Chapter 579: Online Infringement

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In today's Hollywood, digital technology has been widely used, and compared with traditional film technology, digital technology has many advantages, but it also brings corresponding problems.

Digital cinema is easy to store and carry, and how to ensure its security is a difficult problem faced by many Hollywood companies.

Even with all kinds of encryption technology, but with the rapid development of the computer industry, these are actually not foolproof, but fortunately, in recent years, Hollywood has not had too obvious leaks.

However, Duke is still very careful, the former "Wolverine", "The Expendables 3" and "Interview", all due to various reasons, before the release of the film, there were copy leaks, although their circumstances are completely different, but most of the films have suffered leaks, which will inevitably have a negative impact on the box office.

Duke's team's digital copy has always been made by Charles? Rowan is in charge, but as is customary in Hollywood, an archive is also kept on Warner Bros. encrypted servers.

The film company does this, not for anything else, but to prevent the director and other crew members from doing anything, Hollywood has a relatively sound system, and the production and distribution party will not blindly trust anyone, even the hired director and producer, will do a good job of adequate supervision and preventive measures.

In fact, there is no harm in doing so, and an industry with sound rules and regulations can develop benignly.

But there are risks associated with storing digital copies on the company's servers, and although there is no precedent in Hollywood today, Duke remembers it well. The versions that used to circulate from "The Expendables 3" and "Interviews" were stolen from the server.

According to the regulations of various Hollywood companies, every time a film produced or contracted for distribution is progressed, it must be backed up on a server, and Warner Bros. is no exception.

But Duke's status is different after all, and he is a major shareholder and board member of Warners. These jobs are more routine for him, and he has never minded looking at the highly commercialized society of North America in the worst light, plus the things that have left memories in the past, he will naturally take some precautions.

Even without these, Duke has been involved in arson on the set in his life, and he certainly does not lack the necessary vigilance.

The time slowly shifted to April. Post-production of Iron Man is coming to an end, although according to Warner Bros. regulations, Anna? Again, Prinz uploaded a digital copy of "Iron Man" to the company's servers, but no Warner personnel reviewed it.

Obviously, for Warner Bros., Duke is the exception.

Although "Iron Man" is produced by Marvel Studios, Warner Bros. is also involved in the investment and is still signed with the distributor. Tens of millions of dollars in publicity expenses have been paid upfront, and the publisher is undoubtedly at the top of the food chain. In many ways, Marvel Studios, as a newcomer to the industry, needs to rely on Warner Bros.

Compared with the novices in Marvel Studios, Duke is also more at ease with Warner Bros.

It's no secret that Warner Bros. has a backup of "Iron Man" on its servers.

All Hollywood studios are doing this, and some people guess with their toes. You can guess it.

At the end of another day's work, in the studio inside Warner Studios, Duke announced that he was out of work, and many people walked out one after another. Prinz fell last.

Leave the studio in a battery car. Seeing that Duke didn't enter the parking lot, Anna? Prinz asked, "You didn't drive today?" Need me give you a ride? ”

"No need." Duke shook his head, "Scarlett will come and pick me up in a moment, it should be almost there." ”

He to Anna? Prinz waved goodbye, walked out alone, and waited in the shade on the side of the road for a few minutes, the roar of the motor came from far and near, and a fiery red four-door sports car, with the crisp sound of brakes, stopped in front of Duke.

The window slowly descended, and Scarlett sitting in the driver's seat? Johnson lifted his sunglasses and said, "Honey, get in the car, what's the fuss." ”

Pulling the car door, Duke sat in the passenger seat, fastened his seatbelt, and asked, "When did you buy this car?" ”

"Sent by my godmother." Scarlett started the car, she knew Duke's habits, she didn't drive very fast, "It was just shipped to Los Angeles yesterday." ”

The sports car whizzed past in front of the Warner building, and Duke habitually turned his head to take a look, and it was obvious that it was also time for the Warner to get off work, and many people were swarming out of the building.

Among them was a man holding a medium-sized brown paper bag, laughing with a few colleagues as he walked, politely declining invitations to a nearby bar for a drink, walking to a nearby parking lot and driving towards the eastern suburbs of Burbank, where his home was located.

