After the promotion of the Chinese album ended, it was almost June.

"Two Days and One Night" has long been recorded after the promotion of the Japanese album, and the first episode of the program is now in the process of being produced in the later stage, and then, the second episode will start filming soon.

The PBS broadcast will also officially start broadcasting nationwide tomorrow, which is a milestone event, and Lee Chung-hee naturally wants to participate.

"Elongated here, in slow motion!"

In the post-production room of "Two Days and One Night", Lee Chung-hee is instructing the following staff to make the zuò effect to his satisfaction.

This is a shot of Liu Zaishi running funny, like a woman, with his hands on his chest, his glasses off, and his expression is very exaggerated, if it is just a flash, it is obviously a waste.

With a little use of slow motion, the kind of humor and spoof is even worse, and the person who watches it can laugh breathlessly.

Then add subtitles, "Lee Chung-hee is not a dictatorial person who adds all his opinions, but discusses with everyone, including the director, "plus an extremely narcissistic neurosis, the font should be eye-catching, just hit the top of his head, use a dynamic one!" ”

The role of the current variety show, special effects, sound effects, and subtitle groups has not been fully reflected, and even only a small part.

Lee Chung-hee took these to the extreme, including slow motion in the movie, various special effects, sound effects, etc., such as waving a stick, you can add all kinds of cold light, some cold sounds, etc., and then add some subtitles, and the effect will come out.

Of course, the use of various special effects, slow motion, subtitles. Naturally, it will increase the cost of restriction. Especially the special effects. Any one is expensive.

But Lee Chung-hee doesn't care, what he wants is the effect, and it is the ultimate excellent effect.

He owns the world's most powerful special effects company: Industrial Light & Magic.

Not only that, but the entire production team is also much larger than before, just the entire film crew, from 80 in the original work to more than 120 people, not to mention the equipment.

Of course, even so. "Two Days and One Night" began to make money before it was broadcast, and it was very simple, all kinds of sponsorships and advertisements rushed over like crazy.

This is the first variety show in which Lee Chung-hee personally served as the main MC, not to mention the example that he has never failed, even if the show fails, his face only needs to appear on TV, which is more important than anything else.

There's no way, he's too hot, it's a mess, but the schedule is getting less and less.

But. Advertising on Korean TV shows is not the same as in China.

First of all, Korean variety shows do not have commercial titles. In other words, it is impossible to receive the largest advertising fee, because the naming right is always the most expensive, for example, Mango Channel's "Where Are You Going, Dad" sold for three or four billion yuan in one season, which is equivalent to 780 billion won, which is not available in South Korea.

Then, in the middle of the program, there are absolutely no advertisements, in China, this middle has to be inserted three or four times, and dozens of advertisements are broadcast, and the more popular the program, the more so.

Not only that, but before and after the program is broadcast, there is also a clear limit on the number of advertisements played, and it is stipulated by law, no matter how beneficial and lofty you are, such as the current "Two Days and One Night", which is in cooperation with the South Korean Ministry of Culture and other departments, it is the same, and only a maximum of 24 advertisements can be inserted.

There are 12 branches in the front and back, and one more will not work.

Finally, in terms of soft implantation of advertising, it is not like China, you can unscrupulously give close-ups, show icons or something, in South Korea, all trademarks and logos involving words can only show up to 2 letters on TV.

Such a series of restrictions is a very helpless and painful thing for both advertisers and the advertising departments of broadcasters.

However, on the side of Imperial Entertainment, on the side of "Two Days and One Night", this is not a matter at all.

Twenty-four advertisements are already very good, and the advertising cost of each advertisement is 10 billion won every six months, which is 240 billion won.

The reason why it is the price every six months is also the rule of the industry, unlike TV series and movies, which are counted one by one, variety shows are because one episode is broadcast, as long as it is good, it will be broadcast live.

However, one season is not suitable, because some are not counted by years, and a year is too long, especially according to the general TV series, two months of airing period.

As a result, half a year has become the standard for a unit calculation.

However, other people's variety shows do not have such a high price.

Also, all twenty-four have been sold, which means that variety shows with an advertising rate of 100% are only a few shows such as X-Man and Love Letters.

More often than not, there are only a dozen or even fewer advertisements, and some have not aired a few episodes yet, and they are cut directly because there are too few or no advertisements.

Moreover, even if it is a love letter and other programs, the advertising fee is very small, not to mention reaching the standard of "Two Days and One Night", it is impossible to have an average price of 4 billion like "Harvard Love Story".

