On the first day of school, the entire Heinz School of Medicine was low-key.

No matter how proud the school's software and hardware are, it can't hide the fact that there are only eight new students, so everyone is very low-key from top to bottom. However, after the opening ceremony, not only did the students have confidence in their future, but also the teachers held back their energy. Although most people come for the school's attractive salary and experimental equipment, who wouldn't want to make it strong if they chose Heinz Medical School?

John is full of confidence in the future of Heinz Medical School.

However, when the new students began to study in the spacious classrooms, our little Mr. Huntelaar relaxed for a while. Eight students may sound shabby, but they are easy to manage, and they are really not worth his much effort.

And some of the things that happened in Europe were enough for him to divide his energy.

"The Frenchman's yixian salicylic acid is on the market."

In the general manager's office of Heinz Pharmaceuticals, Mr. Taylor said to John with a helpless face: "In fact, they have synthesized Yixian salicylic acid in the laboratory for a long time, but because the large-scale manufacturing process is not up to standard, the yield is low, and the quality is far from our aspirin, so it has always been only sold on a small scale in France, but now it should have solved the problem of production process...... I've heard that the French have openly called for the use of this homegrown product called Heat Pain! ”

"Oh?"

After hearing Mr. Taylor's words, John's brow couldn't help but furrow.

As the flagship product of Heinz Pharmaceutical, the importance of aspirin cannot be overemphasized. You know, although sulfonamides are almost hailed by physicians as the greatest drug of all time because of their ability to inhibit bacteria, they are also beneficial to Heinz Pharmaceutical. All sulfonamides don't add up much more than aspirin. On the one hand, sulfonamides are naturally too expensive, and ordinary people do not dare to use them until they are forced to do so, and on the other hand, for ordinary people, after all, headache and brain fever are the most common, and diseases such as colds and pneumonia are still a minority.

So the most valuable is undoubtedly aspirin!

The French were busy researching synthetic aspirin. Giving eye medicine to the "German" pharmaceutical company Heinz, which is getting bigger and bigger, John certainly knew about this for a long time. In fact, not long after Heinz Pharmaceutical's aspirin was on the market, the French had already synthesized Yixian salicylic acid in the laboratory. In this era, it is not difficult to synthesize the main ingredient of aspirin, yixian salicylic acid, you know, yixian salicylic acid was not invented in 1895, it was synthesized as early as 40 years ago, but people did not understand its role at that time. So it wasn't noticed.

It's just that, as Mr. Taylor said, laboratory synthesis is one thing, and whether it can be industrially produced is another.

For a long time, the French have been trapped by the low level of Yixian salicylic acid synthesis process, on the one hand, resulting in high costs, it is said that the initial production cost is even higher than the sales price of Heinz Pharmaceutical Company, and later when the production cost is reduced, the quality of the drug is much different - some impurities in the chemical industry. It is likely to bring unexpected adverse effects during treatment.

So all this time, the French have not been able to cause any trouble for Heinz pharmaceuticals.

But now that Mr. Taylor has explained so solemnly. It seems that the French should have really solved the problem of Yixian salicylic acid production and can be put on the market. This will undoubtedly bring a lot of trouble to Heinz Pharmaceutical Company - a commodity from a monopoly to a competitor, this is a double world!

But......

After a moment of silence, John suddenly raised his eyebrows and smiled: "Mr. Taylor, how much do you think the French will have an impact on our aspirin when they launch their own Yixian salicylic acid drug?" ”

"This ......"

See John's calm performance. There was a slight strangeness in Taylor's mind.

However, it was precisely because Mr. Huntelaar's reaction was a little strange that Taylor, who was still a little anxious, moved in his heart, and his brain spun rapidly. The Heinz Pharmaceutical Company in Berlin sent him a comprehensive evaluation report, and although the Yixian salicylic acid produced by the French was slightly different from the Heinz Pharmaceutical Company's products, there was not much difference in efficacy. And the price of the other party is more than two percent cheaper than that of Heinz Pharmaceutical. This is undoubtedly very attractive to Europeans, whose daily wages are generally not more than one dollar, so from the perspective of products alone, the French will definitely become a strong competitor to Heinz Pharmaceutical.

But looking at the calmness of Mr. Huntelaar's face, what is going on?

