From the perspective of the entire process of the awards ceremony, this Golden Globe Awards ceremony is more like a contest between "The Social Network" and "The King's Speech", the PK between the two sides is full of flavor, but it is completely different from the Oscar result in Duke's memory, "The Social Network" is the biggest winner of the Golden Globes. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"The Social Network" won two heavyweight awards in the drama category: Best Picture and Best Director, while "The King's Speech" was only awarded by Colin Brown. Faith won one Best Actor in a Drama Series.

It can also be seen from this aspect that the results of the Golden Globes do not have much impact on the Oscars.

Natalie, Duke's main rival in this regard? Portman took away Best Actress in a Drama Series, and on top of all the outpost awards that have been made, Natalie? Portman almost swept Best Actress.

However, Duke is not in a hurry, after all, "Gravity" has almost missed the nominations for these awards due to the release time, and it is naturally impossible to talk about winning awards.

After the Golden Globe Awards, the competition between Hollywood companies and filmmakers during the awards season has become more intense. Finch has not attended any publicity and PR events, but Sony Columbia Pictures, the producer and distributor of "The Social Network", has shown momentum for several major awards and stepped up its PR efforts.

Maybe it's Sony Columbia Pictures that makes Weinstein Pictures feel the crisis, Harvey? Weinstein and Bob? The Weinstein brothers once again made a killer move, hiring a professional "water army" to smear "The Social Network" all over the city.

"The Social Network" is unfortunate to be Harvey? Another victim of Weinstein's bottomless PR strategy.

At this critical moment of the Olympics, negative comments about "The Social Network" poured in like a tide, first all kinds of people related to "Facebook" stood up and accused the film of fabricating facts to scandalize the image, and then the original novel that was the basis of the film broke out of the plagiarism storm, and the director of "The Social Network", David? Finch has also been unintentional about promoting this work, ignoring the Oscars.

On the other hand, Harvey? Weinstein made all sorts of high-level portrayals of "The King's Speech," and the director and cast and crew were unconditionally cooperative with Weinstein's promotional activities.

In fact, the values of "The King's Speech" are more likely to be favored by the college's overwhelmingly large majority of white male members than "The Social Network," which tells the stories of Internet entrepreneurs at a super-fast pace.

Meanwhile. Duke's public relations in this area has never relaxed, such as private movie viewing parties, internal promotion meetings, celebrity charity clubs and other activities that can directly affect the selection of judges.

At the end of January, on the eve of the announcement of the Oscar nominations, several major Hollywood union awards, which can really affect the Oscars and even reflect the results of the Oscars to a certain extent, announced their respective award results.

It's different from the Golden Globes, which are hilarious like a big party. There is no special award ceremony for the union awards, but only the results are announced to the media.

The results of the awards surprised many people, and the most important awards were the Screen Actors Guild Awards, Directors Guild Awards and Producers Union Awards, and the popular films "Black Swan" and "The Social Network" did not win anything.

"Gravity", which has been insulated from the awards season awards, has become one of the big winners, Scarlett? Johnson won the Screen Actors Guild Award for Best Actress for the film's leading role. Duke won the Directors Guild Award, and Weinstein Pictures' The King's Speech won Best Actor from the Screen Actors Guild and Best Picture from the Producers Union!

These two films divided the four heaviest awards of the union awards!

Especially Best Actress and Best Director, who have been Natalie for the entire awards season? Portman and David? Vinci's award-winning rhythms......

The Oscars have quietly shifted their direction.

White clouds floated in the blue sky, golden sunlight shone through the gaps in the clouds, sprinkled on the green lawn, reflecting a small white ball shining, Duke stood in front of the ball, gently swung his putt, the white golf ball rolled over the uneven ground, ready to fall into the hole without mistake.

"Birdie!"

A middle-aged man's voice sounded from behind. Duke handed the club to the caddy, took off the visor from his head, and walked over to it, smiling and saying, "It's just luck." ”

A huge parasol stands abruptly on the lawn, Harvey? Weinstein sat in a chair under the umbrella, and as he sipped his coffee, he said to Duke, "Strength is the basis of luck." ”

Hearing this pun, Duke didn't say anything, just shook his head and smiled. Sitting in Harvey? On another chair next to Weinstein.

Harvey? Weinstein put down his coffee cup and waved his hand in front of him, waiting for the caddy to walk away before speaking. "Duke, it's a good thing you're not very interested in the Oscars, otherwise I'd have a strong competitor in the future."

