As the sun rises, a new summer weekend kicks off, whether it is the major mainstream media, or professional entertainment newspapers, will not let go of any news that attracts the public's attention, with an unprecedented number of theaters in North America "The Lord of the Rings: The Fellowship of the Ring" is undoubtedly the focus of their indiscriminate bombardment.

But, as most of the time, the media has different positions.

"The Fellowship of the Ring" has been widely protested by fans of the original book, believing that the adaptation of the film is not in line with the spirit of the original work."

The San Francisco Chronicle over there is frantically hyping up the negative news, and the Los Angeles Times here praises the film, "The Fellowship of the Ring conquered fans with only one premiere, and fans went to war with protesters to defend the film!" ”

It is normal for the media to praise and criticize, after all, the emergence of a blockbuster film often involves the interests of all parties, and the media naturally has its own position.

However, since the release of "The Fellowship of the Ring", Duke's navy has no longer targeted "Pearl Harbor", but has turned to build momentum for its own films, although IMDB and other websites have been improving the scoring method, but even in the future, they can't get rid of the influence of the navy, let alone facing an unusually large navy now?

There was no suspense at all, and the IMDB rating of "The Fellowship of the Ring" on Friday was as high as 9.7 points, and many of the 1,566 participating users gave it a perfect score of 10.

On the Rotten Tomatoes website, although the freshness that has little impact on the box office is only 76 percent, the popcorn index, which is closely related to the score of the general audience, is as high as 98 percent!

There is inevitably water injected by the water army in these, but another statistic can truly reflect the popularity of the film.

"In terms of theater audience statistics, 17,805 people participated in the theater audience rating!"

In the office of the Duke's studio, Doug? Walter sat across from Duke. The excitement between the eyebrows couldn't be suppressed, "The praise rate is 95%, and the overall evaluation is A+!" ”

Without waiting for Duke to say anything, he continued, "The accurate box office statistics for the midnight show are also out. ”

Duke raised an eyebrow, clearly very concerned about this aspect.

Shouldering such a huge investment. It's impossible for even a pig not to care about the film's box office numbers.

Doug? Walter didn't let him wait any longer, and said directly, "The exact box office for midnight is $9.47 million!" Duke, you've broken your own record! ”

He was looking at Duke almost like a lover, as if sitting across from him was his future!

Nodding his head slightly, Duke breathed a sigh of relief in his heart, with such a huge investment, it is impossible to say that he is not nervous at all. The box office table of the midnight show is enough to prove that the accident did not happen, and the film will at least not hit the streets.

"Warner will increase the promotion of the film!" Doug? Walter swore and said, "We will invest most of the resources of this summer file into "The Fellowship of the Ring"!" ”

"Hmm......" Duke nodded, "The Duke's studio will fully cooperate with you." ”

Doug? Walter stayed here for only a few minutes, coming and going in a hurry. But anyone could see the excitement on his face.

The people at Duke's studio were also excited when they learned the box office figures for the midnight show, as well as various statistics. A blockbuster film also means more bonuses for them.

The sun gradually shifted to the middle, more and more fans poured into the theater, and in a theater chain on Long Island, New York, the three movies in front of the operator Tetru kept ringing, so that he was not idle for a moment.

"Hello. This is the Long Island AMG Satz Cinema! He answered the phone and recorded in his notebook, "Tomorrow's show around 12 noon?" There's a show of "The Fellowship of the Ring" at 12:15, do you want two tickets? Okay, please come and pick up your tickets twenty minutes before the show......"

Just put down the phone. He picked up another one, "Hello, this is ...... I'm sorry, sir, tickets for "The Fellowship of the Ring" are no longer available for tomorrow night, and tickets for the day are still available, 3 p.m.? Yes, three will be reserved for you, no problem......"

Next, he picked up the ringing calls one by one, and more scheduled information was recorded.

"One ticket for 'The Fellowship of the Ring' at 9 a.m. ......"

"Shrek" 3 ...... at 10:30 a.m.

"The Fellowship of the Ring, 3:15 p.m., two ......"

After answering nearly twenty scheduled calls, Tetru took a breath a little, and his eyes swept over the recorded information, "The Fellowship of the Ring" accounted for more than sixty percent of the scheduled share, "Shrek" had more than two and a half percent, and "The Mummy Returns" and "Pearl Harbor", which were still popular before, were rarely interested......

Subsequently, when it was time for him to change shifts, he did not leave the theater immediately, but prepared to take advantage of the fact that the audience on Friday was not particularly large, and entered the theater to watch "The Fellowship of the Ring".