Looking at Taylor's frowning and thoughtful look, John couldn't help but be happy. However, it is not surprising that although Taylor is a well-known management master in later generations, his ability is basically in how to manage factories and enterprises, and he may not be particularly good at this kind of commercial competition. Of course, if it weren't for those memories of his previous life, John, a business novice, might not have figured it out......

Not wanting to sell more in front of his own capable men, John quickly smiled leisurely: "Mr. Taylor, in fact, I am not very worried about the new products of the French, because there are two obstacles that they cannot overcome, one is that we have factories in England, Germany and the United States, and even in France we have cooperated with others, and have already occupied the market in advance; On the other hand, the name of their product is not aspirin......"

"Huh? That's right! ”

After listening to John's words, Taylor was stunned for a moment, and then slapped his thigh and screamed!

Not an ordinary person after all, Taylor understood what John meant almost instantly. The former is very easy to understand, in these years, the powerful countries have very strict control over their own markets, including the colonies, and the French, as latecomers, may only have to think of more ways in their own countries and colonies; And in the case of the latter, the name aspirin speaks for itself!

Aspirin has been around for more than five years since the day it was born.

Essentially, the active ingredient in aspirin is Yixian salicylic acid, which Heinz Pharmaceuticals never shy away from on the drug label. And from the first day it went on the market, whether in the papers written by doctors or in the process of daily diagnosis and treatment, aspirin has always been synonymous with Yixian salicylic acid. And Heinz Pharmaceutical has been bombarded with advertisements in newspapers around the world since a few years ago, using the name aspirin! It can be said that after five or six years of market cultivation, aspirin has now swept away most of the market for old drugs such as antipyretic ice, and has become synonymous with understanding hot analgesics!

In fact, this is no different from the future generations.

This is the great advantage of the pioneers, even if the active ingredients of aspirin and heat pain elimination are almost identical, the difference in clinical efficacy will not be too big, but because the name aspirin has now been deeply rooted in the hearts of the people, both doctors and ordinary people will naturally think of aspirin as long as they think of antipyretic analgesics, who would consider that the ingredients of this kind of thing are the same as aspirin?

Thinking about this, Taylor naturally understood why John was so calm.

"In a short time, the French have nothing to worry about."

Smiling slightly, John said calmly: "But this also fully shows that with the passage of time, our products have gradually begun to have competitors." I heard that in addition to the French, including the British and Germans, and even the United States have companies that are fully researching the industrial synthesis method of Yixian salicylic acid, and want to get a piece of the pie in this field. And I also know that the Germans seem to have made three sulfonamides according to our method, right? ”

"Yes, Mr. Huntelaar."

Taylor's expression was straight, and he nodded hurriedly: "It's just that the side effects of these three sulfonamide compounds are too great, and they don't have any advantages compared with our products, so the market sales are extremely poor!" ”

"Hmm."

Nodding, John said lightly: "Even so, it should arouse our vigilance, whether it is in various fields such as pharmaceuticals, medical devices, automobiles, etc., I believe many people should be trying to challenge us......"

John has a clear understanding of the current situation.

He has never measured this era with a good attitude, not to mention that there is no sound patent law in various countries, even if there is a sound patent system? The United States itself is the largest copycat country in the world at the moment, and its desperate attempt to steal European technology is one of their magic weapons for rapid development. Therefore, if the major European powers have the opportunity, they will not hesitate to pirate American technology. If it weren't for the technical difficulty of the production brought about by John's crossing, and the factory's secrecy measures were strict enough, the monopoly would have ceased to exist long ago.

Even so, an industry like automotive has long had competitors.

It's just that compared with General Motors' technology, the competitors of the same era are undoubtedly too weak, and the narrow market makes those powerful giants look down on it, so for the time being, Aurora is still in a state of solitude. In the past two years, he has sent a large number of outstanding young people to Karlsruhe, and told Gantt to increase the absorption of those outstanding talents who study machinery and other professions, just to accumulate enough strength for the future automobile era - a temporary lead does not mean anything, in this era of technological explosion, only by seeing the direction can it be maintained.

John is not good at either business or management, but he has never lacked vision.

So after reminding Taylor, he groaned slightly, and quickly took a deep breath and smiled: "Since the French have begun to challenge us, then Heinz Pharmaceutical cannot be treated as ignorant of what to do!" Mr. Taylor, talk to our factories in Europe and all our partners to reduce the price of aspirin by a third starting next month! If the French also reduce the price, we will follow suit, and we will have an absolute advantage in terms of quality and price......" (To be continued. )