The current Samsung is far from the vast empire that will envelop the whole of South Korea in the future.

Now they have just recovered from the 'Han Fei Incident' that almost collapsed them more than ten years ago, and this incident made the grand career that Lee Byung-chul spent half his life building in an instant come to naught, and even in South Korea, they are far inferior to the Hyundai Group that is in full swing at this time.

Samsung's much-criticized bribery fund was also officially established because of this incident, because Samsung, which pursued the separation of government and business, was almost finished because of political pressure.

This is a bloody lesson.

In the future, Samsung Electronics, the pillar of Samsung, has only been established for 15 years, and even their Samsung Electronics name has only just been established in February this year.

And Lee Kun-hee's current position as successor is not stable, and the prince's rebellion is still going on within Samsung at this time.

Although Lee Byung-cheol's will has been confirmed to be succeeded by Lee Kun-hee, the problem is that he is not the eldest son, not even the second son. In South Korea, a country where Confucian culture is prevalent, it is incomprehensible to many people not to let the eldest son succeed while the eldest son is still alive.

It is also bound to cause opposition.

Therefore, in order to clear the obstacles for his chosen successor, his father wanted to imprison Lee Kun-hee's eldest brother Lee Meng-hee in a psychiatric hospital for suffering from paranoia, but Lee Meng-hee fought to the death, coupled with the strength of the Samsung elders, the matter was stopped, but it also began a fourteen-year-long three-star inheritance dispute between the two brothers.

Lee Kun-hee's elder brother Lee Meng-hee is the eldest son, and with the support of some of the company's veterans, he has long been eyeing the position of Samsung's successor.

And Lee Kun-hee knows that.

Samsung Electronics was established under his strong initiative, he believes that Samsung's future direction is in consumer electronics, but now Samsung Electronics is just an ordinary household power plant, before the eighties can only rely on the export of Sanyo OEM black and white TV series to some backward countries in South America to earn meager profits, and Lee Kun-hee's plan to merge Samsung Electronics and Samsung Semiconductor is also unable to carry out under the obstruction of his eldest brother.

As a result, Lee Kun-hee finally defied public opinion two years ago, and with the acquiescence of his father, Samsung Electronics, which was controlled by him, introduced the first DRAM production line in South Korea, and after a full year of research and development, finally produced South Korea's first 64KDRAM chip.

DRAM is an acronym for Dynamic Random Access Memory, which is often referred to as memory.

However, the absolute ruler of the world memory market is Japan, and Japanese companies almost control more than 90% of the world's memory market.

"South Korea? The kind of backward countries that can only be copycats can produce advanced semiconductor chips? ”

This is what Li Kunxi heard the most when he was exploring the market in Europe and the United States, almost all European and American companies are extremely distrustful of their products, even if he has brought the samples they produce, even if their prices are a quarter lower than the Japanese, but those European and American companies still don't even look at it, just a fluttering sentence.

"A company of our level would never use Korean products." Because made in Korea in this era is basically synonymous with inferior, counterfeit, and copycat products.

This kind of naked contempt made Lee Kun-hee, who had originally come to the United States with great ambition to open up the market, feel the humiliation of his father, who was searched for two hours on a ship because he was a North Korean when he went to Japan to study.

This sense of humiliation is indescribable to Lee Kun-hee.

Jester doesn't know much about this history, he only has a cursory look at the development history of Samsung, and he also knows that Samsung has been fundamentally different from many Korean companies since the beginning of its establishment, whether it is Lee Byung-chul, the current leader of Samsung, or Lee Kun-hee, who will build Samsung from an obscure enterprise into a behemoth in the future, their requirements for their own products have always been extremely high in quality.

From the first textile to the first sugar.

Jester even still remembers a story about Lee Kun-hee that he read.

The time is about the early nineties, Samsung has just entered the mobile phone industry, when one of their mobile phones received complaints from users, Li Kunxi attaches great importance to this, and personally went to see this batch of mobile phones, but did not expect that all products of this mobile phone have the same problem, after thinking about it again and again, Li Jianxi ordered the destruction of all such mobile phones worth 50 million US dollars in inventory.

This kind of strict requirements for quality is deeply admired by Jester.

Lee Kun-hee looked at Jester who was frowning and silent with some anxiety, as time went by, the look of anticipation on his face became lighter and lighter, this was not the first time he had encountered, he thought that this time it would be the same as the previous times, he would get the same reply as those other manufacturers.

"We won't use Korean products."

If he fails to sell the new products that have invested a huge amount of money in research and development in recent years, then within Samsung, he will definitely be impeached by his brother, although he has his father as a backer, but if he really wants to take charge of Samsung's huge enterprise, only a backer is not enough.

Sufficient prestige is also needed.

It is impossible to lead a business of this caliber without prestige.

And failure does not bring the slightest prestige.

Finally, Jester said what Lee Kun-hee wanted to hear the most.

"Do you have any samples?" Jester said very calmly, he chose to believe in Li Kunxi once for the future Samsung understanding, but the sample still has to be seen, after all, Samsung's semiconductor industry is just starting, and the level of their products is not clear.

Jester's unexpected words surprised Lee Kun-hee, who had expected to hear the other party's refusal reply.

Although Jester's company is only a small company, this is the first or even the only contract Lee Kun-hee may have signed for Samsung Electronics' RAM in the United States this time.

A good start is much better than nothing, and Lee Kun-hee can only comfort himself like this.

