most normal interpersonal communication in Hollywood.
Of course, the relationship with these film critics who crouched on the film industry and sucked the blood of the film industry was all fake, and the most important thing was the checks and expensive gifts from Warner Bros.
According to Robin Grande, Roger Albert alone has a $250,000 budget for Warner.
Even if the other party has a newspaper column and a movie review program, this is still a tempting enough number.
The PR campaign lasted until late in the morning, and by the time Duke walked out of the hotel, his face felt like he was about to freeze with a smile.
As the night wore on, the rooftop conference room of the Fox Tower in Century City was brightly lit, and several Fox executives, including Townsend Rothman, the CAA brokerage team led by Martin Bob, and the main creative staff, including Tom Cruise and Brad Pitt, sat around the long conference table.
"I got the audience survey feedback statistics for the preview screening of "Brave Island"." Martin Bob hung up the phone call he had just received and said slowly.
For Hollywood giants, there are not many secrets in this circle, not to mention that the results of test screenings are generally not within the scope of secrecy of major companies.
Martin Bob didn't mean to sell off, and said directly, "Warner has collected a total of 456 questionnaires, of which 415 are scored A and A+, and only 17 are rated below C!" ”
Everyone's faces are not very good-looking, and Townsend Rothman's brows are even slightly furrowed, this is simply the test screening of "Life and Death", if you follow the audience word-of-mouth box office conversion rate of "Life and Death", "Brave Death Island" may create Zào's amazing North American box office results.
For a moment, Townsend Rothman had the idea of postponing the release date of "Interview with the Vampire", but then gave up, "Interview with the Vampire" was released on the first weekend of the promotion month from the start of filming, coupled with the intensive publicity of the post-production zuò, Twentieth Century Fox invested nearly five million dollars in publicity expenses alone, if the film rashly changed the release date, a considerable part of these funds would be wasted, not only the film's pre-publicity work will be useless, The contract signed with the cinema chain will also be invalidated, which means that there is still an expenditure for liquidated damages.
Besides, "Night Interview with the Vampire" also held a test screening some time ago, and the reputation of the test screening is no worse than that of "Brave Island", the only disadvantage is the type of film.
"Townsend, the other party lacks a first-line star in the publicity." Martin Bob, who looked confident on the surface, as if "Interview with the Vampire" would be as invincible as CAA's previous packaging projects, looked at Cruise, who was sitting next to him, "Don't forget, we have Tom." ”
Tom Cruise habitually raised his chin, he does have proud capital, the first-line superstar of today's era, with incomparable box office appeal in the Internet information age, since "Top Gun", he can be called a guarantee of movie hits.
No matter how you look at it, "Interview with the Vampire" is not only no worse than "Brave Island", but also steadily overpowered, according to Hollywood's past experience, the gap between the films released in the same period is not too big, and it is often reflected in the box office There is often a big numerical difference.
Fox's executives discussed a few words, and then finalized the final plan, "Interview with the Vampire" to keep the original release date unchanged, while increasing publicity efforts, Tom Cruise's recent scandals, lace, in short, to attract the public's attention and the media's attention.
How to better promote the movie, facing this problem is not only Twentieth Century Fox, but also Duke and Warner Bros., just like "Interview with the Vampire", if "Brave Death Island" is rescheduled, it will also face huge losses, and there are commercial masterpieces released every weekend in the summer file, which is not a soft persimmon to pinch, if the film is withdrawn from the summer file, then the preliminary publicity work will be completely wasted.
Fortunately, the commercial film of "Brave Death Island" once appeared in the Super Bowl and left a deep impression on the North American public, and it must have made up for the gap in the appeal of the actors.
Before the arrival of May, "Brave Island" and "Interview with the Vampire" appeared intensively in major media, and the media and film critics who participated in the preview screenings of the two films waved their flags and launched the final and most critical propaganda bombardment.
Although "Death Island" is obviously more suitable for the popcorn atmosphere of the summer file, Duke will not take it lightly, this era is the stage when Tom Cruise is all the way up, Brad Pitt is also accumulating popularity, Kirsten Dunst is also a well-known child star, plus the readership of the original novel, "Interview with the Vampire" is definitely a strong opponent.
But he is not afraid, if he retreats because he is afraid of competition, it is better to quit this cruel circle as soon as possible, which top director is not killed in the encirclement and suppression of one work after another?
As the first weekend of May drew closer, Warners prepared for the film's premiere, which was finally scheduled at Alcatraz's entertainment plaza, and "Death Island" beat "Interview with the Vampire" in terms of the attraction of the premiere venue alone.
However, after all, the film depends on its own quality and commercial performance, and these will not have specific feedback until after the premiere.
Ask for recommendations! Collect!