I don't want to admit it, but I must admit that Yang Yichen's relaxed state has greatly added points to his performance in the interview, and his style is no longer a small family, giving people the feeling that this young man has been receiving various educations since he was a child, just to let him quickly gain a foothold in the whole society when he becomes an adult.

In the office building and studio hall of the entire imperial court station, there are many fans of Yang Yichen, his charm is the most powerful between his teens and forties, and here, it is precisely this age that is the most, especially women, after seeing him, many people can't care about the image problem is very gaffe, excited screams come and go, there are more than 100 people waiting for autographs and photos in the distance, even the leaders of the station can't blame when they see such a picture, and they have to say a word to the secretary around them, if the one is not in a hurry to leave, Let's discuss, meet everyone's requirements, and be cautious in and out of the imperial court, it is rare to have such a picture, and it is right to measure the status of a star in the eyes of professionals.

As soon as the leader returned to the office, he soon forgot about Yang Yichen at work, and when he was about to get off work, the emergency phone rang and an impromptu meeting was held.

After arriving at the meeting, I realized that the content of today's meeting turned out to be a program to be on the imperial court stage, and all the people present were old fritters.

It's either a program sent by someone who can't refuse the imperial court.

Either it is a good program unanimously recognized by the leaders, and it is necessary to finally position the program in a way that solicits everyone, what kind of promotion model is it. What time to schedule.

"A Bite of China".

Well, the name is kind of interesting. Hey? Produced by Brother Group, Yang Yichen is the chief planner of the directorial system. No wonder, it seems that he took it personally, no wonder the leaders will have a meeting, since the Spring Festival Gala, Yang Yichen has been listed in the stage, he is the kind of artist who is recognized by everyone in the real sense, and his contribution to the entire art world cannot be erased. The imperial court station did not dare to despise the works he took out, just when he was interviewed, there was a special program production director, and he watched the program hastily, and then there was the current meeting.

"Let's watch half an episode first, and then we'll discuss."

An exploratory-like show?

At the beginning, everyone frowned, is there still a market for such a program in China? has long become a program that exists for the sake of existence, and its ratings can only barely maintain its existence for many years. Let it not fall to the point where no one cares.

Yang Yichen came up with such a show, what did he think? What is the purpose?

Some people came up with disapproving thoughts, and a few people directly came up with the idea that Yang Yichen was too crazy, did he use our imperial court as a test field?

But no matter what kind of thoughts are in the heart. can serve as a leader and the person in charge of the production of a single program on the imperial court station, which the city government still has, and quietly looks at the program in the projection. With a clear and deep voice, the show officially began. It's no different from those scientific and educational explorations and some corresponding programs, in the way they are told next to it. Interpret the incomprehensible part of the picture to the audience, whether Yang Yichen's kid is Jiang Lang's end, what a mess.

Well?

After five minutes, everyone's expressions changed, and it was a feeling that made your mouth water, this feeling, this feeling, this feeling......

For a while, everyone is still a little unclear, but they know that this show is far from being as simple as originally imagined, it has its own unique charm, from a human point of view, first show the regional characteristics of China's vast land, from a family to a group of families, a very expensive food on the table starts from its growth, excavation, until finally to the table becomes a delicacy, so that you feel a fresh taste of earth, through this taste you will find, It turns out that what is presented in front of me in the end is not just a dish, but culture, which belongs to the Chinese food culture, and then maps from the food culture to the entire Chinese culture.

Ordinary people, ordinary life, but let the food from the folk to the delicacies on the table of the hotel.

Do you know the stories behind these delicacies?

The land of China is vast, for many years, many ordinary people pay attention to relying on the mountains to eat the mountains and rely on the water, the gifts of nature are very important to them, a harvest year can make countless people cheer, a year of drought and flood disasters, life will become unsatisfactory, "A Bite of China", through a single food, but people feel the entire Chinese culture, must be integrated into the blood of things, so many years began to be resisted by a more flashy state of existence, in this show, whether you like it or not, In a desire for food, you have learned a lot, you say it is knowledge, it is a kind of education, but the most intuitive feeling to the audience is not these, this is just a food show, a food program that can hook out the worms even if it is broadcast late at night, the kind of food program that is not a five-star hotel boutique dish, is the easiest food to enter thousands of households, more than ninety percent of the food, ordinary families can cook by themselves, such a down-to-earth program, after half an episode is broadcast, All of them have a sense of unfinishedness.