"Don't worry, Harvey." Duke picked up the coffee cup, poured himself a cup, and said unhurriedly. "My interests and goals are commercial films."

He paused slightly, and then said, "And this time some of my methods have touched the bottom line of the academy, these methods can be used once, as if they are used every year, and I believe that the academy will not sit idly by." ”

Duke has always been a person who knows how to measure himself, and he is not so stupid as to think that with strength, Oscar will become his own family.

"The entire operation of Weinstein Pictures revolves around the Oscars...... "Harvey? Weinstein didn't shy away from this, saying bluntly, "I don't want to be your competitor either." ”

"We're not going to be competitors." Duke picked up his coffee cup and took a slow sip, "Your competitor won't be me. ”

In fact, most people in Hollywood know it, just like Harvey? As Weinstein said, many of Weinstein Pictures' operational strategies are developed around the Oscars, which is an important reason why the Weinstein brothers always win at the Oscars.

In the same way, not to mention a first-tier company like Warner Bros. or Twentieth Century Fox, if it is a second-tier company like New Line Pictures or Lionsgate, if the company's operating strategy is also like Weinstein Pictures, its role in the Oscars may not be better than Harvey's? How much worse is Weinstein.

And Duke knows very well that anyone or company can only influence Oscar, not control Oscar, and the Weinstein brothers are no exception.

In fact, in some ways, the Weinstein brothers' Oscar crisis is already beginning to manifest.

In recent years, the films promoted by Weinstein Pictures are not much different from the previous award-winning films, and "The King's Speech" is still an assembly line product under Weinstein's usual "Oscar success formula", which is no different from previous films such as "The Iron Lady".

The combination of "biopic + huge personality flaw + workaholic + historical events", coupled with the actor's slightly neurotic characteristic performance, has become a standard "Oscar-nominated genre film", which is the production and publicity mode that the Weinstein brothers have been accustomed to since they "rushed to the Olympics" for many years.

There is no doubt that in the past few years and even in previous years, such an assembly line model is one of the safest ways to rush to the Olympics.

However, this society is changing, and so is the entertainment industry as a whole.

With the rise of a series of new platforms and producers such as cable TV, flix, online media, and Amazon, the focus of the term "entertainment industry" is becoming more and more alienated from "entertainment" and biased towards "industry".

The film industry is facing unprecedented competition, Hollywood's pressure on the box office of films, has greatly exceeded the demand for film quality, genre films and large-scale production sequels are the only magic weapon to ensure the box office, large film giants such as Warner Bros., Fox, Universal Pictures, etc. control the market of "money-absorbing" superhero films and teen sci-fi films, which makes other small and medium-sized producers can only work on the content and type of films to attract specific audiences, so as to be small and large.

As a result, the already unique college has become more conservative and niche.

In order to show that it is an "Oscar" rather than a "People's Choice Award", the Academy-controlled Oscars favor non-profit, low-budget art films.

Because of this, small-budget independent films will be unprecedented in the Oscars in the future, and Weinstein's "Oscar nomination" works are essentially assembly line works, which will inevitably be rejected by more and more conservative academies, and will be challenged by opponents with outstanding characteristics, and the previously safe choice will seem mediocre.

And Weinstein Pictures' control of directors and actors, and the Weinstein brothers always ask them to cooperate unconditionally with public relations, such as Judy who plays "Mrs. M"? Dench used to have Harvey tattooed on his buttocks? Weinstein's name as a token of gratitude, and even on the red carpet, she can unbutton her pants to show her buttocks as a way to promote it if Weinstein asks for it.

Such absolute control naturally has disadvantages and advantages, and the actors who cooperate may get the coveted trophies, but on the other hand, the actors and directors who do not cooperate will choose to stay away, and in this era when their personalities are becoming more and more prominent, there will be fewer and fewer directors and actors who are willing to cooperate so much, and the Weinstein brothers' Olympic strategy will also attract the disgust of many people.

Although the Weinstein brothers and Weinstein Pictures will still be the favorites in the Olympics, it is almost impossible to imagine harvesting the Oscar statuettes like they did in the past ten years.

If you control people's hearts too much, you will inevitably lose people's hearts sometimes.

Especially in recent years, "the Weinstein brothers control the Oscars" has gradually become a voice circulating in the media, and this kind of outflow of remarks will make many Oscar judges who are not short of money and value fame more cherishing feathers, and they will become cautious about the films produced by Weinstein Pictures. (To be continued.) )

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