After the ratings in the United States came out, the ratings from other places also came out one after another.

Looking at the shocking number tables, some people are really happy and some are worried.

For the media, this is the beginning of a carnival feast, and they have a topic, and it is an absolutely profitable topic that can be hyped wildly.

Moreover, "Harvard Love Story" has 36 episodes, and only one episode is released every week, which means that by Christmas, they can all find topics.

This also means that the Christmas prize money will be very generous, and they can have a happy Christmas.

Lee Chung-hee was in London, England, when he got the company's total list of ratings, and they were going to hold another big show here tomorrow.

Moreover, it seems that with the popularity of "Harvard Love Story", their show has also attracted more attention, just say that his current interview invitations have been piled up on the desk, and even reporters are gathered outside the hotel.

Before filming "Harvard Love Story", Lee Chung-hee was apprehensive, which is why he had differences of opinion with everyone from the beginning.

Because he wasn't sure, fortunately, he finally found the right path.

Then, when the filming was finished and the post-production was carried out, he began to settle down.

However, he never thought that the end result would be so good.

In addition to the fact that he already knows that the United States is crazy, in his other home base, South Korea, is just as crazy.

MBC TV also broadcast two episodes in a row, and the ratings of the first episode set a record of the premiere ratings of a Korean TV series, and the national ratings of AGB were as high as 50.2. AGB Seoul is as high as 56%.

Episode 2. AGB's national ratings have soared to 55. And AGB Seoul is as high as 61 points.

It was a shock to everyone.

You must know that the champion of the highest ratings in South Korean history, "Winter Sonata" starring Lee Chung-hee, was only forty at the beginning, and it was only 55 in seven or eight episodes, and the highest was only 66.3.

According to this trend, it does not mean that the highest ratings of "Harvard Love Story" will rush to seventy or eighty. That's horrible, too.

That means that seventy or eighty percent of South Koreans are watching TV dramas.

Even if it's not so terrifying, in today's modern Internet, "Harvard Love Story" can record the same ratings as "Winter Sonata", which is already amazing and enviable.

Therefore, MBC's happiness is naturally self-evident, but their president, Kim Byung-ha, is a little melancholy at this time.

Because today is the day of Liu Meizhen's official resignation, Kim Byung-ha and Liu Meizhen have worked together for many years, and the relationship between the two is actually not bad.

It is also for this reason that Liu Meizhen resigned today, and Kim Byung-ha came in person. Of course, there are other reasons. That's what he was going to say next, "Meizhen, when we get over there in the future, we will have to trouble you a lot in our cooperation!" ”

"Within the limits of the rules, I will do my best!"

Liu Meizhen didn't take care of anything, Kim Byung-ha is a capable person, MBC has today, and it is also under the leadership of this person.

Moreover, relatively speaking, although the two are not in the same camp, Kim Byung-ha is a person who cares more about ability, so Liu Meizhen was able to get to this position today.

Therefore, Liu Meizhen said one more thing, "Don't worry, our president, Mr. Lee Chung-hee, is not a stingy person, unless someone else is too much, he will not deliberately suppress a certain party!" ”

When Kim Byung-ha heard her last sentence, he was relieved,

They are all smart people, and being able to say this means that everyone will still be friends in the future. Of course, both people appreciate each other's abilities and how they behave.

It's just that MBC is in the control of Kim Byung-ha's department, and Liu Meizhen's rising momentum has been exhausted.

Liu Meizhen left quickly, not like a bureaucratic TV station like KBS, here, Liu Meizhen is leaving, and she is going to PBS, and many colleagues have come out to see her off.

Jin Binghe sent her downstairs because of his identity, and then watched her leave, only then did he sigh with emotion and turn his head and walk back.

When people are gone, there is no need to be melancholy, MBC did not poach many people like KBS, and a few fewer people are not in the way.

Therefore, when he returned to the conference room, Kim Byung-ha was only excited.

looked at the group of subordinates of all sizes below, knocked on the table, and said a little proudly, "How about it, our original strategy was right, we just have to believe in Dr. Li, he personally went into battle, and specially invited someone to write the screenplay, and directed it himself, and invited so many big-name films, how could it be ......!" ”

said a lot of it, naturally boasting about himself.

However, the people below are very convinced, and to be honest, everyone already knows their ability as the president.

That's really a very powerful role, and this time it's really the Korean broadcast rights that he bought for five years at a price of one billion won per episode under pressure.

You know, this is only the broadcast right, or South Korea, and it is only five years, and the other copyrights are still in the hands of Imperial Entertainment.

