Chapter 380: Two Copywriting
Wonderful film reviews, especially those that complain about bad movies, are often more attractive than the movie itself, and many times it will come to the conclusion that watching a movie is better than watching a movie review.? In her previous life, Zhang Qiuxi also tried to write on Douban, but there are too many cattle, and what she writes is always not as strong as others......
Wonderful movies have their own wonderful, and bad movies are all similar, which is nothing more than the production, plot, and actors. In his previous life, as a film critic, he was just a scum with only five combat effectiveness, and now he has the magic pen of countless netizens commenting on bad movies, and he can definitely become the sharpest film critic.
I like to watch movies, and I think it's fun to write movie reviews, but if you want to do it as a career, Zhang Qiuxi is not interested. Other professional film critics go to the premiere every time, in addition to hobbies, but also because they have to support their families, and once in a while, it's okay, and they need this at any time, Zhang Qiuxi doesn't think he can stick to it.
Zhang Qiuxi said: "So I don't think there's any need to grab the report, and film reviews can't only be written on the day of the movie's release, and it's not bad to make a summary after the release." In this way, we can also take a long-term view and raise it to the height of paying attention to the entire domestic film industry. ”
"How do you pay attention?" Li Yue listened patiently, and then spoke out when needed, she herself was actually quite curious.
"Originally, I wanted to write a movie review for a magazine, but now that I've changed my mind, I think it's better to make it a TV show." Zhang Qiuxi is ready to make a guest appearance in Yunxiang Satellite TV's program planning again.
"For this kind of program, in addition to CCTV's movie channel, there are really not many other satellite TVs, and there is no attention." Li Yue nodded slightly. Others do less, indicating that there is no competition, and it is feasible in terms of the market.
"Don't mention the movies on the channel. It's all about promoting the upcoming movie. Zhang Qiuxi said: "What I want to do is to comment on the program fairly and objectively, in addition to the movie itself, it can also involve directors and actors, in short, as long as it is related to the movie, the name is the 10th screening room." ”
Li Yue nodded again, and then asked, "Why is it called the tenth screening room?" ”
How do I know this, Zhang Qiuxi wants to say this, but unfortunately she chose the name herself. asked Li Yue why he obviously couldn't get so much, so he said: "After my careful calculations day and night, I came up with a formula. A 110-minute movie, minus 50 minutes of procrastination, minus 50 minutes of cutscenes, plus a very good commentary. plus a number of wonderful movie screens. Multiply by three different unique perspectives to get 90 minutes of excitement, and if you get a lot of support and encouragement from the audience, then the final score is 100 points. ”
Li Yue still seemed puzzled, and said: "The number ten has come out, but why do you need to calculate such a formula?" It feels like I'm introducing this show. ”
"That's right, it's not okay to care about these details." Zhang Qiuxi said: "From this formula, it can be concluded that if you want to do this show, it is best to be ninety minutes." Then it will be broadcast once a week. ”
"Ninety minutes is about the same as the shows we did before, but it's not long. But I'll have to ask my mom for her opinion. Han Xue agreed, so the show can be launched.
"Just home." Zhang Qiuxi parked the car directly in the small garden in front of Li Yue's house, which was originally driven directly into the garage, but later Li Yue couldn't stop the garage after he bought the car himself, and the three of them had a car each.
Although Zhang Qiuxi's house is also close at hand, she can park in her garage and come over, but she is too lazy to walk these few steps, anyway, parking in the garden does not affect anything, the roof does not rise, and the door is not locked and steps directly into the house, at this time Han Xue has already prepared a meal and is waiting for them.
"Movie review shows?" As soon as Zhang Qiuxi said something at the dinner table, Han Xue's chopsticks stopped, as if she was pondering the feasibility of this show.
Zhang Qiuxi said: "Before the red beans, they said that now under the viral marketing of the movie, there are few fair and objective evaluations, in addition to blindly touting the high-ranking water army, there are also sunspots who suppress and slander." It's really hard for ordinary movie fans to tell the difference, and they can't get useful information from it at all, so they want to make a fair show. ”
"I checked the information, and the Celestial Empire now has 37 theaters, large and small, with more than 18,000 screens, and this number is still increasing. The box office of the movie is also setting a record every year, and it is about to exceed 30 billion soft girl coins, which shows that the movie is becoming more and more widely accepted, and it should be said that the scene is still good to do such a show. ”
Han Xue said with a smile: "Needless to say, the influence of movies is no longer enough, now it's just that more people are willing to go to the cinema to watch movies, and in terms of the population base of the Celestial Empire, I'm afraid that doubling the screen will not be enough." Now that movies are also mainstream culture, it would be nice to make a related show, and I was thinking about what to do. ”
"That's easy." Zhang Qiuxi said: "Determine the theme and write a copy, and then the program team will find those movies to edit, the host doesn't need it, but dubbing is very important, be sure to find a voice that is deep and magnetic enough." ”
Anyone who has watched "Screening Room 10" will not forget Jì Long Bin's voice, the voice is already excellent, coupled with a serious tone to ridicule and complain, which gives the show a cold humorous atmosphere. In addition to the sharp commentary, this dubbing is also a very big highlight.