It can be seen that Li Jianxi's expression is a little excited, and he even took the initiative to shake Jester's hand again, and said quickly: "Yes, we carry samples of our products with us, and we can guarantee that the quality of our official products will definitely not be inferior to the samples." ”

"So......" Jester pulled his hand out of Lee Kun-hee's hand without a trace, and continued to ask, "How much cheaper can you do than the same product from a Japanese manufacturer?" ”

Hearing Jester's question, Li Jianxi's face became stern, and he said very seriously: "Mr. Li, it can be lowered by one-fifth, our price is already very sincere." ”

"I know your price is sincere." Jester nodded, he knew that it was already a conscience price to be one-fifth cheaper than Japanese products, and if the quality was similar to that of Japanese, or even a little worse, it would only make some hard-earned money for Samsung to squeeze workers.

But Jester continued in a very flat tone: "What if I want at least 10 million pieces of 32KB of memory? What's the lowest price you can give? ”

"32K ......" Lee Kun-hee was still a little disappointed when he heard Jester say that he wanted 32KB of memory, but when he heard the number of 10 million, his mouth involuntarily widened.

That's a staggering number.

His breathing suddenly became heavier, and his expression became extremely shocked, and he almost stammered to confirm to Jester again, "Really...... Is it really 10 million pieces? ”

Jester shrugged his shoulders indifferently, and repeated what he had just said in the same extremely nonchalant tone as before: "At least ten million pieces." ”

"Mr. Lee." This time Li Kunxi did not answer directly, but calmed down his mood first, he was a little unsure whether the other party was telling the truth or a lie that deceived him, after all, 10 million pieces is too amazing.

This means that the other party wants to make at least 10 million game consoles, but how big is the market in the United States, the Atari 2600 has been sold for so many years, but it has sold less than 2000W units, even if it is now sold in Japan The extremely popular FC is only able to sell more than one million units, even if it dares to break the kettle, Pu Yamauchi only dared to place an order for 3 million PPUs from Ricoh.

And the young man in front of him dared to ask for 10 million pieces directly?

It's too daring.

Thinking of this, Li Jianxi's face became a little ugly, he looked at Jester with a straight face, and even said in a somewhat angry tone: "Please don't joke." ”

"Huh." Jester smiled nonchalantly, he took a sip of a glass of champagne, and then said to Lee Kun-hee, "I'm not kidding, this is not the specific place to talk about this matter, I don't know if Chairman Lee Kun-hee is interested in going to Costa Mesa tomorrow with your samples, if your samples are really suitable, then I can immediately sign an intent contract with you, but your price must also satisfy us." ”

Lee Kun-hee was Samsung's vice president at this time, so Jester was right to call him president.

Jester's current questioning is not worth exposing to the other party, in the history of the superhorse alone released 40 million units, FC/NES sold a total of 60 million units, 10 million game consoles sales may be an incredible number in the eyes of these people now, and in a few years, this is only a sales number of less than two years.

Times are about to change.

"Okay." When Li Kunxi heard Jester's words, he also gritted his teeth fiercely, and said in a decisive tone, "Although the final price still needs to be decided by my father, if Mr. Li's company really wants an order of at least 10 million pieces, I can guarantee that the unit price of each piece can be a quarter lower than the quotation of the Japanese manufacturer, which is almost the lowest price we can offer." ”

"Then we'll talk about the specifics tomorrow." Jester held out his hand to Lee Kun-hee.

"Definitely." Lee Kun-hee also shook Jester's hand, and he still hadn't completely believed Jester's words.

When leaving, Lee Kun-hee still said something that he wanted to say before.

"Mr. Li, I shouldn't have said these things from my standpoint, but I still can't help but be curious...... Are you really that bullish on the video game market? You know, 10 million pieces, even a cheap 32K of RAM, is extremely expensive. ”

Jester's face showed a bright smile again, and he looked at Lee Kun-hee, who still had a look of shock on his face, and continued to say a news that surprised him even more.

"10 million pieces of 32KB memory is just the first agreement between us, as for your question of my views on the prospects of the video game industry, I can tell you without a doubt that I invested tens of millions of dollars in your memory is not to solve the crisis for you, the future of video games is bright and destined to be brilliant, I am extremely sure of this, and you have 64KB of memory and 16KB, 8KB of memory, I also have the intention of purchasing, we can talk about the details tomorrow."

"I admire your courage." After listening to this, Lee Kun-hee was silent for a few seconds, and suddenly said such a sentence.

Waiting for Lee Kun-hee to leave, Carly Tyry, who had been quietly watching Jester negotiate with Lee Kun-hee, suddenly asked out loud, and her tone also had a hint of shock that could not be concealed.

"Are you really that optimistic about the future of video games?"

"Of course, I'm very bullish on video games." Jester looked at the CEO of his distribution company seriously, without the slightest hesitation, and said almost categorically.

Hearing Jester's reply, Carly fell silent, her brow furrowed, the glass of champagne in her hand swaying, as if she was thinking about something.

"Maniac."

Eventually, a smile suddenly appeared on her face, and she glanced at Jester, who was staring at her, and spat out a simple word.

Jester's words just now were a madman in her eyes.

"Crazy?" Jester took another sip of the champagne in his hand, repeated the word in a noncommittal tone, and smiled faintly.

"Maybe."

PS1: Ask for a referral ticket!!

PS2: A lot of people say that I kneel and lick cows, and since I talked about Samsung in this chapter, I might as well be talking about an example of Samsung.

Samsung had just introduced the DRAM production line, and when the 64K DRAM was developed, it was almost zero in semiconductors, in order to win talents, Lee Kun-hee was instructed by his father to go to the United States in person, and Chen Daji, who was working in Intel at that time, was almost three visits a day, and he was moved by his feelings, and Chen Daji gave up his job in Intel and returned to South Korea, helping Samsung to complete the research and development of 64KRAM in a short period of time, and Chen Daji later became one of the co-CEOs of Samsung Electronics, He is known as Mr. DRAM.

I wonder if this counts as kneeling licking?