Chapter 478: Changing the entire film industry
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Want to pull Pixar Studios into the muddy waters of Sony Entertainment?
See Michael? After Ovitz's intentions, Steve? Jobs didn't have the slightest affection for him, "No one will believe your promises, Michael." ”
"Steve, Sony Entertainment is very sincere." Michael? Ovitz didn't seem to see Jobs's face, and cheekily continued, "And I'm going to join this collaboration with an artist management company......"
"Working with you and your company?" Jobs interrupted Ovitz again, "Duke's people are talking to me about cooperation?" Why should I choose you because the Godzilla you are responsible for was defeated by The Matrix? Because "Pearl Harbor" was hit by "The Fellowship of the Ring"? Or is it because you are smart enough to give up on Duke? Talent like Rosenberg? ”
Steve? Jobs shook his head, "If you package a movie, you can get $126.67 million in the first weekend in North America, and $237.55 million overseas, and then use your participation as a condition to attract Pixar cooperation!" ”
He looked at Michael coldly? Ovitz glanced at him and said unceremoniously, "Now you are not qualified to join this game!" ”
For people like Jobs, these words don't need to be lowered at all, and many people around them turned their heads to look at him, this super genius who has had a lot of ups and downs, completely ignoring the eyes around him, and even more ignoring Michael in front of him? Ovitz.
As he said, in front of the global box office of "Return of the King" as high as $370.83 million in the first weekend, Michael? Ovitz's claim that he joined the partnership with Pixar is a joke at all.
Michael? Ovitz stood there, stared at by countless people, no matter how thick-skinned he was. The old face also slowly turned red, and he wanted to say something, but he didn't know how to speak.
Steve? Every word that Jobs said was like a knife in his heart, Duke? The more successful Rosenberg became, the more he and Martin? The more Bob is a Hollywood joke.
Jobs was arrogant and capricious. Don't care about Michael at all? Owitz thought about something, asked for a glass of water from the waiter, took a big sip, asked the secretary to say hello to the people from Sony Entertainment, and left the banquet hall directly.
Pixar Studios does need distributors and collaborators, but Sony Entertainment and Michael? Ovitz is not qualified enough!
Now that you see the purpose of Sony Entertainment's invitation to him, Steve? Of course, Jobs won't stay any longer, and as for what Sony Entertainment will think, does he need to care?
North America is already a mature film market. Maturity also means that the market has basically been carved up, after Sony Entertainment acquired Columbia Pictures, after years of hard work, it still can't change the embarrassing position of the bottom of the Big Six, if it weren't for the Big Six that have been suppressing DreamWorks, it would even be surpassed by the latter.
Unlike Sony Columbia, Warner Bros. has a mature enough operating mechanism in North America, and now "Return of the King" is popular in North America. Duke's eyes inevitably shifted overseas, starting on Monday. With the important members of the crew, he embarked on an intensive overseas publicity trip.
On Monday, they arrived in Mexico City and nearly set the world's most crowded city on fire, with the crew besieged in the theater of Plaza de Socalo by more than 100,000 avid fans. Although the Mexican police were dispatched immediately, the crew was surrounded for a whole afternoon and did not get out of trouble and return to the hotel until the evening.
This is not only due to the passionate character of the Latinos, but also the real response to the frenzy triggered by the film.
"It's really going to break people if you do it again."
Return to the hotel. Duke immediately slumped on the couch, although his body may not be very tired, but his spirit was too exhausted, and he was surrounded by so many people in the theater, saying that it was possible not to worry about it?
"It shows that they really like your movie," Tina? Fei came over with a glass of water, "That's why I'm so fanatical." ”
When Duke took a sip of the water glass, she said, "The overseas box office is out." ”
"How much?" Duke immediately asked.
"The Return of the King" is his first film to be released simultaneously worldwide.
"$237.55 million!" Tina? "$370.83 million in the world's first weekend!" ”
Duke nodded, "Not bad." ”
"Not bad?" Tina? Fei glanced at her mouth slightly, this is an eye-catching achievement that makes countless people envious, ninety-nine percent of Hollywood's movies, and the final global box office can't get such a figure.
For Duke, such a result was just expected, and in his memory, there were some globally synchronized films that often cost $400 million or even $500 million in the opening weekend.
However, he is also very content, the overseas film market in this era cannot be compared with the future at all.
For example, in the future, a huge Hollywood box office market will be completely negligible in the next few years.
