"I told you before that it's not that no one in our country has developed new drugs, and we have a history of developing new drugs, and the new drugs we have developed have shown quite good results in clinical application. Pen, fun, pavilion www. biquge。 However, when we developed new drugs, we encountered great difficulties in marketing. To put it bluntly, the market does not recognize, and why does the market not recognize our new drugs? The reason is very simple, that is, firstly, we were backward in science and technology before, and in recent decades, our country has left the impression on countries around the world that it is a big copycat country, and people can't trust our products, so when we develop new drugs, when they are promoted, people can't believe you and don't recognize you. In addition, the Western media, now holding the world's mainstream discourse, their many years of smearing our country, caused the world's perception of China's image to collapse, resulting in once we have any good products, and new products in the world to promote, will face the phenomenon of acceptance obstacles, for example, in the past two years, we have all over the world to promote China's high-speed rail technology, but how many cases are really successful? In the end, it is often due to political factors, or factors of discrimination and prejudice, which leads to failure. ”

As soon as Wang Xueming said this, Jin Muchen and Dad Jin both understood, the first difficulty he said was indeed because our country used to launch some copycats and shoddy products, which left a bad impression on people in other countries in the world, so when you say that you have developed a new drug or new medical device that has a very good effect on a certain disease, people will of course wonder if you are exaggerating.

"The second factor is because of the obstacles of those large medical device companies and large pharmaceutical companies abroad, in fact, they are very afraid of us Chinese. Because they know that once we are on the right track in research and development, we will continue to promote all kinds of new drugs, so that their market will be squeezed out. Therefore, they will try their best to nip the strength of our domestic pharmaceutical research and development and medical device research and development in the bud. For example, when they promote this new type of medical device, they will set up many obstacles for us, and even fight a price war with us? Anyway, even if we lose both sides in the end, we won't benefit from it, and this is the behavior of these big foreign companies, and no one knows their virtues better than me. ”

Wang Xueming's words can be said, and what he said is quite serious, and Jin Muchen and they all know that Wang Xueming will never tell lies.

At present, China's pharmaceutical market and medical device market, although on the surface are controlled by many domestic pharmaceutical companies and medical device companies, if you look carefully at the background of these companies, you will find that these companies are not controlled by those large foreign pharmaceutical companies and medical device companies, but are completely their agents in China.

Anyway, there are very few domestic pharmaceutical companies and medical device manufacturing companies that really master the core technology, and they are basically all controlled by them.

And this kind of bone and joint replacement is indeed a good thing, but even when it is promoted in the United States, it will encounter so many obstacles, and until now, there are only about 100 patients in the United States who have used this product, let alone the promotion in China.

Where is it regarded as a forbidden area by many large foreign pharmaceutical and medical device manufacturing enterprises, it is impossible for us to rush in and promote our good products.

What's more, there will be a lot of interests of the second generation and the leading party? In this way, it is even more difficult to make these good products bigger and stronger.

So how do you find a breakthrough?

When Wang Xueming talked about this, he smiled slightly: "Actually, it's not that there are no successful precedents to follow? In our country, in recent years, there have been so many examples of successful breakthroughs, and I think we can learn from them. ”

"Oh? What kind of company are you talking about? ”

Hearing Wang Xueming say this, Jin Muchen and his father were interested at that time, is there still such a well-run enterprise in China?

"Haha, it's very simple, it's the coarse grain king?"

Wang Xueming laughed and said to Jin Muchen and his father, Jin Muchen and his father were stunned when they heard the name of this company, the king of coarse grains?

Of course, they have heard of this company, it has been five or six years since it came out, but now it seems to be particularly hot in the international capital market, and it is very sought after by those large investment institutions.

Although it has not yet been officially listed, but even so, the company's valuation in overseas markets has reached five or six billion US dollars, and the brand power is quite good, although their products, although due to some patent reasons, are not widely accepted in some European and American countries.

