Chapter 326: Tian Guorong's character shortcomings
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China negotiated with the World Trade Organization for many years, and finally signed an agreement, according to the provisions of the agreement, China will gradually relax the restrictions on foreign-funded enterprises to enter the Chinese market, which has caused many industries that were originally subject to local protectionism to withstand a strong impact, and the computer industry is one of them.
A few years ago, foreign computer brands had to pay very high import tariffs if they wanted to enter the Chinese market, so at that time, although foreign computer brands were of good quality and high performance, very few people in China would buy them. Because "the wool comes from the sheep", foreign computer brands will naturally pass on the high tariffs imposed by the Chinese government to consumers, and their computers are therefore very expensive, and ordinary consumers simply cannot afford them.
In comparison, domestic computer brands occupy a price advantage, although their computers are not very good in quality, and the performance is also somewhat different from Western computer brands, but a cheap three love, can not afford to buy foreign computer brand consumers, will naturally buy much cheaper domestic computer products.
Tian Guorong partnered with others to control the largest computer company in China, and its Great Wall computer brand firmly controlled the domestic market for a period of time, and it was by virtue of this that Tian Guorong was able to quickly accumulate huge wealth in a short period of time and rank among the top 20 in the domestic rich list.
However, with the gradual opening of the terms of the WTO agreement, Tian Guorong's life became more and more difficult day by day, and although he tried his best to restore his former glory, the decline of the computer company under his control could not be suppressed at all. Under the impact of well-known foreign computer brands, Great Wall Computer has fallen into the dilemma of defeat, and Tian Guorong has been able to maintain the company until now. It's already pretty good.
After Chen Mo heard Fang Min's words, he couldn't help but make a comparison between Li Qingsong and Tian Guorong, both of whom were the first batch of businessmen in China, and the two achieved great success in a short period of time and became the first batch of wealthy people in China.
Li Qingsong is a very smart person, and he adheres to the principle of "not putting eggs in one basket". Extensive investment in many other industries, such as real estate, biomedicine, equity and finance, and industrial manufacturing.
These industries are self-contained within the Qingsong Group and do not conflict with each other, and it is by virtue of his investment in these fields that Li Qingsong has quickly caught the fast track of rapid development of the domestic economy and has become a huge rich man in a very short period of time.
So even though he was deceived very strictly before, he lost two billion of working capital in one go, and the company had an accident, which caused a crisis of consumer trust in the company. In the end, Qingsong Group can also rely on its diversified layout to stand tall.
Although the Qingsong Group finally recovered its vitality with the help of Chen Mo and rose again, if they did not have such a strong foundation, even if Chen Mo helped, it would be impossible for the Qingsong Group to achieve such success in such a short period of time.
Chen Mo feels that the biggest advantage of Qingsong Group is that they dare to try to step into other fields, they are not conservative, and they can ride the wind and waves with the tide of the times. It's strange to go with the flow, so that they don't succeed.
Compared to Green Pine Group. Tian Guorong has a bit of a gap, Chen Motong guò Tian Tian knows that Tian Guorong has been focusing on the computer industry since he made his fortune, even when he was at his peak, he did not take out a penny to invest in other fields, which made him encounter the current predicament.
Tian Guorong's early success had a certain element of luck. This is the same as Li Qingsong, both of them seized an opportunity and achieved an extraordinary life. But life is not a constant layer, and in the same way, the market is not an immutable layer. If you don't think outside the box, even if you can succeed in the short term, you will be eliminated from the market sooner or later in the long run.
Li Qingsong saw this clearly, so he invested in many fields, and it turned out that his choice was very correct.
However, Tian Guorong was different, he was blinded by the sudden huge success, and he didn't realize that his success was not based on strength, but on the factors of the entire environment. In his successful era, as long as he was not stupid enough to be saved, people with funds and connections could be successful.
Like Li Qingsong, he first co-founded a snakeskin bag manufacturing factory. Snakeskin bags were very popular in the late 80s and early 90s, because there were so few manufacturers that they didn't sell at all.
But after Li Qingsong's success, he did not manufacture snakeskin bags for a long time, and he transformed. At that time, Li Qingsong grasped the pulse of the times and immediately entered the packaging manufacturing industry, and then entered the stock finance and real estate industries, so his business became more and more successful.
What about Tian Guorong? After his success, he did not see that the Great Wall computer was able to occupy the market not by technology, nor by quality, but by relatively low prices and the support of the state in policy, so he did not set out to improve product quality after success, nor did he make great efforts to improve product performance, and when the WTO agreement came into effect, under the strong impact of foreign computer brands, his computer company could not withstand it.
If he was not so blind and arrogant, and could take some time to investigate foreign computer technology, he would probably be able to see how big the gap between his products and those of Western countries is.
From the analysis of these circumstances, Chen Mo came to such a conclusion: Tian Guorong is a very conceited, short-sighted, and old-fashioned person.
Even now, Tian Guorong still has no idea of changing industries to operate, but still holds on, wanting to restore his computer company to its former glory. Chen Mo feels that this is a dead end at all, as long as people with a little common sense of the world computer industry know that his persistence is no way out at all, compared to technology, people surpass you don't know how much, compared to quality, people also have an advantage, the only thing that can be compared is price.
Maybe the price advantage will still exist in a short period of time, but as time goes by, people's living standards are getting higher and higher, they will no longer pay so much attention to price, they will pursue higher quality products, even if foreign computer brands are more expensive, consumers will choose to buy foreign products.
If we wait for those computer companies to reduce production costs, the price advantage that Tian Guorong can rely on will become smaller and smaller, and his computer company will go bankrupt if the two sides may not be able to wait for the two sides to equalize the price.
Chen Mo couldn't help but say when he thought of this: Tian Guorong is too conceited, such a person is really difficult to deal with, just give him money and it is estimated that it will not work, because he will continue to invest the money in his computer company, which is still no different from putting money in the water, it seems that I have to think of other ways. (To be continued......)