After watching the first program recording, Lin Xingchen still focused more on the recording of 'laughing outside the school'. For this controversial short film that has gradually subsided, the number of hits that exceeded 10 million in January has already been explained.

While many netizens were waiting for the arrival of the January period, the CIMC of 'Laughing in School' was still launched as scheduled. Looking at these four familiar 'comic' college students, many netizens feel that they can laugh again.

The short film of less than half an hour is undoubtedly a little unsatisfying for many video lovers. And the number of hits in the middle episode shocked the industry. In one day, more than two million clicks are enough to illustrate a qiē.

Even if some people say that Xingchen Studio is going farther and farther on the road of falling willingly. Judging by the timing of the advertisement, many people know what this means. Nearly a minute of advertising is enough to show that advertisers are keen on what to expect from the video.

At this time, Xingchen Studio also started, and advertisers called to inquire whether they could give some key introductions to the products they produced during the program recording. The first advertising contract was the costume sponsorship of the four leading actors.

As the owner of the studio, Lin Xingchen and Lin Xin met with the business representatives of the clothing manufacturer. In any case, this is the first team to accept the sponsorship of advertisers since the establishment of Xingchen Studio!

Regarding the advertising fee, Lin Xingchen also said directly: "Director Wu, I have already made the idea of adding clothing advertisements. The specific effect will not be seen until after the shooting.

Overall, I can guarantee that there will be more than 30 seconds of advertising about your company in the video. I believe Director Wu knows that this can make many people remember your clothing brand.

Now we're going to talk about sponsorship fees. Among the many clothing brands, we choose to work with your company. It's more that I personally feel that your clothing is more in line with the choices of our young people.

It's just that in business, as the person in charge of the studio, I think your company's advertising fee is too low. Therefore, I would like to see the sincerity of your company's cooperation. Of course, we don't make random bids. As long as both parties feel reasonable, it's good! ”

Listening to Lin Xingchen's straightforward words, Wu Li, the brand promotion director of the clothing company who came to negotiate, also said politely: "Mr. Lin, thank you very much for your trust in our company's brand. How much do you think is reasonable?

Presumably, Mr. Lin also knows that this kind of advertisement is actually the first time for us to cast it. Although Mr. Lin's online short film is very popular, we are afraid that we will not be able to afford the sponsorship fee too much. ”

As a self-founded local casual wear brand. Metbonwe has grown rapidly in recent years. Not to mention opening stores in major cities across the country, it also spends a lot of money on advertising endorsements for brands.

As the director of brand promotion, Wu Li also saw Lin Xingchen's online videos, which are very popular with young people. If they can advertise in it, I believe it is more cost-effective for their clothing brand than to do pre-roll advertising.

100,000 advertising fees, plus free clothing sponsorship for the four leading actors, are the conditions they offered. Available for this condition. Star Studio only said that it would contact them if there was news. I didn't agree immediately.

These days, advertisers are not stupid, compared to the placement of ads in movies. This kind of online short film, the effect of product placement is only better. In terms of effect alone, I'm afraid it's not much worse than ordinary movies.

Regarding Wu Li's words, Lin Xingchen said with a smile: "About our cooperation. I think it might be more appropriate to use on-demand to calculate advertising costs. This time, Director Wu was invited to come over, and I also hope to establish a long-term cooperative relationship.

First, I am optimistic about the future development of your company, and I think that your clothing brand will become the first choice for young people to buy clothes. Second, it is also my later stage, and I will have corresponding shooting plans one after another. are all film and television works about urban themes.

If we can establish a good working relationship, I believe it will be a good thing for your company and for me. As for the click calculation of advertising costs, we may not feel at a loss. Director Wu, what do you think? ”

Pay per click!

This mention made Wu Li feel shocked, and he understood that the young man in front of him was afraid that he was very clear about the marketing method of product placement. This means that it is a bit difficult to negotiate this advertising investment at the lowest cost.

But his face was still very calm: "Mr. Lin, although this method is fair to both parties. But if you click to pay, wouldn't it be better for us to cooperate directly with Dirtpox.com?

At the very least, the opening ad of the short film will be more direct and in-depth to each viewer. There is a good chance that product placement will not have much effect. Isn't it? ”

'Indeed! Compared to pre-roll ads, product placements may be less effective. But Director Wu should know that if a 30-second advertisement is advertised on Soilpox.com, and 10 million clicks, your company will have to pay at least millions of advertising fees, right?

