At the beginning, Sun Fuqing named the studio Hope, which was to pray that there would be hope for domestic animation, and that they practitioners could have hope. After Mao Sui recommended himself and the studio fell into the hands of Zhang Qiuxi, this expectation became a reality, and now the registered company can change its name, and Sun Fuqing still mentions yì to change it.

So after registration, the name was changed to Yangwang Animation Co., Ltd., which means that you want to see farther and reach higher heights, and it has no affiliation with the magazine, and is a completely independent company. Zhang Qiuxi asked for their opinions on this name, but they did not object except for complaining.

"Although the name is really not good, but since Sun Fuqing and the others proposed it themselves, it was decided." When Zhang Qiuxi said this, it was already the second time she complained, not because she had a strong grudge, but because Han Xue asked.

&10 no 10 wrong 10 small 10 said, .qu≯↓omnbsp; As the pride of domestic animation, Hope Studio has also attracted much attention, and now it is not a trivial matter to change its name and register as a company, and it has also been in the news newspapers, and Han Xue also learned about it. It's about her two daughters, and she herself pays special attention to things.

What's more, in fact, she is rarely busy, she is mowing the lawn in front of her house, and she regards things such as pruning branches as a kind of leisure sport.

Han Xue stood up and pounded her waist pole and said, "Actually, the meaning of this name is quite good, so you are also determined to do ink animation, right?" The problem of the disconnection between ink animation and the commercial market is still being discussed, do you have a detailed plan? ”

"Mom. We don't know if there is one. Li Yue danced with long branch scissors, feeling very cute, and the branches fell in response to the sound everywhere he passed, very clean and neat. She responded: "We discussed it, and it is impossible to do any innovation in the profit model, we can only adjust the previous way." ”

"In the sense of ink animation, it's worth losing some money." Han Xue nodded, continued to bend over and push the lawn mower and said, "I can't help with this, I'll go and increase the copyright fee for you a little." ”

Yunxiang Satellite TV's purchase price has always been 3,000 yuan per minute, and one episode is 72,000. This is still a "sky-high price" with emotional elements. It is much higher than the domestic market standard. This is a tragedy for ordinary animation, not to mention ink animation that burns money without limits.

Now Han Xue is the director of Yunxiang Satellite TV, Zhang Qiuxi spared no effort to help Yunxiang Satellite TV, and it is very simple for Han Xue to raise the price of the TV station and get through guò. The problem is that the market is like that. It couldn't be any higher. Zhang Qiuxi said, "Auntie." Anyway, it's a drop in the bucket, and you don't have to be embarrassed. ”

In fact, not only from the beginning, but also from the beginning of their entry into the anime field. In the face of an immature and even deformed market, it is very difficult to recover the cost and make a profit.

This is also the reason why so far, Hope Studio is still a standout, and other animation companies can only make some inferior half-orc animations to coax children if they don't like it in time. If you also learn from them, who have no scruples about throwing money and pursuing excellence, then these animation companies can't stand it at all, and they can't succeed and make a profit if they spend money.

Han Xue said: "I know that even if the purchase price of each episode is increased to one million, it will be impossible for you to make ends meet, and I can't give such a price." However, the income brought by your cartoons to the children's channel is far more than 72,000 per episode, and it is worth it to improve a little, at least you can make you earn a little more. ”

"I almost forgot about this stubble, I should have negotiated with you seriously, but it was all paid by the TV station anyway." Zhang Qiu suddenly came to his senses and said, "Auntie, then we will be disrespectful, you have to fight for a good price for us." ”

"This is as it should be, but you don't have too much hope, it is estimated that it can be raised to 500,000 episodes is the limit." Although Han Xue is the director of the station, she can't decide on her own because of the nature of the TV station, after all, this is not a private company.

500,000 episodes, if this is spread, it will definitely cause a shock to the entire industry, and other animation companies will definitely be so envious that their eyes will be staring out. But from the point of view of the TV station's reliance on the profit of cartoons, the price discrimination of 500,000 episodes is not much at all.

For example, almost all children in the country are watching it, and the ratings are a staggering number. Even if the advertising fee of the children's channel cannot be compared with the main channel, the advertising revenue brought by it is also a lot, but because the overall shape is like this, Yunxiang Satellite TV really gives 500,000 episodes is already very bad, and I am afraid that the relevant departments will interfere.