In her previous life, Zhang Qiuxi was not sensitive to hot topics or anything, and she often discovered it after becoming popular, but "The 10th Screening Room" was another one, and when the congratulatory series swept the Internet, she had been watching this show for many years.
Although I don't watch every episode, a show like the movie New Year doesn't fall in one episode, and after the show became a hot topic on the Internet, she also pretended to be cold: I actually know now that you are really weak.
"I thought you would say let Xiaoyue preside over it." Han Xue smiled, it was usually like this.
"If there is a good thing, the first thing that comes to mind is, of course, our little Yueyue." Zhang Qiuxi put a piece of meat in Li Yue's bowl, and then said: "It's just that according to what I think, this show doesn't need a host at all, and Xiao Yue's voice is not very suitable for commentary." ”
Originally, there was a host in this show in time and space, but it was a chicken rib to save zài, and it was over when he started to report a curtain and said goodbye at the end, in fact, there was no need to save zài at all. Li Yue is not without a show to host, there is no need to insert it at all.
Han Xue said: "The show is really simple to do, but the most important thing to do well is the copywriting, you should be responsible for this matter, the problem is that I can't tell when you will shake your hand." You yourself said how long you haven't paid attention to Wonderful Things in the World, and now that this show has reached its third season, the ratings have dropped a lot. ”
Li Yue covered her mouth and smiled, and said: "It's definitely not okay to let Ah Qiu write copywriting every week, I don't think it's really necessary, just let Ah Qiu go out of the special program." ”
Zhang Qiuxi also smiled, but it was a wry smile, if she hadn't sat at the dinner table, she would have scratched her head, and said: "Haven't you been busy lately, I've been going to the United States for more than half a year, and I'll take the time to write a few more scripts to ensure that the ratings will be brought back." ”
Zhang Qiuxi has read a lot of the story of "Wonderful Things in the World", and of course he has thought about copying some stories of "The X-Files", which is not a problem at all. After patting her chest and reassuring, she continued: "By the way, when it comes to copywriting, I think there is another thing, how is China on the tip of the tongue?" ”
"If you don't ask, I'll sue you." Han Xue said: "We have divided this documentary into seven chapters, according to the theme of each episode you said before, mainly presenting elements such as harmony, reunion, and details of life. ”
Like "Screening Room 10", the most important thing about "A Bite of China" is also copywriting, although the latter's production is in the front, but documentaries are much more troublesome than TV shows, Zhang Qiuxi asked: "If you want to do this show, will it collide with documentaries?" ”
Han Xue thought for a moment and said, "If it is decided to start making zuò immediately, then it is really possible." Other preparations are easy, but the key point is when the copywriter can be written, and what should be the theme of the first episode? ”
"The Tenth Screening Room" talks about many topics, specifically about the love presented in the movie, about comedy, etc., and can be used as a starting point at will. Zhang Qiuxi said: "It's really impossible for me to write copywriting for every episode of the show, but now it's on the rise, so let me do it at the beginning and let others learn it." ”
"When everything is ready, it's probably Golden Week, so let's just start with a series, it's called a movie festival, and one episode is broadcast every day during Golden Week, so there's no problem with the schedule, right?"
"What any TV station lacks now is a program, as long as there is a good program time, it is not a problem." Han Xue said: "But in this case, it is really difficult to really collide with China on the tip of the tongue, is there no problem?" ”
"It's better to be tired if you're tired, and besides, you can start writing the program copy right away, and there is no problem with the broadcast, the two programs themselves are completely different." Zhang Qiu happily said that there was no problem, the idea was put forward by herself, and she couldn't drop the chain on her own side.
Han Xue nodded and said, "There is a question, why is it called the 10th screening room?" I think it's better to ask Zhang Qiuxi to watch a movie with you. ”
“……”
"Auntie, when did you become so wicked." Zhang Qiuxi had two beads of sweat on his head very unscientifically. (To be continued......) R527