Chapter 612 Expansion of peripheral stores
The first phase of building the DC Cinematic Universe has been successful, as long as the second phase does not make a lot of money and then makes a lot of money, it is not necessarily enough to complete this stage with a billion dollars each, "Green Lantern" has a lot of money, but it will not be a short time before the release of "Justice League".
Fortunately, this is more than an investment, and it doesn't need to be taken out all at once, mainly because there are too many movies that can only be planned in batches. By the time the second phase is completed, the theme park will already be built, and it will take longer than the first phase, which also proves that it is not a brag to make DC popular for twenty or thirty years.
By the time the creator of "Green Lantern" came to China to promote, the movie had been released for almost a week, but it did not affect the enthusiasm of fans at all, and the box office also set off a small climax again because of the hard work of the leading actors. Compared with the tragedy of the original time and space of this movie, it is completely two scenes.
Malcolm once again came to the Celestial Empire with the main creative team as a representative of DC, and flew directly to Qingxi to talk to Zhang Qiuxi and them in detail for a day. "Green Lantern" is lively in the theater, and the news page is full of topics related to superheroes and Justice League, but their negotiations still attract the attention of the media, in fact, this is normal, the more popular the movie is, the more popular it will be, because things are closely related.
When one billion yuan was invested to buy DC's shares, many people felt that it was very risky to do so, after all, the superhero movie had been lonely, and the only Superman could still be mixed, but the situation was also quite miserable. With "Batman" to open the situation, the success of the next series of movies, more and more people began to admire Zhang Qiuxi's ability to turn decay into magic.
Successfully saving a superhero movie is just a word of admiration. When the plan to build the DC Cinematic Universe was revealed, it was a wow. At this time, people realized that Zhang Qiuxi would spend a billion dollars to buy shares. It's because the game has been laid out from the beginning.
As the first phase came to an end, the audience's expectations for Justice League were at an all-time high. Zhang Qiuxi's foresight is becoming more and more admirable, and there is the most news on this topic in the media and newspapers except for movies, and many portals have directly opened special topics, interpreting in detail all the actions of Zhang Qiuxi and their shareholding in DC until now.
The outside world hasn't gotten the term Phase 1 yet, and it's unclear how this cinematic universe is going to be built, but as long as the box office blockbuster is good, almost always has a sequel, let alone a superhero movie that is already a long story. Malcolm's arrival has made people speculate that it is for the sequel, which has made fans doubly excited and expectant, and I have to say that people's feelings are still very sharp. It's not all about that, but that's the main thing to talk about.
For the operation of DC, Zhang Qiu regrets that although they are shareholders, they don't care too much, as long as there are no problems, they are not necessarily happy to interfere too much in the original DC group, so they only let them account for 49% of the shares, just to maintain the absolute right to speak.
At that time, DC's sale of shares was really a last resort, and from the bottom of his heart, he was not happy, and Zhang Qiu regretted that the billion dollars they spent were just taking on debts. It's really a big advantage. Therefore, it is their bottom line that they must not lose the right to speak, although the cooperation was negotiated at the beginning, DC was not so happy and sincere to Zhang Qiuxi.
And now, if Zhang Qiuxi wants to intervene in the management of operational affairs. DC is definitely a thousand and ten thousand willing, and they are already convinced before the first phase of the cinematic universe is completed, especially if you look at Marvel Comics again. Now when they are still struggling in the mud pond, they have to sell their shares as a last resort. At this point, it has become a matter of rejoicing in this decision.
Originally, I thought that Malcolm had come from afar, and he should be treated to a few days as a landlord. It's a pity that they are also Americans, but Malcolm and Jonathan are completely different, the latter loves to eat and play, and the former is not very interested in these, and after talking about things, he didn't go to meet with the main creator of the movie again, and flew back to the United States directly.
Even if the DC side is already very happy, Zhang Qiu regrets that they have no idea of managing DC, they have never thought of dominating DC, it is useless to grab the class and seize power, and meddling in management will only make them more tired. As long as there are no problems with the accounts, it is okay to express your opinion when there is a big matter that needs to be decided.
In addition to the usual business situation, Malcolm also talked about the periphery, the periphery is not unique to Japanese comics, the same is true of American comics, and peripherals are also one of DC's sources of income, and the sales in the United States and Europe are no worse than Zhang Qiuxi's anime peripherals, if it weren't for this, the billion-dollar investment would not have been recovered so quickly.
