Chapter 760: Behind the Brokerage Myth is Fighting
readx;?“ Hello, Duke. Pen @ fun @ pavilion wWw. biqUgE。 info”
"Hello, Martin."
In a café in Century City, after Duke left ICM, he came here to meet Martin who had made an appointment in advance? Miller, the two shook hands, each ordered a cup of coffee, sat in a quiet booth, and looked at each other quietly.
On the way here, Duke had already guessed something, Martin? Miller asked him to meet, shouldn't it be because of Natalie? Portman, after all, he didn't show obvious hostility towards the actress from Long Island.
Passing Tina? Fei's reminder, he also knew, the other party is not only Natalie? Portman's agent, or Russell? One of Chloe's condominium brokers.
"Duke," Martin? Miller stopped stirring the hand that was stirring the coffee, and suddenly said thoughtlessly, "I'm now the executive shareholder of William Morris." ”
"Congratulations." Duke replied.
To be an executive shareholder, does that mean Martin? Miller is already part of William Morris's inner circle of decision-making.
Picking up the coffee cup, Duke took a sip, feeling that the taste was not very good, shook his head, put the coffee cup aside, he didn't have time to go around in circles with the other party, and said directly, "Martin, I'm going to Wihill Street next, please tell me if you have something." ”
"William Morris never made an incident against you."
Knowing Duke's character, Martin? Miller stopped going around in circles and said, "Russell? Chloe was William Morris's most important client, and now he is not in a very good position......"
"I see." Duke nodded and said, "Russell? Chloe is a very bad person, but the person I have had a conflict with is David? Ellison, me and Russell? There were no problems between Chloe and no action had been done against him. ”
It is also true that Duke's sailors have spread the negative word of "Robin Hood" on the Internet, but those scandals have spread from other sources.
But on the web, especially the instant sharing above...... "Martin? Miller apparently didn't believe Duke's word much, at least not all. "The scandal about Russell is everywhere."
Duke frowned, but still patiently explained, "I'm no longer a shareholder of Instant Sharing, and I can't influence the decision-making of Instant Sharing Company too much." The Internet is not something that anyone can influence casually. ”
If someone thinks that they can control public opinion on the Internet, they are purely in the water.
Martin? Miller looked at Duke, who shook his head and stood up, "Martin." What should you know about Russell? How many people has Chloe angered in the past ten years......"
He held out his hand to the other person, "So be it." ”
Martin? Miller also stood up, shook Duke's hand, and said nothing more.
The two of them left the booth at the same time and walked towards the glass door from different directions.
Duke didn't look at Martin again? Miller glanced at it, and now he doesn't care too much about what William Morris thinks of him, and William Morris doesn't have that much time and energy.
William Morris and CAA have become extremely competitive since last year, and the two companies are directly involved in the brand competition between Coca-Cola and Pepsi, and the entire Hollywood agency is on the move, trying to seize the opportunity of William Morris and CAA to compete with each other. Get some benefits out of it.
Whether it is the country where Duke once lived, or North America now, there are always some myths about agents circulating, but how many people outside the circle can notice that behind the myths of Hollywood agents is all fighting.
Driving his Bentley, Duke left World City and soon arrived at nearby Wiescher Street, ready to pick up Scarlett, who had come here on an errand? Johnson.
Driving in Beverly Hills on Wiescher Avenue, Duke often sees a rare sight in Los Angeles, a city that prides itself on laid-back. It's etiquette to wear casual attire at work, but Wiesch Street is full of people in pretty, crisp suits, hurrying with their heads down and pressing BlackBerries and iPhones.
In New York. Ten of these guys in suits and leather shoes are stockbrokers, but in the City of Angels, they are basically entertainment agents.
They create entertainment stars one after another, and they also earn huge remuneration for themselves, however, this job is not so easy to do. Especially when they mix in the highly competitive and incomparably complex Hollywood.
These entertainment agents can be found in the area of Wihill Avenue and Santa Monica Boulevard, which connects Beverly Hills to the skyscrapers of nearby Century City.
As we all know, the headquarters of the four major Hollywood agencies, which represent more than 80 percent of the actors, directors, musicians and playwrights in the United States, are here.