One billion won, converted into US dollars, is not even less than 1 million US dollars, but this is in South Korea, there are many TV series with more than ten episodes, and the total investment is only about one billion, and the investment in a movie is only about one billion South Korea.

Just got the broadcast rights, and many people said that MBC was crazy.

However, at this moment, no one dared to say that anymore, looking at the folds of the smile on the face of the head of the advertising department, and the posture of his two mobile phones that were set to vibrate but kept jumping on the table.

That's what he did on purpose, and he was also telling everyone how hot he was here.

And Jin Binghe also gave him face, or rather, he wanted to tell everyone the good news, so that everyone was happy and happy, "Tang Bin, tell me what's going on now!" ”

The head of the advertising department named Tang Bin stood up with a smile, and said in an extremely loud and excited voice: "Yes, president, I'll sort it out!" ”

After a meal, amid everyone's laughter, I opened the Wen Jiàn folder on the table. It's like you've seen something like you've seen. He said with a smile. "In the first phase of the advertising bidding campaign, because of Dr. Lee, our "Harvard Love Story", with a total length of 36 episodes, received a whopping 22 billion won in advertising revenue.

However, this is only the first episode, since yesterday, after the ratings of the TV series broadcast came out. There have been a lot of advertisers who have called and said that as long as there is a space, the price is negotiable. ”

said, glanced at Jin Binghe, and then smiled, "According to the communication between me and the relaxation department, without affecting the viewing, you can probably add about ten advertisements at the beginning, middle and end of the film.

So. At the current price," Tang Bin said. also paused deliberately, and in the equally sinister laughter of everyone, he continued: "Thirty-six episodes, so long, it's next year, ten advertisements, 30 billion always have to be given, president, what do you say!" ”

This guy is interested, Jin Binhe is also happy, and pretended to scold: "What 30 billion, how is that enough, you should let them see the ratings of our entire capital area, as well as the ratings of 20-49%, let them understand that if there is no 35 billion, let them get out of ......." ”

Every country measures the same way TV advertising spend, which is the viewership and, most importantly, the viewership.

South Korea is a little different from the United States, and the adult standard that they focus on is not 18-49 in the United States, but 20-49, and then, South Korea also looks at another standard, which is the ratings in the Seoul area, which is the ratings in the metropolitan area that Kim Byung-ha just said.

As for looking at the ratings of 20-49, it is very simple, because they are the main force of purchasing power, and looking at the ratings of the Seoul area, it is equally simple.

Seoul is not only home to more than one-fifth of South Korea's population, but also because the purchasing power of the whole of South Korea, except for Seoul, is not very good, and many of them are farmers, who produce and sell their own products.

Farmers' markets are the mainstream in which areas.

Therefore, another statement in the advertising industry is that compared with the national ratings, the ratings in the capital area are more important and have stronger reference significance.

"Harvard Love Story" is very strong, not only is it easily 55% in the country and 61% in the Seoul area, and, more importantly, the 20-49 age group accounts for 69% of the overall rating.

In other words, this is a TV series that young people love a lot, and they will watch commercials and then form purchasing power.

At the same time, TV dramas that young people like to watch are more likely to become hot topics through various means of communication, and then form social hot spots.

Among them, it will also drive some things in the play, including advertisers' products to get attention, so that they will sell well.

All in all, it's a great thing.

This is also the reason why Kim Byung-ha is so bullish.

Then, after the meeting, Kim Byung-ha hummed a small tune into his office.

With the addition of these 30 billion, there are 52 billion, and 36 billion can be collected and spent at the beginning.

Moreover, this is the first round of broadcasting, five years of broadcasting rights, it's strange that MBC doesn't go crazy to broadcast a few more times.

Thinking like this, he thought about whether it was time to call a certain boss on the board of directors, give himself a vacation in advance, and prepare a generous year-end bonus.

The United States and South Korea are crazy.

In Japan, too, this phenomenon continues.

In fact, the golden age of Japanese dramas was the mid-90s, and at that stage, the absolute ratings of the top five Japanese dramas every year exceeded 20%, or even more than 30%, and there were some with the highest ratings of more than 30%, and even more than 40%.

Even if it is not ranked in the top five Japanese dramas of the year, there are many that have more than 20% ratings.

But '99 was a turning point.

Since this year, there have been fewer and fewer Japanese dramas with more than 20% ratings per year, and even the top five Japanese dramas of the year have ratings below 20%.

According to the current situation, it is estimated that there are very few works that can exceed 20% this year, and even, 15% is a good rating if it is placed this year.

However, "Harvard Love Story" is crazy! (To be continued......)