Occasionally, he would pass by a small snack shop on his way home and stop for a cup of coffee and a snack, and that was the case today.

The car stopped on the side of the road, and the man walked into the store with a document bag, skillfully ordered the usual coffee and snacks, and found a seat by the window at random, and sat on it while watching the sun on the other side of the sea gradually sinking into the horizon, while enjoying the meal unhurriedly, with a very comfortable look.

In every way, this person is a very ordinary office worker.

As usual, after about fifteen minutes in the store, the man ran out of snacks and coffee, picked up a napkin, wiped his mouth, left enough tips, got up and walked out of the dim sum shop.

He didn't look back, just got into the car, and quickly left, as if the document bag lying on the seat was not brought by him.

This shop is very small, and there are very few waiters, and the plates left behind always have to wait for a while before anyone can clean up, and during this blank time, someone took their own coffee, looked around, didn't mind what had not been cleaned up, walked to the table, quickly finished the coffee, picked up the document bag very naturally, and left the dim sum shop generously.

got into a car parked on the side of the road, he opened the file bag and looked at it, and after making sure that it was not wrong, he took out his mobile phone and dialed a number, "I got the thing, when will it start?" ”

"Listen to me."

A slightly hoarse voice sounded through the earpiece, "Don't make assertions. ”

"I understand." The man closed the bag and said, "Since I have taken your money, I will definitely do what you ask." ”

Hanging up, he started the car, and it drove onto a road to the east, slowly disappearing into the setting sun.

The sun on the other side of the sea has completely dropped below the horizon, and night is gradually enveloping the greater Los Angeles area, where the entertainment and media industry is the most developed in the United States, and the night is just the beginning of many lives.

In a mansion in North Hollywood, a small party is in full swing, and Cook, as the host? Dick kept toasting to the guests, and seemed to be in a pretty good mood, completely unaffected by Disney's recent setbacks.

But what is the real situation, and only Cook? Dick himself knew.

Not only did the bad news come from across the Pacific, but the relevant departments on the other side not only turned to Warner Fox World, but also the negotiating team composed of Warner Bros. and Twentieth Century Fox professionals flew there, and the two sides were about to start formal negotiations, leaving less and less opportunities for Walt Disney and Disneyland.

Cook? Dick was well aware that Walt Disney was bound to lose the competition if no miracle happened.

Without Disneyland, Disney's products can also enter that market, but the other side of the Pacific is not a free market after all, and there is no relevant policy support and green light release, even if he is an American, he knows that it is completely different.

Disney's products will inevitably be tied up in many ways when they land in that market.

Not to mention anything else, just the delay in the release of the movie alone will almost make Disney's film profit from the opposite market, infinitely closer to zero.

That's a huge market of over 1.3 billion people!

Right in Cook? As Dick thought this, his assistant walked into the ballroom and muttered in his ear, Cook? Dick said a few sorry words to the guest, left with his assistant, and went to the study on the second floor.

"Just got the news...... the assistant didn't say much, it seemed to be talking about something very secret, "The thing has been obtained, but the version is a little problematic, we ......"

Cook? Dick suddenly raised his hand and interrupted the assistant's words, "No matter what you get, this matter has nothing to do with us, Disney, from beginning to end, it's just a spontaneous act of some avid movie lovers and Iron Man fans." ”

"Yes." The assistant smiled slightly, "This has nothing to do with us. ”

To a certain extent, this is indeed the case, no matter how this matter is investigated, it will not involve them.

There are so many things that Hollywood can't see, and this is just one of them.

What's more, there is a medium with a very high degree of freedom and sharing speed on the Internet, and there is no need to promote it from behind the scenes.

"That's all for this." Cook? Dick admonished, "No need to mention it again." ”

"I know what to do."

After saying this, the assistant turned around and left the study to do the final finishing work.

There are two sides to everything, and the Internet is no exception, and it has brought convenience but also had a lot of negative effects.

For the Hollywood film industry, online piracy has always been a headache, even if there is a sound copyright protection law, the MPAA is also like a hound to keep an eye on, once someone takes a step beyond the thunder pool, they will sue the other party, but online infringement incidents are still endless.

In mid-April, another Hollywood-related cyber infringement broke out. (To be continued.) )u