"With the continued popularity of movies, Chinese people have more and more understanding of American comics, although this cannot be said to have caused a boom in American comics, but it does not affect the sales of peripherals, we can see it as movie peripherals, so Malcolm's mention yƬ is still very good." After Malcolm left, Zhang Qiuxi's conversation continued.
The vast majority of people in the Celestial Empire are still not used to the style of American comics, and movies have increased the popularity of American comics, but because of this, there are still not many viewers who go to read comics, and they are still very niche. In addition to the unacceptable style, many people can't figure out where to start even if they want to see it.
It's good to say that American comics are complicated, and chaos is a fact, at least superhero comics are like this, when Zhang Qiuxi sorted out the plot and materials to write the script, he was one head and three big, and such a headache has to happen a few more times, and it feels really tiring to think about it.
Now there are people developing around movies and novels, not to mention that superheroes have a unique advantage in this regard, Hongdou said: "The main thing is that we now have our own toy company and peripheral stores, and we can produce and sell our own, I have to say that the eyes of people in DC are also quite poisonous, we haven't thought of it yet, they made up their minds." ā
"It's our own, and rightfully so." Shangguan Jin said: "In the past, these peripheral markets were mainly in the United States, and DC didn't pay much attention to them, but now that the movie is so popular, it has the opportunity to expand the market, of course, you can't let it go." ā
Before this, it was not impossible to buy Meiman's peripherals in China, but because the market itself is not large, there are very few channels, and it is really not easy to buy it. And because of the lack of attention, the lack of attention and management can't be talked about, and it is estimated that many of them are still copycats, so when Malcolm came, the first thing he talked about was not the second phase of the plan, but the sales of the peripherals.
It just so happens that they have set up their own company and run a brand store, and the domestic channel is broader than DC, so it is the best way to let Dream Time and Space be responsible. Separate from the United States, it is more efficient to develop and sell independently, of course, although it is their own thing, but it is not only for them, even if they develop their own production and sales, they are still out of a lot of DC, and the details were basically finalized after a morning.
The Celestial Empire and the United States are divided into two different R&D and production bases, each of which sells itself, but it is not earned by itself, even if it is its own, it is still managed by DC, although it is very troublesome, but it is also necessary.
"In this way, our merchandise store is expanding again, but the toy category is even weaker, what is the situation of Barbie now?" Zicai Xinna felt that it should not have been mixed with the toy market in the first place, so now there is no need to disturb mehrism, but since it has been mixed in, it can only be carried.
Shangguan Jin said: "According to the latest report, it has entered the production stage and will be put on the market immediately, but the princess series is still in the development stage, and it will take some time." ā
"It will take a certain amount of time for the cartoon to be completed, but the princess series is not in a hurry, so let's go on the market first." Zhang Qiuxi yawned very imagelessly and said: "Anyway, Barbie can be completed step by step now, so don't worry about it, or if you need to make any decisions, you can't discuss it, don't ask my opinion." ā
"What kind of attitude is this?" Seeing Zhang Qiuxi's appearance of red beans, he was not happy, Zhang Qiuxi glared and said: "It's not a matter of attitude, it's a matter of energy, I have to retreat again from tomorrow, how can I take care of so much." ā
"Do you want to be so cautious?" Hongdou knew what Zhang Qiuxi meant, because in addition to the periphery, Malcolm's main purpose was the second phase of the movie universe, and the movie would only be done after the movie was made, otherwise everything would be virtual, which was the fundamental.
Of course, this is still Zhang Qiuxi's task, and it doesn't seem to be easy, but Hongdou, who is in retreat or something, still feels a bit of a fuss, although it seems to have been like this before. Zicai Xinna said: "Sister, there is still plenty of time, you can think about it slowly, why do you have to hold it back in a few days." ā
Time is really not tight, but because of the complexity of the comics, it takes a while to sort out the materials, and then it takes a while to make arrangements for the whole stage, and finally write the script one by one, the workload is still quite large, Zhang Qiuxi said: "There are easter eggs, if there is a connection between each movie, it takes a lot of energy to arrange these well." ā
If you don't devote yourself to it, you don't know when the collection of information will be completed, so Zhang Qiuxi feels that she would rather be tired than slack, this time Hongdou gave a rare thumbs up and said: "I praise you, if you can maintain this kind of work attitude at any time, how much worry should we save." ā
"Is that rare?" Zhang Qiuxi feels that his work attitude has always been good, and the red bean is purely slanderous. (To be continued......)