The active parties to steal the box office are all theaters, so will there be a situation where the filmmakers and distributors collude with the theaters to steal the box office of competing films?

This kind of box office diversion is not uncommon, and now the mainstream account sharing ratio in the Pacific market is 57% for the theater chain, and the film company and the theater chain conspire to steal the box office, the key is in this account sharing ratio. Pen & Fun & Pavilion www.biquge.info

Suppose there are now two movies released at the same time: movie A and movie B, A is a Hollywood imported blockbuster, and B is a large-scale domestic youth idol inspirational romance film.

The filmmaker of movie B knew that in terms of its attraction to the audience, he was far inferior to movie A, so he privately discussed with the theater chain: You move part of the box office of movie A to our box office, and I will give you some rebates. Through rebates and other means, the filmmaker took the initiative to reduce its share of the account, thereby encouraging the theater chain to help it steal the box office.

The cinema chain is also a commercial company that pursues profits, and it also sells 100 million yuan of movie tickets, and some of them are allocated to movies with a higher proportion of their own accounts, so they can naturally earn more.

As for the B movie that conspired with the theater chain to steal the box office, although the proportion of account sharing is low, and he may or may not make money, but at least the box office is high! The box office is high, which can affect the subsequent audience's viewing choices, and it is also more favored by capital, which is difficult to describe......

Like "The Dark Knight Rises" and some previous Hollywood films were stolen from the box office, according to Duke's guess, this may be the case.

Of course, in the film market on the other side, in addition to this kind of active pursuit of interests as the starting point, there is also a helpless move to move the box office, that is, for some main theme films, each theater has screening indicators, but no one buys tickets to watch it. Some departments don't look good either, do they? Sneak a little away from other blockbuster movies.

In this case, even if the film company that was stolen from the box office found out, it could only dare to be angry and dare not speak.

If stealing the box office is a competition between the theater chain and the filmmaker, then there is naturally a competition between different film producers.

Movies can't compare to others? It doesn't matter, like all business circles, the film industry naturally has a variety of fierce competition under the table.

Rebates are the most common means of suppressing competitors.

The mainstream audience's viewing choices are easily influenced by the theatrical schedule. If the film company agrees with the theater, as long as you increase my film schedule, I will give you rebates, so that you can get a higher account.

For example, when a movie is shown in a certain era. In the first week of the film's release, the filmmaker spent money to buy a large number of tickets in many theaters to charter the venue; Cinema scheduling reaches 40 percent to give the theater a one-point rebate, and 45 percent to the theater two points rebate......

As for buying the box office, it is also to get a high number of films and a good number of films.

Again, in the previous example: Movie A and Movie B are released at the same time, so they both want to compete for a prime spot like a weekend afternoon. Whichever movie the theater ranks this film to, that film can take the lead.

So Movie B discussed with the theater, I covered all these shows, and I bought half of the tickets for all the seats. For theaters, the filmmakers can pay for their own pockets, which can ensure their own attendance, and ultimately benefit more. For the B movie that was chartered, although it cost money, it obtained a high box office and high attention in the early stage, and took the lead in the subsequent box office competition.

The film market here is different from that in North America. The production and distribution and cinema chains in North America are forcibly separated, and many group companies here have both production companies and distribution companies, as well as cinema companies, which also gives some people and films more space for C production.

For example, the box office champion of Duke's previous life, in order to get the position of this champion, almost all means were used, and later Chill paid for his own movie box office in the name of welfare screening.

These welfare screenings are all screened by the filmmakers under the banner of respecting the old and caring for the young, and they buy their own tickets for screening, if it is just like this, it will be forgotten. In order to create more box office figures in the limited screening time of their own theaters, they even came to such a welfare movie every ten minutes in the same theater......

Take the length of that movie, the time to show one. How much box office can be made?

In fact, in the eyes of theater practitioners, the box office champion of that film is just a joke.

This is also a typical C-tactic, and it is not unique in those companies that integrate production, distribution and theatrical chains.

If you open a film company, you have a production company, a distribution company, and a theater chain, and invest in a movie. Now I want to hit the first box office of the year, but it is expected that there is still a box office of 300 million, what should I do?

Open fake games and brush up on the box office, anyway, most of the money comes out of the company's left pocket and comes in the right pocket.

How much does it cost? Assuming that you want to brush up on a fake box office of 300 million yuan, then you will need to pay a cost of 300 million multiplied by 8.3 percent to equal 24.9 million yuan. This 8.3 percent is exactly what must be handed over to the national film development fund and taxes.

spent a small cost and gained a big reputation, this is the choice of the filmmaker of the champion film.