Duke tilts his head slightly to see CAA's headquarters building, which is located in a striking building in Century City that outsiders call the "Star of Death"; Not far away, inside the MGM building is Nancy? Josephson's ICM, whose stars include Charlize ? Theron and Brad? Peter; Turning back to Beverly Hills, not far from the glittering Wiescher Hotel, William Morris, unlike the earlier William Morris, is now a merger of Hollywood's oldest and least experienced agencies; Across the street is UTA, whose customers include Johnny? Depp, Harrison? Ford and Gwyneth? Paltrow.
Although the status of agencies in Hollywood is far less than that of the 10s, they are also a kind of lubricant for the Hollywood engine to function properly.
Unlike legendary celebrity owners, being a great agent requires putting celebrity clients first, a trait that has been instilled in them from their first day on the job, often in the mailroom.
It's a ruthless place, long hours and hard work, but the mailroom has become a kind of bar mitzvah for Hollywood agents, and anyone in this line of work has to pass it.
Perhaps the former brokerage company was indeed infinitely brilliant, and it was really the most critical part of this circle, but Duke had never seen it.
Today's Hollywood is no longer the small town it used to be, and there are too many agents to choose from, whether it is for up-and-coming stars or A-list actors.
For example, Ali, the founder of Endeavor and now one of William Morris's dignitaries? Emmanuel, this thin, gray-haired middle-aged man is the White House Chief of Staff Laku? Emmanuel's younger brother, whose long-term clients include Mark? Walkerberg, Larry? David and director Martin? Scorsese, as he told Duke in a casual chat, is ready to do whatever it takes to get the best out of his star clients.
A broker like him who values the interests of his clients and has a lively mind will always have a market.
However, entertainment agencies are worried about far more than competition with each other, but also from other areas, especially the payment of clients by Hollywood companies, where studios across the country are trying to cut costs to offset the sharp decline in DVD sales.
After all, the sale of DVDs has been one of their biggest sources of profit for the past decade.
In the '90s, Hollywood celebrity pay skyrocketed due to soaring demand for family entertainment, and several superstars were offered "20 plus 20" orders – $20 million plus 20 percent of sales profits!
If it's a blockbuster, that means the actor or director could have more than $100 million in money, and the agent could also have a decent income.
But with the impact of the economic crisis and the drastic shrinkage of the DVD market, studios had to drastically reduce their budgets. At the same time, the number of films they released has also decreased, with 520 films produced in Hollywood last year, a decrease of nearly 20 percent compared to the year before.
Entertainment agencies have had to open up new markets and enter the sports industry and other industries, such as the Coca-Cola vs. Pepsi brand battle between CAA and William Morris, such as ICM, which recently won a contract to market the New York Yankees' new stadium. Joseph is also preparing to create an unprecedented Super Big Three on a team in the NBA.
Duke came over this time, one is to accompany Scarlett? Johnson came to Wihill Street, and the second was with Nancy? Josephson discussed his Los Angeles Commandos promotion plan, and with Martin? Miller's appointment to meet was only incidental.
Although the Los Angeles Raiders relocated from Oakland to Los Angeles, it was not easy to put down roots here, and it is not that the Raiders have not been to Los Angeles in history, but they ended in failure.
This is the second largest city in the United States and the second most populated area in North America, with a developed economy and a large enough population, it is undoubtedly an excellent market, and Duke wants to make the Commandos the Commandos of Los Angeles, and there is undoubtedly a lot of work to be done.
Nancy? Josephson's ICM, who also accepted his hiring, was in charge of the Raiders' marketing in Los Angeles.
ICM has been rooted in Los Angeles for decades, knows the market very well, and unlike CAA, which has only recently established a sports division, they have a tentacle in Nancy? When Josephson's father was at the helm of ICM, he was deeply involved in the professional sports leagues of North America.
The American football market in Los Angeles is now mainly shared by two college teams, USC and UCLA, and from the beginning of the new season, the Los Angeles Raiders will play well enough, and results are one of the key factors in winning the market.
And Duke is ready to invest in a new stadium, and his agent is already in contact with Beamming.
Picking up Scarlett from the Film Academy's headquarters on Wihill Street, Duke drove out of Beverly Hills.
"How?"
When he encountered the red light, Duke turned his head and asked, Scarlett shrugged slightly, "I'm also a Jew, and those people are old friends of my godmother, and they have a good attitude towards me." ”
If you want to win the Olympics, it is far from enough to rely on the film and the characters, compared to the market, Duke's relationship with the academy can only be said to be average.
However, the quality of the film is one of the basic conditions, and he is ready to start planning new projects. (To be continued.) )
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