Although it didn't appear on the cover of Vanity Fair, the article also attracted a lot of attention, because there was no professional PR plus Nancy? Josephson had been busy negotiating, and the two sides had not communicated enough beforehand, but fortunately, although the article was vaguely sarcastic, it did not have a very excessive vocabulary, and generally attracted the reader with good-natured ridicule.

"Hollywood's Most Unlikely Event Ultimate Conjecture - Duke? Rosenberg shoots a literary film! ”

This is the title of the article, and it is also in line with the slightly exaggerated style of Vanity Fair's use of celebrities as the main body of reporting.

"No reason - we all know, Duke? Rosenberg's fame in Hollywood is due to his 'earth-shattering' blasting skills and brilliant camera movement skills. Deafening explosions, tense car chases, tough men, hot and sexy beauties...... But anything that can stimulate the adrenaline rush is always in Duke's films. This qiē has nothing to do with small-budget literary films, author's films, or anything else. ”

"The ultimate conjecture - because you're too good at blasting, Duke? Rosenberg has recently been rumored to be 'the man born when the comet hit the Earth'......"

"To dispel this rumor, Duke? Rosenberg decided to make an autobiographical literary film that focused on his life in high school and his dreams as a young adult. But during the filming, Duke found the slow school youth film too boring, so he decided to play a role in the film himself - a campus security guard with a gun. With a tough male protagonist and a gun. The rest is very easy to do, shootouts, explosions, fires...... A qiē is a matter of course. The only question is, is this a small-scale author's movie or a campus version of "Brave Island"? ”

"Of course. This qiē is the author's conjecture, one day in the future, if you are surprised to find Duke? Rosenberg switched careers to make literary films...... Don't doubt that you're dreaming, and in Hollywood, the world's dream factory, nothing is impossible! ”

Seeing this article, Duke just smiled, there is really nothing impossible in Hollywood, this dream factory. He won't go all the way to the dark.

In addition, it brought another consideration to Duke. Should he hire a dedicated PR manager, like other big-name stars or directors?

"Absolutely."

At the time Duke asked, Sophia? Coppola gave a reason, "I think you need a great PR team. to help you deal with future gossip scandals. ”

"Is that an exaggeration?"

Compared with other famous directors, Duke feels that he is quite restrained, "The director's scandal is nothing to hype." ”

"As long as you don't stay with the actresses who have become famous." Sophia picked up her coffee cup, paced around the office, stood in front of the window, and said, "Like Cameron, who asked you to dinner yesterday?" Diaz, she's popular now, you guys must have been photographed by the paparazzi. ”

Duke shrugged. When the two of them came out of the restaurant yesterday, they did meet the paparazzi, but they were busy because they both had something to do. They just had dinner together.

"In fact, there are tabloids hyping up your relationship today." Sophia's eyes slanted to this side, then turned back to look into the distance, "Maybe you and Naomi another day?" After Watts is filmed, there will be gossip media hyping you on two boats. ”

"Whatever they want." Duke didn't care about that.

He has no plans to have a girlfriend anytime soon, and he won't be stupid enough to admit to dating anyone. When you get close to women, you can't say anything, even if you are photographed in and out of the same apartment. It's not a big deal.

Besides, when the hot spots of "Independence Day" pass, there will not be too many media to continue to pay attention to a director.

"Sophia."

As he left the office, Duke advised, "Help me keep an eye out for the right PR manager." ”

Nancy? Josephson was not a client of his, and it was impossible for him to hold the position for long, and her time and energy were relatively limited.

Since August, with the release of "Strange Heroes in Disguise" and "Burning Pursuit", the popularity of "Independence Day" has plummeted, and the North American box office in the first weekend of August has dropped to $11.24 million, and the number of theaters left is only more than 1,500, and the speed of box office convergence has greatly slowed down, which is also the inevitable law of all movies.

James? Cameron's "True Lies" has declined faster than "Independence Day", and according to Twentieth Century Fox's estimates, the North American box office will not exceed $150 million.

And "The Shawshank Redemption" has long since withdrawn from the top ten of the box office list, coupled with the impact and compression of new films one after another, there are less than 400 theaters, and the final North American box office cannot exceed 20 million US dollars.

According to today's shape, Duke estimates that even if the film is re-released after the Oscars as it once was, it will still be a theatrical hit.

