It is not Duke and Warner Bros. who have long paid attention to the Chinese market, Universal Pictures and Sky Studios have also set their sights on this market, and the promotion and marketing of "Fast and Furious 5" in China is also underway, and they have naturally set an example? Diesel this card. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

But this card is not very good in China, the "Fast and Furious" series has only reached the fifth part, and among the previous four works, only "Fast and Furious 4" has been released in China, compared to the second-tier status in Hollywood, in addition to the "Fast and Furious" series, the works are good fan? Diesel is not very well-known here.

The people of this land are kind, and they are also very easy to be touched, and they also have a clear distinction between love and hate.

Duke is very aware of this, and the "Fast and Furious 7" in his previous life has also fully proved that compared to the current Fan? Diesel, Paul at that time? Walker is not as good as Walker, but his death has created one of the prerequisites for the film's super-explosion.

So, long before the launch of Universal Pictures and Sky Studios China's promotional and marketing plan, there were fans circulating on the Internet here. Diesel is a sadistic rumor, those two videos are popular downloads on some websites, and the preconceived opinion is also powerful. Before Diesel died in a car accident's "sentimental marketing", his reputation on the land's networks was not much better, if not to the point of being stinky.

This kind of racing movie is indeed very appetizing to Chinese audiences, but under the crazy publicity of "The Avengers", "Fast and Furious 5" has not received much attention.

And compared to the somewhat unfamiliar Fan? Diesel, Scarlett, who makes frequent appearances in the Chinese media? Johnson is even more appealing.

Before the arrival of the new weekend, under the operation of China Film Group and Warner Greater China, Scarlett also appeared in an interview program on national television here, and now all Hollywood wants to go to China to develop the market, and many publicity matters are not as sensitive as in previous years.

Like Duke, Scarlett is happy to show the best in the public when it comes to gaining attention.

In the show, she looks beautiful and elegant. Sexy and generous.

"I want to be a character actor, that's what I really envy the most",

When it comes to being an actress, she describes herself like this. "I'm a strong, independent modern woman."

Scarlett also talked about the body problem that has attracted the attention of fans because of Black Widow, "In my opinion, Hollywood female stars are too thin, and those supermodels, such bodies are too scary." I enjoy my body. At the heart of beauty is self-confidence, not weight. ”

The topic will inevitably turn to Duke, after all, in this era of high-speed and smooth information, celebrities like them have little privacy to speak of.

Speaking of Duke, Scarlett seemed down-to-earth and generous, neither deliberately avoiding nor taking advantage of the hype, "Duke is a very smart person, but if you know him deeply." You will learn that he is completely different from what he presents on the screen. In the movie, you see his crazy side instead of his quiet and calm side. In reality, he is a very quiet person. ”

In this day and age, even the questions asked by this TV station are inevitably gossipy.

Faced with the host's question about marriage, Scarlett naturally said, "Many acquaintances think that marriage seems to be a very romantic thing, but when my parents divorced, I knew everything and marriage should go with its flow." ”

Although China is no longer the dominant state television, once the program was broadcast, it still caused a strong response among Chinese fans.

But. It's not just Warner that has set up a branch in Hollywood in China, Universal Pictures also has a Chinese branch, and even David? Ellison's Sky Studios has set up offices in China.

Is the Chinese media so smearing Fan? Diesel, cracking down on the "emotional marketing" of "Fast and Furious 5". Naturally, it can't escape the eyes of Universal Pictures China, the Chinese market is already a huge cake, and Universal Pictures and Sky Movie Studios certainly won't sit back and watch this happen.

In the face of interests, capital will always show its true face.

As Duke said and did, Universal Pictures and Sky Studios didn't need to find out who was behind the scenes, they just needed to identify the biggest beneficiaries.

One of the promotional points of "The Avengers" in the Chinese market is Scarlett? Johnson. Universal Pictures and Sky Studios are targeting Scarlett? Johnson.

It's not easy for some news to appear in traditional media in China, because the mainstream media doesn't actually exist as a company, and the online restrictions are more relaxed.

I don't know since when, there have been some voices on the Internet, saying Scarlett? Johnson is keen on politics, not only actively participated in Obama's presidential election, but also openly supported Manhattan Mayor Scott Scott, a right-wing political representative of the United States. Stringer is running for mayor of New York City and is a veritable anti-China figure in his bones.