Generally, there is only an average of about one billion of ordinary TV dramas, but ordinary TV series can be broadcast for at least two months.

From here, you can see Lee Chung-hee's popularity, which is also determined by his huge appeal. What's more, he basically doesn't accept advertisements now, so if you want to make money with his popularity, you can only sponsor his movies and TV series.

The problem is that the production of his movies and TV series is also very low, only one per year.

Therefore, too many people flock to it, which is also caused by the star effect, and it is not bad now, but in ten years, the star effect will really be infinitely amplified.

This is also the reason why Lee Chung-hee is willing to stay in the entertainment industry.

A star, I don't know if it's as simple as making a film or releasing a record, his influence is everywhere, from politics, economy, to all aspects of people's livelihood, it can be said that it is no exaggeration to respond to every call.

This is because she has a large number of diehards, and she only needs a little guidance, which is a torrent that can cause a sensation in society.

Of course, there are countermeasures under the policy, although the law stipulates that only 24 advertisements are allowed before and after, and then the soft ads in the middle cannot be labeled, and it seems that there is no way.

However, for the advertising department, that is not a problem at all.

Thus, a series of means came out.

For example, the sunglasses worn by Lee Chung-hee are very cool and handsome, and they are changed from time to time, even if they don't play brands, every move of a big star like him and his clothes will be paid attention to by others.

Even if you don't pay much attention, it doesn't matter, send people to various forums and websites to post.

Naturally, manufacturers will keep up at any time, and then, because of Lee Chung-hee, this will soon become a topic.

Not only Lee Chung-hee, but also other MCs, so everyone will have sponsor clothes or something, as long as they look good, everyone will pay attention, and as soon as they pay attention, they will immediately form a craze.

This is the feature of all popular variety shows, once it is broadcast, netizens will spontaneously search for clothes, accessories, makeup and food in the show, but in China, everyone may go directly to various shopping websites to find it, and the owners of those online stores will also post such attractive things as soon as possible.

And in South Korea, they will call the TV station directly and ask the staff to announce the brand name.

In addition, there are others, such as the filming of "Two Days and One Night", in cooperation with the Ministry of Culture and the Tourism Bureau, you can openly say that a certain specialty of a certain place is famous, and then, the local brand will sponsor it.

At the same time, the company's various departments will coordinate, and in the planning stage of the program, it has been preset: what kind of products can be implanted in what scenes, ready at any time, just waiting for the manufacturers to throw themselves into the net.

For example, if a restaurant wants to sponsor the location of "Two Days and One Night", the writing team will go on a field trip a month or two before the recording, and then set up the script according to the actual situation.

Then, without getting in the way of the show, let the photographer "accidentally" scan the iconic objects in the store - the signature sign in front of the door, the eye-catching furnishings in the house, and so on.

The whole of these things is added up, miscellaneous, the income of "Two Days and One Night" was super crazy at the beginning, and now the income is close to 400 billion, which still hasn't started broadcasting.

After the broadcast, if the results are good, it will definitely exceed 500 billion won.

Of course, 500 billion won is less than 500 million US dollars, which is the money that everyone in the entire "Two Days and One Night" crew has earned in half a year.

According to Lee Chung-hee's previous contract with Columbia Pictures for "Spider-Man 3", if the box office share is about 20%, as long as the quality is not too bad, he can get a salary of two or three billion US dollars at will.

Columbia Pictures can't help it, it's already filmed two episodes, and only the last one is left, the problem is that Lee Chung-hee doesn't accept other people's films at all now, and his popularity is scary.

He only wants 20 percent, not 25 or 30, which is already quite restrained, and according to Emerson of the Los Angeles Times, Lee Chung-hee should directly ask for 50 percent of the box office.

Even then, considering the peripheral income, Columbia Pictures had to swallow its anger.

It's very simple, because there is only one episode left in "Spider-Man", which must be seen as a series, and then the copyright of the periphery must also sell a series, if it is replaced in the end, it can be said that it will affect the sales of the first and second parts.

That way, the lost money is very likely to be close to a billion dollars or more.

That's why Columbia Pictures had to honestly agree.

Of course, Lee Chung-hee is more just to complete the task, he doesn't care about money, and at the same time, since he wants to do it, he must do it well, not to mention using this opportunity to improve his status in the eyes of the Korean people again, he can't fall for the calculation of the demon Alice and completely ruin his image! (To be continued......)