In addition to that, you also need to create advertisements that are broadcast. In contrast, I don't think the effect of placing ads in our short films is too bad. At the very least, I trust that I implant ads that won't turn the viewer off.

I brought Director Wu here today, just hoping that everyone will talk openly and honestly. 100,000 ad placements, for your company, I'm afraid it's only a very small part of your annual advertising investment, right?

Again, I won't open my mouth widely, 10 million clicks and 500,000 advertising fees. For every million clicks, charge your company 50,000 advertising fees. This kind of advertising investment is much cheaper than on the pox.com, right?

Of course, I can ask Director Wu to take a look at the ad I planted in the next episode of the short story. I believe that viewers who have watched this clip will remember the unique characteristics of your company's brand. ’

As he spoke, Lin Xingchen revised the script about the placement of this advertisement and handed it to Wu Li in a timely manner. Although it was just an advertising script, it made Wu Li seem very satisfied.

In this design, the main depiction of four roommates in the dormitory buying clothes at the Metbonwe store. One of the main characters complained about the brand name of Metbonwe and felt that the name was bad.

The other protagonist explains it word by word according to the brand name. Although it is just a conversation, it is enough to make people who watch the video remember this original casual clothing brand.

Seeing this advertising placement idea, Wu Li must admit that he was moved. But he still said: "Mr. Lin, I admit that your idea is very good." But the advertising cost of 500,000 yuan is too high for us, right? ”

Regarding Wu Li's answer, Lin Xingchen said confidently: "Director Wu, I believe that this advertising fee is not expensive at all for your company's annual advertising investment." And if the video continues to air, the ad will continue to work.

You can even save too much of the other work. Just pay attention to the number of clicks on this short video. And I believe that with the increase of domestic Internet users, this short web film I shot will not be eliminated for at least a few years.

At present, the advertising costs of major media and radio stations are rising, and you are equivalent to earning low-cost advertising and marketing in the next few years. Moreover, such ads, the target user groups, are also potential customers of your brand.

To be honest, I made this idea if your company thinks the price is too high. We can contact other clothing brands and I believe they are willing to pay this price. Even in Pearl, there is also a casual clothing brand that has contacted us.

It's just the back of the other party, I personally don't like it, so I'm not very willing to cooperate with the other party. Although as a businessman, everyone's money is earned. But I still hope to cooperate with the businessmen in my country. ”

As he spoke, Lin Xingchen motioned to his sister-in-law beside him, and soon a cooperation fax from a Japanese casual clothing brand appeared in Wu Li's sight. This shows that Lin Xingchen is not going to hang himself from a tree.

At this time, Lin Xin smiled very appropriately and said: "Director Wu, I had a phone call with the advertising director of this brand before, and they said that as long as the advertising creativity is satisfied, they are willing to increase the corresponding sponsorship fee."

It's just that Xingchen likes your company's clothes very much, and even the clothes he bought for his girlfriend, including your company. If he doesn't decide, talk to you first, and then talk to them if not. ”

It is said that peers are enemies, and Wu Li is also clear. This Japanese casual clothing brand also values the young casual brand market in China. It plans to invest heavily in advertising on major media and networks in China.

10 million views, 500,000 advertising costs, it is really not expensive. But Wu Li still said: "At this price, I'm afraid I still need to ask for instructions." If I could see the effect of the short film, maybe I could have made a better decision. ”

"This is very simple, if Director Wu doesn't mind, we can send a film crew to your store in Mingzhu tomorrow to shoot." After shooting, you can produce a short commercial video of about 30 seconds. ’

With Lin Xingchen's refreshing answer, Wu Li also felt that the other party had said this, unless he was really unwilling to cooperate. Otherwise, bargaining is just unlikely.

agreed on the time for tomorrow's shooting, and the next day Lin Xingchen took Sun Yizhou to the store of Meite clothing in Mingzhu. In front of many citizens, the two staged an exaggerated performance in the store.

It took less than half an hour before the shoot ended. After holding the filmed clips, Lin Xingchen personally participated in the editing. Seeing the effect of this shooting, Wu Li readily agreed to the advertising price offered by Lin Xingchen.

Seeing that the third short film was not filmed, there was an advance payment of 100,000 yuan, and Zhao Jun and Sun Yizhou also felt incredible. After all, they all know that in the next episode of 'Laughing at School', it is normal for it to break 10 million hits.

This means that if they insert an ad for less than 30 seconds, they will earn back all the cost of shooting. The rest of the income is all pure profit! This money seems to be too easy to earn. (To be continued......)