Similarly, these Warner Greater China can also be seen, and they have mobilized people to vigorously promote Scarlett's active participation in charity on the Internet, after all, Scarlett has participated in a lot of charity activities in recent years, and she also has the title of a United Nations ambassador on her head.

Just like a large cross-over company, for the competition for the market, Hollywood's major forces have moved from North America to overseas.

North America, the home of Hollywood and the primary market, has heated up the competition between "The Avengers" and "Fast and Furious 5".

The North American premiere of "Fast & Furious 5" was held at the famous Chiefstone Theater in Hollywood. Ellison invested heavily in the production and promotion of the film, and also prepared a huge premiere for the film.

When he arrived at the premiere theater by car, the expression on his face was first happy, then a little gloomy.

The former is because he saw a lot of fans holding up the fan? Diesel's portraits, posters, and various slogans of remembrance are the result of the film's "sentimental marketing", which is not far from these people, and several groups are protesting in numbers and voices.

It was a few well-known women's protection organizations and feminist movement organizations in the United States, and they organized a large number of people to protest against Fan? Diesel has called on women to boycott the movie "Fast and Furious 5" because of the abuse he inflicted on his girlfriend.

Even at the very front of these predominantly female crowds, David? Ellison also saw Fan? Diesel's ex-girlfriend appears to be in an interview with a media reporter......

All this made his face extremely gloomy.

Fast & Furious 5's "sentimental marketing" did play a huge role, David? Ellison is sure of this, but he also doesn't underestimate the influence of women's protection groups and feminist movements across the country, especially among women, and the attendance of the film's female audience will probably be a big problem.

"Who cares!"

Walking down the red carpet, David? Ellison glanced in that direction with disdain, in his inherent understanding, male audiences are the main force in the film market, as long as "Fast and Furious 5" can please male audiences, it will be enough.

However, times are already changing.

Not far from the Emirates Rock Theatre, Hollywood's Chinese Theatre prepares to screen an early screening of "Fast and Furious 5". Clyde stood in front of the ticket window and hesitated, he had already seen "The Avengers", and if he followed his wishes, he would definitely choose "Fast and Furious 5" at this time.

Right next to him, his girlfriend looked at the bald head and gritted her teeth and said, "If you choose "Fast and Furious 5", you can sleep by yourself in the next month!" ”

Daniel? Clyde did not hesitate to dismiss the idea of watching "Fast and Furious 5" and bought the other two movie tickets.

One of the company's investigators, Bill? Morrison was also in the foyer of the Chinese Theatre in Hollywood, and he carefully observed and counted the relevant situation, and suddenly found a very strange place, the number of female ticket buyers for "Fast and Furious 5" was extremely small, so small that it was nearly twice as low as normal.

He thought about it, walked to a secluded place, took out his mobile phone and dialed a number, and after connecting, he said a few words and asked the questions he was most concerned about.

"Patterson, do you have a lot of female viewers buying tickets for Fast and Furious 5?"

"Very little!"

The colleague at Santa Monica's commercial plaza quickly gave the answer, "It's about one-third of the normal percentage!" It seems that female audiences don't like this movie very much. ”

Speaking of this, he added, "I heard that over at the Chief's Rock Theater, many women's protection organizations across the United States are organizing protests. ”

Hang up, Bill? Morrison picked up his stats report and looked at it, and the advance and first-day pre-sales of "Fast and Furious 5" were quite good......

But when he saw that at least half of the audience waiting to be purchased or admitted to the lobby of the Chinese Theatre in Hollywood was women, he already had a big question about the future trend of "Fast and Furious 5".

As a front-line market researcher, he is well aware of the importance of female audiences to the entire film market right now, and Duke Studios' "The Hunger Games" launched in early April was precisely because of the crazy support of female audiences that it created the best April box office performance in North America ever!

Losing the support of so many female audiences, the stamina of "Fast and Furious 5" is definitely a big problem.

In front of the Emirates Rock Theater, protest and remembrance have become a unique landscape, and there are many special organizations in North America, such as environmental protection, animal protection, child protection, women's protection, and feminist movements.

It may be very difficult to get these organizations to actually do something, but they are the best at interfering with things. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!