Due to the participation of Cheng Yu and other first-line stars, in just one day, the video of blessings and cheering was forwarded more than 30,000 times, and the comments reached more than 50,000. Affected by this, the number of fans of 896 official Weibo broke through the 5,000 mark all of a sudden, and the topic of #cheering for Xiao Yichen# also soared rapidly on the topic rankings of Sina Weibo and Tencent Weibo, becoming a hot topic.

There are also fans of celebrities who have uploaded this video to Youku, Tudou, iQiyi and other domestic mainstream video websites, and the number of clicks has also increased, and these websites have recommended this video to a prominent position on the homepage without exception.

At this time, the subtitles embedded in the video play a very important role, and netizens who watched the video not only saw the star, but also learned about Xiao Yichen's current predicament, and at the same time, the subtitles also played the official Weibo of the 896 channel, the official website of the city radio station, and the listening frequency and online listening URL, etc.

Many netizens who are interested in this matter will naturally follow up and pay attention, so the attention of Channel 896 has increased again. The specific listening rate survey is yet to be reported by a professional company, but the real-time feedback from online listening shows that in one day, the number of listeners on channel 896 increased by nearly 40 percentage points compared to the same period last week!

What a terrifying number?

This has completely exceeded the development law of traditional media slowly drawing and slowly forming word-of-mouth, which can be said to be a leap forward!

In terms of listening to the car radio, although the specific number has not yet come out, according to the feedback from reporters in the past two days, when they go out to take a taxi, the number of taxis listening to channel 896 has increased significantly.

In the past, it was possible to take a taxi five or six times before encountering a situation where a taxi was listening to channel 896, and many times the driver could not listen to it for a while and then switched back to the provincial and Taiwan traffic channel. In the past two days, they found that basically one of the two or three cars was broadcasting the 896 channel broadcast.

The reporter chatted with the taxi driver and learned that in the circle of taxi drivers, everyone's favorability towards Channel 896 has skyrocketed, and the direct cause is Xiao Yichen's incident.

Liu Dali is a taxi driver, as peers, they can best understand the difficulties of taxi drivers, and also empathize with Liu Dali's predicament, so the drivers will spontaneously go to Union Hospital to donate.

Channel 896 was the first to go to the scene to interview and report, and among so many media, only Channel 896 launched a qiē resource, constantly building momentum to push this matter to the peak of public opinion.

The approach of Channel 896 makes these taxi drivers feel very warm, and they really feel that Channel 896 is a radio channel that truly serves taxi drivers.

With this sense of belonging, it is natural that they are willing to listen to the programs of Channel 896.

Moreover, the traffic services and life information provided by the 896 channel are not worse than those of other stations, and even the full-time reporters of the 896 channel have also settled in the monitoring hall of the Municipal Public Security Bureau, and the broadcast of real-time traffic conditions is more timely and accurate than other stations.

By word of mouth, Channel 896's reputation among taxi drivers quickly established and began to capture the hearts of this particular group.

At this point, Song Xiaoyun is extremely impressed by Fang Yang's original decision, based on Liu Dali's identity as a taxi driver, he does not regard this as general social news, but from the perspective of program positioning, he continues to hype this topic, which is exactly what Fang Yang put forward.

Now it seems that the effect is simply beyond imagination!

In the past few days, the entire 896 channel has been working at full capacity. Several live shows were even temporarily rescheduled to be recorded, and all the manpower that could be mobilized was put into the preparation of the fundraiser.

With the gradual refinement of the plan, many preliminary preparations have also been implemented one by one, including the contact of the venue, the construction of the stage, the selection of the host, the process of the event, and the contact with the Huaxia Charity Federation and the Rongcheng Notary Office, etc., all of which have implemented the responsibility to the individual, and everyone has worked together and is full of enthusiasm.

……

Four days passed in a blink of an eye, and two days later, the weekend, was the official day of the fundraiser.

In addition to Cheng Yu's definitely participation, Chu Xiaobai's side also tried his best to coordinate, and decided that five first-line stars, including Liao Fan, would also come to Southeast Province together, which was enough to give Fang Yang face, you must know that the schedule of these stars is very tight, it will take at least two days to come and go, and the profits lost by Chu Xiaobai's company are definitely not a small amount.

Except for Cheng Yu himself who revealed the news that he was coming to Rongcheng on Weibo, Fang Yang said hello to other celebrities in advance, and they did not reveal a trace of news. Channel 896 is constantly deepening this suspense in radio programs and Weibo.

Now, two days later, this fundraiser is not just a simple public welfare action, but more of a carnival feast for the fans of these stars, and everyone is speculating whether the idol will surprise them on the day of the event.

Because channel 896 has emphasized more than once through various channels: two days later, no less than three mysterious guests such as Cheng Yu will attend the fundraising event.

This makes the fans of all the stars who have shown their faces in the video look forward to it.