As a theater worker, Tetru's criteria for distinguishing the quality of a film are very simple, that is, the evaluation of the first-line audience in the theater, if the vast majority of the audience thinks it is not good, even if those film critics blow a film out of flowers, he will not go into the theater to watch it, even if it doesn't cost money!

Before entering the theater, he went to the ticket office to register as usual, and at the same time inquired about the ticket sales during the day today, which was similar to the reservation he registered, and the people who watched "The Fellowship of the Ring" accounted for nearly sixty percent of the traffic in the theater.

With Duke? It's a sad thing that Rosenberg's film was shown at the same time.

With this in mind, Tetru walked into the theater and experienced the wonderful journey for himself!

Although the feedback from various statistics proves that the market response of "The Fellowship of the Ring" is strong, Warner Bros. has not weakened the momentum of fierce publicity in the slightest, and various publicity measures have emerged one after another.

CNN's on-site interview car drove in front of famous theaters in some cities, and the news on the hour also showed a lot of interviews with ordinary viewers.

Of course, those who can appear on TV must be praised!

At the same time, they also 'coincidentally' met some celebrities who watched "The Fellowship of the Ring", and these people were also full of praise for the film.

For example, in front of the Santa Clara Theater in San Francisco, George? Lucas was interviewed, this great director who is often praised by Duke, will definitely not be stingy with his praise, not to mention that the film is really good, and it will not affect his fame at all.

"The Fellowship of the Ring is a truly jaw-dropping, intense and faithful cinematic epic that is at the same time faithful to the characters!"

As one of the owners of Weta Studios, Peter? Jackson was also interviewed, "Duke's film is faithful to every detail of Tolkien, but it also has its own vitality and vitality - grandeur, strong morality, and deep emotion, this is a rare masterpiece, and in the eyes of me, a Lord of the Rings fan, no one does it better!" ”

A theater in Beverly Hills, Tom? As soon as Cruise came out, he was blocked by reporters, and he also talked about his viewing experience, "The film is gorgeous from beginning to end, and it is often exciting, this is definitely the best film this year, I strongly recommend that everyone go and see it, there will definitely be a huge surprise, Duke did a great job!" ”

Duke and Warner, for their part, are using a possible means to arouse the curiosity of the audience and prompt them to enter the theater, and the more times the better.

On his personal website, he also released many tidbits of Duke's motion capture pictures, motion capture shooting is still a very novel technology in this era, and it looks quite interesting, some are more funny, and this is Duke's first official movie role, and it has long been released by Warner Bros.

The Internet era has begun, everything in the past is changing, although directors still have half a foot behind the scenes, but top directors like Cameron, Spielberg, Duke, although the appeal is not as good as Tom? A top superstar like Cruise also has a large number of supporters, and it is not an exaggeration to say that he has brainless fans.

Duke never minded using himself as a propaganda point, and he remembered very well that a certain director in the past had so many brain-dead fans that he could even make James? Cameron is embarrassed, some obviously bad films, but they can avoid the fate of hitting the street with the support of guò brainless fans.

The identity and status of the director and the propaganda role in a film are also quietly changing with the information revolution brought about by the Internet.

As someone who understands the future of networking, just as digital technology has never been excluded, Duke has never rejected this shift.

As long as it is beneficial to the film, he can take the lead without hesitation when promoting!

Soon after this series of motion-captured images appeared on the website, it sparked a lot of discussion, after all, this is a technology that has not been seen in public before.

"It turns out that the trolls are made like this, and I thought Duke was wearing a hood and special clothes......

"Look at Duke's expression in motion capture, and think about the ogre in the film, it's just funny!"

"Uh...... Haven't seen the film yet......"

"Then don't hurry up and watch it, just Duke playing the trolls is worth the ticket price!"

The power of brain-dead fans is powerful, and some of them can even be converted into tap water, applauding the film everywhere on the Internet, and eager to share their favorite videos with people all over the world.

Through various channels, recommending your favorite movies to others can be said to be the most common mentality of movie fans.

In short, word-of-mouth, overwhelming publicity bombardment, celebrity shouts, and Duke's fame and appeal accumulated over the past ten years have attracted a large number of audiences to the theater to pay for "The Fellowship of the Ring"!

And the quality of the film will also make the vast majority of people feel that the trip is worth it!

In this case, even if the number of screenings has been reduced because the film is too long, the box office on the first day of Saturday is still terrifying. (To be continued......)

PS: Ask for monthly passes and recommended tickets!