Needless to say, needless to say, what you need to discuss in the next meeting is not whether this program can be used, but how to use this program and what kind of promotion position it gets.

"I think everyone has seen it, this show is very exciting, at least I, like you, was attracted by the whole show in the process of watching, many of which are professional filming methods I have also consulted, it is already higher than the level of domestic TV series shooting, and even not lost to the filming of movies, with Yang Yichen's character, I don't doubt that the quality of the whole program is so high, so now I want everyone to discuss, which channel to put on, what time period, whether to give advertising."

Two hours after Yang Yichen left the imperial court, there was definite news that the meeting was over, and a unified opinion was reached above, "A Bite of China" will land on the imperial court one, and will give fifteen-second advertising recommendations in the corresponding several periods of the 123685 channels, and the initial schedule is to broadcast an episode at 10 o'clock every Sunday night.

Very satisfied, at least Yang Yichen is very satisfied, such a show cannot be prime time, and being able to have such an arrangement has exceeded the limit of what he expected in his heart.

So many channels give advertising recommendations at the same time, which Yang Yichen never dared to think of before, this is tantamount to telling everyone that this program is the main program promoted by the imperial court station, but because of the type of program, it can only be placed in the non-prime time, and it can be broadcast in one place, which itself is the recognition of the highest level of the program, how many programs are there on the imperial court station every year, and who can easily enter one, in a fixed mode, every small change, there are a lot of things involved, if it is not unanimously recognized by everyone, " A Bite of China" will never land on the imperial court with such a strong attitude.

Quietly, with a bang, the brother group gave the audience another sound, and another program produced by the production will land on the imperial court one, and five stations will be recommended for advertising at the same time, not to mention how strong the effect of this advertising recommendation is, although it is only a week before the broadcast, just this week, you ask the advertising companies outside, is there anyone willing to spend five million to enjoy this treatment.

Brother Group is about to enter the field of variety shows in an all-round way.

"The Voice of China", became famous in one fell swoop, until today, the Voice tour is still in full swing, the tickets for every concert are sold out early, and the popularity is outstanding, and the supergirl who was going to make a big tour this year was forced to be low-key, the game is not over, and he does not dare to publicize it to the outside world, and he does not dare to take out the momentum of the world in April and May. Don't let Supergirl's final ratings pay too much attention, they have already burned high incense, and they really don't dare to ask for too much.

"Run, Brother", the perfect successor to the voice, completely stabilized the status of the big coffee in the production of variety shows of the brother group, and completely beat all the variety shows in the same period in the country, Supergirl was so low-key that she didn't say a word, and programs like my type of show ended even more dismally, and in the end, it was not carried out in accordance with the original fanfare plan, in a way that was not criticized as much as possible, it ended quickly, and no longer confronted the running man head-on, Saturday, we admitted, we didn't fight for this position, gave up, I'll leave it all to you.

Okay, you don't stop when you make two, now you just take out the third, and go directly to the imperial court, if it weren't for the broadcast time at ten o'clock in the evening, it is estimated that the leaders of many TV stations will have to talk to the executives of the brother group.

Yang Yichen almost every morning to the company, will chat with the extremely boring Zhang Qingxin about these gossip, Zhang Qingxin's work ability as long as the company is not a big deal, he can basically hang around every day, other people's work to him can be done in an hour, you say he doesn't pay attention to gossip, what can he do.

mentioned the outside world's fear of the brother group, Yang Yichen could only smile and said: "Then I can really only be sorry, and then they may scold again, I haven't filmed a TV series for a long time, "Latent" can be made public, and if we have a good connection with the United States, we can also promote "Twilight". ”

Zhang Qingxin nodded, his face became a little solemn: "This is your official use of movies to ask Hollywood about your acceptance of you, how is it, do you have confidence?" ”

Yang Yichen snorted: "Is there any, what can it be." (To be continued......)