First of all, the reporter who deliberately asked difficult questions at the press conference because he did not have the transportation fee was revoked on the same day, and even the Jianghe network where he worked was directly reprimanded by the Cyberspace Administration of China, and was ordered to shut down the website and make comprehensive rectification. Pen "Fun" Pavilion www.biquge.info

One of the top 10 websites in the country was shut down because of the reporter's inappropriate behavior. Even if you can go online again later, it is certain that you will be injured and your vitality will be damaged.

Secondly, all the media present today, especially some Internet media and emerging media, without exception, received a telephone notice from the propaganda department, specifically putting forward requirements for the news report of the Phoenix Pharmaceutical press conference.

This also made a few reporters who were also a little dissatisfied in their hearts, and were ready to play a little bit in the report and use the topic to play a little bit of scare, and they were also trembling when they wrote, for fear that they would write something out of line and cause unwarranted disasters.

Of course, the vast majority of media reporters are very objective in their reporting.

The news of Phoenix Pharmaceutical's release of new products is nothing, but there are too many explosions in this press conference.

The first reporter with a ghost in his heart made a difficulty, and was shocked by the momentum of the young boss of Phoenix Pharmaceutical, and the ghost made it difficult to report the dirty thoughts and things in his heart.

But even so, Lan Xinyue, the beautiful boss of Lanxin Group, came to the scene in person, in order to seek the exclusive agency right of Ice Muscle Dew, and Jian Xin'er, a reporter from Huaxia News Agency, personally tried the drug, and more than 100 reporters in the audience witnessed the miraculous effect of Ice Muscle Lotion Concentrate, which is extremely eye-catching news.

Nowadays, the media industry is quite developed, and not long after the press conference, major media outlets have released their own news.

"Phoenix Pharmaceutical's new product makes a stunning debut, and the reporter witnesses the miraculous effect of Ice Muscle Dew"

"Ice Muscle Dew has amazing medicinal effects, Phoenix Pharmaceutical may become an upstart in the health care products industry"

"The beautiful boss of Lanxin Group personally went into battle, only for the exclusive agency right of a new drug"

……

The first platform to be released was the websites of major media outlets and Weibo, and the content reported by the reporter quickly aroused heated discussions among netizens.

The general opinion of everyone is that Phoenix Pharmaceutical must have done media public relations, so that so many media invariably released soft advertisements for this company, and as for the exaggerated content in the report, netizens who are good at doubting everything naturally do not believe it.

Skepticism, sarcasm, disdain...... This is the dominant view on the web.

"With such a clumsy soft advertisement, today's enterprises are really becoming more and more undisciplined!"

"Did the PR of this company grow up eating Xiang? I didn't graduate from elementary school, but I was better at publicity planning than that! ”

"It's obviously against common sense, and it's really a stupid hat for the majority of netizens!"

……

Of course, there are some relatively rational points of view.

For example, some people pointed out that even the official websites of central-level media such as Huaxia News Network and Red Star Network also reported the news, although the focus of the headlines was different, but the content was similar.

Some people also counted more than 200 websites that original and reprinted news about Phoenix Pharmaceutical, pointing out that if Phoenix Pharmaceutical wants to do media public relations, it is equivalent to public relations to more than 200 media at the same time, which is obviously unrealistic.

But these views were only a minority, and they were quickly drowned in a flood of skepticism.

In the evening, several evening newspapers in Beijing also published news about Bing Muscle Dew, so that the spread of the news was even greater - after all, there are still a considerable number of middle-aged and elderly people who do not often contact the Internet, and their channels for obtaining news come more from newspapers, television and radio.

The discussion on the Internet has become more lively.

However, most netizens are on the side of suspicion. At this time, a video appeared on Youku, the largest video website in Huaxia, that is, the whole process of Jian Xin'er after taking Ice Muscle Lotion, about half an hour, which was compressed into a few minutes and fast-forwarded, showing an extremely amazing effect.

"Everyone, stop arguing, let's go to Yuku and have a look! This ice muscle lotion doesn't seem to be fake......" someone said in the comment section of the website.

At the same time, some people also reposted the video to Weibo.

Suddenly, everyone's attention was focused on this video again.

Soon, the analysis emperor appeared again.

"It's obviously a video effect! Fifty dollars can do eight paragraphs! ”

"It's too obvious to cheat! I'm really worried about the IQ of this company's publicists! ”

"Haha! This Nima is going against the sky! The worst marketing of the year has been released! ”

"Outrageously fake! Bad review! ”

……

Just when there was a lot of scolding on the Internet, a big V on Weibo spoke.

This big V named "Ten Thousand Years of Light and Shadow" said:

After careful comparison three times, I came to the conclusion that this video is not only set up to fast-forward and condense the original half-hour video into eight minutes, but also has no other editing, splicing, and no special effects. So, let's keep some morality! ”

This big V has about one million followers, and his Weibo has naturally been reposted by many people. Many angry young people came to the Weibo of "Light and Shadow for Ten Thousand Years" to scold:

"Phoenix Pharmaceutical's water army, right? You say that if you don't fake, you don't fake? Who are you? ”

"Five-haired dog, get out of the way!"