Box office figures like this, even the filmmakers don't hide it much, and the last thing that is still vibrating is just one of the many chaotic phenomena in the fast-growing and chaotic market.

Like Hollywood, many studios will do whatever it takes to make a profit and box office figures.

Whenever a movie makes a bold statement at the premiere that it wants to win more than ten or two billion at the box office, netizens laugh tacitly - they will always do whatever it takes to make the box office look good.

Stealing the box office has long become an unspoken rule of the industry that box office careerists are familiar with, and even within the industry, if you don't steal the box office, you are embarrassed to say that you are engaged in movies.

Leaking and concealing the box office, using "stuffed red envelopes" and "high rebates" to arrange more shows...... Perhaps box office careerists are also holding regular topic selection meetings to develop new tricks to steal the box office.

For example, in a document submitted to Duke by Warner Greater China, "Ghost Field" has become a new force in the film industry on the other side of the strait in the dark night.

Just like the champion film, the films suspected of "ghost field" generally choose the early morning or midnight when the theater is not open, arrange a fake screening in dozens of minutes, and turn it into a "full house" on the "books", or the film and distributor pay out of their own pockets to create the illusion of high attendance during prime time, with only one purpose, to rush up the box office in a short period of time, stimulate the audience to follow the trend, and create the illusion of popularity and big sales, so as to increase the screening rate in the premiere week and beyond.

This chaos naturally aroused the alarm of Hollywood, and the MPAA not only formally negotiated with the relevant departments on the other side, but also set up a special Asia-Pacific office to deal with market disputes on the other side of the Pacific.

From the beginning to the maturity of any film market, there is always a stage of development, and Duke is well aware of this, so even if he understands the chaos of that market, he never gives up.

Moreover, the relevant departments on the opposite side are also introducing some relevant laws and measures to make the industry more standardized.

For example, after Duke and Warner Bros. protests were submitted, the person in charge of a certain big scissors publicly stated that the phenomenon of stealing the box office in theaters would be based on facts, and there would be no amnesty.

The film distribution and projection association on the other side of the Pacific will also regularly announce the list of theaters that have been found to have "stolen the box office", and they are all real-name announcements, and the theaters that violate the rules will accept a huge fine of 3, as well as a suspension of films for four to six months, and the theaters that violate the rules will be disqualified from the various subsidies and awards that year.

Big Scissors is even preparing to set up a special scrutineer company to monitor the whole country.

In addition to setting up scrutineers, they are also introducing measures to encourage ordinary audiences to supervise, and the theaters will change their titles and handwritten photos of the tickets themselves, which will be used as evidence of the Film Bureau's handling of the illegal theaters.

These are gratifying and can also allow market norms to be further improved.

Subsequently, the MPAA again proposed a film classification system to the big scissors on the other side, but was rejected again.

"The movie classification system is obviously beneficial."

Scarlett coming back from Tennessee? Johnson, looking through some of the letters that Emma had just delivered, said to Duke, who was sitting on the terrace drinking tea, "Why do they keep refusing? ”

Duke shrugged, "Who knows?" ”

Big Scissors doesn't want a hierarchy or a dividing line, because it doesn't want to be considered pornographic and violent, its restrictions on film and television content reflect the anxieties of the ruling class opposite, film and television content must not "endanger" unity, security and honor, and it should not "distort" history, have explicit ** or gambling scenes, advocate "religious supremacy" or "meticulous depictions of fortune-telling, and ask God for divination".

Theoretically, all of this is forbidden.

To some extent, the film classification system may lead to the gradual legalization of pornographic and violent films, which is a fact that cannot be ignored.

Of course, there are some reasons that are not critical, but they can barely be counted as one of them.

For example, this does not meet the requirements of big scissors one-size-fits-all, classification is equivalent to having standards, and it will not be too outrageous if there are standards, some movies that don't want to be on it, under the classification system, always have to struggle to find suitable reasons and excuses, and the current situation is that so-and-so wants to make which movie is not on it, and the excuse is inappropriate.

In any case, film classification is simply a false proposition on the other side of the Pacific, and there is no need to fight for it, like Quentin? It is too difficult for Tasdino and other films to appear in that market, and even if they are introduced, they may be urgently notified by Big Scissors to be released when they are being screened.

Duke couldn't understand these things to Scarlett at all, so he didn't bother to explain them.

Scarlett? Johnson opened what seemed to be an invitation or something like that, and his face couldn't help but become a little weird, "These adult associations actually sent you an invitation?" (To be continued.) )

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