Fang Yang sat behind his desk, and across from him sat Song Yi, who had come to report on the progress. Song Yi's strength is communication and coordination, so this time some specific chores Fang Yang was handed over to him to do, including the preparation of the venue he was reporting.

Although the weather in early autumn was already a little cool, Song Yi, who walked in, still had beads of sweat on his forehead, he picked up the teacup and drank a few big sips, and then said with a smile:

"Brother Yang, just now I have finalized the matter of the venue with Mr. Zhu of Xilinmen Home Building Materials Market, and he agreed to give us the venue free of charge, and will provide 500 plastic chairs!"

"Great!" Fang Yang said, "Xiaoyi, thank you Mr. Zhu for me!" ”

Zhu Fugui is the owner of Xilinmen Furniture and Building Materials Market, and he is also an old friend of Xie Fangzhi of the Housing Authority. When Channel 896 was not yet on the air, among the first batch of bosses who advertised on Channel 896, there was Zhu Fugui. As the reputation of Channel 896 started step by step, Zhu Fugui also increased his advertising efforts.

Therefore, the cooperative relationship between the two sides is very harmonious, this time Fang Yang is preparing to engage in fundraising activities, and Zhu Fugui is the first person to come out to support.

In front of Xilinmen Home Furnishing and Building Materials Market, there is a huge square, which is usually used for parking, and when needed, an activity venue can be built in a short time. Merchants who have settled in Xilinmen sometimes need to carry out some large-scale promotions, and they all rent this space.

And this time, Zhu Fugui directly let the 896 channel use it for free, completely for Fang Yang's sake.

Song Yi said with a smile:

"Brother Yang, I'm not done yet! Mr. Zhu heard that we borrowed the purpose of the venue, and immediately expressed his willingness to donate 20,000 yuan in the name of Xilinmen Home Building Materials Market, and he would personally go to donate on the day of the event. ”

Fang Yang was very pleased that a donation of 20,000 yuan had already been implemented before the event began. This amount is not large, the key is auspicious! Does this indicate that the event will be very smooth in two days?

"Well done! Xiaoyi, I knew that you were the most reliable to coordinate these things! Fang Yang said happily, "I'll give you a credit!" ”

Song Yi also grinned happily.

At this time, there was another knock on the office door, and Song Xiaoyun walked in with a happy face, and as soon as she entered the door, she said:

"Mr. Fang, I have good news to report to you!"

Fang Yang said with a smile:

"Sister Xiaoyun, have you found a boyfriend?"

When Song Yi heard this, he immediately laughed evilly. Song Xiaoyun blushed and whispered:

"Mr. Fang, I'll tell you about business! Can you be serious? ”

Fang Yang said with a smile:

"My fault, my fault...... Say, Sister Xiaoyun, what's the good news? ”

Song Xiaoyun then said:

"Just now Zhou Tai called me, the city radio will support us with a complete set of audio equipment, and Zhou Tai also promised to send three experienced technical maintenance personnel to provide on-site support! This has saved us a lot of trouble! ”

All the hardware equipment of channel 896, including the live broadcast room, recording room, workstation, etc., are all owned by the city radio station, which is equivalent to the nature of renting. Not to mention spending a lot of money, it is impossible for people to do their best to work, and it is normal for a few small mistakes to make a few mistakes in the activity.

But in this way, it affects the overall image of the channel very much.

Zhou Wen felt that the approach of the market station this time was a little unkind, but Fang Yang agreed so happily, so he was a little reluctant in his heart, so he tried his best to help Channel 896 do something within the scope of his authority, so that he would be a little more at ease.

His approach was undoubtedly very correct, because Fang Yang's impression of him immediately doubled.

Fang Yang said with a smile:

"Zhoutai's support came in time! This is to solve our worries! I'll call him back and thank you! ”

Zhu Fugui can let Song Yi convey his gratitude, but Zhou Wen is the leader of the city radio station after all, and people have taken the initiative to solve problems for you, so Fang Yang naturally can't be so big, he must call himself.

Song Xiaoyun nodded and said:

"In this way, we have solved many problems. On the stage construction side, Xiaoyi has contacted a professional company and will be in place the day before the event. Then the equipment of the city radio station was transported and debugged, and everything was ready! ”

Fang Yang says:

"Yes! The venue has been booked, and it is at the Xilinmen. Mr. Zhu has promised to use it for free for us! In addition, he also offered to donate 20,000 yuan on the day of the event. ”

Song Xiaoyun was also surprised and delighted, and said:

"Really? That's great! Today is really good news! ”

At this time, there was another knock on the door outside, and Fang Yang raised his voice and said:

"Please come in!"

The door was pushed open, and Ning Mei, who was wearing a smart lady's professional suit, walked into the office, and before she could stand firmly, she said with a hint of excitement:

"Mr. Fang, good news!"

When Fang Yang, Song Xiaoyun, and Song Yi heard this, they couldn't help but glance at each other, and then they all laughed out loud