It is very unfair to investors like Zhang Qiuxi, but there are several things in the world that are fair. They either accept it or exit like other investors, with no other choice.

"Mom, you're going to be under a lot of pressure like that, right?" Li Yue said with some concern: "I and Ah Qiu are both investors in cartoons, and I don't know if someone will say favoritism, after all, everyone knows our relationship." ”

"If it were just you, I wouldn't have dared to fight for so much." Han Xue said: "But Ah Qiu is different, first of all, the actual benefits brought by cartoons are obvious, and she is also the biggest contributor to the rise of Yunxiang Satellite TV, no matter which department comes to investigate, she can explain it." As for other animation companies, as long as they can produce the same level of work, I don't mind giving them half a million episodes. ”

"I still hope that the market can mature sooner." Zhang Qiuxi said with emotion: "Popular TV series are millions of episodes at every turn, but the price of cartoons is only a fraction, although the viewership group cannot be generalized, but the gap is too big, at least it should be in line with the value, right?" ”

It's obviously worth so much money, but because of the market, it can't sell so much, so it's no wonder that the industry is not cold. Han Xue said: "This is not something we can change, with your profitability, plus Dongfang Gensokyo is also so successful, not to mention that you shouldn't lose too much if you earn back, right?" ”

Zhang Qiuxi and the others no longer expect to make money from the purchase price of the TV station, the peripheral and theatrical versions are the big ones, and the total revenue of various revenues is already dozens of times the cost. If you can do this, then you can make money for sure, but because of the different types, you can't ask for it at all.

It was also very successful, for sure, and the ink style, although fresh, did not pose an obstacle to acceptance for the audience. Not to mention the domestic audience, even the Japanese are only amazed, and there is no situation where they don't watch it because they can't accept the style.

The sensation caused by ink animation in Japan is no less than that in China, Zhang Qiuxi's "ambition" has already been analyzed by relevant personnel and the media, and the shouts of wolves are getting higher and higher. In the past, no matter how successful the Celestial Animation was, it was to learn the Japanese style, but as soon as the ink animation came out, it began to change, and there is nothing to be proud of.

In addition to the ink style, the story itself also has a strong flavor of the Celestial Empire, not only the demons and monsters of Gensokyo can find prototypes in these books, but also various folklore such as kneading, so that the audience feels familiar and refreshing at the same time.

The simplest sentence of urgency can also make the audience repeat it, the huge background world setting, the wonderful plot and the beautiful painting style have made countless audiences addicted to it. Even some brick families who rarely speak human words, because this work is in the ink style, and traditional culture is everywhere, they can't pick out the thorns, but they feel it again and again, saying that this is the cartoon that the Celestial Empire should have.

Although the audience group can't be compared, it is absolutely complete in terms of artistic value, and all audiences agree that this work represents the highest level of Celestial Animation so far. With the deepening of the system, the small flaws at the beginning have disappeared, and the team has been able to control it perfectly, and the effect has been perfectly presented.

If you want to say the fly in the ointment, it is that it is really unacceptable to complete one episode in a month, and weekly broadcasting is already a test of patience, let alone monthly broadcasting. The audience also knows that this is not because the production team is lazy, but that ink animation is inherently time-consuming and labor-intensive, so no matter how anxious they are, they can only express their support.

After laughing, netizens laughed and said that this was a prehistoric pit, but knowing that it was a pit, they jumped willingly, lying in the pit and unwilling to climb out. In this regard, the response of the Japanese audience is also surprisingly unanimous, whether it is the wolf or other rhetoric does not affect them, wait for an episode to be broadcast every month, and then go to BBS to discuss it with their friends.

Every episode is broadcast as a slaughtering event, and other works during this period don't think about what storms they can cause. Entering the East without regrets in this life shows the audience's thoughts vividly, but even so, there is still a lot of pressure to earn back the cost.

It can't be said that it is pressure, after all, they did not expect to return to their original costs in the first place, and it should be said that there is little hope. If it weren't for the fact that ink animation was too expensive, it would have been so popular that this kind of Cheng dù would have made a lot of money while lying down, but then again, if it wasn't for the ink animation, the sensation would not have been so big.

Ink is one of the most important successes, because it is not only because of the freshness, but also because the various effects rendered by the ink are indeed unique and fascinating, and if this cannot be done, the ink animation will not have the value of zài. (To be continued......)