readx;?

On the mainstream media on the other side of the ocean, limited to some regulations of Big Scissors, Warner Bros. propaganda is not effective, but on the Internet with a higher degree of freedom, it is still possible to make some articles, and Warner Bros. has been open to the Chinese market for many years, and has gradually abandoned some publicity and marketing strategies that are suitable for North America but are not suitable for this market, and began to formulate more targeted plans. Pen, Fun, Pavilion www.biquge.info┞┞┞╪┠┟┠═.

In addition to attracting the attention of the Chinese media on the Internet, another important way of promoting Warner Greater China is to shorten the distance between Batman and Chinese fans through some strategies.

Distance can sometimes produce beauty, but more often than not, it is alienation, and professional publicity marketers are well aware of this.

As the year 2o12 was about to pass, Warner Bros. officially released the first Chinese poster of "The Dark Knight Rises", which showed Batman and Bane ready to fight, seemingly ready to fight at any time.

Moreover, China Film Group and Warner Bros. also announced that the film jointly invested by the two companies will be released in China on time in early May next year.

At the same time, a letter from an ordinary Chinese movie fan mailed to Warner Bros. was widely circulated on the Greater China regional network.

"I finally saw the huge poster of "The Dark Knight Rises" last night, and the stone hanging in my heart finally fell. After all, there are countless disgusting precedents of films being canceled before release, which has left our viewing level behind by ten years, and it is said that some foreign media have not hesitated to compare Duke's three "Batman" to the contemporary "Godfather" trilogy, I don't think it is an exaggeration. The Dark Knight Rises is sure to be a feast not to be missed! ”

"I've tried to write something for my beloved 'The Dark Knight' several times, but I've given up because I know it. It will not be cool without thousands of words, and it will be very tiring and tiring. It's also a kind of relaxed pleasure to simply not write, and it's just a casual chat here. ”

"Duke's production must be a high-quality product, which is the consciousness formed by fans after many years of watching movies. ═.［。 ”

"I love Duke. Because he likes his movies, he is a hard-working person, doing what he likes and insisting on his own opinions. No doubt. His "The Dark Knight" is the pinnacle of cinema, a new benchmark for commercial films. When many people see it for the first time, they must be shocked, indescribable, and then watch it repeatedly. Every time I look at it, I am shocked by a layer of wonderful, and I am Hiss? Ledger's Joker's acting skills were shocking, and he was impressed by the ingenious plot, and he was shocked by Hans? Zimmer's soundtrack swayed, moved by the ethical debate between good and evil, and by the kindness of citizens and thugs; In the end, I was shocked by the huge amount of information implied in each line, and was moved by the meaning of every movement and look......"

"These are all gifts from Duke and his creative team, and we have seen them all and cannot appreciate them all. But there is always a reason to keep us coming back for more, and that's what makes a good movie. ”

"A good movie will shock and surprise you in every way, like a galaxy, every star is shining, one appears, and the other catches your attention, and Duke? Rosenberg was always the brightest one. ”

"The Dark Knight Rises will be released in early May, you must go to the cinema to see it, it's a feast! Duke? Rosenberg is sure to bring a different kind of movie-watching experience! So get ready for a crazy ride with a business blockbuster! ”

While building momentum for The Dark Knight Rises. Warner Greater China also cooperated with Lucasfilm to lay the foundation for the popularization of Warner Bros.'s new Star Wars series in the future.

That's right, it's the most basic popularization work.

In Catherine? Kennedy vs. Jamie? When Johnson first came to China, Duke solemnly confessed to these two people. Don't overestimate the influence of Star Wars in the Chinese market, if you want this series to achieve excellent commercial results in China in the future, the publicity should start with the most basic popularization work.

The original Star Wars series was not released in Chinese cinemas, the first Star Wars was released in 1977, and the Star Wars trilogy was not shown in Chinese cinemas until June 2o15, although various forms of piracy have long existed. ═.〈。 But the culture or influence of Star Wars has not really penetrated into this country.

For example, the most important lightsaber in the Star Wars series, I am afraid that few Chinese fans can tell the general origin, and even if they know a little, they only know that it is a Jedi weapon.

At Duke's behest, Lucasfilm reached an agreement with a number of Chinese online platforms and national and local television stations to license the broadcast rights of the Star Wars six-part series for free for three years to promote the broadcast and influence of the series in China.

In addition, a number of Star Wars-themed events were held one after another, inviting many fans and celebrities to participate.

In today's most important online propaganda position, it is even more popular with the most basic Star Wars knowledge, such as Duke's official Chinese cooperation website, and the Time Network, which has a huge influence among ordinary movie fans here, and many Star Wars articles have been published one after another to introduce the origin of the lightsaber.

