Chapter 40 Pioneering Directions
"International market, ah......" Chen Peng pondered for a while, looking at his old friend, "Why do you think so?" β
"Now we have reached a maximum of 920,000 online users and more than 6 million registered users, although there is a new version and new content stimulation, which has made the recent explosive growth of users, and there is still a lot of room for expansion in the future, but the increase in users will definitely slow down after the impact of this carnival has passed.
Now that the game has passed the initial expansion period in China, what the company needs to do is to consolidate the current results, and then further expand the user base, which is not a problem for "Balranta World", but in this case, it is a bit of a drag from the perspective of the company's exhibition, if you choose a new market, you can get more progress than the domestic market, so I think it is time to invest some resources to develop foreign markets. β
After listening to Zhang He's words, Chen Peng nodded again and again, "Well, what you said is good, so what do you think should be done?" β
Seeing Chen Peng's words of approval, Zhang He seemed very happy and began to narrate his plan: "I talked to Dong Hao about this problem, because the content in "Balranta World" is originally Westernized, and there is no problem in cultural acceptance in areas where European and American fantasy culture is popular, and similarly, the popularity of the game in China also shows that "Balanta World" can be a success in Han culture areas, so the biggest acceptance problem is no longer a problem. Now we plan to carry out pilot promotion in Hong Kong and Taiwan, and if the response is good, it will be expanded to Japan, South Korea and Southeast Asia. β
"What about Europe and the United States?" Chen Peng asked.
"This part is what I want to focus on with you, there is no problem with the cooperation position in the Asian region for Huangyou, after all, we have been working together for so long, and it has been relatively pleasant, and maintaining such a relationship is also very beneficial to our field of thinking. But the European and American partners must not be Huangyou, otherwise the market will completely rely on them, and in this case, the field of thinking will be controlled by Huangyou and become their subordinate. Speaking of this, Zhang He's expression became stern, obviously he had thought it through, and Wang Yong had already consciously walked out, closed the door, and sat in the secretary's position by himself, so as not to let someone break in and disturb the conversation between the two bosses.
Chen Peng looked at this old friend who was a little strange to him with some surprise, the previous Zhang He would never consider this, it seems that he has been sitting in the position of general manager for a long time, and it has really brought him a lot of exercise.
"You're right, Europe and the United States are a big market, if it is completely given to Huangyou, they may indeed use the market to hold us hostage in the future, and our independent position as a technical content provider may be affected."
"Well, that's right, but now we don't have any resources and contacts in Europe and the United States, and it's not easy to find a good partner, and there is an important problem, that is, the aI smart library, we can set up a relay server in Hong Kong and Taiwan at most, but this method can't work in Europe and America, I don't know if you and the technical department have good countermeasures?"
"Countermeasures......" Chen Peng thought for a while, and slowly shook his head, "I guess not, although the aI smart library can be kept in our hands, but because the distance is so far, we at least need to set up a core server with a secondary aI library in the local area to ensure the smooth transmission of the number of jΓΉ, unless we find a partner we fully trust, we can safely hand over the core server to the other party to take care of it......"
"Yes, the problem has turned back, whether it is "Balranta World" or Lingyu voice or mirage software, the core of this qiΔ is the unique aI intelligent library of our door, and it is also the key that others can't even imitate. Even if I hand over the core server to Huangyou now, I don't feel at ease, let alone Europe and the United States, if something really happens, we can only watch with our eyes and consider ourselves unlucky. Zhang He said with some distress, "Unless one of you and I stays there every day, but the problem is that the people there are not familiar with the place, so it is not very useful to run over alone." β
Chen Peng frowned, thinking carefully, he knew that what Zhang He said was the truth, the expansion plans of Europe and the United States are closely related to the future development of the field of thinking, thinking about the domestic market every day and then shrinking in the country and not daring to show up, then the company's influence and achievements are just a good domestic enterprise, but the best word can never be a company that will only nest in one acre and three points of land and dare not show its head.
Suddenly, a light flashed in Chen Peng's mind, and a smile appeared on his face: "I think, maybe I have thought of a solution." β
"How?" Hearing Chen Peng suddenly say that there was a way, Zhang He suddenly became curious.