For the rest of the week, Duke led half of the Fellowship of the Ring in Latin America, especially Brazil and Argentina, the two largest box office markets in Latin America, which were the focus of the trip, and as time went on, more and more countries and regions overseas joined in the screening of "The Return of the King", and by Friday, excluding North America, "The Return of the King" had appeared in theaters in 84 countries and regions around the world.
However, North America is still the largest box office market for "Return of the King".
The box office decline on weekdays is an inevitable law in the world's film market, and the box office of "The Return of the King" in North America fell by 48% on Monday, from $42.11 million on Sunday to $21.89 million, and in the next three days, it basically showed a steady decline, getting $21.15 million, $20.47 million and $19.88 million respectively, with a total of $83.39 million in four working days.
Overseas, due to the addition of more than 10 new markets, the overseas box office is also declining, but the trend has basically maintained a stable momentum, earning $142.47 million in four days.
One week after its release, "The Return of the King" has grossed $221.67 million in North America and $601.69 million worldwide!
The box office speed of the film is unprecedented in film history.
Of course, Duke is well aware that this is inseparable from the audience and word-of-mouth foundation laid by the first two films, as well as the development of the global cinema market in the past two years.
is still the same sentence, without enough theaters and screens, no matter how good the quality and reputation of the movie are, it is impossible to get a high box office.
At the beginning of a new weekend, "The Return of the King" did not meet any qualified opponents in overseas markets, and in the North American market, the only film that opened on a large scale this weekend was "Memory Rift" from Paramount Pictures. Directed by Wu, he continued his usual style.
But the audience and theater reputation at the time of the film's test screening were not good, and a style was repeated one after another, which brought inevitable aesthetic fatigue, and Paramount Pictures obviously did not invest enough publicity resources in the film, and even before the release, many viewers had not heard of this film.
In the same way, no one would think that John? Wu's work can challenge Duke's "The Return of the King".
Warner Bros. has never paid much attention to the newly released film, and in the eyes of the distributor, there is only one opponent of "The Return of the King", and that is himself!
Although the film has become a hit, the publicity offensive has not slowed down at all, from the Internet to traditional media, all kinds of comments and reports emerge in an endless stream, which is bound to hook every audience into the theater as much as possible, and even make people buy tickets repeatedly.
Not only the media coverage and the enthusiasm of the audience, but many people in the industry are also analyzing the success of the Lord of the Rings trilogy, after all, there are some factors in the success that can be learned.
In the new issue of the Premiere film magazine, a similar article appeared.
"Duke? How Rosenberg and the Lord of the Rings Trilogy Changed the Entire Film Industry! ”
This is the headline placed on the cover of the magazine, and the accompanying cover characters are Duke and the poster of "The Return of the King".
"Everyone who has watched the Lord of the Rings trilogy knows how impressive this series is, Duke? Rosenberg's masterpiece will have a lasting impact on Hollywood, in addition to those unforgettable characters Gandalf and Legolas, we can watch these three classic magic masterpieces, and we can also appreciate the evolution of the movie! ”
"First, it paved the way for the development of magic screen masterpieces. The huge success of Duke and his Lord of the Rings series marks the return of the huge magical epic blockbuster to the big screen, and the magic blockbuster is back in vogue in a very grand way. Suddenly, you can see orcs in Vogue fashion magazines, wizards in the big three newspapers, and it's as if the world's magical characters have been running out for years. ”
"Second, make motion capture the mainstream technology in the film industry. The role of Gollum has revolutionized motion capture and even revolutionized the entire modern digital special effects. Over the past two years, motion capture has evolved into performance capture, where capturing an actor's performance is no longer just about wearing a jumpsuit with a ping-pong ball attached to it, but a realistic way to capture the actor's performance from start to finish. ”
"Thirdly, Duke shows the fact that all the special effects are special. This is a difficult question to argue, are CG special effects better than real special effects, and can they beat the real thing? Duke? Rosenberg's Lord of the Rings series proves that all kinds of cinematic special effects can work in the film and television industry. He combined the advanced digital effects, models, prosthetics and traditional optical illusions of Weta Studios in New Zealand to create an equal-opportunity VFX event. ”
"Fourth, Duke made Hollywood realize that anything can be filmed. For many years, Hollywood producers feared adapting Tolkien's classic magic because they all thought it was difficult to make, but Duke and his team proved everyone wrong, the film could still be made, and their success proved to the world that Hollywood could make a film of any genre. (To be continued......)