72_72291When people mention the 68th Oscars, Hugo Lancaster is undoubtedly the focus of attention, in addition to the glittering Oscar statuette, the navy blue suit is even more out of the limelight, especially when Hugo wears this ingenious suit on stage to accept the award, it has become the object of countless people's attention.

The next day, in the reports of the major news media, they all mentioned the navy blue suit, and some media talked about it as an anecdote, almost everyone knew about the Oscar suit curse, and now Hugo has broken this curse; Some media specifically mentioned Hugo's hot reaction on the red carpet, which once again made people appreciate the charm of Hugo; There are also media outlets that report on the fashion of the red carpet in a thematic mode.

As a result, in the selection of professional magazines led by "Vogue", "Entertainment Weekly", "Vanity Fair" and "People", Hugo swept the top of the major lists with an absolute advantage, and even in the comprehensive red carpet feature in "Fashion", Hugo also defeated Charlize and Julia Roberts, who showed a proud figure, and became the most watched fashionista of this Oscar.

This is an unexpected but logical outcome.

On the red carpet, it is almost impossible for men to outdress the ladies, especially in the Oscars, where black suits and white shirts are prevalent. However, the reason why Hugo was able to receive so many praises was not only because he was the most high-profile star of the night, but also because Hugo's appearance broke people's stereotypical stereotypes of men's suits.

Compared with the choice of navy blue, Hugo's suit is not only more concise and neat in design, so that the originally bloated and wide suit gradually begins to fit; And the guò cut is used to change the proportions, so that the men's suit can achieve the same effect as the women's clothing: play to its own advantages and avoid its own shortcomings, which can almost be said to be leather for men's suits. Changes in life.

In this way, navy blue is the most insignificant part, after all, almost everyone can choose the color to do. It's just that navy blue, as an element of icing on the cake, is very much against Hugo's amber eyes, so that Hugo's kind boyish temperament gradually fades, showing the gentleman and toughness of a mature man, and the thirty-year-old charm between a boy and a man is vividly displayed, which can also be called a great stroke.

Especially when Hugo wore this suit on stage to receive the Oscar statuette, the eye-catching effect directly broke the table, making countless people marvel that the suit can also show such a unique charm.

In fact, not only Hugo's red carpet look, but also the light gray suit that Hugo later appeared in on Oscar night, also received countless praises.

When it comes to Oscar night, almost everyone is open to restrictions, even men appear on the red carpet in a colorful way, and even a small number of young people choose casual clothes instead of suits, so to speak, Oscar night is a complete fashion runway.

And even so, Hugo is still a thousand pounds, with a cumbersome but not smart suit, especially the finishing touch, which easily murdered the film of countless reporters.

Two suits, quietly, Hugo became the center of attention.

After the Oscars, countless people have asked the same question: who designed the costume for Hugo himself?

Hugo was interviewed on the red carpet on Oscar night, and his answer at the time was very intriguing, the light gray suit was his previous collection, and it was not made specifically for the Oscars at all; And that navy blue suit was made by a familiar designer.

Although in the past two years, Hugo's dress has become the most popular choice among young people nowadays, but this night was different, making Hugo's charm shine and become the hottest topic.

After in-depth investigation by reporters, the results were presented in front of them without any concealment: Burberry, it is actually Burberry again!

You know, just three years ago, Burberry was a pedantic, old-fashioned brand in the United States, and not many people knew about it, and even if they did, they only knew about their long history, as well as the classic camel-colored checked trench coat.

Of course, for fashionistas, a Burberry trench coat will always be a fashion item, but other than that, Burberry has been behind fashion trends for too long to keep up with today's speed. Even in Burberry's native England, the brand's audience is becoming a favourite among 50, 60 and even older users, and it is difficult for young people to understand Burberry's tastes.

For fashion, this means going in the direction of a dead end.