Duke knows very well that no movie can become a hit for no reason, and it will not be a natural hit without publicity.

An article titled "What is a lightsaber in Star Wars?" The article has appeared in many Chinese media and on the Greater China Regional Network.

"The lightsaber in the movie consists of a hilt and a sword body, in which the blade of the lightsaber is not an ordinary laser, but a magnetically confined plasma."

"Plasma can be found everywhere in the universe and is known as the fourth state of matter other than solids, liquids, and gases. Matter is made up of molecules, molecules are made up of atoms, atoms contain nuclei and electrons, and solid, liquid, and gaseous states are determined by the distance between molecules. When a substance is heated to a sufficient temperature or affected by other factors, the negatively charged electrons in the atom are freed from the bondage of the nucleus, and positive ions that lose electrons, negative ions that attach electrons, and negatively charged free electrons may be formed, that is, ionization is generated. After ionization, positive and negative ions mix, move randomly, and collide, which is called plasma. ”

"In the universe, many high-temperature planets such as stars are constantly heating matter to produce plasma, and at the same time, the boundless low-density space gives ions enough distance to move freely, and will not fully compound back into neutral particles due to too frequent collisions, these factors make a large number of plasma exist everywhere in space."

"In the movie, the blade of the sword is released from the hilt and at the same time can be folded back in. Why does plasma stretch and shape? It turns out that plasma is composed of constantly moving, charged ions and electrons, and when charged particles move in a magnetic field, if not in parallel motion, they are subjected to the Lorentz force that changes the direction of motion due to electromagnetic interactions. ”

"In the absence of other forces, a spiral motion that rotates is formed, and a strong magnetic field is used to confine the charged particles within a certain range. On the other hand, if a mass of plasma has a strong motion and there is no external force factor, there is no way for the magnetic field in it to leave the plasma, so it is called magnetic freezing. ”

"The lightsaber in the movie only consumes energy when the blade cuts through an object, and it is really an indestructible 'hot' blade. It does not release heat when it does not touch objects, so it is usually a 'cold' sword. ”

"In Star Wars, lightsabers are indestructible, and there are no objects that cut constantly, except for another lightsaber."

In short, if you want the new Star Wars to be popular in the Chinese market, you need to do enough work beforehand.

Of course, the publicity about Star Wars is maintained within a certain range, and the focus at this stage is still "The Dark Knight Rises".

In December, Duke led the entire crew to Chicago, and in the first two Batman movies, Gotham City was in some ways the real-life Chicago, so it was only natural that "The Dark Knight Rises" was still filmed in Chicago.

The city is densely populated, and many of them are very well designed, with plenty of modern buildings and classic buildings from more than 1oo years ago, so you can shoot a lot of things at will, and the simple lines of the city's buildings can bring a strong sense of realism to the final film.

With the help of the municipal department, the crew began a two-week filming in Chicago's business center, but encountered many difficulties during the filming.

In order to shoot the film, Duke, with the assistance of Chicago City Hall, cordoned off the streets near the filming area, and the city department allowed the crew to shoot in the downtown business district at night, but asked for safety, and they were doing their best to keep the crew safe.

Although Duke is very safety-conscious, there is a minor accident on the Batmobile.

When Gail? As Gadot's stunt double drives down an alley on a bat motorcycle, the engine sends out a huge sound wave that shatters many windows in a building.

Duke didn't expect this to happen, but the crew quickly found repair workers and repaired every window within 24 hours.

Filming in Chicago went on until before Christmas, and after the Christmas break began, Duke gave the crew a long vacation, and he also left Chicago and came to the Upper East Side of New York, where his mother lives, to meet Scarlett, who has been busy with the new film "Captain America 2"? Johnson, it was rare for the whole family to get together for a short Christmas holiday.

The holiday season lasted until the New Year, and when 2o13 began, Duke returned to the set, shooting back and forth between New York and Pittsburgh, and although he was mainly focused on his own film, everything around him still made him unable to be quiet, such as James? Franco called from Los Angeles and informed Duke that his project had received investment from Warner Bros., and that he would move on to a new project when he finished his role in The Dark Knight Rises.

In addition, there are many entertainment reporters who have their eyes on Duke, both to dig up some updates on "The Dark Knight Rises" from his mouth, and to make him express some opinions on the latest Oscar list. (To be continued.) )

ps: From today, it will be temporarily adjusted to two more per day, and if nothing else, this book will end this month. Ask for a commuter pass and a referral ticket!

...

...