"I'll tell you when I'm ready to think about it, it's just a little bit of an idea now. I'm going to Europe to spend the Christmas holidays with my mom this year, as before, and when I get back, it should be almost fruitful. β
"Okay, it's just an anticipatory plan now, the main focus for the time being is still on the domestic side, and it's not too late to start the specific plans in Europe and the United States when you come back." Zhang He didn't immediately ask Chen Peng to come up with an idea, just communicate with him about the possible future exhibition plans and possible bottlenecks, and then make some preparations in advance, now that Chen Peng has an idea, he is not in a hurry, and puts this plan in the back of his mind for the time being, "There is another thing, that is, the fashion system, I think now should be a good time to launch it, but it is necessary to set up a targeted design department." β
"You can just decide on this." Chen Peng said with a smile: "Don't look for me if it's not technical, you must know that you are the boss." β
"Cut, I'm here, you guy didn't have a good intention in the first place, and he brought me to be the boss of this boss to be the old scalper......"
Just as Zhang He was talking, there was a sudden knock on the door, and Chen Peng and Zhang He looked over the one-way glass wall and saw that Yin Liting, the other boss of the company, was outside.
Chen Peng went over to open the door and welcomed him in.
"Chen Peng, Zhang He, you are all here, it just so happens that I have something to look for you." As soon as he entered, Yin Liting shouted.
"Okay, Liuxia, sit down and talk slowly."
βokγβ After sitting down, Yin Liting turned his head to Wang Yong outside and shouted: "Xiao Wang, please pour me a glass of water, thank you." β
"Okay, you wait a minute, Mr. Yin."
Yin Liting turned around, looked at the other two in the office, and said with a smile, "What were you two talking about before?" Didn't bother you, did you? β
"It's fine." Chen Peng smiled indifferently, "Zhang He wants to launch a fashion system, and he wants to add a new department, I asked him to do it, and he said that I would treat him as an old scalper." β
"Isn't it?" Zhang He scolded with a smile: "You shake your hand, everything is me and Liuxia they are doing, you don't care about your kitten without two or three technical departments, every day is easy, and we are busy with heels kicked to the back of the head, as a result, you, the major shareholder, are there to be a shopkeeper, you say you don't use us as an old scalper?" β
"That's right, Zhang He, when I first met Chen Peng, I thought this guy was a monkey spirit, but now he looks like a big capitalist, or the kind that is proficient in the art of exploitation." Yin Liting should also be with Zhang He.
Chen Peng smiled and spread his hands: "I'm a pure mental worker, don't look at me and don't do anything, how can studying things make my brain stop, I keep turning every day, I guess I'm definitely bald before you." β
"Get out, if you want to be bald, you are so cunning, even if you don't do research, you will be bald sooner or later." Zhang He pointed at Chen Peng and scolded with a smile.
"Chen Peng, the matter on my side is just urging you to clean up your head earlier."
"What's the matter, Six Heroes?" Chen Peng looked at the middle-aged strong man beside him.
"Movies, pure CG movies of our games. I remember you said that Mirage was originally opened for the production of zuΓ²CG, and now the effect is so good, watching those who play our games are about to become watching CG blockbusters, so can we make a netbsp with the fastest and lowest cost; "Well, I do have an internal version of Mirage, and it should be okay if I do the CG film of "Balranta World", but it will be very difficult to release the content of "Balranta World".
"Why?" Hearing Chen Peng say this, the other two were immediately curious.
"So, you all know that CG movies are very expensive to make, right?"
"That's right, I know, the company that made the final illusion game collapsed because it made a CG movie that hit the streets." Yin Liting said.
"Square Enix, the film that made them unbearable was Final Fantasy: Deep in the Soul, which hit the box office after filming, almost went bankrupt, and finally merged with Enix to form a new company." Zhang He added.
"Well, that's right, in a broad sense, CG films are the kind of films that are mainly live-action, but interspersed with a lot of special effects and virtual scenes, like Hollywood blockbusters; In a narrow sense, it is a film composed entirely of CG pictures and animations, all done by a computer, without the participation of no human performance. β
Chen Peng paused, and saw that the other two were nodding their heads to show that they understood, so he continued: "What we do must be the second type, compared horizontally, have you seen the beginning of Wrath of the Lich King?" β
The two nodded again.
"The cost of all aspects at the beginning of that CG adds up to 20 million US dollars, the length of CG is 198 seconds, and the average is almost 100,000 US dollars per second, which is 500 million US dollars when converted into an hour-and-a-half-hour feature film, of course, if you really do this film, 500 million is too exaggerated, but on the premise of ensuring the level of picture quality, one or two hundred million is definitely wanted. In addition, it is manpower, a 5-minute CG film, with the collaboration of a team of twenty or thirty people, it is estimated that it will be done in the first half of the year, if you do a CG movie like Pixar, it is normal for more than 100 people to do it for a year. β
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