But in less than three years, Burberry first became Hugo's first choice on the red carpet several times, then changed the dynasty and carried out internal innovations, and then began to increase the entry and exit of the American market, and then became Hugo's private first choice, and the entire fashion taste underwent a drastic reform, retaining the classic elements while beginning to get closer to the trend. Even in some aspects of men's clothing, trendsetting momentum has begun to emerge.

This is almost a rebirth of a fashion brand. It was only two years ago that Gucci was brought back to life in the hands of Tom Ford; And now it's Burberry's turn, and it's amazing.

People in the fashion industry clearly understand that Burberry's own efforts are very important behind this, and designer Roberto Manichetti is indispensable, but the real hero is Hugo. Or Thomas Wieland, who chose Hugo.

The subtle propaganda strategy specified by Thomas was perfectly played in Hugo. Today, the "Burberry" brand has become one of the most well-known men's brands among young people because of Hugo's personal preference. What's more exaggerated is that many men in Hollywood have also begun to set their sights on Burberry, hoping to rely on the power of this "emerging" brand to show more charm, although Armani is still the first choice for Hollywood men's formal wear, and the market share will not be challenged for the time being, but Burberry's upward momentum is enough to be staggering.

Many people don't know the long history of Burberry, and they don't know the classic Burberry style, they only know that this is one of the important choices for Hugo to dress in private, and it is Hugo's first choice to attend major award ceremonies. That's enough.

This time, Burberry relied on the Oscar as a shareholder to become the most frequent word in the fashion industry at the end of March 1996.

From the North American continent to the British Isles, to the European fashion centers of Paris and Milan, and finally to the fashion centers of Asia, Tokyo and Xiang. Hong Kong, after the Fall/Winter Fashion Week in February, the fashion world is back in full swing, and all eyes are on the City of Angels, just because Burberry is about to open a branch in Los Angeles, which is also the flagship store on the West Coast.

On April 2nd, before the morning sun had even reached overhead, Rodeo Drive in the heart of the city was already bustling with more than 300 enthusiastic fans gathered in front of Burberry's flagship store, anxiously awaiting the arrival of the unveiling red carpet.

Most of the fans who arrived today are true fashion lovers, who don't necessarily have an in-depth understanding of Hollywood, but they have an unusual sense of fashion. Knowing that many big-name fashionistas will be arriving today, the fashion industry is also excited, and many buyers are even coming to Los Angeles in person, hoping to be a part of the event.

This is a carnival that belongs to the fashion industry and has no direct connection with Hollywood. As far as the media knows, Burberry did not invite Hollywood actors or singers today. In fact, Burberry has never invited celebrities to be spokespersons, and unlike Armani, who sponsors multiple Hollywood agencies or public relations companies, so that their artists choose Armani to attend important occasions, Burberry has always been cautious and even a little conservative in its commercial promotion.

So, as it is today, Burberry does not expect the starlight of the stars to set them apart. It's a complete store opening.

Most of the news media who came to the scene were fashion media, and only comprehensive magazines such as "America Weekly" and "Entertainment Weekly" also sent reporters, and other Hollywood media did not pay much attention to this.

But even so, Rodeo Avenue was crowded with nearly 400 people, making Burberry's flagship store show ceremony grand and lively. This is great news for Burberry, as it means they have a real and meaningful presence in Los Angeles, which is important for Burberry's North American strategy.

Thomas was nervous and restless at this point, partly because there were still many parts of the unveiling ceremony to worry about, and he could only feel a little more at ease when all the ceremonies and media interviews were over; On the one hand, I am worried about the reflection of the scene, after the unveiling ceremony, the flagship store will be officially opened to the public tomorrow, and it is clear at a glance how hot the sales are, the numbers will not lie, and what is the result of the plan that has been planned for two years and then brewed and fermented for nearly four months, success or failure in one fell swoop.

Therefore, when he was about to kick the door, Thomas was rarely nervous.

"Thomas, the red carpet for the unveiling ceremony can begin, Anna Wintour. Wintour) is about to arrive on site. The voice of the staff came from the side, and Thomas let out a long breath, waved his hand, and shouted, "Show time." ”。