"Everyone spared no effort to fight fakes, and the ****** washing the floor really came out!"

……

After a while, there were a lot of swearing comments under the Weibo of "Ten Thousand Years of Light and Shadow".

"Ten Thousand Years of Light and Shadow" is also a big V with millions of fans, his fans didn't react at first, but after a while, they came back to their senses, and immediately someone began to fight back:

"You know what? Teacher Light and Shadow is the best film and television special effects artist in China! Will he give someone else as a trust? ”

"What a bunch of mad dogs! There is no doubt about the professionalism of the light and shadow teacher, these angry young people are really indiscriminate! ”

"Teacher Light and Shadow is about 100,000 yuan per minute, and he gives people a trust? What a joke! ”

……

The pros and cons used the Weibo of "Ten Thousand Years of Light and Shadow" as the battlefield and launched a fierce confrontation. At this time, everyone has forgotten the origin of this matter, and is just scolding for the sake of scolding war.

Until a few other tweets came out......

At first, the official Weibo of Lanxin Group posted a long Weibo, to the effect that the media reports about Bingjilu did not exaggerate the ingredients, and Lanxin Group was also eager to cooperate with Phoenix Pharmaceutical to promote Bingzhilu to a broader market. The words also confirmed that Lan Xinyue personally went to the press conference.

The influence of the official Weibo is not too big, after all, this is just the official account of a company, even the users of the cosmetics brands of the Lanxin Group may not pay attention to their official Weibo.

What really attracted the attention of the public on Weibo was that Lan Xinyue reposted this Weibo, and when she forwarded it, she didn't post any text, only three tearful expressions, which looked like a little girl was coquettish.

After reposting this Weibo, Lan Xinyue immediately reposted the Weibo of "Ten Thousand Years of Light and Shadow" about justifying the name of the video, as well as the video of Jian Xin'er's changes before and after taking Ice Muscle Lotion.

Lan Xinyue, who reposted the two Weibo posts, still didn't write any words, and this time they replaced them with thumbs up expressions. Both Weibo used three thumbs up emojis, and the meaning is self-evident.

You must know that Lan Xinyue is a fashion darling, and her Weibo fans are nearly 10 million, and each of her Weibo posts will be forwarded countless times, and she can receive tens of thousands of comments if she posts something casually, and her influence can be said to be quite large.

Therefore, after Lan Xinyue transferred these three Weibos, public opinion on the Internet began to slowly flip, and the voice of reason gradually took over.

Then, many professionals posted on Weibo, simply expressing their analysis views on that video, and the mainstream opinion is that this video has not been edited and spliced in addition to speeding up the multiple, and no special effects have been added, which is basically original.

Gradually, everyone slowly believed that this unheard of company produced a nutritional product that had never been heard of, with miraculous beauty and beauty effects.

Suddenly, people on the Internet began to ask everywhere where to buy Ice Muscle Lotion, and when they learned that Ice Muscle Lotion was not officially on sale, many people expressed their disappointment.

Of course, these are mainly female netizens.

In any case, Ice Lotion has successfully whetted everyone's appetite.

Then, the online media began to publish a second report.

The theme of this report is the same, that is, Phoenix Pharmaceutical announced at the end of the press conference that it will take out three products that are exactly the same as the ice muscle lotion taken by Jian Xin'er and put them for auction in the spring auction of Han's Auction House this year.

This news immediately made many people excited.

These are the gold-collar class with a solid family, as well as celebrities and ladies in the fashion circle and the noble lady circle, in short, women who are not bad for money.

This kind of reporting order was actually set by Fang Yang, and then through his own connections, it would only be used by major media.

Fang Yang is well versed in the principle of communication, and knows that as soon as this public opinion comes out, the people's psychology will definitely go through a process of questioning to accepting and then expecting. He didn't even arrange a navy to guide public opinion, because he firmly believed that it couldn't be fake.

It's also an extreme confidence in your own product.

Of course, Lan Xinyue's kindness Fang Yang also felt it, and he also greeted Han Zhong, if the conditions are similar, he can give the agency of Bing Jilu to Lan Xin Group, but the authorization document will be signed every three years, and it will be renegotiated after three years.

In fact, after arranging these, Fang Yang basically didn't care about the Ice Muscle Dew.

Because whether it is the auction or other aspects, Han Zhong and the newly integrated Phoenix Pharmaceutical management team can be arranged in an orderly manner, and Fang Yang does not need to worry about it at all.

After the press conference, the production line of Phoenix Pharmaceutical Co., Ltd., located in the suburbs of Beijing, was running at full capacity, except for weekly maintenance and maintenance, the rest of the time was 24 hours a day, three shifts to produce the standard version of Ice Muscle Lotion.

Fang Yang asked to stock up on enough goods before the auction.

Because after the auction is over, orders from all over the country and even from all over the world will fly in like snowflakes.

The factory is in full production, and Han's Auction House, a subsidiary of Han's Group, has also placed Bingjilu in the key display position on its website and leaflets, and has done a good job of warm-up.

Seven days passed in a flash.

The Ice Muscle Lotion Concentrate, which caused a lot of shock in the upper circles, will be officially unveiled at the Han's Auction House this morning.