But in many third world countries, it is still very popular, and it has also caused a considerable sensation in China, although now their products, in the market because of product power, and patent problems are the share of continuous decline, but they have become a large well-known brand, and the product is not only limited to the mobile phone industry, has spread to all aspects, so the business is still very successful.

"This company, I think you should have heard of it, although their products are not sold in the United States, but they are still quite popular in China and many third world countries, and even some Americans will specially entrust some people to come to China to buy their products. And their products, of course, the most popular is the mobile phone, when their founder Raytheon, when he created this company, it was based on the hype concept. I have to say that this guy is a genius, a genius who is very good at hype, and he is also a master of operation, his judgment of the market is very accurate, the domestic smartphone industry was just emerging, and at that time, domestic mobile phones in terms of smart phones, it can be said that it was a blank, and everyone's products could not keep up. The domestic smartphone market is basically dominated by Samsung and Fruit. And he was the first person to announce his entry into the domestic smartphone industry in a high-profile manner, and he was the first to create a precedent for online operation, and also with high configuration, enthusiasts and other concepts of hot speculation, and at a low price of two thousand yuan, coupled with high configuration to attract customers, there is no doubt that his strategy is successful, for his coarse grain king to earn huge profits, and quickly let the Chinese companies behind begin to follow suit, it can be said that it is the model he created, so that China's smart machine enterprises, to today, And it also ushered in the era of Chinese unicorns. ”

As soon as Wang Xueming said this, Jin Muchen basically understood that after thinking about this guy for so long, he didn't care about anything at all, how to develop this scientific research institute, and how to introduce the products of this scientific research institute into China.

His ambition is really not small, he didn't plan to be small from the beginning, he wanted to make this scientific research institute a unicorn company from the beginning.

However, this idea is obviously not bad, because Jin Muchen also came up with such an idea by chance before, and it seems to be very good if this scientific research institute is made into a unicorn company.

After all, this kind of capital combined with entity operation is very popular, and it can even be said to be the mainstream operation mode of those large companies in the market and venture capital.

"And the main reason why I want this company to use this approach is because it's the most feasible path at the moment. Just imagine if we launched such a product, it would be equivalent to moving the cake of those big pharmaceutical companies, and they would definitely put up a lot of obstacles for us. And in the face of these obstacles, if we want to clear the level on our own, it must be very difficult. But if more large capital institutions are introduced into this enterprise, it will be much simpler. For example, when the coarse grain king operated his brand, he was very clever, not to sell the product, but to set a release date first, and then announce the configuration of the product, which is a hot topic. You must know that when he wanted to make a domestic smart phone, he received a lot of ridicule and white eyes, and Samsung and fruit set up a lot of obstacles for him. For example, even now there are not many domestic enterprises that can produce high-end accessories needed for smart phones, these accessories can only rely on imports, and most of the suppliers of these accessories are also purchased from Samsung and fruit machines, and people Samsung and fruit machines in a word, these suppliers will reduce the supply of accessories for the king of coarse grains, but this Thor is relying on hot speculation, the topic of domestic smart phones for you to stir up, so that young people regard this as a kind of sentiment and trend, and the goods have not yet been listed on the market and have begun to accept the sky-high advance payment, At this time, will those suppliers still pay attention to the threat of Samsung and fruit machines? Of course, it is open to supply them, once their products start to go on sale, this crazy performance, immediately attracted the pursuit of crazy capital, and then after these capital interventions, many of the original obstacles were immediately removed, and then his brand became... ”

What Wang Xueming said is quite similar to giving Jin Muchen and his father, two financial idiots, the most vivid lesson on the combination of capital and brand operation.

After that, things are much simpler, more and more venture capital has joined, and the coarse grain king is not listed, and people are just in the circle of capital, taking turns to raise funds.

There are more and more venture capital institutions to participate, and the evaluation agencies are becoming more and more authoritative, and finally the valuation is even higher than the sky-high price, which leads to the fact that people have not yet been listed, but the market valuation has reached five or six billion, or US dollars... (To be continued.) )