Chapter 386: Slow down and let the footsteps of childhood catch up
Animated movies, what kind of craftsmanship is advertised, it is nonsense, Zhang Qiu regrets that they don't need to sell their feelings to give away movie tickets, at least it can ensure that no one will scold the person who goes to see the theater version is a hammer. The so-called playfulness is just to give those who don't usually like cartoons a reason to enter the cinema.
Let them go from not paying attention to becoming like is the most important thing, of course, it is impossible to achieve the goal with only this one theater version, after thinking about it, Zhang Qiuxi still decided not to bother too much, and if it is too much, the audience will really think that feelings are the ontology, so it is completely abandoned.
On the day of the premiere, the premiere ceremony was unprecedentedly grand, and Qingxi itself had already built the machine as a city image, and they watched the first theatrical version more than Zhang Qiuxi. In this regard, the magazine has long signed an agreement with Conquest, and it is also very cooperative.
"Isn't it too much of an exaggeration to have a movie premiere that starts at eight o'clock in the morning?" Yang Jie was still yawning in a wheelchair, looking sleep-deprived. At this time, there was still a little time before eight o'clock, but the square was already crowded with many people, most of them fifteen or sixteen years old.
"The main thing is to make the connection between Qingxi and the machine qì cat more deeply rooted in the hearts of the people, and since this decision was made, Qingxi officials have worked hard to publicize, but I feel that it is still almost hot." Li Yue is also quite sorry about this, the better the city image is done, the more it can show how deeply rooted the image of the machine is and how strong the influence is.
Hongdou said: "Actually, it's not bad, at least it looks like today's event won't be deserted." As for other aspects, we have to continue to make efforts, after all, there are still few works of the machine, and there are not too many things to develop. You can only accumulate slowly, and it's pretty good to be able to get to that point now. ”
"That's right, other movie premieres hold a party at night, how can we do a day like ours, and the money spent on movie promotion is not as much as it is spent on it." The premiere was very grand, and the happiest person was Ye Qingqing.
"Actually, this can also be seen as a propaganda, and it doesn't cost us money. In fact, there is not a lot of Hollywood propaganda in this kind of formation. We're still a bit of a fly in the ointment in comparison. Zhang Qiuxi was not very satisfied, but this was already the limit of what he could do. There's nothing to complain about.
The venue of the event is on the square, and countless "Machine Qì Cat" dolls have been placed in advance, and Zhang Qiuxi is actually here to help the fun, and the protagonists are first of all various characters. These kids like it the most, then the voice actors, and most anime fans are interested in it, and finally they are.
The event is indispensable to give fans gifts, and the cost of the premiere on this day is indeed not low, these are all official payments, and they don't need to pay out of pocket. Qingxi also took the opportunity to be lively, and by noon, the square was already crowded with people, and it was a little more lively than the festival.
There has never been such a fanfare in the country before. Mainly because there are no resources. Many Hollywood blockbusters, such as Star Wars, have countless fans. And it has been deeply rooted in the hearts of the people for many years, and the movie premiere is not only bigger than this, but the fans are also crazier, and it is simply a cosplay conference.
There is also Disney, the premiere of "Pirates of the Caribbean" is directly placed in Disneyland, and it is always an unprecedented pomp. Recall these situations in the original plane. Zhang Qiuxi felt more and more that he had to work harder.
The premiere event was a big one, and the investment was expensive. But it was also very successful. During the day, it is like a temple fair, and there are also evening performances at night, and these programs are mainly biased towards children and teenagers, bringing children a carnival, and they are more happy to hold their parents' hands and walk into the cinema.
The premiere was unprecedented, grabbing the headlines, but the topic was slightly weaker, and what made people more concerned was the sentence that "rushed" many adults who didn't pay much attention to cartoons into the cinema, or it could be said to be a reason: slow down and let the pace of childhood catch up.
The movie is not very promoted, and the general publicity methods are useless for children, and they don't need to use all kinds of means and gimmicks to be lured into the movie. The only promotional tool was the poster, which was posted on the day of the premiere and in movie theaters across the country, most prominently with this sentence.
What is Childhood? People of every generation have childhood memories of each era, and what they all have in common is innocence and fantasy, and "Machine Qì Cat" is these elements. Maybe the movie doesn't make adults nostalgic for the environment of childhood, but at least they can find their own shadow from Nobita and other characters.
When I was a child, I always had all kinds of whimsical ideas, but when I grew up, it became more and more realistic, and what the movie can give is to watch the characters in the play and miss this feeling. What did you think about as a kid and now feel ridiculous? What if cartoons are things that children watch, at least they can smile when they think about it.
It's not a movie that focuses on nostalgia, because in one sentence, countless people have recalled their childhood, and even discussed life, even if they are no longer innocent, they should retain a childlike heart. "Theatrical Version" was screened in such an atmosphere, and the box office was as high as many people expected.
"There is a statistic, although the discussion about childlike innocence is very lively, but the effect is not very big." Hongdou said: "At present, sixty percent of the box office is driven by children, and then three percent of young anime fans are accounted for, and less than one percent of adult audiences are under the age of twenty." ”
"It's also normal, adults have their own thoughts, and not everyone can be emotional enough to be affected by a word." Zhang Qiuxi has already seen this very openly, and said: "We just gave them a reason to choose this time, at least those parents who are reluctant to enter the cinema for the sake of their children will change a lot, and it will be very good that they will be more active in the future." ”
"There is nothing to say about this, and many parents said that they are willing to watch it themselves, and they also think it is very exciting, and they do not give bad reviews." Yang Jie said: "So I suddenly felt that we should have worked harder at the beginning, didn't Ah Qiu still say that he still wanted to write a childhood song, if this would be better, right?" ”
"After all, we're not trying to be nostalgic, it's not good to make a noise." Zhang Qiuxi waved his hand and said, "It's good now, don't be greedy." ”
At the beginning, he decided to play with his feelings again, Zhang Qiuxi really wanted to copy "Childhood", but after discussing it, he felt that it was inappropriate to use too much force, and the movie story that deviated from it, the audience would only feel that they were being fooled when they entered the theater, and they would be scolded when the time came. (To be continued)