Just as "Independence Day" was cooling down, Warner launched its last fierce propaganda offensive, and Time Magazine, which interviewed Duke last month, finally published an interview with him and featured him on its cover!

This is the simplest publicity strategy, with the help of the previous hot hype, in the way of promoting the director, to reunite the popularity of the film.

New York, the headquarters of the Lauder Companies in Manhattan, taking advantage of the lunch break, Erin? Lauder picked up the Time magazine she had bought in the morning.

On the cover is a young man with brown hair and black eyes, he holds his hands on his chest, his resolute gaze looks into the distance, looking extremely confident, and there is a text note beside him - the ruined Duke of Hollywood!

"Ruined Duke Miè?"

Recalling the three movies she had watched, Erin couldn't help but laugh, the name was simply too appropriate.

Then, she flipped through the magazine and began to look closely

"Beloved by the general public, hated by critics - Duke? Rosenberg is such a director. He directs blockbuster films with dazzling fast editing, never-ending blasts and fights, and 200% audiovisual enjoyment. ”

"To date, his 3 films have grossed more than $1 billion at the global box office, and the profitability is absolutely top-notch in Hollywood! In particular, "Independence Day", which is still being screened, has successively broken the records of the midnight show in North America, the box office of the first weekend, the fastest to break 100 million, the fastest to break 200 million, and even the fastest to break 300 million! ”

"In stark contrast to the film's box office hits, Duke? Rosenberg's reputation among film critics is generally not high, and film critics do not like him, and even call him a demon and a sadist......"

"But someone said the key -- Duke? Rosenberg is the kind of director who clearly wants to go the popular route, and among the critics who always highlight the high taste, some critics have to be very careful if they want to praise Duke, so as not to be ridiculed by their peers. But whether you acknowledge Him, love Him, or hate Him, you can't ignore Him! ”

"Duke? How is it that Rosenberg can make most of the world's audience crazy? How can Simon? West, Ridley? A big director like Scott, standing in a long line, just to buy a ticket to "Independence Day", which has been badly criticized by film critics?

"What kind of director is he? Perhaps those who have worked deeply with him have the most say. ”

"Actress Naomi who starred in three of his films in a row? So says Watts -- Duke's movie, which injects American men with a dose of male hormones. ”

"Oscar-nominated editor Mike? Dawson says this - Duke realized early on that the coherence of action energy can replace the logic of editing, and he is good at using guò medium shots, mixing up angles to create an exciting feeling, and then using guò fast editing and camera configuration to make the audience feel like they are in the middle of the battle! ”

"Cinema works are the director's best agent, the famous director George? This is how Lucas commented on Duke and his work - Duke's films have two distinctive features, first, every detail of the shooting is polished beautifully, including those products in the form of product placements, which look so perfect in the film. Second, every part of the movie is outstanding. ”

"These are the exact words of director Lucas - normally, a two-and-a-half-minute movie trailer must be a collection of the best shots, the best visuals and the most exciting moments in the film, but if you watch Duke's films, you will find that the two-hour film is all this kind of gorgeous shots, like rows of labels, each of which is extremely exciting."

"Look at his movie and it only takes a few seconds to tell that it's from Duke? Rosenberg's hand. There is no doubt that he is influencing the visual language of mainstream commercial blockbusters in contemporary Hollywood! This is from the famous producer Charles? Rowan's evaluation. ”

"Townsend, the CEO of Twentieth Century Fox, who released Duke's first film? Rothman commented that Duke knows what the audience likes, because he is also part of the audience, he has a good feeling, he knows what makes people excited, he knows what the public likes. ”

There were a lot of revelations about "Independence Day" and Duke later, but Erin didn't plan to watch it anymore, she dialed her friend's phone.

"Anna, at night, at the AMG Theater on the Upper East Side, see you or leave!"

Closing the magazine, Erin was stunned for a moment, if she was asked to evaluate the characteristics of Duke's films, what should it be?

"In addition to the fiery explosions and car chases, Duke? The biggest hallmark of Rosenberg-style movies should be dazzling fast editing, right? ”

With that in mind, Irene? Lauder started her afternoon work and rushed to the theater as soon as she got off work.

At the same time, looking at the whole of North America, many people have made the same choice, and some people have pressed this choice to the weekend, and "Independence Day" has ushered in a rare contrarian growth of the film in the short term! (To be continued)